<P> The Under Armour High School All - America Game is a high school football all - star game typically held in early January in the U.S. state of Florida created to spotlight the nation's top high school seniors . The game was first played on January 5, 2008, and has been played annually at the Tropicana Field in St. Petersburg, Florida . The game is sponsored by Under Armour and enjoys a national audience thanks to broadcast partner ESPN (the first edition was broadcast on ABC opposite the U.S. Army All - American Bowl). The game is co-owned by Chicago - based sports marketing agency Intersport and ESPN . </P> <P> National recruiting analysts and talent evaluators from ESPN Scouts, Inc., will select players for both team rosters . Eight of the top 10 ranked players in the ESPN 150 competed in the 2009 game . Because there are a number of All - America games concurrently, they are in competition for players . A total of 80 players are invited, with all them having the opportunity to also participate in a televised skills competition and other ancillary events held at Disney's Wide World of Sports Complex in the days prior to the game . In addition, ESPNU televises the team practices . </P>

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