<Li> In Israel, the Lay's label is distributed with the name Tapuchips (תפוצ'יפס) by Strauss - Elite . </Li> <Li> In Italy, Lay's are distributed in by Ferrero SpA since 2014 . </Li> <Li> In Mexico, PepsiCo acquired Sabritas S. de R.L. in 1966 . Lay's along with other products such as Cheetos, Fritos, Doritos and Ruffles are marketed under the Sabritas brand . The logo for the Mexican company sports the red ribbon, but it has a stylized smiling face instead of the sun . It controls around 80% of the market there . </Li> <Li> In Pakistan, the Lay's brand is endorsed by renowned pop star Ali Zafar . Lays has also introduced two new flavors' Dahi Baray' and' Mint Chutney' in Pakistan with a campaign of' Chaat Street' . </Li>

When were lays salt and vinegar chips invented