<P> Pure Michigan began as an advertising campaign launched in 2008 by the state of Michigan, featuring the voice of actor and comedian Tim Allen . The Pure Michigan campaign, which aims to market the state of Michigan as a travel and tourism destination, received state and international attention beginning in 2008 when Michigan Governor Jennifer Granholm approved $45 million in additional funding for the Pure Michigan campaign from the 21st Century Jobs Trust Fund . The unprecedented tourism fund amount for the state allowed the Pure Michigan campaign to be broadcast on a national level beginning in March 2009 . Annual funding for fiscal 2014 was $29 million . </P> <P> Pure Michigan also refers to the brand created by Travel Michigan and embodied by the organization's website . The site was relaunched in March 2008 to support the Pure Michigan brand . Travel Michigan is itself a division of the Michigan Economic Development Corporation, a state - funded economic development corporation founded in 1999 to support the economic development of Michigan . Campaign commercials and radio announcements depict Michigan as adventurous and rustic . </P>

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