<P> On March 1, 2017, HBO and Game of Thrones teamed up with Major League Baseball (MLB) for a cross-promotional partnership . At least 19 individual teams participated in this promotion . On March 8, 2017, HBO released the first promotional poster for the season ahead of the SXSW Festival in Austin, Texas, which teases the battle of "ice vs. fire". Showrunners Benioff and Weiss also spoke at the event, along with fellow cast members Sophie Turner and Maisie Williams . </P> <P> On March 9, 2017, HBO hosted a live stream on the Game of Thrones Facebook page that revealed the premiere date for the seventh season as being July 16, 2017 . It was accompanied by a teaser trailer . On March 30, 2017, the first official promo for the show was released, highlighting the thrones of Daenerys Targaryen, Jon Snow, and Cersei Lannister . On April 20, 2017, HBO released 15 official photos shot during the season . On May 22, 2017, HBO released several new photos from the new season . On May 23, 2017, HBO released the official posters featuring the Night King . The first official trailer for season 7 was released on May 24, 2017 . The trailer set a world record for being the most viewed show trailer ever, being viewed 61 million times across digital platforms, in the first 24 hours . The second official trailer was released on June 21, 2017 . The season premiere was screened at the Walt Disney Concert Hall in Los Angeles on July 12, 2017 . </P> <P> The season was released on Blu - ray and DVD in region 1 on December 12, 2017 . </P> <P> The season premiere was pirated 90 million times in the first three days after it aired . On August 4, 2017, it was reported that, two days before its original broadcast, the fourth episode of the season was leaked online from Star India, one of HBO's international network partners . The leaked copy has the "for internal viewing only" watermark . On July 31, 2017, due to a security breach, HBO was the victim of 1.5 terabytes of stolen data . However, "this was not related to this episode leak", according to The Verge . On August 16, 2017, four days before its intended release, it was reported that HBO Spain and HBO Nordic accidentally allowed the sixth episode of the series on - demand viewing for one hour before being removed . </P>

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