<Li> The presence of moderate amounts of dissonance . </Li> <P> The existence of dissonance and consequent pressure to reduce it will lead to an active search of information, which will then lead people to avoid information that will increase dissonance . However, when faced with a potential source of information, there will be an ambiguous cognition to which a subject will react in terms of individual expectations about it . If the subject expects the cognition to increase dissonance, they will avoid it . In the event that one's expectations are proven wrong, the attempt at dissonance reduction may result in increasing it instead . It may in turn lead to a situation of active avoidance . </P> <Ul> <Li> The presence of extremely large amounts of dissonance . </Li> </Ul> <Li> The presence of extremely large amounts of dissonance . </Li>

The tendency to select media sources that have viewpoints similar to ones own is