<P> In 2011 the Groupe PSA was close to forming a partnership with BMW for the development of electric and hybrid vehicles between BMW and all of the PSA brands, but the talks fell through, shortly after Groupe PSA, Citroën's parent company, had announced a partnership with GM, which later failed happen . Dongfeng Peugeot - Citroën continues growing, and has developed eight car designs exclusively for the China market . Currently in China, Citroën (and Peugeot) face the same challenge as Volkswagen: there are too many sedans and hatchbacks, without enough models in the strong selling SUV and minivan / MPV categories . </P> <P> The brand ranked highest in the 2014 customer satisfaction survey by JD Power in China, above luxury brands like Mercedes - Benz and BMW, and above mass market brands, like Volkswagen, ranking only thirteenth and seventeenth respectively . On the first ten months of 2014 in China, the sales of Donfeng Citroën cars increased by 30% in an overall market growth of 11% . Despite the near death financial experience of PSA Peugeot Citroën in 2014, and financial rescue by Dongfeng Motors, the Citroën and DS brands are developing new technologies and are both planning to grow 15% by 2020, according to Citroën CEO Linda Jackson and DS CEO Yves Bonnefont . Since 2013, the model Carolina "Pampita" Ardohaín represents Citroën and its lifestyle in some fashion films . </P> <P> In early 2009, Citroen announced the development of the premium brand DS, for Different Spirit or Distinctive Series - although the reference to the historical Citroën DS is evident - to run in parallel to its mainstream cars . The slogan of the DS car marque is "Spirit of avant - garde". </P> <P> This new series of cars started early in 2010, with the DS3, a small car based on the floorpan of the new C3 . The DS3 is based on the concept of the produced C3 Pluriel model and the DS Inside concept car . The DS3 is customisable with various roof colours contrasting with the body panels; it was named 2010 Car of the Year by Top Gear Magazine, awarded first supermini four times in a row by the JD Power Satisfaction Survey UK and second most efficient supermini (Citroën DS3 1.6 e-HDi 115 Airdream: True MPG 63.0 mpg) by What car? behind the C3 . In 2013 the DS3 was again the most sold premium subcompact car, with 40% of these market shares in Europe, validating the business model of this product development . </P>

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