<Tr> <Th> Budget </Th> <Td> $40 million </Td> </Tr> <Tr> <Th> Box office </Th> <Td> $181.1 million </Td> </Tr> <P> He's Just Not That into You is a 2009 American romantic comedy - drama film directed by Ken Kwapis, based on the 2004 self - help book of the same name by Greg Behrendt and Liz Tuccillo, which in turn was inspired by a line of dialogue in Sex and the City . The film features an ensemble cast that includes Ben Affleck, Jennifer Aniston, Drew Barrymore, Jennifer Connelly, Kevin Connolly, Bradley Cooper, Ginnifer Goodwin, Scarlett Johansson, and Justin Long . The movie is set in Baltimore, and follows the story of nine different people and their varying romantic problems . Less of an ensemble comedy than a collection of interwoven stories, each of the characters has some degree of relationship with one or two others whether a crush, a date or a full - blown affair . Across the entire cast, Goodwin's character Gigi could be seen as the common thread . She is followed more closely than the other eight people and has a more developed storyline because she consistently misreads all of her romantic partners behaviors . She meets Alex, played by Long, who helps her to interpret signs given to her by her dates . </P> <P> The film was produced by Flower Films, the production company owned by Drew Barrymore, who served as an executive producer . The film grossed over $181 million at the worldwide box office . </P>

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