<P> Artists and repertoire (A&R) is the division of a record label or music publishing company that is responsible for talent scouting and overseeing the artistic development of recording artists and songwriters . It also acts as a liaison between artists and the record label or publishing company; every activity involving artists to the point of album release is generally considered under the purview, and responsibility, of A&R . </P> <P> The A&R division of a record label is responsible for finding new recording artists and bringing those artists to the record company . Personnel in the A&R division are expected to understand the current tastes of the market and to be able to find artists that will be commercially successful . For this reason, A&R people are often young and many are musicians, music journalists or record producers . </P>

What does ar mean in the music business
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