<P> Executives at Chrysler have stated their intention to compete in the semi-trailer truck category with Ram, a possibility that is aided by Fiat's ownership of Iveco and an already available network of Dodge dealers . Even though the Ram trucks are marketed separately from Dodge cars, former Ram Division President Fred Diaz stated, "Ram trucks will always and forever be Dodges . Ram will always have the Dodge emblem inside and outside and they will be' vinned' (Vehicle Identification Number) as a Dodge . We need to continue to market as Ram so Dodge can have a different brand identity: hip, cool, young, energetic . That will not fit the campaign for truck buyers . The two should have distinct themes ." </P> <P> In April 2013, former CEO Fred Diaz left RAM to serve as vice president of Nissan's divisional sales and marketing . He was replaced by Reid Bigland . </P> <P> In August 2014, Ram truck brand CEO Reid Bigland was tapped to lead the Alfa Romeo brand in North America . It was announced that the new head of the Ram Trucks brand would be longtime Chrysler employee Robert Hegbloom, who joined Chrysler in 1986 and had previously been a director for the Dodge brand . </P> <P> The Ram brand logo features the head of a ram, formerly the logo used by Dodge . </P>

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