<P> Liquor advertisements shown after 22: 00h during non-Malay programmes have been banned in the country since 1995, while cigarette advertisements were banned from showing cigarette packaging in 1995, and were banned entirely in 2003 . Fast - food advertisements during children's programmes were also banned in 2007 . There are also restrictions on Malaysian television regarding advertisements for 18 - rated films, women's sanitary products and unhealthy foods which must not be broadcast during children's programmes, and lottery advertising, which is prohibited during Malay programmes . Lingerie advertisements are prohibited on Malaysian television, but allowed in non-Malay magazines published in Malaysia . Also, promotion of television programmes for sponsored programmes are treated separately from programme promotions, though some channels had the sponsor name being advertised in programme promos . </P> <P> Philippines advertising industry is self - regulated . The Philippine advertising industry adopted an Advertising Code of Ethics essentially to promote efficiency in processing applications and resolution cases and avoid costly litigation in regular courts . The earliest Advertising Code of Ethics dates back to the Philippine Board of Advertising (PBA) established in 1974 . In 1989, the PBA was renamed Advertising Board of the Philippines (ADBOARD) and was mandated by the Implementing Rules and Regulations of R.A. 7394 or The Consumer Protection Act to ensure that all advertising materials conform to its Code of Ethics . The ADBOARD Advertising Content & Regulations Committee (ACRC) had been the main implementing arm of advertising self - regulation in the Philippines until March 31, 2008, when the Ad Standards Council (ASC) took over this function . The Association of Broadcasters of the Philippines, a self - regulatory organization representing most television and radio broadcasters in the country, limit advertising to 18 minutes per hour, a move taken to help "promote public interest ." </P> <P> In this case some TV broadcasters have to remove channel logos (like ABS - CBN, TV5 & GMA) before starting a commercial break . Also, all commercial content and advertisements will start (right after for most TV shows will break) before or after TV program announcements / etc . Some TV commercials to be aired requires ASC clearance if the content has trivial facts and testimonies . </P> <P> Since television was introduced to the Philippines in 1953, they used imported TV advertisements until 1960, the same way in which they used billboard advertisements during the American period . In the 1960, P&G paved their way to start the first local TV advertisement . </P>

The main reason radio and televison broadcasting is subject to federal regulation is because