<P> "We Are Never Ever Getting Back Together" became Swift's sixth top ten hit in Australia after it vaulted from number thirteen to number three in its second week . It stayed at the top ten for seven weeks and charted for a total of twenty - four weeks . The single is certified quintuple platinum by Australian Recording Industry Association for the shipment of over 350,000 copies, her highest certified song in the region . In New Zealand, it debuted at number two, the highest debut of the week, and on its second week it rose to the number - one spot, making it Swift's first single to top the chart . It stayed at the top ten for nine weeks, charted for a total of nineteen weeks and placed at number nineteen in New Zealand's 2012 year - end chart . </P> <P> A music video for the song premiered on CMT, MTV and TeenNick on August 30, 2012 at 7: 49 pm Eastern time, and later on MTV.com, CMT.com, and VH1.com the same day at 8: 00 pm Eastern time . The video is directed by Declan Whitebloom, with whom Swift has worked on the music videos for both "Mean" and "Ours". The video was shot like a pop - up book using a Sony F65 Cinealta camera in one continuous shot with no editing, and features Swift in five different outfits . It is also the first music video to be featured in 4K resolution . According to Swift, she wanted the video to be as "quirky as the song sounds" and stated that "There's just knitting everywhere; there's just random woodland creatures popping up ." Prior to the video's release, a fourteen - second preview was released by CMT on their official YouTube on August 30, 2012 . As of June 2018, it has over 522 million views on YouTube . </P> <P> The video, which is done as one continuous shot, begins with Swift in colorful pajamas recounting the events of her off and on again relationship with her ex-boyfriend (played by Noah Mills). The video then segues into Swift going into her living room where her band is dressed up in animal costumes and Swift belts out the chorus of the song . The video then goes to a TV where Swift says "Like, ever ." and then to the dining room where we see she returns to recounting the events of her relationship and receives a phone call from her ex who is calling her from a nightclub . Swift hangs up on him and he walks off screen into the nightclub . It then goes to the two in a truck having an argument then to them having a stroll in the park . Swift then runs off and we see her on the phone telling the person on the other line how she and her ex are not getting back together and her frustration of their entire relationship . The video then segues back to Swift's living room where a party is going on and her ex shows up unannounced trying to woo her back and she slams the door in his face . The video ends with Swift on her window ledge where she was at the beginning of the video, singing the last line of the song . </P> <P> James Montgomery of MTV praised the video stating that the video is "truly a treat to watch". Jim Farber of the New York Daily News comment on the video was that "(Swift's) tone and demeanor in the clip is conversational and sarcastic, ideally suited to simulating intimacy with her massive teen girl fan - base ." Carl Williott of Idolator commented on the video's content and stated "what more could you ask for in a visual for a #1 pop smash?" Rolling Stone called it "flinging strong - willed sass". David Greenwald of Billboard stated that the video "is a quirky celebration that finds Swift singing and dancing with band members in animal costumes in between relationship flashbacks--all filmed in an elaborate long shot . Swift wears large glasses and a pair of printed pajamas as she shrugs off her not - so - nice ex-boyfriend, a scruffy, seemingly older musician - type with a penchant for drama ." </P>

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