<P> In 2011 it was noted that M&S were operating express pricing; i.e., charging more in their Simply Food branches than in regular branches . A spokesperson stated that "prices are a little higher than at our high street stores but this reflects the fact that these stores are open longer and are highly convenient for customers on the move". </P> <P> The Simply Food brand has been phased out in all stand - alone larger stores since the rebrand in 2015 and the stores have now been branded as "M&S Foodhall ." </P> <P> Products could be ordered online since the mid-2000s, in response to Tesco launching their pioneering Tesco.com home shopping delivery service in the early 2000s . Both Tesco, M&S and others are expanding rapidly into this new niche market . The online flower service was accused of unfair trading and using Google to piggy - back advertise on online searches aimed at Interflora online in 2010 . </P> <P> The John Lewis shopping chain beat M&S to the title of the UK's best high - street website by late 2010 . </P>

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