<P> Universal took the lengthy pre-production to carefully plan the Jurassic Park marketing campaign, which cost $65 million and had deals with 100 companies to market 1,000 products . These included three Jurassic Park video games by Sega and Ocean Software, a toy line by Kenner that was distributed by Hasbro, McDonald's "Dino - Sized meals", and a novelization aimed at young children . </P> <P> The film's trailers only gave fleeting glimpses of the dinosaurs, a tactic journalist Josh Horowitz described as "that old Spielberg axiom of never revealing too much" when Spielberg and director Michael Bay did the same for their production of Transformers in 2007 . The film was marketed with the tagline "An Adventure 65 Million Years In The Making ." This was a joke Spielberg made on set about the genuine, thousands of years old mosquito in amber used for Hammond's walking stick . </P> <P> The film premiered at the Uptown Theater on June 9, 1993, in Washington, D.C., in support of two children's charities . Two days later it opened nationwide, in 2,404 theater locations and an estimated 3,400 screens . Internationally it was equally wide at 3,400 prints . Following the film's release, a traveling exhibition called "The Dinosaurs of Jurassic Park" began, showcasing dinosaur skeletons and film props . </P> <P> Jurassic Park was broadcast on television for the first time on May 7, 1995, following the April 26 airing of The Making of Jurassic Park . Some 68.12 million people tuned in to watch, garnering NBC a 36 percent share of all available viewers that night . Jurassic Park was the highest - rated theatrical film broadcast on television by any network since the April 1987 airing of Trading Places . In June--July 1995 the film was aired a number of times on the TNT network . </P>

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