<Li> Knowing the size of the market is integral to understanding market penetration . </Li> <Li> Understanding competitors market penetration . What benchmark should one go for? Based on the penetration that other products have reached, calculate the number that should be reached in the demographic by multiplying the total number of the demographic by whatever the percentage that other products are reaching . </Li> <Li> Calculate the number of customers that a business needs to sell to too earn a profit and then compare that to the number other competitors are reaching; if the business does not make a profit with average market penetration, it's time to rethink the business strategy . </Li> <P> Market penetration is a tool for understanding potential earnings of a business and is integral to calculating a resourceful business model . </P>

Lead conversion is not a major factor in determining sales performance and growth