<P> As programming chief, Robert W. Pittman recruited and managed a team for the launch that included Tom Freston (who succeeded Pittman as CEO of MTV Networks), Fred Seibert, John Sykes, Carolyn Baker (original head of talent and acquisition), Marshall Cohen (original head of research), Gail Sparrow (of talent and acquisition), Sue Steinberg (executive producer), Julian Goldberg, Steve Lawrence, Geoff Bolton; studio producers and MTV News writers / associate producers Liz Nealon, Nancy LaPook and Robin Zorn; Steve Casey (creator of the name "MTV" and its first program director), Marcy Brafman, Ronald E. "Buzz" Brindle, and Robert Morton . Kenneth M. Miller is credited as being the first technical director to officially launch MTV from its New York City - based network operations facility . </P> <P> MTV's effect was immediate in areas where the new music video channel was carried . Within two months, record stores in areas where MTV was available were selling music that local radio stations were not playing, such as Men at Work, Bow Wow Wow and the Human League . MTV sparked the Second British Invasion, with British acts, who had been accustomed to using music videos for half a decade, featuring heavily on the channel . </P> <P> MTV targeted an audience between the ages of twelve to thirty - four . However, according to MTV's self conducted research over 50% of its audience is between twelve and twenty - four . Furthermore, this particular group would watch MTV for an average of thirty minutes to two hours a day . </P> <P> The original purpose of MTV was to be "music television", playing music videos 24 hours a day and seven days a week, guided by on - air personalities known as VJs, or video jockeys . The original slogans of the channel were "You'll never look at music the same way again", and "On cable . In stereo ." </P>

Who forms the major segment of audience for mtv music videos