<P> In April 2014, Netflix approached 50 million global subscribers with a 32.3% video streaming market share in the United States . Netflix operated in a total of 41 countries around the world . In June 2014, Netflix unveiled a global rebranding: a new logo, which uses a modern typeface with the drop shadowing removed, and a new website UI . The change was controversial; some liked the new minimalist design, whereas others felt more comfortable with the old interface . In July 2014, Netflix surpassed 50 million global subscribers, with 36 million of them being in the United States . </P> <P> At the 2016 Consumer Electronics Show, Netflix announced a major international expansion of its service into 150 additional countries . Netflix promoted that with this expansion, it would now operate in nearly all countries that the company may legally or logistically operate in . A notable exception was China, citing the barriers of operating internet and media services in the country due to its regulatory climate . Reed Hastings stated that the company was planning to build relationships with local media companies that could serve as partners for distributing its content in the country (with a goal to concentrate primarily on its original content), but stated that they were in no hurry, and could thus take "many years". </P> <P> Also in January 2016 Netflix announced it would begin blocking virtual private networks, or VPNs . But some VPNs still works with Netflix At the same time, Netflix reported 74.8 million subscribers and predicted it would add 6.1 million more by March 2016 . Subscription growth has been fueled by its global expansion . By the end of the year, Netflix added a feature to allow customers to download and play select movies and shows while offline . </P> <P> In February 2017, Netflix signed a music publishing deal with BMG Rights Management, where BMG will oversee rights outside of the United States for music associated with Netflix original content . Netflix continues to handle these tasks in - house in the United States . On April 17, 2017, it was reported that Netflix was nearing 100 million subscribers . On April 25, 2017, Netflix announced that it had reached a licensing deal in China with the Baidu - owned streaming service iQiyi, to allow selected Netflix original content to be distributed in China on the platform . The Los Angeles Times stated:" Its series and movies account for more than a third of all prime - time download Internet traffic in North America ." </P>

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