<P> One product of that contentious debate was the creation of an alternative syndication format, Atom, that began in June 2003 . The Atom syndication format, whose creation was in part motivated by a desire to get a clean start free of the issues surrounding RSS, has been adopted as IETF Proposed Standard RFC 4287 . </P> <P> In July 2003, Winer and UserLand Software assigned the copyright of the RSS 2.0 specification to Harvard's Berkman Center for Internet & Society, where he had just begun a term as a visiting fellow . At the same time, Winer launched the RSS Advisory Board with Brent Simmons and Jon Udell, a group whose purpose was to maintain and publish the specification and answer questions about the format . </P> <P> In September 2004, Stephen Horlander created the now ubiquitous RSS icon () for use in the Mozilla Firefox browser . </P> <P> In December 2005, the Microsoft Internet Explorer team and Microsoft Outlook team announced on their blogs that they were adopting Firefox's RSS icon . In February 2006, Opera Software followed suit . This effectively made the orange square with white radio waves the industry standard for RSS and Atom feeds, replacing the large variety of icons and text that had been used previously to identify syndication data . </P>

Which is not an rss reader or feeder