<P> After a period of rumors and anticipation, Sony Music CEO Doug Morris confirmed on June 7, 2015, that Apple had plans to announce a music streaming service, saying "It's happening tomorrow", with launch later in the month . Morris emphasized several times that he prefers paid streaming as opposed to ad - supported, from a financial perspective . Furthermore, Morris said he expects the service to be the "tipping point" to accelerate the growth of streaming, along with arguing that Apple has "$178 billion dollars in the bank . And they have 800 million credit cards in iTunes ." as opposed to Spotify, which "never really advertised because it's never been profitable". Morris further argued that "Apple will promote this like crazy and I think that will have a halo effect on the streaming business . A rising tide will lift all boats . It's the beginning of an amazing moment for our industry". </P> <P> Shortly before Apple Music was released, singer - songwriter Taylor Swift wrote an open letter publicly criticizing Apple's decision to not reimburse artists during a user's three - month free trial period and announced that she would be holding back her album 1989 from the service . She said the policy was "unfair" as "Apple Music will not be paying writers, producers, or artists for those three months". UK independent record label Beggars Group also criticized the three - month trial period, saying it struggled "to see why rights owners and artists should bear this aspect of Apple's customer acquisition costs". </P> <P> The day after Swift's letter, Apple's Senior Vice President of Internet Software and Services Eddy Cue announced on Twitter that Apple had changed its policy, and that Apple Music "will pay artist for streaming, even during customer's free trial period". On Twitter, Swift wrote "After the events of this week, I've decided to put 1989 on Apple Music...And happily so". She concluded saying it was "the first time it's felt right in my gut to stream my album". </P> <P> In negotiations with record labels for the new service, Apple allegedly attempted to encourage record labels to pull their content from the free, ad - supported tiers of competing services such as Spotify in order to drive adoption of Apple Music, and offered an incentive to Universal Music Group to pull its content from YouTube . The U.S. Department of Justice and Federal Trade Commission launched an investigation into this alleged cartel in May 2015 . </P>

When did i sign up for apple music