<P> The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 that includes advertisements, video, workshops, sleepover events and the publication of a book and the production of a play . The aim of the campaign is to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves . Dove's partners in the effort include such marketing and communications agencies as Ogilvy & Mather, Edelman Public Relations, and Harbinger Communications (in Canada) along with other specialized consultants . Part of the overall project was the "Evolution" campaign . </P> <P> In 2004, Dove and Ogilvy & Mather organized a photography exhibit titled "Beyond Compare: Women Photographers on Real Beauty ." The show featured work from 67 female photographers and was the beginning of the conversation on beauty that would lead to the Real Beauty campaign . The Dove Real Beauty campaign was conceived in 2004 during a 3 - year creative strategic research effort, conducted in partnership with three universities in four cities around the world, led by Joah Santos . The creative was conceived by Ogilvy & Mather Düsseldorf and London . </P>

When was the dove self esteem fund created