<P> Black Friday has routinely been the busiest shopping day of the year in the United States since 2005, although news reports, which at that time were inaccurate, have described it as the busiest shopping day of the year for a much longer period of time . Similar stories resurface year upon year at this time, portraying hysteria and shortage of stock, creating a state of positive feedback . </P> <P> In 2014, spending volume on Black Friday fell for the first time since the 2008 recession . $50.9 billion was spent during the 4 - day Black Friday weekend, down 11% from the previous year . However, the U.S. economy was not in a recession . Christmas creep has been cited as a factor in the diminishing importance of Black Friday, as many retailers now spread out their promotions over the entire months of November and December rather than concentrate them on a single shopping day or weekend . </P> <P> The earliest evidence of the phrase Black Friday applied to the day after Thanksgiving in a shopping context suggests that the term originated in Philadelphia, where it was used to describe the heavy and disruptive pedestrian and vehicle traffic that would occur on the day after Thanksgiving . This usage dates to at least 1961 . More than twenty years later, as the phrase became more widespread, a popular explanation became that this day represented the point in the year when retailers begin to turn a profit, thus going from being "in the red" to being "in the black". </P> <P> For many years, it was common for retailers to open at 6: 00 a.m., but in the late 2000s many had crept to 5: 00 or 4: 00 . This was taken to a new extreme in 2011, when several retailers (including Target, Kohl's, Macy's, Best Buy, and Bealls) opened at midnight for the first time . In 2012, Walmart and several other retailers announced that they would open most of their stores at 8: 00 p.m. on Thanksgiving Day, prompting calls for a walkout among some workers . In 2014, stores such as JCPenney, Best Buy, and Radio Shack opened at 5: 00 PM on Thanksgiving Day while stores such as Target, Walmart, Belk, and Sears opened at 6: 00 PM on Thanksgiving Day . Three states, Rhode Island, Maine, and Massachusetts, prohibit large supermarkets, big box stores, and department stores from opening on Thanksgiving, due to what critics refer to as blue laws . The Massachusetts ban on forcing employees to work on major holidays is not a religion - driven "blue law" but part of the state's Common Day of Rest Law . A bill to allow stores to open on Thanksgiving Day was the subject of a public hearing on July 8, 2017 . </P>

Why they call the day after thanksgiving black friday