<Tr> <Th> Gender </Th> <Td> Male </Td> </Tr> <Tr> <Th> Breed </Th> <Td> Great Dane </Td> </Tr> <P> Scoobert "Scooby" Doo is the eponymous character and protagonist of the animated television franchise of the same name created in 1969 by the American animation company Hanna - Barbera . Scooby - Doo is a male Great Dane and lifelong companion of amateur detective Shaggy Rogers, with whom he shares many personality traits . Named after a nonsense vocal line in Frank Sinatra's hit song "Strangers in the Night", he features a mix of both canine and human behaviors (reminiscent of other funny animals in the Golden age of American animation), treated by his friends more or less as an equal while speaking in a famous (and much parodied) speech impediment . His catchphrase is "Scooby - Dooby - Doo!" </P> <P> Writers Joe Ruby and Ken Spears created the original Scooby - Doo series, Scooby - Doo, Where are You!, for Hanna - Barbera for CBS's 1969--70 Saturday morning cartoon schedule . Originally titled Mysteries Five, the dog who later became Scooby was originally more of a sidekick character--a bongo - playing dog named "Too Much" whose breed varied between Great Dane and sheepdog between treatments . By the time the series was pitched to the network as Who's S-S - Scared? in early 1969, Too Much was solidified as a cowardly Great Dane . Both the dog and the series would be renamed Scooby - Doo by Fred Silverman, CBS's head of daytime programming, between its unsuccessful first pitch and a second pitch which earned the show a green light . Silverman came up with the name from the syllables "doo - be-doo - be-doo" in Frank Sinatra's hit song "Strangers in the Night". </P>

Scooby doo what kind of dog is he