<P> McDonald's Happy Meal 10th Anniversary 1977 - 1987 To Robert A. Bernstein, Bernstein - Rein Advertising Thank you for bringing the Happy Meal, a bold idea, to the McDonald's System . Your insight and conviction truly has made McDonald's a fun place for children for the past 10 years! McDonald's Corporation September, 1987 </P> <P> Often, the Happy Meal is themed to promote a current family - oriented movie . The first such promotion was the Star Trek Meal, to promote Star Trek: The Motion Picture in December 1979 . The packaging used for the Star Trek Meal consisted of various images and games related to the film, as well as a comic strip adaptation of the film . Consumers had to buy numerous meals in order to complete the set . In 1992, McDonald's withdrew their range of Happy Meal toys for the film Batman Returns, after complaints from parents that the film was unsuitable for children . </P> <P> In July 2011, McDonald's announced plans to make Happy Meals healthier, including the addition of apples . The redesigned meals will contain a smaller portion (1.1 ounces) of fries, along with the apples . On February 4, 2013, McDonald's announced that Fish McBites, fried Alaskan pollock, the same fish used in Filet - O - Fish, would be added as an entree, which would run until March, intended to coincide with Lent . </P> <P> In 2014, McDonald's added a mascot to Happy Meals in the United States, known as Happy . Happy was originated from France in 2009 . Reactions were mixed, with criticism that the mascot's design was too frightening . </P>

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