<P> On 9 November 2014, two 20 - second teaser trailers began airing on ITV, each titled "The End Is Where It Begins". On 16 November 2014, a third 20 - second teaser trailer aired on ITV, in two versions, voiced by characters Alec Hardy and Ellie Miller, respectively . These were also titled "The End Is Where It Begins". </P> <P> A fourth series two trailer was released on 11 December, with ITV announcing a series two air date of 5 January 2015 . ITV released only a small portion of the full trailer at first, and said it would release longer versions on YouTube as the hashtag #BroadchurchReturns was tweeted a certain number of times . (The network did not disclose the retweet goals it established .) ITV executive creative director Tony Pipes said the goal was to generate online buzz about series two . </P> <P> Other marketing efforts included an' above the line' online advertising campaign . This consisted primarily of a linear advertising campaign . ITV also said it would begin billboard advertising after Christmas 2014 . </P> <P> Another marketing component involved the publication of short stories after each episode airs . Chibnall was so enthused by author Erin Kelly's novelisation of Broadchurch series one that ITV contracted with her to write a short story to accompany each episode . The short stories, each to be published individually as an e-book, focus on a single character from series two . </P>

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