<Dd> <Table> <Tr> <Td> Identifying features </Td> <Td_colspan="4"> Stages </Td> </Tr> <Tr> <Th> Introduction </Th> <Th> Growth </Th> <Th> Maturity </Th> <Th> Decline </Th> </Tr> <Tr> <Td> Sales </Td> <Td> Low </Td> <Td> High </Td> <Td> High </Td> <Td> Low </Td> </Tr> <Tr> <Td> Investment cost </Td> <Td> Very high </Td> <Td> High (lower than intro stage) </Td> <Td> Low </Td> <Td> Low </Td> </Tr> <Tr> <Td> Competition </Td> <Td> Low or no competition </Td> <Td> High </Td> <Td> Very high </Td> <Td> Very High </Td> </Tr> <Tr> <Td> Profit </Td> <Td> Low </Td> <Td> High </Td> <Td> High </Td> <Td> Low </Td> </Tr> </Table> </Dd> <Table> <Tr> <Td> Identifying features </Td> <Td_colspan="4"> Stages </Td> </Tr> <Tr> <Th> Introduction </Th> <Th> Growth </Th> <Th> Maturity </Th> <Th> Decline </Th> </Tr> <Tr> <Td> Sales </Td> <Td> Low </Td> <Td> High </Td> <Td> High </Td> <Td> Low </Td> </Tr> <Tr> <Td> Investment cost </Td> <Td> Very high </Td> <Td> High (lower than intro stage) </Td> <Td> Low </Td> <Td> Low </Td> </Tr> <Tr> <Td> Competition </Td> <Td> Low or no competition </Td> <Td> High </Td> <Td> Very high </Td> <Td> Very High </Td> </Tr> <Tr> <Td> Profit </Td> <Td> Low </Td> <Td> High </Td> <Td> High </Td> <Td> Low </Td> </Tr> </Table> <Tr> <Td> Identifying features </Td> <Td_colspan="4"> Stages </Td> </Tr> <Tr> <Th> Introduction </Th> <Th> Growth </Th> <Th> Maturity </Th> <Th> Decline </Th> </Tr>

Where does the battle of the brands occur in the product life cycle