<Table> <Tr> <Td> </Td> <Td> This article is in a list format that may be better presented using prose . You can help by converting this article to prose, if appropriate . Editing help is available . (July 2018) </Td> </Tr> </Table> <Tr> <Td> </Td> <Td> This article is in a list format that may be better presented using prose . You can help by converting this article to prose, if appropriate . Editing help is available . (July 2018) </Td> </Tr> <P> The first stage in a marketing research project is to define the problem . In defining the problem, the researcher should take into account the purpose of the study, relevant background information and all necessary data, and how the information gathered will be used in decision making . Problem definition involves discussion with the decision makers, interviews with industry experts, analysis of secondary data, and, perhaps, some qualitative research, such as focus groups . Once the problem has been precisely defined, the research can be designed and conducted properly . </P> <P> Development of an approach to the problem is the second step . This includes formulating an objective or theoretical framework, constructing analytical models, generating research questions, hypotheses, and identifying characteristics or factors that can influence the research design . This process is guided by discussions with management and industry experts, case studies and simulations, analysis of secondary data, qualitative research and pragmatic considerations . </P>

What is the first step in the marketing research procedure