<P> "Nobody really knows what it means...If Web 2.0 for you is blogs and wikis, then that is people to people . But that was what the Web was supposed to be all along...Web 2.0, for some people, it means moving some of the thinking (to the) client side, so making it more immediate, but the idea of the Web as interaction between people is really what the Web is . That was what it was designed to be...a collaborative space where people can interact ." </P> <P> Other critics labeled Web 2.0 "a second bubble" (referring to the Dot - com bubble of 1997--2000), suggesting that too many Web 2.0 companies attempt to develop the same product with a lack of business models . For example, The Economist has dubbed the mid - to late - 2000s focus on Web companies as "Bubble 2.0". </P> <P> In terms of Web 2.0's social impact, critics such as Andrew Keen argue that Web 2.0 has created a cult of digital narcissism and amateurism, which undermines the notion of expertise by allowing anybody, anywhere to share and place undue value upon their own opinions about any subject and post any kind of content, regardless of their actual talent, knowledge, credentials, biases or possible hidden agendas . Keen's 2007 book, Cult of the Amateur, argues that the core assumption of Web 2.0, that all opinions and user - generated content are equally valuable and relevant, is misguided . Additionally, Sunday Times reviewer John Flintoff has characterized Web 2.0 as "creating an endless digital forest of mediocrity: uninformed political commentary, unseemly home videos, embarrassingly amateurish music, unreadable poems, essays and novels...(and that Wikipedia is full of) mistakes, half truths and misunderstandings". In a 1994 Wired interview, Steve Jobs, forecasting the future development of the web for personal publishing, said "The Web is great because that person can't foist anything on you--you have to go get it . They can make themselves available, but if nobody wants to look at their site, that's fine . To be honest, most people who have something to say get published now ." Michael Gorman, former president of the American Library Association has been vocal about his opposition to Web 2.0 due to the lack of expertise that it outwardly claims, though he believes that there is hope for the future . </P> <P> "The task before us is to extend into the digital world the virtues of authenticity, expertise, and scholarly apparatus that have evolved over the 500 years of print, virtues often absent in the manuscript age that preceded print". </P>

Web 2.0 is a simple static website without any interaction with its users