<P> In the United States, the Games were once again broadcast by NBCUniversal properties under a long - term contract . As U.S. Eastern Time is fourteen hours behind Pyeongchang, morning events naturally fell within traditional U.S. prime time hours (8: 00 to 11: 00 pm). This allowed NBC to broadcast its prime time coverage live in all U.S. time zones, rather than showing "plausibly live" delayed footage as they had in previous Olympics . As per previous Games, the ceremonies were still shown on TV via tape delay only, but NBC did, for the first time, offer live streaming of the opening ceremony online . Notably, figure skating events were deliberately scheduled for the morning in Pyeongchang to accommodate the network's live broadcast to a peak U.S. audience in the evening . </P> <P> NHK and Olympic Broadcasting Services (OBS) once again filmed portions of the Games, including 90 hours of footage of selected events and the opening ceremonies, in high - dynamic - range 8K resolution video . In South Korea, ATSC 3.0 digital terrestrial television at 4K resolution was introduced in 2017 in time for the Olympics . In the U.S., this footage was delivered in 4K by NBCUniversal parent Comcast to participating television providers, including its own Xfinity, as well as DirecTV and Dish Network . NBC's Raleigh, North Carolina affiliate WRAL - TV also held demonstration viewings as part of its ATSC 3.0 test broadcasts . </P> <P> The 2018 Winter Olympics were also used to showcase 5G wireless technologies, as part of a collaboration between domestic wireless sponsor KT, and worldwide sponsor Intel . Several venues were outfitted with 5G networks to facilitate features such as live camera feeds from bobsleds, and multi-camera views from cross-country and figure skating events . These were offered as part of public demonstrations coordinated by KT and Intel . </P> <P> The emblem for the Games was unveiled on 3 May 2013 . It is a stylised representation of the hangul letters ᄑ p and ᄎ ch, these being the initial sounds of 평창 Pyeongchang . The left - hand symbol is said to represent the Korean philosophical triad of heaven, earth and humanity (Korean: 천지인 cheon - ji - in), and the right - hand symbol represents a crystal of ice . In the emblem and all official materials, Pyeongchang was stylised in CamelCase as "PyeongChang", in order to alleviate potential confusion with Pyongyang, the similarly - named capital of neighbouring North Korea . </P>

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