<P> In 1966 Becker was trained and hired by an advertising executive named Bill (William) Casey . He began his advertising career as a copywriter at Papert Koenig Lois . </P> <P> Much of Becker's career was spent at Young & Rubicam Advertising (26 years in total). He left to spend three years as Vice Chairman, Chief Creative Officer at Ted Bates Worldwide and then to BBDO as Executive Vice President, Senior Creative Director and member of the Board . </P> <P> He returned to Young & Rubicam, hired by Chairman and CEO Alex Kroll, to work at their direct marketing division Wunderman . At Y&R companies, Becker created the award winning 25 - year television campaign, "I'm stuck on Band - Aid' cause Band - Aid's stuck on me". ("Mike Becker and I wrote the song . Barry Manilow got the residuals . John Travolta and Terri Garr both launched careers," states Harry Webber, Becker's collaborator on this project, which led to a 1976 Clio Award and the composition of one of the most recognizable advertising jingles of all time .) He led the creation and production of the 10 - year American Express Corporate Card campaign "To Your Success". </P> <P> In 1970 Becker partnered with the then head of the Young & Rubicam Art Department, Donald Egensteiner, to create the theme and advertising for Mayor Lindsay's commencement of annual Earth Day celebrations in New York City . The theme line they created for the campaign was: "April 22, 1970 . Earth Day . The beginning of the end of pollution". </P>

Who wrote the jingle im stuck on band aid