<Li> With all the information obtained from steps three and four, step five is all about making informed decisions . Management creates appropriate steps that will position the organization in the current business environment . </Li> <P> The information sources used to gain knowledge and understanding of the current business environment the organization is in can be split into two categories . The external and internal information sources . The external sources aren't always those in a published form and can include verbal sources such as' word of mouth' . The external information sources includes: </P> <Ul> <Li> Personal contacts </Li> <Li> Journals / magazines </Li> <Li> Books </Li> <Li> Newspapers </Li> <Li> Professional conferences / meetings </Li> <Li> Radio, television and internet </Li> <Li> Professional colleagues </Li> <Li> Customers </Li> <Li> Commercial databases . </Li> </Ul> <Li> Journals / magazines </Li>

What are the 6 environmental factors of marketing