<Li> Collect secondary information on product manufacturers and service providers under study in relevant country </Li> <Li> Collect secondary information on culture and common business practices </Li> <Li> Ask questions to get better understanding of reasons behind any recommendations for a specific methodology </Li> <P> Market research techniques resemble those used in political polling and social science research . Meta - analysis (also called the Schmidt - Hunter technique) refers to a statistical method of combining data from multiple studies or from several types of studies . Conceptualization means the process of converting vague mental images into definable concepts . Operationalization is the process of converting concepts into specific observable behaviors that a researcher can measure . Precision refers to the exactness of any given measure . Reliability refers to the likelihood that a given operationalized construct will yield the same results if re-measured . Validity refers to the extent to which a measure provides data that captures the meaning of the operationalized construct as defined in the study . It asks, "Are we measuring what we intended to measure?" </P>

Purpose and objective for conducting the market research