<P> In 2014, several notable local ads were broadcast . The Utah Department of Transportation used the game to broadcast a public service announcement on seat belt usage for its Zero Fatalities campaign, which featured a depiction of a child who had died in a rollover crash because he did not use a seat belt . In Savannah, Georgia, local personal injury lawyer Jamie Casino broadcast a two - minute long advertisement on WTGS, which featured a thriller - styled retelling of how he stopped representing "cold - hearted villains" to avenge the 2012 Labor Day shooting death of his brother Michael Biancosino, and Emily Pickels, after a subsequent statement by former police chief Willie Lovett who claimed that there were "no innocent victims", culminating with Casino digging through a grave with a sledgehammer . The ad went viral after the game, with The Independent dubbing it "the most metal Super Bowl advert imaginable ." Tribune Broadcasting used local time on the Fox affiliates it owned to air an extended promo for Salem, a then - upcoming series on sister cable network WGN America . </P> <P> In 2015, Newcastle Brown Ale bought time on local NBC stations to air an ad that, as a commentary on the high cost of national Super Bowl advertising time, contained plugs for 37 other products and companies it had recruited in a crowdfunding campaign . In Savannah, Georgia, Jamie Casino aired a sequel to his 2014 ad that focused on the "bullies" that he had encountered throughout his life . </P> <P> In 2016, St. Louis attorney Terry Crouppen aired a local ad in which he criticized Stan Kroenke for his decision to re-locate the St. Louis Rams to Los Angeles . </P> <P> In 2017, some Canadian companies bought local advertising time from Fox affiliates carried in the country, taking advantage of a new regulatory policy that made the Super Bowl available directly from U.S. stations via local television providers for the first time . </P>

Who starred in more super bowl commercials than anyone else