<P> YouTube also sought to compete against sites such as Hulu and Netflix by offering original content as part of the subscription service, leveraging prominent YouTube personalities in combination with professional producers . Robert Kyncl acknowledged that while many of YouTube's prominent personalities had built their followings and created content while operating on a "shoestring budget", he admitted that "in order to scale up, it takes a different kind of enterprise, a different kind of skill set" such as story - telling and "showrunning". Prominent YouTube personality PewDiePie, who was involved in one of the planned originals for the service, explained that the service was meant to mitigate profits lost due to the use of ad unblocking . </P> <P> YouTube Red was officially unveiled on October 21, 2015 . On May 18, 2016, YouTube Red and YouTube Music adblock in Australia and New Zealand, the first countries to gain access to the service outside the United States . </P> <P> On August 3, 2016, YouTube Red support was added to the YouTube Kids app . </P> <P> On December 6, 2016, YouTube Red expanded to South Korea . </P>

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