<P> Team selling is one way to influence sales . Team selling is "a group of people representing the sales department and other functional areas in the firm, such as finance, production, and research and development". (Spiro) Team selling came about in the 1990s through total quality management (TQM). TQM occurs when companies work to improve their customer satisfaction by constantly improving all of their operations . </P> <Table> <Tr> <Th> Marketing </Th> </Tr> <Tr> <Td> <Ul> <Li> Marketing </Li> <Li> Marketing management </Li> </Ul> </Td> </Tr> <Tr> <Td> Key concepts (show) <Ul> <Li> Distribution </Li> <Li> Pricing </Li> <Li> Retail </Li> <Li> Service </Li> <Li> Activation </Li> <Li> Brand licensing </Li> <Li> Brand management </Li> <Li> Co-creation </Li> <Li> Corporate identity </Li> <Li> Dominance </Li> <Li> Effectiveness </Li> <Li> Ethics </Li> <Li> Operations </Li> <Li> Promotion </Li> <Li> Research </Li> <Li> Segmentation </Li> <Li> Strategy </Li> <Li> Account - based marketing </Li> <Li> Digital marketing </Li> <Li> Product marketing </Li> <Li> Social marketing </Li> </Ul> </Td> </Tr> <Tr> <Td> Promotional content (show) <Ul> <Li> Advertising </Li> <Li> Branding </Li> <Li> Corporate anniversary </Li> <Li> Direct marketing </Li> <Li> Loyalty marketing </Li> <Li> Mobile marketing </Li> <Li> On - hold messaging </Li> <Li> Personal selling </Li> <Li> Premiums </Li> <Li> Prizes </Li> <Li> Product placement </Li> <Li> Propaganda </Li> <Li> Publicity </Li> <Li> Sales promotion </Li> <Li> Sex in advertising </Li> <Li> Underwriting spot </Li> </Ul> </Td> </Tr> <Tr> <Td> Promotional media (show) <Ul> <Li> Behavioral targeting </Li> <Li> Brand ambassador </Li> <Li> Broadcasting </Li> <Li> Display advertising </Li> <Li> Drip marketing </Li> <Li> In - game advertising </Li> <Li> Mobile advertising </Li> <Li> Native advertising </Li> <Li> New media </Li> <Li> Online advertising </Li> <Li> Out - of - home advertising </Li> <Li> Point of sale </Li> <Li> Printing </Li> <Li> Product demonstration </Li> <Li> Promotional merchandise </Li> <Li> Publication </Li> <Li> Visual merchandising </Li> <Li> Web banner </Li> <Li> Word - of - mouth </Li> </Ul> </Td> </Tr> <Tr> <Td> <Ul> <Li> </Li> <Li> </Li> <Li> </Li> </Ul> </Td> </Tr> </Table> <Tr> <Th> Marketing </Th> </Tr> <Tr> <Td> <Ul> <Li> Marketing </Li> <Li> Marketing management </Li> </Ul> </Td> </Tr>

Which of the following is a primary role of salespeople in an organization