<P> It is fundamentally useful to be able to quote the URI for some information and then look up that URI in an entirely different context . For example, I may want to look up a restaurant on my laptop, bookmark it, and then, when I only have my phone, check the bookmark to have a look at the evening menu . Or, my travel agent may send me a pointer to my itinerary for a business trip . I may view the itinerary from my office on a large screen and want to see the map, or I may view it at the airport from my phone when all I want is the gate number . </P> <P> Critics pointed out that "mobi" is an unfortunate choice for mobile phone text entry interfaces, requiring nine or ten keystrokes in many common setups, compared to seven for "com", or what could have only been three if "wap" was used . </P> <P> Currently, much web development is changing to a mobile first, responsive design methodology, reducing the need for separate mobile sites and weakening the market for . mobi domain names . </P> <P> mTLD has compiled a list of approximately 5,700 commonly used words and phrases that have been set aside for equitable allocation other than in the traditional first - come, first - served system . This was designed to 1) create a more level playing field in the allocation of these names, 2) increase the likelihood that these domain names will more promptly provide the mobile community with new features and services, and 3) preserve the stability and security of registry operations . mTLD will be allocating these premium names via auction and Request for Proposal (RFP) processes on a quarterly basis through 2008 . The process was approved by ICANN with input from mTLD's Policy Advisory Board and WIPO . Disputes that arise over . mobi domain names can be filed and administered by the National Arbitration Forum . Disputes are decided by one of 147 experts on the National Arbitration Forum's intellectual property panel . </P>

The mobi tld is used by sites that are optimized for mobile devices