<P> Four years later, in 1990, Ted Turner's Goodwill Games were held in Seattle . News crews at the Pike Place Market discovered the fish market and its performances with customers, and they filmed them . Soon afterwards, the fish market appeared on Good Morning America, leading to the business and its employees being filmed by various film crews, and being featured in numerous magazines . Now, during the summer tourist season, the fishmongers will perform now in front of as many as 10,000 visitors daily . The success of the business has been cited to its human resources and employee attitudes . The employees of the fish market will often speak to businesses, civic groups, and schools on ways to be successful, and has led to their being featured in motivational books . </P> <P> A popular feature at the Pike Place Fish Market is the monkfish, which sometimes, thanks to a hidden line, is made to "snap" at customers . In 1991, CNN named the Pike Place Fish Market as one of the three most fun places to work in America . </P> <P> The Pike Place Fish Market is best known for their habit of hurling customers' orders across the shopping area . A typical routine will involve a customer ordering a fish, with their fishmongers in orange rubber overalls and boots calling out the order, which is loudly shouted back by all the other staff, at which point the original fishmonger will throw the customer's fish behind the counter for wrapping . Initially, the shouted repeating of the ordered fish began as a prank on one employee, but was enjoyed by customers, so it became a tradition . While working, the staff continually yell to each other and chant in unison while they throw ordered fish . At times, the fish market staff will throw a foam fish into the crowd to scare bystanders, or select a customer from the crowds to participate in the fish toss . Above the areas in which they throw fish, the market hangs a sign that reads, "Caution: Low Flying Fish". </P> <P> In 1998, the Pike Place Fish Market was the subject of a documentary film and accompanying book, FISH! Philosophy . The Pike Place Fish Market has also been the setting for several best - selling corporate training videos, the aforementioned FISH!, and also FISH! Sticks, which have been used by firms such as Enterprise Rent - A-Car, Sprint Nextel, Southwest Airlines, Sainsbury's, Saturn, and Scottish and Southern Energy, for employee training . The Pike Place Fish Market has been featured in a variety of television shows and commercials . These include a Spike Lee Levis jeans commercial; MTV's The Real World; NBC's Frasier, and ABC's Good Morning America . In films, they have appeared in Free Willy . Reference to the Pike Place Fish Market is also made by American hip hop duo Macklemore & Ryan Lewis in their 2015 single "Downtown" featuring Eric Nally, Melle Mel, Kool Moe Dee and Grandmaster Caz . </P>

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