<P> "Sí, se puede" (Spanish for "Yes, it is possible" or, roughly, "Yes, we can"; pronounced (ˈsi se ˈpwe. ðe)) is the motto of the United Farm Workers of America, and has since been taken up by other activist groups . In 1972, during Cesar Chavez's 25 - day fast in Phoenix, Arizona, UFW's co-founder, Dolores Huerta, came up with the slogan . "Sí se puede" has long been a UFW guiding principle that has served to inspire accomplishment of goals . The phrase is a federally registered trademark of the UFW . </P> <P> The phrase has been widely adopted by other labor unions and civil rights organizations and drew widespread political and media attention as a rallying cry during the U.S. immigration reform protests . </P>

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