<P> A menthol cigarette is a cigarette flavored with the compound menthol . This strengthens the "throat hit" of the cigarette, and reduces the sensation of throat irritation, thus making them somewhat easier to become addicted to and harder to quit . Menthol cigarettes are not healthier than other cigarettes . </P> <P> Menthol cigarettes were first developed by Lloyd "Spud" Hughes of Mingo Junction, Ohio in 1924, though the idea did not become popular until the Axton - Fisher Tobacco Company acquired the patent in 1927, marketing them nationwide as "Spud Menthol Cooled Cigarettes". Spud brand menthol cigarettes went on to become the fifth most popular brand in the U.S. by 1932, and it remained the only menthol cigarette on the market until the Brown & Williamson Tobacco Company created the Kool brand in 1933 . The Camel menthol cigarette was suggested and designed by Charles George as an independent designer . RJR initially rejected the idea stating that Salem was their one and only Menthol cigarette and would not change . The Camel menthol cigarette was introduced two years later in 1990 or thereabouts . RJR fails to confirm or acknowledge the acceptance of the idea and has ignored the inventor's request for acknowledgement and payment . </P> <P> For over two decades, Kools were the only significant menthol cigarette brand in the United States, with a market share that never got much above 2% . Their advertisements focused on "throat comfort" and the medicinal properties of menthol, and some ads even suggested occasional use: "In between the others, rest your throat with Kools ." </P> <P> R.J. Reynolds Tobacco Company launched the first menthol filter - tip cigarettes in 1956 under the Salem brand . Less heavily mentholated than Kools, Salems were positioned as an all - purpose cigarette, and captured 0.8% market share within their first year . Other tobacco producers, seeing the success of Salem, soon introduced their own mentholated filter cigarettes: Lorillard with Newport in 1957 and Spring in 1959; Philip Morris with Alpine in 1959; and Brown & Williamson with Belair in 1960 . </P>

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