<P> ONE has selected the quintessential Japanese cherry blossom magenta as its brand colour for its ships and containers . This shade represents a break with the usual and previous shipping patterns . </P> <P> Sakura, the cherry blossom tree that is the symbol of the Japanese spring, can be found from the northern part of the Hokkaido peninsula till the southern end of the Okinawa island . Its magenta flowers span throughout the country, making the land appearing like an ocean of pink during the month of March every year . </P> <P> Greek shipping magnate Aristotle Onassis was the first to introduce magenta rose in his merchant fleet . More recently German Conti Reederei and Italian Contship Containerlines used the pink palette to paint the keel of their vessels, before ceasing operations . </P> <P> ONE colour and appearance are only part of the equation to stand out in the container shipping trade, and to represent the new that is emerging . Cherry blossom magenta is therefore just a symbol to convey a larger concept and idea for the shipping world, that needs to change dynamics by becoming a more visible and a less obscure industry for its final customers . </P>

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