<P> The first official image for It debuted on July 13, 2016, introducing the first look at Skarsgård's Pennywise The Dancing Clown, as well as an interview with Skarsgård, conducted by Anthony Breznican . Thomas Freeman of Maxim wrote "...Skarsgard in full, terrifying costume,...he's clearly got what it takes to fill King's most macabre, nightmare - inducing creation ." Chris Eggertsen of HitFix responded positively, stating the image to be "...an appropriately macabre look that doesn't deviate too radically from the aesthetic of Curry's Pennywise...dare I say, a more creepily seductive look to Skarsgard's version that was absent from Curry's interpretation ." </P> <P> On July 30, 2016, Muschietti released three storyboard images, up until the date of August 22, 2016, with the first featuring Bill Denbrough making a paper boat for his younger brother George . The second storyboard features Bill leading his bike, nicknamed Silver, across a lawn with the included phrase: "He thrusts his fists against the posts but still insists he sees the ghosts". The third and final storyboard features Bill asleep next to a sketch of Beverly Marsh . </P> <P> On August 16, 2016, Entertainment Weekly released the full costume image of Skarsgård's Pennywise to promote It, including an interview with costume designer Janie Bryant . JoBlo.com's Damion Damaske was fond of the new design, though was understanding of others being dismissive of it . Damaske also stated, "One of the chief complaints is that it looked too automatically scary, and that one of the reasons Pennywise chooses his guise is to trick and lure children ." Dave Trumbore of Collider.com noted that "This one's going to divide some folks . It's nowhere near as baggy or colorful as the one Tim Curry...donned..., but the new version certainly seems to have a lot more thought and intent behind its creation ." Jonathan Barkan of Bloody Disgusting called the image one of "...(drawing) attention and curiosity". Barkan then stated "I don't know if it's morbid curiosity or hopeful wishes but the overall response to his face and makeup seemed to be quite positive!" </P> <P> On March 9, 2017, Neha Aziz of SXSW announced that Muschietti would appear at a screening event titled, Face Your Fears, to share footage from It, while discussing his inspirations and influences . On March 11, 2017, New Line Cinema showcased its promotion of It by releasing a teaser trailer and a scene at the South by Southwest festival . Trace Thurman of Bloody Disgusting heralded the trailer: "It was maybe 90 seconds of footage, but it was a damn impressive 90 seconds of footage...As far as teasers go, it's one of the best that I've ever seen ." Dread Central's Jonathan Barkan praised the scene, and stated, "The kids are clearly very adept at working off one another . There was a chemistry between the four that was wonderful to see and it's obvious that Muschietti worked very hard to ensure they were believable ." Eric Vespe of Ain't It Cool News remarked that "...this one scene shows us the key traits of the bulk of the members of the Losers Club within one sequence . I loved it for that reason ." </P>

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