<Tr> <Td> <Ul> <Li> Marketing </Li> <Li> Marketing Management </Li> </Ul> </Td> </Tr> <Ul> <Li> Marketing </Li> <Li> Marketing Management </Li> </Ul> <Tr> <Td> Key concepts (show) <Ul> <Li> Distribution </Li> <Li> Pricing </Li> <Li> Retail </Li> <Li> Service </Li> <Li> Activation </Li> <Li> Brand licensing </Li> <Li> Brand management </Li> <Li> Co-creation </Li> <Li> Corporate identity </Li> <Li> Dominance </Li> <Li> Effectiveness </Li> <Li> Ethics </Li> <Li> Operations </Li> <Li> Promotion </Li> <Li> Research </Li> <Li> Segmentation </Li> <Li> Strategy </Li> <Li> Account - based marketing </Li> <Li> Digital marketing </Li> <Li> Product marketing </Li> <Li> Social marketing </Li> <Li> Attribution </Li> </Ul> </Td> </Tr> <Ul> <Li> Distribution </Li> <Li> Pricing </Li> <Li> Retail </Li> <Li> Service </Li> <Li> Activation </Li> <Li> Brand licensing </Li> <Li> Brand management </Li> <Li> Co-creation </Li> <Li> Corporate identity </Li> <Li> Dominance </Li> <Li> Effectiveness </Li> <Li> Ethics </Li> <Li> Operations </Li> <Li> Promotion </Li> <Li> Research </Li> <Li> Segmentation </Li> <Li> Strategy </Li> <Li> Account - based marketing </Li> <Li> Digital marketing </Li> <Li> Product marketing </Li> <Li> Social marketing </Li> <Li> Attribution </Li> </Ul>

Discuss the needs and importance of measuring the effectiveness of advertising