<Tr> <Th> Social Impact </Th> <Td> As a less politically influenced newspaper, it published a wider range of opinions </Td> </Tr> <Tr> <Th> Selling Point </Th> <Td> Simple vocabulary and diction meant easy comprehension by lower - class and less educated readers . </Td> </Tr> <P> As the East Coast's middle and working classes grew, so did their desire for news . Penny papers emerged as a cheap source of news with coverage of crime, tragedy, adventure, and gossip . The penny papers represented the crudest form of journalism because of the sensational gossip that was reported . </P> <P> The penny press was most noted for its price - only one cent per paper - while other contemporary newspapers were priced around six cents per issue . The exceptionally low price popularized the newspaper in America, and extended the influence of the newspaper media to the poorer classes . The penny press made the news and journalism more important, and also caused newspapers to begin to pay more attention to the public they served . Editors realized that the information that interested the upper class did not necessarily interest the penny - paying public . These new newspaper readers enjoyed information about police and criminal cases . The main revenue for the penny press was advertising while other newspapers relied heavily on high priced subscriptions to finance their activities . </P>

The advertising model adopted by the new york sun and other penny papers