<P> Jack Wills' products are branded with the signature logo of a pheasant with a top hat and walking stick . The company publishes' Handbooks', which are released four times a year for each new season . The handbook is a signature print catalogue for the brand, showcasing the campaign shoots alongside editorial work and products available for the new season . Jack Wills clothing ranges from traditional British formal wear and tailoring, such as shirts, tweed jacket sand blazers, to more contemporary casual clothing: hooded tops, sweatpants, t - shirts and polo shirts . </P> <P> The brand's ranges are given a' private school' and' preppy' branding, as the Jack Wills pricing strategy means the clothes may not be considered affordable to everyone . Jack Wills feature sports - oriented, collegiate branding, for example apparel relating to polo, rugby, and also rowing, such as the J.W.R.C (Jack Wills Rowing Club). Jack Wills' "University Outfitters" title reflects its target market: university students . However, the label is popular in both Secondary schools and colleges . The brand does not use a conventional advertising model, instead relying on word of mouth viral marketing . This is often stimulated by the events they hold such as the Jack Wills Varsity Polo, JW Unsigned and JW Seasonnaires . In April 2011, the ASA upheld complaints about the Jack Wills 2011 Spring Term handbook . The handbook contained some controversial images of young adults in a state of undress . In their ruling, the ASA said that "we concluded that the catalogue was sufficiently provocative as to present a risk to younger teenagers ." </P> <P> Aubin & Wills was launched by Jack Wills in September 2008 as a sister brand, aimed at customers, aged 25 and up . Its slogan was "Modern British design inspired by the past living in the present" In November 2012 Jack Wills announced the decision to terminate the Aubin and Wills brand to concentrate on the global growth of the principal brand, with all trading ceasing by January 2013 . </P> <P> On 20 May 2010, the Aubin Gallery was launched, situated on the top floor of the Shoreditch store in collaboration with British artist and curator Stuart Semple . Under Semple's directorship the gallery's primary focus has been to provide a platform for a new generation of international artists and curators . It has also expanded to include off - site projects, for example with Miriam Elia's exhibition "I fell in love with a conceptual artist" at the Nave Church, international exhibition initiatives and a publishing arm . Since 2010 the program has showcased the works of Tom Ormond, Piers Secunda, The Girls, Alana Lake, Alex Bunn, Sarah Maple, Adham Faramawy, James Howard, NERO and Yasam Sasmazer amongst others . The 7,500 sq ft (700 m). concept space also includes The Aubin Cinema which is run in collaboration with the members' club Shoreditch House and is a new social hot spot in East London's Redchurch Street . </P>

Why is the jack wills logo a pheasant