<Table> <Tr> <Td> </Td> <Td> This section does not cite any sources . Please help improve this section by adding citations to reliable sources . Unsourced material may be challenged and removed . (April 2017) (Learn how and when to remove this template message) </Td> </Tr> </Table> <Tr> <Td> </Td> <Td> This section does not cite any sources . Please help improve this section by adding citations to reliable sources . Unsourced material may be challenged and removed . (April 2017) (Learn how and when to remove this template message) </Td> </Tr> <P> Marketing communications falls into various categories relating to marketing to the public, from advertising, promotions, sales, branding and online promotion . It is so spread out and iconic that it has become a favoured term amongst practitioners . It is a symbolic tool that helps organizations interact with their many stakeholders in the market, by promoting their goods or services to them . Whenever members of the public interact with an organization, marketing communication has been used . This is a significant process where businesses use to gain success and knowledge on their brand . In order to gain success in marketing both the organization and members of the public must be involved . Businesses cannot operate if they target every market to satisfy their consumer's satisfactions . By targeting audiences who appreciate the organizations marketing program will gain a successful branding . A target audience is a group of people that aimed at by the marketers, delivering them a message of their brand . The target audience will most likely be people who will react to their marketing communications in a positive way . </P> <P> Marketing communications can fall into the same meaning as advertising . Advertising is the most common marketing term that organizations and even members of the public understand and evaluate, it has come across people at least a number of times in their everyday lives . Advertising is only a small section of marketing communications and is not an alternative term to it . Promotion and marketing communications is difficult to comprehend, therefore considering it as a term that can be similar within each other is more simple . The concept of the marketing communications mix which is a range of tools available to an organizations to deliver a clear and consistent message to their target audiences, thus impacting the businesses performance negatively or positively . It is also commonly called the promotional mix, Crosier (1990) states that all terms have the same meaning in the context of the 4ps . Marketing communications is very similar to marketing in general, similar to comparing advertising to marketing communications . When asking what marketing is, the marketing mix comes to mind and the most common way of describing it is by explaining the 4p's . Product, price, place and promotion . Price of a product or service can send a message to their target audience . For example, comparing a $10 bag to a $50 bag, the more expensive bag will most likely be a luxury item, more durable than the cheaper one . This is market information that can easily send out a message to all target audiences . The most fundamental part of explains what marketing is using the 4p's is that, it elaborates how promotion is crucial and a significant aspect of what marketing is all about . </P>

The group for which a marketing program is designed is referred to as the