<P> In June 2010, Boost Mobile launched a viral marketing campaign that purported to identify text messaging disorders in order to bring attention to Boost Mobile's offer of 100 texts for one dollar . Australian television programme, Media Watch criticized both the campaign itself and certain Australian media outlets that had failed to uncover the underlying marketing campaign, reporting the disorders as straight news . As part of the campaign Boost Mobile cited an academic paper co-authored by Dr. Shari Walsh of the Queensland University of Technology . However, Dr. Walsh stated that her paper did not identify any texting disorders and that Boost Mobile was not accurately representing her research . </P> <P> After founding Boost Mobile in Australia and New Zealand in 2000, Peter Adderton brought the Boost Mobile brand to the United States in 2001 as a joint venture with Nextel Communications . Using Nextel's iDEN network, Boost Mobile offered an unlimited push - to - talk service, marketed as only costing a dollar a day, at a time when cellphone plans offering unlimited talk were still rare . The service was initially exclusive to markets in areas of California and Nevada and was marketed towards urban minorities, often using urban slang in advertisements . Eventually Nextel became the sole owner of Boost's United States operations in 2003 . Nextel began to expand the brand elsewhere in the United States in late 2004 . </P> <P> Sprint Corporation acquired Nextel Communications in 2006, leaving Boost Mobile as a subsidiary of the merged company, Sprint Nextel Corporation . Boost Mobile still continued to use the previous Nextel iDEN infrastructure for its service, but in 2006, began to offer a new Unlimited by Boost Mobile service in select markets using Sprint's CDMA network, offering unlimited talk, text, and internet . While the plans resulted in significant growth for Boost Mobile, Boost did not begin shifting to CDMA entirely . </P> <P> To compete with unlimited offerings from competitors in the wireless industry, Boost Mobile announced on January 15, 2009, that it would launch a Monthly Unlimited Plan . The plan was accompanied by re-focusing the brand towards a broader demographic than before . The new unlimited plan resulted in a net gain of more than 674,000 customers in about three months . Despite this lift, Nextel overall suffered a gross subscriber loss of 1.25 million contract subscriptions . </P>

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