<P> On August 31, 1946 González Camarena sent his first color transmission from his lab in the offices of The Mexican League of Radio Experiments at Lucerna St. No. 1, in Mexico City . The video signal was transmitted at a frequency of 115 MHz. and the audio in the 40 metre band . He obtained authorization to make the first publicly announced color broadcast in Mexico, on February 8, 1963, of the program Paraíso Infantil on Mexico City's XHGC - TV, using the NTSC system which had by now been adopted as the standard for color programming . </P> <P> González Camarena also invented the Simplified Mexican Color TV system as a much more simpler and cheaper alternative to the NTSC system . Due to its simplicity, NASA used a modified version of the Simplified Mexican Color TV system in his Voyager mission of 1979, to take pictures and video of Jupiter . </P> <P> Although all - electronic color was introduced in the U.S. in 1953, high prices and the scarcity of color programming greatly slowed its acceptance in the marketplace . The first national color broadcast (the 1954 Tournament of Roses Parade) occurred on January 1, 1954, but over the next dozen years most network broadcasts, and nearly all local programming, continued to be in black - and - white . In 1956 NBC's The Perry Como Show became the first live network television series to present a majority of episodes in color . CBS's The Big Record, starring pop vocalist Patti Page, was the first television show broadcast in color for the entire 1957 - 1958 season; its production costs were greater than most movies were at the time not only because of all the stars featured on the hour - long extravaganza but the extremely high - intensity lighting and electronics required for the new RCA TK - 41 cameras . It was not until the mid-1960s that color sets started selling in large numbers, due in part to the color transition of 1965 in which it was announced that over half of all network prime - time programming would be broadcast in color that autumn . The first all - color prime - time season came just one year later . </P> <P> NBC made the first coast - to - coast color broadcast when it telecast the Tournament of Roses Parade on January 1, 1954, with public demonstrations given across the United States on prototype color receivers by manufacturers RCA, General Electric, Philco, Raytheon, Hallicrafters, Hoffman, Pacific Mercury, and others . A color model from Westinghouse H840CK15 ($1,295, or equivalent to $11,801 in 2017) became available in the New York area on February 28, 1954 and is generally agreed to be the first production receiver using NTSC color offered to the public; a less expensive color model from RCA (CT - 100) reached dealers in April 1954 . Television's first prime time network color series was The Marriage, a situation comedy broadcast live by NBC in the summer of 1954 . NBC's anthology series Ford Theatre became the first network color filmed series that October . </P>

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