<P> Liverpool was the first English professional club to have a sponsor's logo on its shirts, after agreeing a deal with Hitachi in 1979 . Since then the club has been sponsored by Crown Paints, Candy, Carlsberg and Standard Chartered Bank . The contract with Carlsberg, which was signed in 1992, was the longest - lasting agreement in English top - flight football . The association with Carlsberg ended at the start of the 2010--11 season, when Standard Chartered Bank became the club's sponsor . </P> <P> The Liverpool badge is based on the city's liver bird, which in the past had been placed inside a shield . In 1992, to commemorate the centennial of the club, a new badge was commissioned, including a representation of the Shankly Gates . The next year twin flames were added at either side, symbolic of the Hillsborough memorial outside Anfield, where an eternal flame burns in memory of those who died in the Hillsborough disaster . In 2012, Warrior Sports' first Liverpool kit removed the shield and gates, returning the badge to what had adorned Liverpool shirts in the 1970s; the flames were moved to the back collar of the shirt, surrounding the number 96 for the number who died at Hillsborough . </P> <P> Anfield was built in 1884 on land adjacent to Stanley Park . It was originally used by Everton before the club moved to Goodison Park after a dispute over rent with Anfield owner John Houlding . Left with an empty ground, Houlding founded Liverpool in 1892 and the club has played at Anfield ever since . The capacity of the stadium at the time was 20,000, although only 100 spectators attended Liverpool's first match at Anfield . </P> <P> The Kop was built in 1906 due to the high turnout for matches and was called the Oakfield Road Embankment initially . Its first game was on 1 September 1906 when the home side beat Stoke City 1--0 . In 1906 the banked stand at one end of the ground was formally renamed the Spion Kop after a hill in KwaZulu - Natal . The hill was the site of the Battle of Spion Kop in the Second Boer War, where over 300 men of the Lancashire Regiment died, many of them from Liverpool . At its peak, the stand could hold 28,000 spectators and was one of the largest single - tier stands in the world . Many stadia in England had stands named after Spion Kop, but Anfield's was the largest of them at the time; it could hold more supporters than some entire football grounds . </P>

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