<P> Meanwhile, War Memorial Stadium was in severe need of replacement, being in poor condition, located in an increasingly worsening neighborhood, and too small to meet the NFL's post-1969 requirement that all stadiums seat at least 50,000 . Construction began on a new stadium in the suburbs after Ralph Wilson threatened to move the team to another city; at one point after the 1970 season Wilson was "prepared to move the team" to Husky Stadium in Seattle and was also fielding offers from Tampa and Memphis . Western New York leaders acquiesced to Wilson's demands and built a new open - air facility that featured a capacity of over 80,000 (at Wilson's request) and, unlike other stadiums, was built into the ground . Rich Stadium (later Ralph Wilson Stadium, now New Era Field) opened in 1973 and continues to house the Bills to this day (Seattle would get an NFL team of its own in 1976, when the Seahawks were enfranchised, as did Tampa, under the banner of the Tampa Bay Buccaneers). </P> <P> 1973 was a season of change: Joe Ferguson became their new quarterback, they moved into a new stadium, Simpson recorded a 2,000 - yard season and was voted NFL MVP, and the team had its first winning record since 1966 with eight wins . The "Electric Company" of Simpson, Jim Braxton, Paul Seymour, and Joe DeLamielleure as recounted in the locally recorded hit "Turn on the Juice", lead a dramatic turnaround on the field . The "Electric Company" was the offensive line (OG Reggie McKenzie, OT Dave Foley, C Mike Montler, OG Joe DeLamielleure and OT Donnie Green) which provided the electricity for the "Juice". O.J. became the only player to rush for 2,000 yards prior to the introduction of a 16 - game season . The team made the NFL playoffs at 9--5 for the first time in history in 1974, but in their divisional playoff, they lost to the eventual Super Bowl champions, the Pittsburgh Steelers . </P> <P> After an 8--6 1975 season, the Bills had internal troubles in 1976; Ferguson was injured and Gary Marangi proved ineffective in replacement . The team dropped to the bottom of the AFC East at 2--12, where they stayed for the rest of the 1970s . On a high note, the 1976 Thanksgiving Day game saw Simpson set the league record for rushing yards in a game, despite a 27--14 loss to the Detroit Lions . After the 1977 season, Simpson was traded to the San Francisco 49ers . </P> <P> 1980 marked the 3rd year the Bills were good . They beat the archrival Miami Dolphins for the first time in 11 years in their season opener, en route to an 11 - 5 season and their first AFC East title . However, they lost to the San Diego Chargers 20 - 14 in the divisional playoffs . In 1981, the Bills made the playoffs as a wild - card team with a 10 - 6 record . They defeated the New York Jets 31 - 27 in the wild card round of the playoffs, but lost in the divisional round to the eventual AFC champion Cincinnati Bengals, 28 - 21 . The following year--the strike - shortened season of 1982--the Bills slipped to a 4--5 final record and missed the playoffs . In the famous 1983 draft, the Bills selected quarterback Jim Kelly as their replacement to an aging Joe Ferguson, but Kelly decided to play in the upstart United States Football League instead . </P>

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