<Li> Doon Mackichan as Jane Plough (which she pronounces "pluff" / plʌf /), Toast's unhelpful agent . Prim and posh, she sees herself as superior to Toast, despite her failure to provide him with decent work . She was played by Fiona Mollison in the pilot . </Li> <Li> Robert Bathurst as Ed Howzer - Black, Toast's landlord and an idle retired actor . </Li> <Li> Harry Peacock as Ray Purchase, Toast's fellow actor and rival, and a virulent homophobe . The two hate each other with a vengeance and are constantly in competition . While Purchase often seems to have the upper hand, Toast is still sometimes able to come out on top . </Li> <Li> Tim Downie as Danny Bear, a sound recordist and stereotypical hipster who regularly hires Toast for voiceover work in a London studio . </Li>

Who plays ray purchase in toast of london