<P> Big League Chew is a brand of bubble gum that is shredded and packaged in an aluminum foil pouch . It was created by Portland Mavericks left - handed pitcher Rob Nelson, and pitched to the Wrigley Company (longtime owners of the Chicago Cubs) by former New York Yankee All - Star Jim Bouton, a Maverick teammate of Nelson's, as a fun imitation of the tobacco - chewing habit common among ballplayers in the 1970s . Over 800 million pouches of Big League Chew have been sold since 1980 . Big League Chew was introduced in May 1980, in the traditional pink color already seen in established brands of bubble gum . The cartoony packaging, originally designed by artist Bill Mayer, comes in flashy colors such as neon green (for their sour apple flavor) and bright purple (grape flavor). </P> <P> Currently, it is manufactured in the USA by Ford Gum & Machine Company in Akron, NY, after taking over distribution rights from Wrigley and moving production from Mexico at the end of 2010 . </P> <P> The original advertising slogan throughout the 1980s, which is still featured today, was, "You're in the big leagues when you're into Big League Chew!" </P>

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