<P> The channel began to shift its focus in the early 2000s to attract a broader audience, by incorporating more reality - based series focusing on automotive, occupations, and speculative investigation series; though the refocused programming strategy proved popular, Discovery Channel's ratings began to decline by the middle of the decade . The drop in viewership was widely attributed to an over-reliance on a few hit series, such as Monster Garage and American Chopper . Some critics said such shows strayed from Discovery's intention of providing more educationally based shows aimed at helping viewers learn about the world around them . In 2005, Discovery changed its programming focus to include more popular science and historical themes . The network's ratings eventually recovered in 2006 . </P> <P> On January 4, 2006, Discovery Communications announced anchor Ted Koppel, executive producer Tom Bettag and eight other former staff members from the ABC newsmagazine Nightline were joining Discovery Channel . The network was nominated for seven Primetime Emmy Awards that year for shows including The Flight that Fought Back (a documentary about the hijacking of United Airlines Flight 93 during the terrorist attacks of September 11, 2001) and Deadliest Catch (a reality series about a group of seafood fishermen). </P> <P> In 2007, Discovery Channel's top series included the Emmy Award - and Peabody Award - winning Planet Earth, Dirty Jobs, MythBusters, and Deadliest Catch . Discovery Channel's 2008 lineup included Fight Quest and Smash Lab . </P> <P> On September 1, 2010, 43 - year - old James Jay Lee entered the Discovery Communications headquarters in Silver Spring, Maryland, armed with a handgun. Lee fired at least one shot and held several employees hostage; he was later shot dead by police . Lee had published criticisms of the network at Savetheplanetprotest.com . </P>

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