<P> In March 2011, the brand's clothing was featured in an interactive fashion art film by Imagine Fashion called "Decadent Control", starring Roberto Cavalli, Kirsty Hume, Eva Herzigová and Brad Kroenig . For Spring / Summer 2011, the company collaborated with fashion blogger Elin Kling, which was available at selected stores only . In June 2011, H&M announced a collaboration with Versace that was released on 19 November . Versace also planned a Spring collaboration with H&M that was only be available in countries with online sales . Similar to previous collaborations, Versace agreed to let H&M use the renowned name of the company for a previously agreed upon sum, without actually having a role in the design process . In November 2011, H&M announced a collaboration plan with Marni, that launched in March 2012 . The campaign was directed by award - winning director Sofia Coppola . </P> <P> On 4 October 2012, Japanese Vogue editor Anna Dello Russo launched an accessories collection at H&M as Paris Fashion Week drew to an end . The collection was stocked in 140 H&M stores worldwide and also sold through the H&M website On 12 June 2012, H&M confirmed that it would launch a collaboration with avant - garde label Maison Martin Margiela for a fall rollout . The Maison Martin Margiela collection for H&M hit stores on 15 November 2012 . </P> <P> Beyoncé was the face of H&M in summer 2013 . Her campaign, which began in May 2013 was entitled "Mrs. Carter in H&M", and drew heavily on Knowles' personal style . Isabel Marant was a collaboration designer for Fall 2013 and for the first time made a men's collection to accompany the women's collection . The collaboration was sold out very quickly in cities across the globe and was heavily anchored in sales online as well . </P> <P> Alexander Wang was announced as a collaboration to be released 6 November 2014 across the world to a select 250 stores . The announcement came during the Coachella Valley Music and Arts Festival in California and will be the first collaboration with an American designer . </P>

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