<P> Throughout most of 2016, former parent company Outerwall was seeking a buyer based on shareholder input . In early September, Outerwall was sold to Apollo Global Management and its three units (Coinstar, ecoATM and Redbox) were split into individual companies . In late September 2016, Outerwall CFO Galen Smith was announced as the new CEO of Redbox . The company had approximately 40,000 kiosks in the United States as of January 2017 . The kiosks are shifting around the country to different geographic locations in order to track consumer trends and in reaction to underperforming neighbourhoods . Most locations only have one kiosk, however in some cases there will be more than one to deal with high traffic locales . </P> <P> The percentage of consumers renting or purchasing movies from Redbox rose in the fourth quarter of 2017 from the third quarter, according to a TiVo survey . In a survey of 3,000 respondents, TiVo found that 12.5% of respondents used Redbox in Q4 compared to about 10% in Q3 . The percentage trailed only Amazon (17.9%), which was up 3.3% from Q3 . Redbox usage topped iTunes (7.9%), Google Play (7.2%), YouTube Movies (4.8%), Vudu (3.7%), CinemaNow (2.2%), Flixster (1.5%) and other (1.4%). </P> <P> Redbox began internally testing a video streaming service, dubbed Redbox Instant, in July 2012 . The service is a joint effort between Redbox and Verizon . On March 14, 2013 Redbox Instant by Verizon officially went public, offering customers a free 1 - month trial of an $8 / month unlimited streaming service that includes 4 disc rentals from kiosks ($1 more for Blu - ray). The service launched with 4,600 titles from movie companies such as EPIX, Lionsgate, NBCUniversal, Paramount Pictures, Relativity, and Sony Pictures . According to early reports, Redbox Instant also planned to allow users to download content to mobile devices for offline viewing; titles could be either rented or purchased, in SD or HD quality, with rental customers having 30 days to begin viewing their title and 48 hours of unlimited views thereafter . </P> <P> In June 2013, Sony made the official announcement at E3 that Redbox Instant would be available on the PlayStation 4 console, and it was released in late 2013 . Android and iOS apps also enabled streaming content on mobile devices . </P>

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