<P> However, the reliability of these metrics has been drawn into question, partly due to widely divergent estimates . For example, between May and June 2010, ComScore updated its scoring methodology and its estimates for Hulu dropped from 43.5 million unique viewers to 24 million in a single month . In a comScore digital trends report in 2010, comScore's Digital Year in Review report found that Hulu was watched twice as much as viewers who watched on the websites of the five major TV networks combined . </P> <P> As of 2016, 69 percent of Hulu viewing takes place on regular television sets through connected devices . </P> <P> Hulu distributes video on its own website and syndicates its hosting to other sites, and allows users to embed Hulu clips on their websites . In addition to NBC, ABC and Fox programs and movies, Hulu carries shows from networks such as A&E, Big Ten Network, Bravo, E!, Fox Sports 2, FX, PBS, NFL Network, Oxygen, RT America, Fox Sports 1, Esquire Network, SundanceTV, Syfy, USA Network, NBCSN, and online comedy sources such as Onion News Network . Hulu retains between thirty and fifty percent of advertising revenue generated by the shows it distributes . </P> <P> In November 2009, Hulu also began to establish partnerships with record labels to host music videos and concert performances on the site, including EMI in November 2009, and Warner Music Group in December 2009 . </P>

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