<Li> Puff (sales talk): If no reasonable person hearing this statement would take it seriously, it is a puff, and no action in contract is available if the statement proves to be wrong . It may also be referred to as "puffery". This is common in television commercials . </Li> <Li> Representation: A representation is a statement of fact which does not amount to a term of the contract but it is one that the maker of the statement does not guarantee the truth of . This gives rise to no contractual obligation but may amount to a tort, for example misrepresentation . </Li> <Li> Term: A term is similar to a representation, but the truth of the statement is guaranteed by the person who made the statement therefore giving rise to a contractual obligation . For the purposes of Breach of Contract, a term may further be categorized as a condition, warranty or innominate term . </Li> <P> There are various factors that a court may take into account in determining the nature of a statement . These include: </P>

When can a statement be made a term of contract