<P> The winner of the competition received a $250,000 grand prize and a publishing contract with Simon & Schuster . </P> <P> On October 17, 2012, CBS ordered the series under the original title Bake - Off . Since Pillsbury Company held the trademark to the name (using it for its Pillsbury Bake - Off), the show was later renamed The American Baking Competition . </P> <P> CBS placed casting calls for participants on November 14, 2012 . Auditions were held between December 1 and December 15, 2012 . The competition took place at the Gibbs Gardens in Ball Ground, Georgia in March 2013 . </P> <P> The first season of The American Baking Competition premiered on May 29, 2013 . It aired four episodes in the Wednesdays at 8 p.m. Eastern / 9 p.m. Central timeslot . On June 26, 2013, it moved to 9 p.m. Eastern / 8 p.m. Central, to make way for Big Brother, and aired its three remaining episodes in that timeslot . Both of these timeslots put the series opposite Fox's MasterChef . </P>

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