<P> Most Sam's Choice - branded products have been replaced by either the relaunched Great Value brand, or the new Marketside brand . The brand was reintroduced in 2013 with a new logo and a focus on premium food products with organic ingredients . </P> <P> Great Value was launched in 1993 (but products were made as early as 1992) and forms the second tier, or national brand equivalent ("NBE"), of Walmart's grocery branding strategy . </P> <P> Products offered through the Great Value brand are often claimed to be as good as national brand offerings, but are typically sold at a lower price because of lower marketing and advertising expense . As a house or store brand, the Great Value line does not consist of goods produced by Walmart, but is a labeling system for items manufactured and packaged by a number of agricultural and food corporations, such as ConAgra, Sara Lee which, in addition to releasing products under its own brands and exclusively for Walmart, also manufactures and brands foods for a variety of other chain stores . Often, this labeling system, to the dismay of consumers, does not list location of manufacture of the product . Wal - Mart contends that all Great Value products are produced in the United States . Otherwise, the country of origin would be listed . </P> <P> As Walmart's most extensively developed retail brand, covering hundreds of household consumable items, the Great Value line includes sliced bread, frozen vegetables, frozen dinners, canned foods, light bulbs, trash bags, buttermilk biscuits, cinnamon rolls, pies and many other traditional grocery store products . The wide range of items marketed under the Great Value banner makes it Walmart's top - selling retail brand . </P>

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