<Ul> <Li> Who </Li> <Li> Says What </Li> <Li> In Which Channel </Li> <Li> To Whom </Li> <Li> With What Effect? </Li> </Ul> <Li> In Which Channel </Li> <Li> With What Effect? </Li> <P> This verbal communication model has been referred to as "a linear and Uni-directional process", "a one - way process", an "action model", a media theory "classic", "widely used segmentation of the communication process", and "a simple, linear, and potentially hypodermic conceptualization of communication ." </P>

Key differences between lasswell’s linear model of communication and the above transactional model