<P> The music video for "Don't Say You Love Me" was directed by P.R. Brown . The video was previewed through a picture posted on Fifth Harmony's social media accounts showing the silluetes of the group standing in front of a window in a dark room on March 29, 2017 . The video was released as a farewell before they go into an indefinide hiatus following their final live performance at the Seminole Hard Rock Hotel & Casino in Florida on May 11, 2018 . </P> <P> Shot in an abandoned warehouse, the video features the members singing their respectives parts in individual locations wearing long dresses and gowns . Jauregui and Jane are seen in light - colored outfits while Kordei and Brooke appear in dark dresses . Lindsey Thompson of Teen Vogue magazine found a symbology behind their visual noting that the dark dresses give the feeling of "a somber tone", while the light outfits envoke the theme of "renewal or rebirth ." In one particular camera shot they eventually come together and hold hands forming a circle . In the conclusion of the video each member one - by - one exits the room, (while Brooke is still singing) starting with Kordei, followed by Jane and then Jauregui, Brooke who is the last one to leave the room . As she leaves, the door is left open . </P> <P> Digital Spy's writer Joe Anderton praised the video as "suitably melancholic", with the members "posing against walls in a tatty building looking all moody and doing basic armography to let you know this is Serious Stuff ." Megan Mann of the Salute magazine commented that the video was "beautiful in its simplicity ." She also found several parallels between the video for "Don't Say You Love Me" and that of the Spice Girls' "Goodbye" (1998). As Mann perceived, the video ends the same way: with the four members linking arms before closing the door . For Abby Jones who described the visual as "dramatic" in his written article published on Billboard website, the group is "angelic" in their gowns . </P> <P> Fifth Harmony first performed "Don't Say You Love Me" live during their appearance on MTV's reboot of Total Request Live alongside "He Like That" on October 27, 2017 . The performance marked a change of scenery for TRL live performances, with the group singing in the studio instead of on a stage set up in Times Square, which was where the bulk of performers were situated in the first week . Billboard's Caitlin Kelley wrote positively about their vocal performance and synchronized harmonization, similarly, Mike Wass of Idolator felt that their vocals were "on point". It also performed in February 2018 on Hollywood Boulevard to a small crowd of fans . </P>

Don't say you love me fifth harmony album