<Dd> Richard Crossman, the British Deputy Director of Psychological Warfare Division (PWD) for the Supreme Headquarters Allied Expeditionary Force (SHAEF) during the Second World War said "In propaganda truth pays...It is a complete delusion to think of the brilliant propagandist as being a professional liar . The brilliant propagandist is the man who tells the truth, or that selection of the truth which is requisite for his purpose, and tells it in such a way that the recipient does not think he is receiving any propaganda...(...) The art of propaganda is not telling lies, but rather selecting the truth you require and giving it mixed up with some truths the audience wants to hear ." </Dd> <Dd> All vertebrates, including humans, respond to classical conditioning . That is, if A is always present when B is present and B causes a physical reaction (e.g. disgust, pleasure), then when presented with object A in the absence of B, that same reaction will be experienced . </Dd> <Dd> People desire to be consistent . Suppose a pollster finds that a certain group of people hates his candidate for senator but loves actor A. They use actor A's endorsement of their candidate to change people's minds because people cannot tolerate inconsistency . They are forced to either dislike the actor or like the candidate . </Dd> <Dd> The "plain folks" or "common man" approach attempts to convince the audience that the propagandist's positions reflect the common sense of the people . It is designed to win the confidence of the audience by communicating in the common manner and style of the target audience . Propagandists use ordinary language and mannerisms (and clothe their message in face - to - face and audiovisual communications) in attempting to identify their point of view with that of the average person . A common example of this type of propaganda is a political figure, usually running for a placement, in a backyard or shop doing daily routine things . This image appeals to the common person . With the plain folks device, the propagandist can win the confidence of persons who resent or distrust foreign sounding, intellectual speech, words, or mannerisms ." For example, a politician speaking to a Southern United States crowd might incorporate words such as "Y'all" and other colloquialisms to create a perception of belonging . </Dd>

Which item is the best example of propaganda course hero