<P> Other marketing partners included PepsiCo and Unilever, which launched an arts program in urban areas to provide an opportunity for young people interested in film to be mentored by established artists . Brisk created an interactive Black Panther installation at the 2018 NBA All - Star Game weekend, which showcased nine Brisk labels created by emerging artists to promote the Creators Class program . These labels debuted on all Brisk packaging nationwide in late February . Lancôme highlighted a line of makeup that Lupita Nyong'o and Letitia Wright used at the premiere of the film . Synchrony Financial worked with Coogler and Marvel to award the Ghetto Film School Fellows program with a $50,000 grant, with Coogler also visiting the school to speak to the students . </P> <P> Black Panther had the most expansive advertising budget and biggest line of merchandise of any Marvel non-sequel . Deadline Hollywood estimated the marketing budget globally was $140 million . In order to make the film "feel like a cultural event", Asad Ayaz, Executive Vice President of Marketing for Marvel films at Disney, said the marketing campaign was about "super-serving black moviegoers while also making it the broadest moviegoing event". Disney and Marvel also created a "synergy program" with the College Football Playoffs on ESPN, the ABC's television series Black - ish, Grey's Anatomy, Scandal, and How to Get Away With Murder, the Freeform series Grown - ish, and the Bravo franchise The Real Housewives . Marketing in territories outside the United States by Disney was fairly uniform, with a few exceptions . In the Middle East, the focus was kept on Black Panther, rather than Boseman out of costume, as superhero films "just keep working" in the territory, according to Gianluca Chakra, Managing Partner of major regional Middle East distributor Front Row . For Asian territories, they also focused on Black Panther as well as the action in the film, a strong selling point for audiences there . A Wakanda exhibit was featured in malls in seven cities in China, along with displays showing Black Panther next to other established MCU characters . A special trailer was also created for the Chinese audience, with Boseman introducing himself and the character's connection to the other MCU films . Weibo attended the Los Angeles premiere of the film to take pictures and videos with the cast and crew in real time for China, the first time the company has partnered with a foreign studio for this type of engagement . </P> <P> Black Panther was released on digital download by Walt Disney Studios Home Entertainment on May 8, 2018, and on Ultra HD Blu - ray, Blu - ray, and DVD on May 15 . The digital and Blu - ray releases include behind - the - scenes featurettes; audio commentary; deleted scenes; a blooper reel; an exclusive look at Ant - Man and the Wasp; and a featurette on the first ten years of the MCU . </P> <P> As of May 28, 2018, Black Panther has grossed $698.7 million in the United States and Canada, and $646.2 million in other territories, for a worldwide total of $1.345 billion . The $370.5 million earned worldwide in its opening weekend was the 15th - largest of all time . It became the highest - grossing solo superhero film, the third - highest - grossing film of the MCU after The Avengers and Age of Ultron, and the ninth - highest - grossing film of all time . By its second weekend, the film earned $54.6 million globally from IMAX, which was the fastest Marvel film to reach the $50 million mark . In its fourth weekend, the film surpassed $1 billion, becoming the fifth MCU film, sixteenth Walt Disney Studios film, and 33rd film overall to do so . In March 2018, five weeks after the film released, Deadline Hollywood estimated the net profit of the film would be $461 million, accounting for production budgets, P&A, talent participations and other costs, with box office grosses and ancillary revenues from home media . </P>

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