<P> The official race T - shirt is perhaps the most popular aspect of the AJC Peachtree Road Race, perhaps due to the limited numbers of T - shirts available in the early race years . Each year a different design is chosen through a contest sponsored by the Atlanta Journal - Constitution newspaper and a limited number of shirts are made . T - shirts are available to only those runners who finish the race, and thus have become a status - symbol among Atlanta culture . </P> <P> With the entire north Georgia region facing historic drought conditions in 2008, water conservation measures were enacted prohibiting outdoor watering of plants and lawns . As a result of the watering ban, the City of Atlanta decided to prohibit large festivals (over 50,000 people) from using Piedmont Park in 2008 in order to protect the grass lawns which could not be watered . Displaced events included the Atlanta Pride, Jazz, and Dogwood Festivals as well as the Peachtree Road Race which traditionally used Piedmont Park for the finish line of the race and distribution of T - shirts . The AJC Peachtree Road Race considered moving the finish area to Georgia Tech, but Georgia Tech refused, citing safety concerns . On February 19, it was announced that the race finish line would be at the intersection of Juniper Street and Ponce de Leon Avenue in Midtown . Runners then walked three more blocks to the Atlanta Civic Center parking area where the awards stage, family meeting area and sponsor village were located . The race returned to its previous course in 2009 . </P> <P> It is estimated that the AJC Peachtree Road Race costs over $1,000,000, if in - kind contributions are included . The race must pay between $25,000 and $30,000 to government agencies for their costs of supporting the race . T - shirts for runners and volunteers are estimated to cost over $200,000 . The race also pays $25,000 for its timing system and $100,000 for contract labor . The AJC Peachtree Road Race was estimated in 2003 to have an economic impact over $10,000,000 . Profits from the race entry fees and sponsorships are used to fund the Atlanta Track Club . </P> <P> First held during the 2014 race, the annual Kilometer Kids Charity Chase features six teams representing each branch of the military: Air Force, Army, Coast Guard, Marine Corps, National Guard and the Navy . Each team will have six runners each, all competing for bragging rights in two areas: the fastest military branch, and the team that receives the most donations for Atlanta Track Club's Kilometer Kids youth running program . </P>

Where does the money from the peachtree road race go
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