<P> At the turn of the 20th century, there were few career choices for women in business; however, advertising was one of the few . Since women were responsible for most of the purchasing done in their household, advertisers and agencies recognized the value of women's insight during the creative process . Helen Lansdowne Resor at J. Walter Thompson Agency, was one of the pioneers . </P> <P> In 1911, the Woodbury Soap Company became the first to use images of sexual contact to sell a product . Their ad slogan, created by Helen Lansdowne, claimed that women who used the soap would have "Skin You Love To Touch". Her copy promised the soap would increase the beauty of one's skin; it offered a color print and a week's supply of the soap for 10 cents . The slogan became so popular that Woodbury used it until the 1940s . Albert Lasker said the ad's use of sex appeal made it one of three great landmarks in advertising history . It was ranked 31st on Advertising Age's list of the top 100 campaigns of the 20th century . </P> <P> In 1936, Woodbury was one of the first companies to use nudity in its advertisements . The ad, known as "The Sun Bath", was photographed by Edward Steichen and showed a nude woman lying on stairs on her side with her back to the camera . The text advertised that Woodbury Soap was now enriched with "filter sunshine". Many celebrities appeared in advertisements for Woodbury Soap . </P> <P> In international perspective, a 2008 comparison of nudity in advertising in Brazil, Canada, China, Germany, South Korea, Thailand, and the United States reveals that China and the United States have the most demure ads, while Germany and Thailand exposed more of the female body . There is little variation in male undress . </P>

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