<Tr> <Th> Related products </Th> <Td> Coca - Cola, Pepsi, Campa Cola </Td> </Tr> <P> Thums Up is a brand of cola in India . The logo is a red thumbs up . It was introduced in 1977 to offset the withdrawal of The Coca - Cola Company from India . The brand was later bought by Coca - Cola who re-launched it in order to compete against Pepsi . </P> <P> Thums Up, a popular drink in India, was created in 1977 . When the American company Coca - Cola withdrew from India, two brothers, Ramesh and Prakash Chauhan, joined up with Bhanu Vakil to introduce the soft drink . The Chauhan brothers owned part of the Parle Company and already had two other brands of soda, Limca and Gold Spot, which were popular in India at the time . However, Thums Up quickly became the most popular and had almost a complete monopoly among cola products in India during the 1980s . </P> <P> Ramesh had developed the formula from scratch, experimenting with ingredients such as cinnamon, cardamom, and nutmeg . The company also wanted the drink to be fizzy, even when it was not ice - cold, so it could be sold by vendors . After much testing and experimentation, the Chauhan brothers and their research team created a cola that was fizzier and spicier than Coca - Cola . They originally planned to name the drink "Thumbs Up," but removed the "b" to make the name unique . </P>

Name the first female to endorse thums up brand