<P> The I Love New York song is the state song of New York . </P> <P> The logo consists of the capital letter I, followed by a red heart symbol (❤), below which are the capital letters N and Y, set in a rounded slab serif typeface called American Typewriter . </P> <P> In 1977, William S. Doyle, Deputy Commissioner of the New York State Department of Commerce hired advertising agency Wells Rich Greene to develop a marketing campaign for New York State . Doyle also recruited Milton Glaser, a productive graphic designer to work on the campaign and create a design based on Wells Rich Greene's advertising campaign . Glaser's final sketch to accompany the agency's "I Love New York" slogan was conceived in a taxi . It comprised the letter I and a heart shape followed by NY, all on the same line . As the idea developed he decided to stack the I and heart shape on a line above the NY characters, later stating that he may have been a "subliminally" influenced by Robert Indiana's LOVE pop art image . </P> <P> Glaser expected the campaign to last only a couple months and did the work pro bono . The innovative pop - style icon became a major success and has continued to be sold for years . In the popular mind (though this was not the original intention) the logo has become closely associated with New York City, and the placement of the logo on plain white T - shirts readily sold in the city has widely circulated the appearance of the image, making it a commonly recognized symbol . Glaser's original concept sketch and presentation boards were donated by Doyle to the permanent collection of the Museum of Modern Art, New York . </P>

When was i love new york logo designed