<P> In psychology, a dual process theory provides an account of how thought can arise in two different ways, or as a result of two different processes . Often, the two processes consist of an implicit (automatic), unconscious process and an explicit (controlled), conscious process . Verbalized explicit processes or attitudes and actions may change with persuasion or education; though implicit process or attitudes usually take a long amount of time to change with the forming of new habits . Dual process theories can be found in social, personality, cognitive, and clinical psychology . It has also been linked with economics via prospect theory and behavioral economics, and increasingly in sociology through cultural analysis . </P> <P> The foundations of dual process theory likely comes from William James . He believed that there were two different kinds of thinking: associative and true reasoning . James theorized that empirical thought was used for things like art and design work . For James, images and thoughts would come to mind of past experiences, providing ideas of comparison or abstractions . He claimed that associative knowledge was only from past experiences describing it as "only reproductive". James believed that true reasoning was useful for "unprecedented situations" in which using reasoning to overcome obstacles such as navigation could be overcome with reasoning power of being able to use a map . </P>

Modern dual processing theory is the idea that our minds have