<P> This list contains the top 25 accounts with the most followers on the social photo - sharing platform Instagram . As of August 2018, the most followed user is Instagram's own account, with over 244 million followers . Selena Gomez is the most followed individual, with over 140 million followers . Eleven accounts have exceeded 100 million followers on the site . </P> <P> The following table lists the top 25 most followed accounts on Instagram, with each total rounded to the nearest million followers, as well as the profession of each user and country of origin . </P>

Which user has the most followers on instagram