<P> In 2006 Smith & Wesson refocused its marketing on big box retailers, according to Smith & Wesson CEO Mike Golden in a 2008 conference call with investors . </P> <P> Smith & Wesson Holding announced in December 2014 that it was paying $130.5 million for Battenfeld Technologies, a Columbia, Missouri - based designer and distributor of hunting and shooting accessories . The company made the acquisition with the eventual intent to merge all its existing Smith & Wesson, M&P and Thompson Center Arms accessories into a single division . </P> <P> In August 2016 the company bought Crimson Trace, a laser - sight manufacturer, for $95 million and Taylor Brands, a tool and knife maker, for $85 million . In November of that same year the company bought UST Brands, a survival equipment maker, for $32.3 million . On November 7, 2016, Smith & Wesson announced that it would be changing the name of its holding company to American Outdoor Brands Corporation . </P> <P> In 2017 Smith & Wesson saw a severe contraction in its sales as units shipped to distributors and retailers declined 38.3% . The company was forced to lay off one - fourth of its manufacturing workforce . </P>

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