<P> In January 2018, the company added two new non-dairy flavors to its growing line of vegan options . Peanut Butter Half Baked features chocolate and peanut butter with fudge brownies and pieces of peanut butter cookie dough, while Cinnamon Buns is made with cinnamon - spiced ice cream and features cinnamon bun dough and a cinnamon streusel swirl . </P> <P> Free Cone Day is an annual event held between late March and early May, in which Ben & Jerry's scoop shops give out free ice cream cups and cones . Free Cone Day was first held on Saturday, May 5, 1979, by Ben and Jerry as a customer and staff appreciation event for the first anniversary of their store's opening . </P> <P> Over one million free cones are given away each year, prompting the company's ad slogan "Be One In A Million ." Charitable organizations are often present at the stores each year and enjoy a significant amount of fundraising success . Often, local celebrities show up at various stores, promoting the day and the charities there . Sometimes the event is scheduled to coincide with Earth Day and sometimes volunteers are on hand with clipboards and voter registration forms to help those who would like to register to vote . </P> <P> The Center for Science in the Public Interest, a consumer - advocacy group, urged Ben & Jerry's to stop labeling their ice cream as "all natural," due to the company's use of corn syrup, alkalised cocoa, and other chemically modified ingredients . In September 2010, the company agreed to stop labeling their ice cream and frozen yogurt as "all natural ." </P>

What is ben and jerry's ice cream slogan