<P> In Belgium, the song debuted at number 44 on both the Flemish Ultratop 50 and the Wallonian Ultratip; it peaked at numbers 8 and 19, respectively . Accumulating twenty - two weeks on the French Singles Chart, it debuted at number 83 and peaked at number 38 . In Finland, the single debuted and peaked at number 20 . On the top sixty Swedish Sverigetopplistan, the single debuted at number 49, peaked at number 29, and spent twenty - four weeks on that chart . It was certified quadruple platinum by the Swedish Recording Industry Association (GLF), denoting sales of 80,000 copies . "What Makes You Beautiful" debuted at number 15 and peaked at number 7 on the Australian Singles Chart . The single spent twenty - five weeks in the Australian Singles Chart top twenty . "What Makes You Beautiful" has been certified six times platinum by the Australian Recording Industry Association (ARIA), denoting sales of 420,000 units . "Na Na Na" also appeared on the Australian Singles Chart of 28 November 2011 at number 84 . On the New Zealand Singles Chart, the single entered at number 16, and peaked at number 2 in its fourth and fifth weeks . The song spent eleven consecutive weeks in the chart's top ten . It was certified double platinum by the Recording Industry Association of New Zealand (RIANZ), denoting sales of 30,000 units . </P> <P> The single debuted on the Canadian Hot 100 at number 9, while bowing at number 2 on the Canadian Hot Digital Songs Chart with 19,000 downloads sold, the biggest debut for a first time charted artist since the Stereos's "Summer Girl" entered at number two in June 2009 . The single peaked at number 7 on the Canadian Hot 100 and has been certified quadruple platinum by Music Canada, denoting sales of 320,000 copies . In the United States, "What Makes You Beautiful" became the highest Billboard Hot 100 debut for a British act since 1998 . On 1 March 2012, the single debuted on the Billboard Hot 100 at number 28, whilst bowing at number 12 on the Hot Digital Songs chart, selling 132,000 digital downloads in its first week . On the week ending 21 April 2012, "What Makes You Beautiful" peaked at number 4 . As of 30 June 2012, the single had spent thirteen consecutive weeks in the Billboard Hot 100 top ten . The song also became a chart success on other Billboard charts, reaching the top five on the Mainstream Top 40, Adult Pop Songs, and Hot 100 Airplay charts, whilst topping the Hot Dance Club Songs chart . The track sold 3,881,000 copies in the United States in 2012, becoming the best - selling song by a boy band in digital history . The song was certified quadruple platinum by the Recording Industry Association of America (RIAA) on 21 February 2013, and it has sold 4.8 million copies in the US as of June 2016 . "What Makes You Beautiful" has sold over 7 million copies worldwide . </P> <P> The music video for "What Makes You Beautiful" was directed by John Urbano . Filmed over two days in July 2011, it premiered on 19 August 2011 . On each of the five days preceding the video's premiere, One Direction posted a teaser trailer of the video online . Each teaser showed footage from the video and behind the scenes, and one member of the band announcing how many days were left until the video premiere . The video opens with One Direction spending time on a Malibu, California beach intercut with scenes of them driving an orange campervan . During the second verse, a group of three girls joins the band at the beach; in Styles' bridge solo, he intimately sings to one girl, Madison Mcmillin, individually . During the final choruses the band and girls are shown sitting around a fire, lighting sparklers and taking photographs . On video sharing website MUZU TV, the video was the fourth most - watched music video of 2011 in the UK . The video won two MTV Video Music Awards for Best Pop Video and Most Share - Worthy Video, and earned the group the award for Best New Artist on 6 September 2012 . As of September 2017, the music video has received 880 million Vevo and YouTube views . </P> <P> One Direction performed "What Makes You Beautiful" for the first time on Red or Black? on 10 September 2011 . The performance started with hosts Ant & Dec announcing that the band was supposedly running late for their appearance, and cut to a video of One Direction boarding a London Tube carriage full of fans, as the studio version of the song began playing . Each fan on the tube was given a numbered ticket . The band and fans disembarked the tube and made their way to the television studio, where the remainder of the song was sung live . After the song, Styles caught a numbered ticket raining onstage . The number corresponded to a ticket held by a fan from the tube; the colour of the fan's shirt was the correct answer for the Red or Black? challenge . The band performed "What Makes You Beautiful" after its B - side, "Na Na Na", at the BBC Radio 1 Teen Awards on 9 October 2011 . The band also performed the song to open telethon Children in Need 2011 on 19 November 2011 . After "Gotta Be You" and "One Thing", One Direction performed "What Makes You Beautiful" at Capital FM's Jingle Bell Ball on 4 December 2011, at The O Arena . They performed a medley of "She Makes Me Wanna" and "What Makes You Beautiful" with JLS on The X Factor's eighth series final on 10 December 2011 . The group performed "One Thing" and "What Makes You Beautiful" on Dancing on Ice on 5 February 2012 . </P>

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