<P> The slogan "Your World Kitchen" was introduced in 2013 . The largest component of Noodles & Company's advertising is in outdoor ads like billboards, but it also invests in radio, digital media and news sites . The billboards emphasize the global cuisine . One points to a parking lot and says "Recipes imported from more countries than these cars ." </P> <P> Most Noodles & Company restaurants are owned and operated by Noodles & Company Incorporated, but some are operated in a franchise model . Franchise locations are operated by an independent franchisee that is trained by Noodles & Company and uses the same menu, pricing and branding as corporate - owned stores . As of 2010, the average Noodles & Company store generated more than $1 million in annual revenue, with a profit of 21 percent . Takeout orders account for approximately 25 percent of revenues . According to Inc. Magazine, Noodles & Company is more selective in franchise partners than other franchise - based restaurants, and has a higher ratio of corporate - owned stores than most franchising restaurants . </P>

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