<P> Yu Xintian noted two contrary trends in culture due to economic globalization . Yu argued that culture and industry not only flow from the developed world to the rest, but trigger an effort to protect local cultures . He notes that economic globalization began after World War II, whereas internationalization began over a century ago . </P> <P> George Ritzer wrote about the McDonaldization of society and how fast food businesses spread throughout the United States and the rest of the world, attracting other places to adopt fast food culture . Ritzer describes other businesses such as The Body Shop, a British cosmetics company, that have copied McDonald's business model for expansion and influence . In 2006, 233 of 280 or over 80% of new McDonald's opened outside the US . In 2007, Japan had 2,828 McDonald's locations . </P> <P> Global media companies export information around the world . This creates a mostly one - way flow of information, and exposure to mostly western products and values . Companies like CNN, Reuters and the BBC dominate the global airwaves with western points of view . Other media news companies such as Qatar's Al Jazeera network offer a different point of view, but reach and influence fewer people . </P> <P> "With an estimated 210 million people living outside their country of origin (International Labour Organization (ILO) 2010), international migration has touched the lives of almost everyone in both the sending and receiving countries of the Global South and the Global North". Because of advances made in technology, human beings as well as goods are able to move through different countries and regions with relative ease . </P>

What are the effects of globalization on economic