<Tr> <Td> <Ul> <Li> </Li> <Li> </Li> <Li> </Li> </Ul> </Td> </Tr> <Ul> <Li> </Li> <Li> </Li> <Li> </Li> </Ul> <P> A target market is a group of customers within a business's serviceable available market that the business has decided to aim its marketing efforts towards . Target markets consist of consumers who exhibit similar characteristics (such as age, location, income, and lifestyle) and are considered most likely to buy a business's product or service . </P> <P> Target markets can be broken down into two categories: primary and secondary target markets . Primary target markets are those market segments to which marketing efforts are primarily directed, while secondary markets are smaller or less vital to a product's success . </P>

Groups of customers within a large market who share common characteristics