<P> In 1910, Francisco I. Madero, a young man from a wealthy land - owning family in the northern state of Coahuila, announced his intent to challenge Díaz for the presidency in the next election, under the banner of the Anti-Reelectionist Party . Madero chose as his running mate Francisco Vázquez Gómez, a physician who had opposed Díaz . Although similar overall to Díaz in his ideology, Madero hoped for other elites to rule alongside the president . Díaz thought he could control this election, as he had the previous seven; however, Madero campaigned vigorously and effectively . To ensure Madero did not win, Díaz had him jailed before the election . Madero escaped and fled for a short period to San Antonio, Texas . Díaz was announced the winner of the election by a "landslide". When it became obvious that the election had been fixed, Madero supporter Toribio Ortega took up arms with a group of followers at Cuchillo Parado, Chihuahua on 10 November 1910 . </P> <P> On 5 October 1910, Madero issued a "letter from jail," known as the Plan de San Luis Potosí, with its main slogan Sufragio Efectivo, No Re-elección ("free suffrage and no re-election"). It declared the Díaz presidency illegal and called for revolt against Díaz, starting on 20 November 1910 . Madero's political plan did not outline major socioeconomic revolution, but it offered the hope of change for many disadvantaged Mexicans . </P> <P> Madero's plan was aimed at fomenting a popular uprising against Díaz, but he also understood that the support of the United States and U.S. financiers would be of crucial importance in undermining the regime . The rich and powerful Madero family drew on its resources to make regime change possible, with Madero's brother Gustavo A. Madero hiring, in October 1910, the firm of Washington lawyer Sherburne Hopkins, the "world's best rigger of Latin American revolutions", to encourage support in the U.S. A strategy to discredit Díaz with U.S. business and the U.S. government achieved some success, with Standard Oil representatives engaging in talks with Gustavo Madero . More importantly, the U.S. government "bent neutrality laws for the revolutionaries ." </P> <P> In late 1910, revolutionary movements broke out in response to Madero's Plan de San Luis Potosí . Madero's vague promises of land reform in Mexico attracted many peasants throughout Mexico . Spontaneous rebellions arose in which ordinary farm laborers, miners, and other working - class Mexicans, along with much of the country's population of Indigenous natives, fought Díaz's forces, with some success . Madero attracted the forces of rebel leaders such as Pascual Orozco, Pancho Villa, Ricardo Flores Magón, Emiliano Zapata, and Venustiano Carranza . A young and able revolutionary, Orozco, along with governor Abraham González, formed a powerful military union in the north, and, although they were not especially committed to Madero, took Mexicali and Chihuahua City . These victories encouraged alliances with other revolutionary leaders, including Pancho Villa . Against Madero's wishes, Orozco and Villa fought for and won Ciudad Juárez, bordering El Paso, Texas, on the south side of the Rio Grande . Madero's call to action had some unanticipated results, such as the Magonista rebellion of 1911 in Baja California . </P>

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