<Table> <Tr> <Td> </Td> <Td> This article is written like a personal reflection or opinion essay that states a Wikipedia editor's personal feelings about a topic . Please help improve it by rewriting it in an encyclopedic style . (February 2015) (Learn how and when to remove this template message) </Td> </Tr> </Table> <Tr> <Td> </Td> <Td> This article is written like a personal reflection or opinion essay that states a Wikipedia editor's personal feelings about a topic . Please help improve it by rewriting it in an encyclopedic style . (February 2015) (Learn how and when to remove this template message) </Td> </Tr> <P> Selective perception is the tendency not to notice and more quickly forget stimuli that cause emotional discomfort and contradict our prior beliefs . For example, a teacher may have a favorite student because they are biased by in - group favoritism . The teacher ignores the student's poor attainment . Conversely, they might not notice the progress of their least favorite student . </P> <P> Selective perception is the process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints . It is a broad term to identify the behavior all people exhibit to tend to "see things" based on their particular frame of reference . It also describes how we categorize and interpret sensory information in a way that favors one category or interpretation over another . In other words, selective perception is a form of bias because we interpret information in a way that is congruent with our existing values and beliefs . Psychologists believe this process occurs automatically . </P>

The concept of selective perception describes which of the following