<Li> Various forms of branding, including clothing </Li> <Li> Direction signs and posters, telling people how far a fast food restaurant is </Li> <P> In 2005, the Institute of Medicine of the National Academies (IOM) released a report requested by Congress that evaluated the influence and nature of food and beverage marketing practices on American children and adolescents . "The report concluded that food and beverage marketing influences the diets and health of children and adolescents; current marketing practices create an environment that puts young people's health at risk; companies and marketers have underutilized their resources and creativity to market a healthful diet; industry leadership and sustained, multisectoral, and integrated efforts are required; and that current public policy institutions lacked the authority to address emerging marketing practices that influence young people's diets ." </P> <P> According to Christian and the PHA website, the obesity epidemic in children and adolescents in the U.S. reflects changes in society: The article suggests unhealthy eating choices are due to an increase of sedentary activity (e.g., children watching too much television and playing computer games) and the influence of the media in causing children to eat unhealthy food choices . </P>

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