<P> On December 16, 2016, it was announced that the Vine mobile app would remain operational as a standalone service, allowing users to publish their videos directly to Twitter instead of Vine; the Vine community website would shut down in January . On January 17, 2017, the app was renamed to "Vine Camera ." Although the app still enables users to record six - second videos, they can only be shared on Twitter or saved on a camera roll . The release of the Vine Camera was met with poor reviews on both the Android and iOS App Stores . On January 20, 2017, Twitter launched an Internet archive of all Vine videos, allowing people to continue watching previously filmed Vine videos . </P> <P> Vine enabled users to record short video clips up to around six seconds long while recording through its in - app camera . The camera would record only while the screen is being touched, enabling users to edit on the fly or create stop motion effects . </P> <P> Additional features were added to the app in July 2013; these include grid and ghost image tools for the camera, curated channels (including themed areas and trending topics / users), the ability to "revine" videos on a personal stream, and protected posts . </P> <P> Vine attracts different types of uses, including short - form comedy and music performances, video editing, and stop motion animation . The service is also used for journalism: on February 1, 2013, a Turkish journalist used it to document the aftermath of the 2013 United States embassy bombing in Ankara . Vine has also gained ground as a promotional tool; in 2013, the track listing of Daft Punk's album Random Access Memories was revealed via a Vine video, and on September 9, 2013, Dunkin Donuts became the first company to use a single Vine as an entire television advertisement . A&W Restaurants launched its Mini Polar Swirls on Vine on April 1, 2014, with the claim that it was the first product launch on Vine . </P>

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