<Tr> <Th_colspan="2"> Music video </Th> </Tr> <Tr> <Td_colspan="2"> "It Ain't Me" on YouTube </Td> </Tr> <P> "It Ain't Me" is a song by Norwegian DJ Kygo and American singer Selena Gomez . It was released by Sony and Ultra on 17 February 2017 as the lead single from Kygo's upcoming second studio album . The song was written by Kygo, Gomez, Andrew Watt, Brian Lee and Ali Tamposi . It was produced by Kygo, Watt, Ben Rice and Louis Bell . A dance - pop and tropical house song, "It Ain't Me" comprises an acoustic guitar line, and a build - drop arrangement in its chorus featuring pulsing piano notes, bass, synthesizers, finger - snap claps and pan flute melodies . Gomez sings the track in a husky tone, while in the chorus her vocals are reduced to recurring syllables . The lyrics are nostalgic and narrate a past relationship ruined by alcoholism and partying too often . </P> <P> In addition to debuting at number one in Norway, the song attained a top five peak in Australia, Austria, Belgium, Canada, the Czech Republic, Denmark, Finland, Germany, Greece, Hungary, Ireland, the Netherlands, New Zealand, Poland, Portugal, Slovakia, Sweden and Switzerland . It also reached the top 10 in France, Italy, Spain, the United Kingdom and the United States . </P>

Selena gomez it ain't me music video meaning