<P> In July 2013, CKE Restaurant Holdings, Inc. and 20th Century Fox announced a promotional partnership for the theatrical release of X-Men: Days of Future Past . The promotion included advertising, in - restaurant merchandising, collectors' cups, and a film - themed burger--The Western "X-Tra" Bacon Thickburger sold it CKE Restaurants outlets Hardee's and Carl's Jr...Zachary Eller, senior vice president of marketing partnerships & promotions at 20th Century Fox, said, "their fun and irreverent advertising campaigns are a great fit with our film and we couldn't be more thrilled to join together to feed mutants everywhere!". </P> <P> Mountain Dew partnered with the film to promote it globally; the promotion included prizes, a television commercial, online exclusives, in - store and in - theater advertisements, and commemorative packaging featuring X-Men characters from future and past . Anna Roca, senior vice president of international promotions at 20th Century Fox, stated, "The adventurous, energetic attitude of (Mountain Dew's) fan base mirrors the franchise's own--and their international reach helps bring our beloved mutants to more corners of the world than ever before". </P> <P> In March 2014, Virgin Trains launched an 11 - car Pendolino train, which featured the film characters on the carriages, at London's Euston station to promote the film . Hugh Jackman and James McAvoy attended the launch . </P> <P> Kia Motors collaborated with 20th Century Fox to promote the home media release of the film with a Wolverine - themed Sorento . The SUV made its debut at the 2015 Australian Open, with a series of videos featuring Rafael Nadal teaming up with the X-Men to save the tennis event from the Sentinels . </P>

Who dies in x-men days of future past