<Tr> <Th> License </Th> <Td> Proprietary </Td> </Tr> <Tr> <Th> Design based on </Th> <Td> Plantin </Td> </Tr> <P> Times New Roman is a serif typeface designed for legibility in body text . It was commissioned by the British newspaper The Times in 1931 and conceived by Stanley Morison, the artistic advisor to the British branch of the printing equipment company Monotype, in collaboration with Victor Lardent, a lettering artist in the Times' advertising department . Although no longer used by The Times, Times New Roman is still very common in book and general printing . It has become one of the most popular and influential typefaces in history and a standard typeface on most desktop computers . </P> <P> Times New Roman's creation took place through the influence of Stanley Morison of Monotype . Morison was an artistic director at Monotype, historian of printing and informal adviser to The Times . Asked to advise on a redesign, he recommended that they change their text typeface from a spindly and somewhat dated nineteenth - century face to a more robust, solid design, returning to traditions of printing from the eighteenth century and before . This matched a common trend in printing tastes of the period . </P>

Who designed the typeface that became the standard for british newspapers