<P> A week before the film's release, the Burj Khalifa in Dubai was lit up each night for the film, counting down to its release . Marvel also featured tie - in events across seven of their mobile games to promote the film . In early May 2018, Marvel and Epic Games announced the "Infinity Gauntlet Limited Time Mashup" mode for Fortnite Battle Royale, where players can find the Infinity Gauntlet hidden on the game map and become Thanos with added abilities . The Russo brothers were fans of Fortnite and approached Donald Mustard, the worldwide creative director of Epic Games, about the potential for a crossover between the properties . On November 20, 2018, Little, Brown and Company will publish Marvel's Avengers: Infinity War: Thanos--Titan Consumed, written by Barry Lyga . Despite not existing within Marvel Studios' MCU canon, the novel explores the origins of Thanos before the events of the film . Lyga noted he spoke with Marvel Studios to get an "outline of who Thanos is and what he means to the movies", and "was given great latitude and a free hand (in some areas of the story), while in others I had to tip - toe very carefully through the MCU". </P> <P> Additional marketing partners for the film included Coca - Cola, Quicken Loans and their Rocket Mortgage service, the Infiniti QX50 (which is also featured in the film), Ziploc, Go - Gurt, Yoplait, Synchrony Bank, American Airlines, and Stand Up to Cancer . The partners created television commercials "inspired by or featuring the film's characters and themes", interactive digital initiatives, and robust in - store presences at numerous retailers . Duracell, Unilever, Quaker Oats Company, Chevron, and Samsung ran promotions in smaller markets . Coca - Cola, Ziploc, Go - Gurt, and Yoplait created special packaging in support of the film, with Synchrony implementing a "Save Like a Hero" campaign, and Stand Up to Cancer and American Airlines launching a national campaign with a PSA starring Johansson and Hemsworth . In the United Kingdom, OnePlus released an Infinity War edition for one of their smartphones . Deadline Hollywood estimated the media value was $150 million, the largest for any Marvel film, with Coca - Cola contributing an estimated $40 million . </P> <P> Avengers: Infinity War was released on digital download by Walt Disney Studios Home Entertainment on July 31, 2018, and on Ultra HD Blu - ray, Blu - ray, and DVD on August 14 . The digital and Blu - ray releases include behind - the - scenes featurettes, audio commentary, deleted scenes, and a blooper reel . The digital release also features a roundtable discussion between MCU directors the Russos, Jon Favreau, Joss Whedon, James Gunn, Ryan Coogler, Peyton Reed, and Taika Waititi . </P> <P> As of August 26, 2018, Avengers: Infinity War has grossed $678.7 million in the United States and Canada, and $1.367 billion in other territories, for a worldwide total of $2.046 billion . It is the fourth highest - grossing film of all time, as well as the highest - grossing film of 2018, the highest - grossing MCU film, and the highest - grossing superhero film . </P>

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