<P> Beauty YouTubers adopt a casual, friendly tone as they implement a face - to - face approach in their videos, featuring the vlogger seated in front of and speaking to the camera, creating the impression their viewers are sitting across from them . This method is communicative by enacting a realistic interaction with viewers . </P> <P> The medium does not require much in the way of expensive equipment or technological proficiency compared to traditional media . The most basic videos require only a computer with a webcam, an Internet connection, and basic editing software such as iMovie . The accessibility of the means to produce a vlog has contributed to the popularity and widespread production of videos in this format . </P> <P> As of August 2017, the most subscribed beauty YouTuber in the world was Mexico's Mariand Castrejon Castañeda, popularly known as Yuya . The following table lists the 10 most subscribed beauty and style YouTube channels, including country, language, and subscriber count, as of August 2017 . </P> <Table> <Tr> <Th> Rank </Th> <Th> Channel name </Th> <Th> Country </Th> <Th> Language </Th> <Th> Subscribers <P> (millions) </P> </Th> </Tr> <Tr> <Td> 1 . </Td> <Td> Yuya </Td> <Td> Mexico </Td> <Td> Spanish </Td> <Td> 19.19 </Td> </Tr> <Tr> <Td> 2 . </Td> <Td> Zoella </Td> <Td> Great Britain </Td> <Td> English </Td> <Td> 11.97 </Td> </Tr> <Tr> <Td> 3 . </Td> <Td> Bethany Mota </Td> <Td> United States </Td> <Td> 10.47 </Td> </Tr> <Tr> <Td> 4 . </Td> <Td> Michelle Phan </Td> <Td> United States </Td> <Td> 8.96 </Td> </Tr> <Tr> <Td> 5 . </Td> <Td> Rosanna Pansino </Td> <Td> United States </Td> <Td> 8.93 </Td> </Tr> <Tr> <Td> 6 . </Td> <Td> Wengie </Td> <Td> Australia </Td> <Td> 8.53 </Td> </Tr> <Tr> <Td> 7 . </Td> <Td> MyLifeAsEva </Td> <Td> United States </Td> <Td> 8.19 </Td> </Tr> <Tr> <Td> 8 . </Td> <Td> grav3yardgirl </Td> <Td> United States </Td> <Td> 8.09 </Td> </Tr> <Tr> <Td> 9 . </Td> <Td> NikkieTutorials </Td> <Td> Netherlands </Td> <Td> 7.45 </Td> </Tr> <Tr> <Td> 10 . </Td> <Td> SaraBeautyCorner </Td> <Td> Norway </Td> <Td> 6.11 </Td> </Tr> </Table>

Who is the most subscribed beauty guru on youtube