<P> One man, one vote (or one person, one vote) is a slogan used by advocates of political equality through various electoral reforms such as universal suffrage, proportional representation, or the elimination of plurality voting, malapportionment, or gerrymandering . </P> <P> The British trade unionist George Howell used the phrase "one man, one vote" in political pamphlets in 1880 . During the 20th - century period of decolonisation and the struggles for national sovereignty, from the late 1940s onwards this phrase became widely used in developing countries where majority populations sought to gain political power in proportion to their numbers . </P> <P> The slogan was notably used by the anti-apartheid movement during the 1980s, which sought to end white minority rule in South Africa . </P>

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