<P> The world premiere of Thor: The Dark World took place on October 22, 2013, at the Odeon Leicester Square in London . The film was released theatrically in the UK eight days later, on October 30 . The film held its North American premiere at the El Capitan Theatre in Hollywood, and was released into U.S. theaters on November 7, 2013 . </P> <P> In March 2013, Marvel announced the release of a two - issue comic book prelude by writers Craig Kyle and Christopher Yost and artist Scot Eaton in June 2013 . In April 2013, Marvel released the first trailer for Thor: The Dark World . Forbes said, "This trailer fits nicely into that larger marketing push for Marvel's brand . It puts all of the recognizable characters from the first film front and center, presents the action as a team event reminiscent of the Avengers, and once again Loki--who was quite popular with audiences--makes an appearance ." The Los Angeles Times said, "Evident throughout the trailer is director Alan Taylor's influence; the Game of Thrones director's hand can be seen in the battle sequences, and Asgard--a bright and shiny kingdom under Thor director Kenneth Branagh--seems grittier in the sequel ." In July at the 2013 San Diego Comic - Con International, Hiddleston introduced footage from the film to audiences in character as Loki . Also in July, Gameloft announced that a mobile video game titled, Thor the Dark World: The Official Game, would be released in conjunction with the release of the film in November . </P> <P> The theatrical poster for the film was released in early August 2013 . Kirsten Acuna of Business Insider criticized the poster for its lack of originality, noting its similarities to one of the posters of Iron Man 3, both of which included the female lead clinging to the male lead, with both looking in opposite directions, antagonists prominently displayed in the background and supporting characters featured "on the side". Additionally, Marvel released a second trailer for the film as part of YouTube's Geek Week . Forbes said, "this 150 - second trailer is basically just an extended version of last April's 106 - second teaser" and that "this trailer fails to showcase what's new this time around...making audiences question if they really don't have much else to offer ." The Los Angeles Times said, that the trailer suggests "an ominous, epic scale for the sequel" and that "the collaboration between Thor and Loki promises to be especially interesting ." Later in the month, producer Kevin Feige and cast members Tom Hiddleston, Natalie Portman and Anthony Hopkins presented additional footage at Disney's D23 Expo . </P> <P> Also in August 2013, Disney announced plans to promote the film with an attraction at Disneyland . The attraction called Thor: Treasures of Asgard, located next to the Stark Industries exhibit inside Innoventions in Tomorrowland, opened on November 1, 2013 and features displays of Asgardian relics and transports guests to Odin's throne room, where they are greeted by Thor . The eighth episode of Marvel's Agents of S.H.I.E.L.D., titled "The Well", takes place in the aftermath of the events of Thor: The Dark World . It first aired on November 19, 2013 . Jaimie Alexander reprised her role as Sif in the Agents of S.H.I.E.L.D. episode "Yes Men", which aired on March 11, 2014 . </P>

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