<P> In addition, social media platforms have become extremely aware of their users and collect information about their viewers to connect with them in various ways . Social - networking website Facebook Inc. is quietly working on a new advertising system that would let marketers target users with ads based on the massive amounts of information people reveal on the site about themselves . This may be an unethical or ethical feature to some individuals . Some people may react negatively because they believe it is an invasion of privacy . On the other hand, some individuals may enjoy this feature because their social network recognizes their interests and sends them particular advertisements pertaining to those interests . Consumers like to network with people who have interests and desires that are similar to their own . Individuals who agree to have their social media profile public, should be aware that advertisers have the ability to take information that interests them to be able to send them information and advertisements to boost their sales . Managers invest in social media to foster relationships and interact with customers . This is an ethical way for managers to send messages about their advertisements and products to their consumers . </P> <P> Since social media marketing first came to be, strategists and markets have been getting smarter and more careful with the way they go about collecting information and distributing advertisements . With the presence of data collecting companies, there is no longer a need to target specific audiences . This can be seen as a large ethical gray area . For many users, this is a breach of privacy, but there are no laws that prevent these companies from using the information provided on their websites . Companies like Equifax, Inc., TransUnion Corp, and LexisNexis Group thrive on collecting and sharing personal information of social media users . In 2012, Facebook purchased information from 70 million households from a third party company called Datalogix . Facebook later revealed that they purchased the information in order to create a more efficient advertising service . </P> <P> Facebook had an estimated 144.27 million views in 2016, approximately 12.9 million per month . Despite this high volume of traffic, very little has been done to protect the millions of users who log on to Facebook and other social media platforms each month . President Barack Obama tried to work with the Federal Trade Commission (FTC) to attempt to regulate data mining . He proposed the Privacy Bill of Rights, which would protect the average user from having their private information downloaded and shared with third party companies . The proposed laws would give the consumer more control over what information companies can collect . President Obama was unable to pass most of these laws through congress, and it is unsure what President Trump will do with regards to social media marketing ethics . </P> <P> This involves tracking the volume of visits, leads, and customers to a website from the individual social channel . Google Analytics is a free tool that shows the behavior and other information, such as demographics and device type used, of website visitors from social networks . This and other commercial offers can aid marketers in choosing the most effective social networks and social media marketing activities . </P>

What does a social media marketing company do