<P> Drag Me to Hell is a 2009 American supernatural horror comedy film co-written and directed by Sam Raimi . The plot, written with his older brother Ivan, focuses on a loan officer, who, because she has to prove to her boss that she can make the "hard decisions", chooses not to extend an elderly woman's mortgage . In retaliation, the woman places a curse on the loan officer that, after three days of escalating torment, will plunge her into the depths of Hell to burn for eternity . </P> <P> Raimi wrote Drag Me to Hell with his brother, Ivan, prior to working on the Spider - Man films . The film premiered at the Cannes Film Festival and was released to critical acclaim . It was also a box office success, grossing over $90 million worldwide . Drag Me to Hell won the award for Best Horror Film at the 2009 Scream Awards and the 2010 Saturn Awards . </P> <P> In 1969, Pasadena, California, a couple seeks the aid of the medium Shaun San Dena, saying their son has been hearing evil spirits' voices after stealing a silver necklace from a "gypsy wagon". San Dena aids the family by carrying out a seance, but they are attacked by an unseen force (revealed later to be Lamia) that pulls the boy into Hell . The medium says she will encounter the force again one day . </P> <P> In present - day Los Angeles, bank loan officer Christine Brown hopes to be promoted to assistant manager over her co-worker Stu Rubin . Her boss, Jim Jacks, advises her to demonstrate that she can make tough decisions to get a promotion . Christine is visited by an elderly woman, Sylvia Ganush, who asks for a third extension on her mortgage payment . Despite knowing Ganush is on a fixed income, and that she suffers from medical ailments, Christine denies Ganush an extension to prove herself to her boss . Ganush begs Christine not to repossess her house and kneels in front of her . Christine becomes frightened of the woman's persistent, desperate pleading as she is helping her to stand up and calls security, who take Ganush away while Ganush blames Christine for "shaming" her and vows to take revenge . Jim compliments Christine on how she handled the situation, and embellishes his positive statements, alluding to a promotion . </P>

Where does drag me to hell take place