<P> Häagen - Dazs / ˌhɑːɡənˈdɑːs / is an American ice cream brand, established by Reuben and Rose Mattus in the Bronx, New York, in 1961 . Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York, on November 15, 1976 . The business now has franchises throughout the United States and many other countries around the world including the United Kingdom, India, China, Lebanon and Brazil . </P> <P> Häagen - Dazs ice cream does not use stabilizers such as guar gum, xanthan gum, or carrageenan . The company also produces ice cream bars, ice cream cakes, sorbet, frozen yogurt, and gelato . </P> <P> Reuben Mattus invented the "Häagen - Dazs" name supposedly as a tribute to Denmark's exemplary treatment of its Jews during the Second World War, and included an outline map of Denmark on early labels . Mattus claimed the name was "Danish - sounding," although it is not Danish, which has neither an umlaut ä (rather, the ligature æ is the corresponding counterpart) nor a digraph zs, nor did the name have any meaning in any language before its creation . (The surname Haagen, without an umlaut, does exist in Denmark .) Mattus felt that Denmark was known for its dairy products and had a positive image in the United States . His daughter Doris Hurley reported in the 1999 PBS documentary An Ice Cream Show that her father sat at the kitchen table for hours saying nonsensical words until he came up with a combination he liked . The reason he chose this method was so that the name would be unique and original . </P> <P> In 1980, Häagen - Dazs unsuccessfully sued Frusen Glädjé, an American ice cream maker founded that year, for using foreign branding strategies . The phrase frusen glädje--without the acute accent--is Swedish for "frozen delight". In 1985, Frusen Glädjé was sold to Kraft General Foods . A Kraft spokeswoman stated that Kraft sold its Frusen Glädjé license to the Unilever corporation in 1993, but a spokesman for Unilever claimed that Frusen Glädjé was not part of the deal . The brand has since disappeared . </P>

Where did the name haagen dazs come from
find me the text answering this question