<Li> Community participation: (See Communal marketing) Consumers do not filter and rate companies and their offerings within company websites only . Being able, with little effort, cost or technical skills, to create their own online localities, a large percentage of the filtering and rating takes place in non-sponsored, online spaces . Organisations must go and meet their target customers at their favoured online hangouts to not only listen but also participate in the dialogue . </Li> <Li> Help consumers engage with one another: Give them content (viral podcasting, videocasting, games, v - cards etc .) they can use to engage with one another . </Li> <Li> Solicitation of user generated content: Engage them directly or indirectly with your product by giving them the means or incentive to create user generated content . </Li> <Li> Customer self - service: Help them create a customer service FAQ in wiki or blog format . Create a blog where technical support staff and customers can communicate directly . </Li>

Why is customer engagement a key concept for many marketers