<Tr> <Td_colspan="3"> Unicode also contains the "sad" face: </Td> </Tr> <Tr> <Td> ☹ </Td> <Td> U + 2639 </Td> <Td> </Td> <Td> White Frowning Face </Td> </Tr> <P> The rights to the Smiley trademark in one hundred countries are owned by the Smiley Company . Its subsidiary SmileyWorld Ltd, in London, headed by Nicolas Loufrani, creates or approves all the Smiley products sold in countries where it holds the trademark . The Smiley brand and logo have significant exposure through licensees in sectors such as clothing, home decoration, perfumery, plush, stationery, publishing, and through promotional campaigns . The Smiley Company is one of the 100 biggest licensing companies in the world, with a turnover of US $167 million in 2012 . The first Smiley shop opened in London in the Boxpark shopping centre in December 2011 . </P> <P> In 1997, Franklin Loufrani and Smiley World attempted to acquire trademark rights to the symbol (and even to the word "smiley" itself) in the United States . This brought Loufrani into conflict with Wal - Mart, which had begun prominently featuring a happy face in its "Rolling Back Prices" campaign over a year earlier . Wal - Mart responded first by trying to block Loufrani's application, then later by trying to register the smiley face itself; Loufrani in turn sued to stop Wal - Mart's application, and in 2002 after the issue went to court, where it would languish for seven years before a decision . </P>

Who owns the copyright to the smiley face