<P> The music video for "Waka Waka (This Time for Africa)" was directed by Marcus Raboy . It was developed and conceptualised by Shakira along with Antonio Navas, executive creative director of international marketing agency Ogilvy & Mather . Navas explained that the concept of the video was to "take the viewer on a trip around the world, ending in Africa ." The dance sequences were choreographed by Hi - Hat, who had previously worked with Shakira on the video of "She Wolf" (2009). The video was shot in Los Angeles and was recorded in multiple languages . It was premiered on 6 June 2010 and became the first - ever music video by Sony Music to receive a release in 3D format . </P> <P> The video chiefly focuses on Shakira and a crowd composed of numerous dancers and children dancing together . Freshlyground appear during their verse, with lead singer Zolani Mahola and violinist Kyla - Rose Smith "front and center ." Towards the end of the video, various child dancers perform solo dance routines . The video interpolates archival footage of past football matches, including the infamous scene of Italian footballer Roberto Baggio missing the decisive penalty in the shootout of the 1994 FIFA World Cup Final against Brazil . It also features appearances by footballers Cristiano Ronaldo, Dani Alves, Gerard Piqué, Carlos Kameni, Lionel Messi and Rafael Marquez . </P> <P> Adam Fairholm from IMVDb praised the dance sequences and wrote that while Shakira was "great," the best part of the music video were the appearances by Freshlyground, the children, and the footballers . He praised Raboy for "making everyone seem like a big, happy family" and felt the video was adequately representative of South African culture . MTV writer Kyle Anderson complimented the energy of the video and Shakira's dancing ability . He highlighted the footage of a football match showing a "killer slide tackle" as the "key" scene of the video . The video went viral on video - sharing website YouTube, reaching number one on The Guardian Viral Video Chart . </P> <P> Shakira performed "Waka Waka (This Time for Africa)" at the 2010 FIFA World Cup opening ceremony on 10 June at the Orlando Stadium in Johannesburg, South Africa . The song was preceded by performances of her past singles "Hips Don't Lie" and "She Wolf". Freshlyground also appeared on the stage and Mahola sang her verse of the song . Numerous African dancers and musicians accompanied Shakira during the performance . For the performances, Shakira was dressed in a black and white zebra - print jumpsuit coupled with a silk - fringed skirt and bracelets made of brown leather and silver pearls . Her outfit was designed by Italian fashion designer Roberto Cavalli . Diane Coetzer from Billboard praised the performance and called it the "crowning moment" of the concert show . Although critical of Cavalli's costume, Los Angeles Times critic Ann Powers complimented Shakira's performance of the three songs and commended her incorporation of native dancers and musicians in the show, writing: "It was just a symbolic gesture, but a strong one in this evening - long review of pop music's journey from Africa to every corner of the earth, and back ." Pitbull, Jennifer Lopez, and Claudia Leitte's headlining performance at the 2014 FIFA World Cup opening ceremony was negatively compared to Shakira's as fans found the former's show disappointing in comparison to the latter's . </P>

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