<P> For Super Bowl XLIX, the ad was about a dad giving his bag of Doritos to his son "when pigs fly". </P> <P> In 2008, Doritos were promoted by an "out - of - this - world" advertising campaign, literally beaming a 30 - second advertisement for Doritos brand tortilla chips into a planetary system 42 light years away . The project was in collaboration with EISCAT Space Center in Svalbard, Norway . The "You Make It, We'll Play It" contest chose the winning advertisement that was transmitted on June 12, 2008 . The ad was beamed towards 47 Ursae Majoris, a distant star within the Ursa Major constellation that is orbited by planets which may harbor life . </P> <P> Doritos was the main sponsor of Wolverhampton Wanderers for the 2002 / 03 and 2003 / 04 seasons, the latter of which was spent in the Premier League . Doritos officially sponsored the "Hail to the Cheese Stephen Colbert's Nacho Cheese Doritos 2008 Presidential Campaign Coverage ." The money given to Colbert could not be used to directly fund his campaign, so he used the money to fund The Colbert Report . He claimed that he would not use his show to plug Doritos, but plugged the chips during these claims . After the campaign flopped, Colbert joked that his "body will stop producing bright orange waste ." In March 2008, Colbert partnered with Doritos, specifically the Spicy Sweet Chili flavor, to promote his Philadelphia - based coverage of the Pennsylvania primaries . </P> <P> In 2010, Doritos Canada launched a "Viralocity" competition, asking the public to name a new flavor and to produce an online video advertising the fictional new flavor . Natalie Armstrong submitted her video, and before long she received the most points based on numerous factors, including most widely viewed, winning a cash prize . </P>

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