<Table> <Tr> <Th> Marketing </Th> </Tr> <Tr> <Td> <Ul> <Li> Marketing </Li> <Li> Marketing management </Li> </Ul> </Td> </Tr> <Tr> <Td> Key concepts (show) <Ul> <Li> Distribution </Li> <Li> Pricing </Li> <Li> Retail </Li> <Li> Service </Li> <Li> Activation </Li> <Li> Brand licensing </Li> <Li> Brand management </Li> <Li> Co-creation </Li> <Li> Corporate identity </Li> <Li> Dominance </Li> <Li> Effectiveness </Li> <Li> Ethics </Li> <Li> Operations </Li> <Li> Promotion </Li> <Li> Research </Li> <Li> Segmentation </Li> <Li> Strategy </Li> <Li> Account - based marketing </Li> <Li> Digital marketing </Li> <Li> Product marketing </Li> <Li> Social marketing </Li> </Ul> </Td> </Tr> <Tr> <Td> Promotional content (show) <Ul> <Li> Advertising </Li> <Li> Branding </Li> <Li> Corporate anniversary </Li> <Li> Direct marketing </Li> <Li> Loyalty marketing </Li> <Li> Mobile marketing </Li> <Li> On - hold messaging </Li> <Li> Personal selling </Li> <Li> Premiums </Li> <Li> Prizes </Li> <Li> Product placement </Li> <Li> Propaganda </Li> <Li> Publicity </Li> <Li> Sales promotion </Li> <Li> Sex in advertising </Li> <Li> Underwriting spot </Li> </Ul> </Td> </Tr> <Tr> <Td> Promotional media (show) <Ul> <Li> Behavioral targeting </Li> <Li> Brand ambassador </Li> <Li> Broadcasting </Li> <Li> Display advertising </Li> <Li> Drip marketing </Li> <Li> In - game advertising </Li> <Li> Mobile advertising </Li> <Li> Native advertising </Li> <Li> New media </Li> <Li> Online advertising </Li> <Li> Out - of - home advertising </Li> <Li> Point of sale </Li> <Li> Printing </Li> <Li> Product demonstration </Li> <Li> Promotional merchandise </Li> <Li> Publication </Li> <Li> Visual merchandising </Li> <Li> Web banner </Li> <Li> Word - of - mouth </Li> </Ul> </Td> </Tr> <Tr> <Td> <Ul> <Li> </Li> <Li> </Li> <Li> </Li> </Ul> </Td> </Tr> </Table> <Tr> <Th> Marketing </Th> </Tr> <Tr> <Td> <Ul> <Li> Marketing </Li> <Li> Marketing management </Li> </Ul> </Td> </Tr> <Ul> <Li> Marketing </Li> <Li> Marketing management </Li> </Ul>

Which of the following activities do marketers use as a way to lower product costs