<P> "There were a lot of different color iterations", says Ruth Kedar, the graphic designer who developed the now - famous logo . "We ended up with the primary colors, but instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn't follow the rules ." </P> <P> In 2010, the Google logo received its first major overhaul since May 31, 1999 . The new logo was first previewed on November 8, 2009, and was officially launched on May 6, 2010 . It utilises an identical typeface to the previous logo, but the "o" is distinctly more orange - colored in place of the previously more yellowish "o", as well as a much more subtle shadow rendered in a different shading style . On September 19, 2013, Google introduced a new "flat" (two - dimensional) logo with a slightly altered color palette . On May 24, 2014, the Google logo was updated, the second' g' moved right one pixel and the' l' moved down and right one pixel . The old 2010 Google logo remained in use on some pages, such as the Google Doodles page, for a period of time . </P> <P> On September 1, 2015, Google introduced a controversial "new logo and identity family" designed to work across multiple devices . The notable difference in the logo is the change in the typeface . The colors remained the same; however, Google switched to a modern, geometric sans - serif typeface called Product Sans, created in - house at Google (and also used for the Alphabet logo). </P> <Table> <Tr> <Th> Google logos </Th> </Tr> <Tr> <Td> <Table> <Tr> <Td> </Td> </Tr> <Tr> <Td> Initial Google logo from September 15, 1997 to September 27, 1998 </Td> </Tr> </Table> <Table> <Tr> <Td> </Td> </Tr> <Tr> <Td> Original logo in Baskerville Bold, used from September 28 to October 29, 1998, with a different color combination from the one in use today . </Td> </Tr> </Table> <Table> <Tr> <Td> </Td> </Tr> <Tr> <Td> The logo used from October 30, 1998 to May 30, 1999, differs from the previous version with an exclamation mark added to the end, an increased shadow, letters more rounded, and different letter hues . Note that the color of the initial G changed from green to blue . This color sequence is still used today, although with different hues and font . </Td> </Tr> </Table> </Td> </Tr> </Table>

What are some significant design changes that occurred to create the latest google logo
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