<Li> Uber Freight matches freight shippers with truckers in a similar fashion to the matching of taxi passengers with drivers . </Li> <P> Uber was founded in 2009 as UberCab by Garrett Camp, a computer programmer and the co-founder of StumbleUpon, and Travis Kalanick, who had sold his Red Swoosh startup for $19 million in 2007 . </P> <P> On New Year's Eve, after Camp and his friends spent $800 hiring a private driver, Camp wanted to find a way to reduce the cost of direct transportation . He realized that sharing the cost with people could make it affordable, and his idea morphed into Uber . Kalanick joined Camp and gives him "full credit for the idea" of Uber . The first prototype was built by Camp and his friends, Oscar Salazar and Conrad Whelan, with Kalanick being brought on as a "mega advisor" to the company . </P> <P> Following a beta launch in May 2010, Uber's services and mobile app officially launched in San Francisco in 2011 . Originally, the application only allowed users to hail a black luxury car and the price was 1.5 times that of a taxi . </P>

Where did the idea of uber come from
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