<P> Studies by independent companies such as Nielson and comScore have shown that Internet yellow pages have a smaller percentage of total Internet searches, 85% of all Internet searches, occur on the major search engines Google, Yahoo and Bing . </P> <P> IYP is classified as a local search directory which provides content with the added ability to refine the search to find the needed service . The search engine prioritizes local businesses in its results rather than the results being dominated by regional or national companies . All services offer paid advertising options which typically offer preferred placement on search results pages . </P> <P> In later years, the yellow pages industry faced scrutiny from environmentalist groups who claim printed yellow pages are a wasteful resource, citing statistics that by 2011 nearly 70% of all Americans rarely or never used printed phone directories . Other studies have found that a majority of consumers continue to use Yellow Pages . Approximately 58% of working U.S. adults said they use phone books at home, work or both, according to a 2013 survey by RingCentral that appeared in USA Today . </P> <P> The Product Stewardship Institute claims local governments spend $54 million a year to dispose of unwanted phone books and $9 million to recycle them . Phone books use low grade glues and are therefore difficult to recycle, and they often clog recycling machinery . Publishers note that phone book directories are 100% recyclable and are made using soy - based and non-toxic inks, glues and dyes . </P>

Where does yellow pages get their information from