<P> In 1996, Wizards of the Coast established the "Pro Tour", a circuit of tournaments where players can compete for sizeable cash prizes over the course of a single weekend - long tournament . In 2009 the top prize at a single tournament was US $40,000 . Sanctioned through the DCI, the tournaments added an element of prestige to the game by virtue of the cash payouts and media coverage from within the community . For a brief period of time, ESPN2 televised the tournaments . </P> <P> In 1999, Wizards of The Coast was acquired by Hasbro for $325 million, making Magic a Hasbro game . </P> <P> While unofficial methods of online play existed previously, Magic Online ("MTGO" or "Modo"), an official online version of the game, was released in 2002 . A new, updated version of Magic Online was released in April 2008 . </P> <P> In January 2014, Hasbro announced a franchise film deal with 20th Century Fox for Magic: The Gathering, saying that they wanted "to launch a massive franchise on the scale of Harry Potter and The Lord of the Rings ." Simon Kinberg was to serve as a producer for the project . In June 2014, Fox hired screenwriter Bryan Cogman to write the script for the film . As of 2017, no film has entered production . </P>

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