<P> In the episode, an anti-bullying speaker visits South Park Elementary, after which Stan raises awareness about the dangers of bullying by shooting a big dance video, while Butters falls victim to an unlikely bully . The episode satirizes the Cypress Ranch High School anti-bullying lip dub video Who Do U Think UR, Kony 2012 director Jason Russell, the 2011 film Bully, and the anti-bullying movement in general . </P> <P> When Butters's schoolmates see him with a black eye, they learn that it was the work of a bully who stole his lunch money for the third day in a row . Stan and Kyle urge Butters to talk to his family, including his grandmother, whom they mention is visiting him this week . However, his grandmother turns out to be the one who bullies him . Eventually, someone secretly contacts Bucky Bailey, an anti-bullying counselor from Bully Buckers TM, to come to the school . Bailey bullies Mr. Mackey into calling for an assembly, at which he proposes that the students make an anti-bullying video . When no one volunteers to be the leader of the campaign and direct the video, he taunts the assembled students . </P> <P> Stan volunteers, saying that bullying is a problem that needs to be addressed . Stan produces a music video featuring Cartman dressed in drag and Butters himself paraded in front of everyone in the nude . When Butters expresses reluctance to continue, saying that this will only make things worse, Stan fails to take his viewpoint seriously . As a result, Kyle walks off the project, saying that Stan has made himself the focus of the video and cautions him not to end up "naked and jacking it in San Diego", a reference that Stan does not understand . </P> <P> Stan informs Butters that a Hollywood studio wants to buy the video . Though Stan is cheered by his schoolmates, Bailey corners Stan in the school boys' room, bullying him because Stan sold the movie without consulting him, as revenue from the video, which was Bailey's idea, could have brought national exposure to Bully Buckers TM . Bailey taunts Stan, bringing him to tears . Later, Mick Jabs, the president of the studio that purchased the video, corners Bailey in the school boys' room, and presents a cease and desist order from his lawyers, bullying Bailey to tears . </P>

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