<P> Genesis drummer and lead singer Phil Collins, along with Grammy Award winning producer Hugh Padgham, described in the 2001 release The Genesis Songbook how "The Message" helped shape the hook of the band's 1983 hit single "Mama". Padgham said that "At the time The Message was one of my favorite records". Collins thought "The laugh thing" was "Fantastic...what a great sound" and he experimented with it and incorporated it into the song . During live shows, his version, usually using their signature Vari - Lite technology, became a highlight of the performance . Collins quipped that "Rap has influenced Genesis". </P> <P> In the 2006 computer animated film Happy Feet, Seymour raps the chorus line from this song to impress Miss Viola and other penguin students . </P> <P> In 2007, the 25th anniversary of "The Message", Melle Mel changed the spelling of his first name to Mele Mel and released "M3 - The New Message" as the first single to his first ever solo album, Muscles. 2007 was also the year that Grandmaster Flash and the Furious Five became the first hip - hop act ever to be inducted into The Rock and Roll Hall of Fame . </P> <P> In 2010, Melle Mel and Scorpio appeared in an Australian commercial for the Kia Sportage in which they perform "The Message". </P>

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