<P> A similar phrase, "One Look Is Worth A Thousand Words", appears in a 1913 newspaper advertisement for the Piqua Auto Supply House of Piqua, Ohio . </P> <P> An early use of the exact phrase appears in an 1918 newspaper advertisement for the San Antonio Light, which says: </P> <P> One of the Nation's Greatest Editors Says: </P> <P> One Picture is Worth a Thousand Words The San Antonio Light's Pictorial Magazine of the War Exemplifies the truth of the above statement--judging from the warm </P>

Who coined the term a picture is worth a thousand words