<P> The host reappeared just before the film's second half began, to say a few more words about it, before the telecast proceeded with the rest of the film, commercials included . </P> <P> However, at the end of the movie, the film's closing cast list, as created by MGM, was not be shown, and the title card with "The End" right after Dorothy's closing line was never seen on television during these early CBS showings . Instead, immediately after Dorothy spoke her last line ("Oh, Auntie Em, there's no place like home!"), and the camera faded out on her, television viewers once again saw CBS's own title card The Wizard of Oz, this time accompanied by some of the film's end title music, exactly as heard on the soundtrack, and the announcer's voice saying that the host for that year would return in a moment . After a final commercial, the host was then seen once again, to bid farewell to the TV audience, and CBS showed its own version of the cast list that appears during the film's end credits . At the end, referring to both the film and the hosting segments, the same announcer declared that "This has been a film and videotape presentation ." </P> <P> From the beginning The Wizard of Oz was telecast in color, although few people owned color television sets in 1956 . Except for 1961, all U.S. telecasts have been in color, an effect that seemed much more striking in the early 1960s, when there were still relatively few color programs on television . It was not televised in color in 1961 because color telecasts had to be paid for by their sponsors, who declined to do so that year . Between 1956 and 1965, the Wizard of Oz showings were rare exceptions to the black and white program schedule at CBS . During this period, CBS had the ability to broadcast programs in color, but generally chose not to do so unless a sponsor paid for a film or program to be shown in color . During this period, the competing network NBC was owned by RCA, which by 1960 manufactured 95% of the color sets sold in the U.S. Hence, CBS perceived that increased use of color broadcasting would primarily benefit its rival by promoting sales of RCA color television sets . </P> <P> Not until the fall of 1965 did color broadcasts play a major role at CBS and ABC, at which time half the network shows from ABC and CBS were being made and shown in color . Meanwhile, all but two NBC prime time shows were in color and most of NBC's daytime shows were . By the fall of 1966, all three networks produced all of their prime time shows in color . By the time the movie went to NBC in 1968, all network shows (except for reruns of black and white movies) were in color . </P>

When was the wizard of oz first shown in color