<P> A fourth alternative source of cash for a private company is a corporate partner, usually an established multinational company, which provides capital for the smaller company in return for marketing rights, patent rights, or equity . Corporate partnerships have been used successfully in a large number of cases . </P> <P> When people draw their savings and invest in shares (through an IPO or the issuance of new company shares of an already listed company), it usually leads to rational allocation of resources because funds, which could have been consumed, or kept in idle deposits with banks, are mobilized and redirected to help companies' management boards finance their organizations . This may promote business activity with benefits for several economic sectors such as agriculture, commerce and industry, resulting in stronger economic growth and higher productivity levels of firms . </P> <P> Companies view acquisitions as an opportunity to expand product lines, increase distribution channels, hedge against volatility, increase their market share, or acquire other necessary business assets . A takeover bid or a merger agreement through the stock market is one of the simplest and most common ways for a company to grow by acquisition or fusion . </P> <P> Both casual and professional stock investors, as large as institutional investors or as small as an ordinary middle - class family, through dividends and stock price increases that may result in capital gains, share in the wealth of profitable businesses . Unprofitable and troubled businesses may result in capital losses for shareholders . </P>

What is the price at which the bond is traded in the stock exchange