<Tr> <Th> Area served </Th> <Td> Northeastern United States </Td> </Tr> <Tr> <Th> Website </Th> <Td> DrinkMoxie.com </Td> </Tr> <P> Moxie is a brand of carbonated beverage that was among the first mass - produced soft drinks in the United States . It continues to be regionally popular today . It is produced by the Moxie Beverage Company of Bedford, New Hampshire, which, through several levels of wholly owned subsidiaries, is part of the Kirin Holdings Company of Tokyo, Japan . As a result of widespread brand advertising, the brand name has become the word "moxie" in the English language, meaning "courage, daring, or spirit". </P> <P> Moxie's flavor is unique, as it is not as sweet as most modern soft drinks and is described by some as bitter . Moxie is flavored with gentian root extract, an extremely bitter substance that was reputed to possess medicinal properties . It originated around 1876 as a patent medicine called "Moxie Nerve Food". </P>

Where does the word moxie come from this