<P> In 2000, Elmer's acquired Ross Products, an expansion that helped accelerate product development beyond adhesives and into the world of creative arts and crafts . Two years later, Elmer's was purchased by another private equity firm and merged with Hunt Corporation, known for development of adult arts and crafts, and office products, including the X-Acto and Boston brands . In addition, Painters paint markers and other arts and crafts brands were added to the family . </P> <P> In 2013, Elmer's partnered with researcher Richard Rende, Ph. D., to explore the benefits arts and crafts can offer children in the early years of growth and development . His research revealed that creative interaction between parents and young children engaging in activities like arts and crafts not only provides immediate and lasting cognitive benefits, but also creates a unique bonding experience . </P> <P> Although Elmer the Bull did not become the marketing symbol for Borden's adhesive line until 1951, he had been a familiar household name since the 1940s . Elmer was designed in 1940 by David William Reid . Reid was part of the advertising team that developed Elsie the Cow, the well - known bovine marketing symbol for the dairy division . Elmer was a huge hit with the public and was frequently seen alongside Elsie and their children in most promotional and advertising campaigns . </P> <P> In 1951, Elmer the Bull was officially chosen to be the marketing symbol for all adhesives in the Borden line, and his portrait has been appearing on Elmer's packaging ever since . </P>

Why is elmer's glue mascot a cow
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