<P> Geno's Steaks is a Philadelphia restaurant specializing in cheesesteaks, founded in 1966 by Joey Vento . Geno's is located in South Philadelphia at the intersection of 9th Street and Passyunk Avenue, directly across the street from rival Pat's King of Steaks, which is generally credited with having invented the steak sandwich in 1933 . The cheesesteak has since become a signature dish for the city of Philadelphia . After Joey Vento's death in 2011, restaurant ownership was passed to his son Geno Vento . </P> <P> According to Vento, the name' Geno's' was chosen because' Joe's Steak Place' was already in business . He improvised the name from a broken door on which someone had painted' GINO' and modified the spelling to prevent confusion with a regional fast food chain called Gino's . Vento later named his own son Geno, who now is in charge of the family business . </P> <P> Geno's was awarded Best of Philly for Best Takeout by Philadelphia Magazine in 2000 . In April 2004, a branch of the shop opened in Citizens Bank Park, the home of the Philadelphia Phillies . This location was closed in 2006 and replaced with Rick's Steaks (operated by Rick Olivieri, grandson of Pat Olivieri, founder of Pat's King of Steaks). </P> <P> On August 23, 2011, 71 - year - old owner and founder Joey Vento died of a heart attack . </P>

Geno's steaks 1219 s. 9th st. philadelphia pennsylvania usa