<P> Stephen Morris, an economist and a game theorist, built a game model on the concept of political correctness, where "a speaker (advisor) communicates with the objective of conveying information, but the listener (decision maker) is initially unsure if the speaker is biased . There were three main insights from that model . First, in any informative equilibrium, certain statements will lower the reputation of the speaker, independent of whether they turn out to be true . Second, if reputational concerns are sufficiently important, no information is conveyed in equilibrium . Third, while instrumental reputational concerns might arise for many reasons, a sufficient reason is that speakers wish to be listened to ." The Economist commented: "Mr Morris's model suggests that the incentive to be politically correct fades as society's population of racists, to take his example, falls ." </P> <P> "Political correctness" is a label typically used for liberal terms and actions, but not for equivalent attempts to mold language and behavior on the right . However, the term "right - wing political correctness" is sometimes applied by commentators, especially when drawing parallels: in 1995, one author used the term "conservative correctness" arguing, in relation to higher education, that "critics of political correctness show a curious blindness when it comes to examples of conservative correctness . Most often, the case is entirely ignored or censorship of the Left is justified as a positive virtue . (...) A balanced perspective was lost, and everyone missed the fact that people on all sides were sometimes censored ." </P> <P> In 2003, the Dixie Chicks, a U.S. country music group, criticized the then U.S. President George W. Bush for launching the war against Iraq . Some conservative US commentators (including Ann Coulter and Bill O'Reilly) said they were treasonous . Three years later, claiming that at the time "a virulent strain of right wing political correctness (had) all but shut down debate about the war in Iraq," journalist Don Williams wrote that "(the ongoing) campaign against the Chicks represents political correctness run amok" and observed, "the ugliest form of political correctness occurs whenever there's a war on ." </P> <P> In 2003, French fries and French toast were renamed "Freedom fries" and "Freedom toast" in three U.S. House of Representatives cafeterias in response to France's opposition to the proposed invasion of Iraq; this was described as "polluting the already confused concept of political correctness ." In 2004, then Australian Labor leader Mark Latham described conservative calls for "civility" in politics as "the new political correctness ." </P>

Where does the term politically correct come from