<P> At the time when Raymond founded Victoria's Secret, most women in America purchased "dowdy", "pragmatic", "foundation garments" by Fruit of the Loom, Hanes, and Jockey in packs of three from department stores and saved "fancier items" for "special occasions" like honeymoons . "Lacy thongs and padded push - up bras" were niche products during this period found "alongside feathered boas and provocative pirate costumes at Frederick's of Hollywood" outside of the mainstream product offerings available at department stores . </P> <P> In 1977, Raymond borrowed $40,000 from his parents and $40,000 from a bank to establish Victoria's Secret: a store in which men could feel comfortable buying lingerie . The company's first store was located in Stanford Shopping Center in Palo Alto, California . </P> <P> Raymond picked the name "Victoria" after Queen Victoria of the United Kingdom to associate with the refinement of the Victorian era . The "Secret" was what was hidden underneath the clothes . The "angels" comes from his wife being in a sorority where their mascot was an angel . </P> <P> Victoria's Secret grossed $500,000 in its first year of business, enough to finance the expansion from a headquarters and warehouse to four new store locations and a mail - order operation . </P>

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