<Ul> <Li> Opportunity: It is the time consumers buy and use the product . these opportunities include marriage, divorce, purchase, moving, demolition, admission, study, retirement, travel, tourism, holidays, and so on . It will help improve brand usage and marketing targeted . Such as travel agencies can provide specialized travel services at Christmas, stationery enterprises can begin to provide more learning supplies before new semester . </Li> <Li> Benefit: Benefit segmentation is a kind of classification method based on the different interests of consumers from the brand products. Using the benefit segmentation method, what must be determined is the benefit people are seeking for, who are seeking these benefits, how important to them these benefits are, what brand can offer these benefits, what benefits have not been met . </Li> <Li> User status: According to the state of use, consumers can be classified into once users, nonusers, potential users, the primary user, occasionally users and often user type, for different type of consumers the brand should use different marketing strategies and methods . The brand who has a high market share can focus more on the potential users to change them to the actual users, such as leading brands; some small businesses can only be used as an often user services . </Li> <Li> Brand loyalty: Consumer loyalty is the most valuable wealth of enterprises . Consumers can be divided into four types according to their brand loyalty: True Friends, Butterflies, Barnacles and Strangers . </Li> <Li> True Friends: They are the highest level of the four types and the most important part of the customer group . For example, a fan of a Swiss knife, they will keep telling their friends and neighbors the benefits of this knife, their frequency of use . These loyal customers will be free of charge to the brand, and continue to recommend to others . For any business, this is the most popular type of customer . </Li> <Li> Butterflies: Butterflies are not particularly loyal, but have spent money on your products and brought in good revenue . An example of a butterfly would be someone that supports Microsoft in general, but buys the iPhone since it happened to be the best available phone on the market . </Li> <Li> Barnacles: Here is where some companies, especially B2B companies, find a surprising amount of their customer base falls into . Barnacles are loyal customers, but they are loyal customers that rarely make a purchase, and may not bring in much of a profit . A great example would be a customer that buys one cup of coffee at your coffee shop, and then comes in every day for the next month to use your free WiFi without making a purchase . </Li> <Li> Strangers: Due to different reasons, some customers are not loyal to certain brands . Generally speaking, enterprises should avoid targeting strangers, because they will never become a sincere customer, they have little contribution to the development of enterprises . </Li> </Ul> <Li> Opportunity: It is the time consumers buy and use the product . these opportunities include marriage, divorce, purchase, moving, demolition, admission, study, retirement, travel, tourism, holidays, and so on . It will help improve brand usage and marketing targeted . Such as travel agencies can provide specialized travel services at Christmas, stationery enterprises can begin to provide more learning supplies before new semester . </Li> <Li> Benefit: Benefit segmentation is a kind of classification method based on the different interests of consumers from the brand products. Using the benefit segmentation method, what must be determined is the benefit people are seeking for, who are seeking these benefits, how important to them these benefits are, what brand can offer these benefits, what benefits have not been met . </Li> <Li> User status: According to the state of use, consumers can be classified into once users, nonusers, potential users, the primary user, occasionally users and often user type, for different type of consumers the brand should use different marketing strategies and methods . The brand who has a high market share can focus more on the potential users to change them to the actual users, such as leading brands; some small businesses can only be used as an often user services . </Li>

The first element of a marketing strategy is to identify a target market