<P> Because the game was developed during the period when Columbia Pictures owned Gottlieb, the intellectual rights to Q * bert remained with Columbia even after they divested themselves of Gottlieb's assets in 1984 . Therefore, the rights have been owned by Sony Pictures Entertainment since its parent Sony acquired Columbia in 1989 . Q * bert appeared in Disney's computer - animated film Wreck - It Ralph under license from Sony, and later appeared in Columbia's live - action film Pixels in 2015 . </P> <P> The game is played using a single, diagonally mounted four - way joystick . The player controls Q * bert, who starts each game at the top of a pyramid made of 28 cubes, and moves by hopping diagonally from cube to cube . Landing on a cube causes it to change color, and changing every cube to the target color allows the player to progress to the next stage . </P> <P> At the beginning, jumping on every cube once is enough to advance . In later stages, each cube must be hit twice to reach the target color . Other times, cubes change color every time Q * bert lands on them, instead of remaining on the target color once they reach it . Both elements are then combined in subsequent stages . Jumping off the pyramid results in the character's death . </P> <P> The player is impeded by several enemies, introduced gradually to the game: </P>

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