<P> A tabloid is a newspaper with a compact page size smaller than broadsheet . A tabloid is defined as "roughly 17 by 11 inches (432 by 279 mm)" and commonly "half the size of a broadsheet", although there is no standard size for this newspaper format . </P> <P> The term tabloid journalism refers to an emphasis on such topics as sensational crime stories, astrology, celebrity gossip and television, and is not a reference to newspapers printed in this format . Some small - format papers with a high standard of journalism refer to themselves as compact newspapers . Larger newspapers, traditionally associated with higher - quality journalism, are called broadsheets, even if the newspaper is now printed on smaller pages . In common usage, tabloid and broadsheet are frequently more descriptive of a newspaper's market position than physical format . </P> <P> The word "tabloid" comes from the name given by the London - based pharmaceutical company Burroughs Wellcome & Co. to the compressed tablets they marketed as "Tabloid" pills in the late 1880s . The connotation of tabloid was soon applied to other small compressed items . A 1902 item in London's Westminster Gazette noted, "The proprietor intends to give in tabloid form all the news printed by other journals ." Thus "tabloid journalism" in 1901 originally meant a paper that condensed stories into a simplified, easily absorbed format . The term preceded the 1918 reference to smaller sheet newspapers that contained the condensed stories . </P> <P> A tabloid is defined as "roughly 17 by 11 inches (432 by 279 mm)" and commonly "half the size of a broadsheet". </P>

When was the first tabloid newspaper established and what was the name of the paper