<P> Pall Mall currently is in the "Growth Brand" segment of the R.J. Reynolds brand portfolio . Within British American Tobacco, Pall Mall is one of their four drive brands . During the late - 2000s recession, Pall Mall was marketed as a "premium product at a sub-premium price", which pushed the product from a 1.95 percent market share with a 1.6 billion quarterly volume in 2006 to 7.95 percent and 5.5 billion in third quarter 2010 . This compares with former top - seller Camel, which has not performed as well over the period, with 8 percent share and 5.6 billion . </P> <P> Pall Mall is now Reynolds' most popular cigarette, along with Newport and Camel . In October 2012, Reynolds debuted two new versions of its menthol cigarette, Pall Mall Black, described as "full flavor", and Pall Mall White, called "smoother". The traditional menthol style is called Pall Mall Green . </P> <P> Pall Mall is currently sold as a Canadian discount brand in Red (full - flavor) and Blue (light). Rothman's produces American - style Pall Mall cigarettes which are priced as a premium brand . </P> <P> The famous Pall Mall logo has large art nouveau lettering spelling out "Pall Mall" on the top front of the pack . On the face is a white coat of arms on the front and back of the package . Showing two regal lions pawing the sides and a knight's helmet on top, the inside of the shield reads "Per aspera ad Astra" or "Through hardships to the stars" (which resembles the motto of the RAF, "Per ardua ad astra", or "Through adversity to the stars"). There is a banner underneath the shield that holds another Latin phrase, "In hoc signo vinces" or "By this sign shall you conquer". The famous Pall Mall slogan, "Wherever Particular People Congregate", appears beneath the coat of arms . </P>

What's the difference between pall mall blue and red
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