<P> Bacardi Limited is headquartered in Hamilton, Bermuda, and has a 16 - member board of directors led by the original founder's great - great grandson, Facundo L. Bacardí . Along with other leading alcohol producers, Bacardi is part of a producers' commitments organization which aims to reduce harmful drinking . </P> <P> Facundo Bacardí Massó, a Catalan wine merchant, was born in Sitges, Catalonia, in 1814, and emigrated to Cuba in 1830 . During this period, rum was cheaply made and not considered a refined drink, and rarely sold in upmarket taverns . Facundo began attempting to "tame" rum by isolating a proprietary strain of yeast still used in Bacardi production . This yeast gives Bacardi rum its flavour profile . After experimenting with several techniques he hit upon filtering the rum through charcoal, which removed impurities . In addition to this, Facundo aged the rum in white oak barrels, which had the effect of mellowing the drink . The final product was the first clear, or "white" rum in the world . </P> <P> Moving from the experimental stage to a more commercial endeavour, he and his brother José set up a Santiago de Cuba distillery they bought in 1862, which housed a still made of copper and cast iron . In the rafters of this building lived fruit bats--the inspiration for the Bacardi bat logo . This logo was pragmatic considering with high illiteracy rate in the 19th century, it enabled customers to easily identify the product . </P> <P> The 1880s and 90s were turbulent times for Cuba and the company . Emilio Bacardi, Don Facundo's eldest son, was repeatedly imprisoned and was exiled from Cuba for having fought in the rebel army against Spain in the Cuban War of Independence . </P>

Why is there a bat on the bacardi bottle
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