<Dt> Display of Affiliation </Dt> <Dd> When customers communicate with others their relationship with the organization e.g. provide word - of - mouth referrals . </Dd> <Dd> The observation of other customers to ensure their appropriate behaviour </Dd> <Dd> Customer willingness to adapt to situations beyond their control . </Dd>

Describes all the activities associated with the sale of products and services to final consumers