<P> Kiesling continued as coach in 1940 . The Steelers started the season at 1--0--2 before falling at home by a score of 10--3 to a Brooklyn Dodgers squad coached by local hero Jock Sutherland . It was the legendary coach's first professional victory after leaving Duquesne University in 1939 . He had assumed the head job for the Dodgers that year after spurning a similar offer from the Pirates / Steelers the previous season . The loss to the Dodgers began a six - game losing streak, before the team traded wins with the Philadelphia Eagles to cap a 2--7--2 season in which they scored a total of just 60 points . </P> <P> Rooney had finally seen enough . Over eight years, the team had compiled a record of 24--62--5 and had lost around $100,000 ($1.7 million today). He was also concerned about the availability of players in the coming seasons due to the ongoing war in Europe and the specter of a military draft . After turning down several earlier offers to relocate or sell the team, in December 1940, Rooney sold the Steelers to Alexis Thompson . Thompson was a 26 - year - old, Yale - educated heir to a steel fortune and an entrepreneur living in New York . He had aggressively pursued Rooney to sell the franchise for several months prior to the transaction . The purchase price was reported to be $160,000 ($2.8 million today). This price is less than the $225,000 ($3.9 million today) the Detroit Lions had previously sold for, but the Lions had won an NFL championship . The transaction was completed and announced on the same day that the Chicago Bears pummeled the Washington Redskins by a score of 73--0 in the most lopsided NFL championship game of all time . </P> <P> Rooney immediately took half of the windfall and invested it in a 50% interest in the Philadelphia Eagles, which were owned by his friend, Bert Bell . It was Bell who had conducted all of the negotiations with Thompson leading up to the sale of the Steelers. Thompson had earlier offered to purchase Bell's franchise . </P> <P> In an unusual twist Rooney, Bell and Thompson pooled the rosters of the two squads and conducted essentially a mini-draft to distribute the talent . The 51 players which were signed to the Steelers and Eagles at the end of the 1940 season were shuffled between the two teams . In this transaction, the Rooney / Bell team added eleven players from the 1940 Steelers: ends George Platukis, Walt Kichefski and John Klumb; tackles Clark Goff and Ted Doyle; guards Carl Nery and Jack Sanders; and backs Boyd Brumbaugh, John Noppenberg, George Kiick and Rocco Pirro . In exchange, Thompson's team gained seven players: ends Joe Carter and Herschel Ramsey, tackles Phil Ragazzo and Clem Woltman, guard Ted Schmitt, and backs Joe Bukant and Foster Watkins, all of whom had played for Bell's 1940 Eagles the prior year . </P>

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