<Tr> <Th> Parent </Th> <Td> Electronic Arts </Td> </Tr> <Tr> <Th> Website </Th> <Td> www.easports.com </Td> </Tr> <P> EA Sports is a division and brand of Electronic Arts that creates and develops sports video games . Formerly a marketing gimmick of Electronic Arts, in which they tried to imitate real - life sports networks by calling themselves the "EA Sports Network" (EASN) with pictures or endorsements with real commentators such as John Madden, it soon grew up to become a sub-label on its own, releasing game series such as NBA Live, FIFA, NHL, Madden NFL, and NASCAR . The best selling EA Sports series is the FIFA series with over 100 million units sold . </P> <P> Most games under this brand are developed by EA Canada, the studio of Electronic Arts in Burnaby, British Columbia, as well as EA Blackbox, Vancouver, British Columbia and EA Tiburon in Maitland, Florida . The main rival to EA Sports is 2K Sports . Notably, both companies compete over the realm of NBA games . Konami is its rival in association football games . </P>

What is the best selling ea sports game