<P> The gums usually come in five shapes: kidney, crown, diamond, circle and rectangle, and are labelled with five names: port, sherry, champagne, burgundy, and claret . Despite the name, they usually contain no alcohol . </P> <P> Charles Riley Maynard started his business in 1880 by producing confections in a kitchen with his brother Tom in Stamford Hill, London, while his wife Sarah Ann served the customers . Maynard's sweets grew steadily and was launched as a company in 1896 . Maynard's Wine Gums were introduced in 1909 by Maynard's son Charles Gordon Maynard . It took Charles Gordon Maynard some time to persuade his strict Methodist and teetotaller father that the sweets did not contain wine . </P> <P> According to Cadbury, red and black are the most popular colours . The red flavours are traditionally red berry, strawberry, or raspberry - flavoured in the United Kingdom and cherry in the United States . Black is traditionally blackcurrant flavoured . Limited edition dark - only wine gum issues have occurred, and more recently, a limited "fruit duos" edition was produced with two colours and flavours on each half of the gum . </P>

Why are maynards wine gums called wine gums