<P> Dennis the Menace appeared in A&W Restaurants advertising in the 1960s, then Dairy Queen marketing from 1971 until 2001, when he was dropped because Dairy Queen felt children could no longer relate to him . Dennis also appeared in the Sears Roebuck Wish Book Christmas catalog in the 1970s . </P> <P> Dennis the Menace has been published in comic books and comic digests from the 1950s through the 1980s by a variety of publishers, including Standard / Pines (1953--58), Fawcett Comics (1958--80, during their only return to comics after settling the Captain Marvel lawsuit and selling much of their comics division to Charlton Comics), and Marvel Comics (1981--82). These included both newspaper strip reprints and original Dennis the Menace comic book stories, produced by others besides Ketcham . Al Wiseman, one of Ketcham's assistants in the 1950s and' 60s, worked on many of them . Ron Ferdinand, Ketcham's Sunday page artist, drew several of the Dennis stories in the Marvel books, including the cover for issue No. 11 . </P> <P> The main comic book series (simply named Dennis the Menace) ran in tandem with the "Giant" series . The Dennis the Menace Giant Vacation Special and Dennis the Menace Christmas Issue were published by Standard in 1955 . Those issues inaugurated the Giants series, which was published by Pines for issues 2--6, and continued by Hallden / Fawcett for issues 6--75 . The Giant series was later renamed the Dennis the Menace Bonus Magazine Series, which started with issue No. 76 in 1970 . CBS and Hallden later retitled the series as The Dennis the Menace Big Bonus Series, which ran through issue #194 in October 1979 . </P> <P> By October 1979, Fawcett began publishing a separate series of 36 issues entitled Dennis the Menace and Mr. Wilson . By the second issue, the series was rechristened Dennis the Menace and His Friends which now involved Dennis, Mr. Wilson, friends Joey and Margaret, and dog Ruff . Because of this, the Mr. Wilson stories were alternated with the three characters as Ruff, Joey, and Margaret who each shared a No. 1 issue with Dennis . </P>

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