<P> The Coca - Cola Company purchased Columbia Pictures in 1982, and began inserting Coke - product images into many of its films . After a few early successes during Coca - Cola's ownership, Columbia began to under - perform, and the studio was sold to Sony in 1989 . </P> <P> Coca - Cola has gone through a number of different advertising slogans in its long history, including "The pause that refreshes", "I'd like to buy the world a Coke", and "Coke is it". </P> <P> In 2006, Coca - Cola introduced My Coke Rewards, a customer loyalty campaign where consumers earn points by entering codes from specially marked packages of Coca - Cola products into a website . These points can be redeemed for various prizes or sweepstakes entries . </P> <P> In Australia in 2011, Coca - Cola began the "share a Coke" campaign, where the Coca - Cola logo was replaced on the bottles and replaced with first names . Coca - Cola used the 150 most popular names in Australia to print on the bottles . The campaign was paired with a website page, Facebook page, and an online "share a virtual Coke". The same campaign was introduced to Coca - Cola, Diet Coke & Coke Zero bottles and cans in the UK in 2013 . </P>

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