<P> The cougar concept has been used in television shows, advertising, and film . The 2007 film Cougar Club was dedicated to the subject and, in spring 2009, TV Land aired a reality show called The Cougar where cougars would pick a date . The 2009 sitcom Cougar Town originally explored the difficulty and stigma of many so - called cougars . In The Graduate (1967), a married mother pursues a much younger man (21 in the film). On the soap opera Days of Our Lives, character Eve Donovan is a cougar, repeatedly sleeping with the much younger JJ Deveraux . </P> <P> The "cougar phenomenon", as it is called, is frequently associated with present - day, glamorous celebrities such as Madonna, Sam Taylor - Johnson and Demi Moore . However, it is documented that the trend of influential women dating younger men extends back a lot further through history to notable figures including Cleopatra, Catherine the Great and Elizabeth I . </P>

What is the man called in a cougar relationship