<P> Co-director Christopher Miller cameos as a TV presenter in the studio that films the Where Are My Pants? TV series . </P> <P> Dan Lin conceived of the idea for the film and began discussing it with Roy Lee before leaving Warner Bros. to form his own production company, Lin Pictures, in 2008 . Meanwhile, Warner Bros. home entertainment executive Kevin Tsujihara had recognized the value of the Lego franchise by engineering the studio's purchase of Lego video game licensee Traveller's Tales in 2007, thought the success of the Lego - based video games indicated a Lego - based film was a good idea, and reportedly "championed" the development of the film . By August 2009, Dan and Kevin Hageman were writing the script described as "action adventure set in a Lego world ." Cloudy with a Chance of Meatballs directors Phil Lord and Christopher Miller were in talks in June 2010 to write and direct the film . Warner Bros. green - lit the film by November 2011, with a planned 2014 release date . The Australian studio Animal Logic was contracted to provide the animation, which was expected to comprise 80% of the film . By this time Chris McKay, the director of Robot Chicken, had also joined Lord and Miller to co-direct . McKay explained that his role was to supervise the production in Australia once Lord and Miller left to work on 22 Jump Street . In March 2012, Lord and Miller revealed the film's working title, Lego: The Piece of Resistance, and a storyline . In April 2012, Warner Bros. scheduled the film for release on February 28, 2014, a date that subsequently changed . </P> <P> By June 2012, Chris Pratt had been cast as the voice of Emmet, the lead Lego character, and Will Arnett voicing Lego Batman; the role of Lego Superman was offered to Channing Tatum . By August 2012, Elizabeth Banks was hired to voice Lucy (later getting the alias "Wyldstyle") and Morgan Freeman to voice Vitruvius, an old mystic . In October 2012, Warner Bros. shifted the release date for the film, simply titled Lego, to February 7, 2014 . In November 2012, Alison Brie, Will Ferrell, Liam Neeson, and Nick Offerman signed on for roles . Brie voices Unikitty, a member of Emmet's team; Ferrell voices the antagonist President / Lord Business; Neeson voices Bad Cop; and Offerman voices Metal Beard, a pirate seeking revenge on Business . </P> <P> In July 2012, a Lego - user contest announced on the film's Facebook page would choose a winning Lego vehicle to appear in the film . Miller's childhood Space Village playset is utilized in the film . </P>

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