<P> The NFL does not pay the halftime show performers an appearance fee, though it covers all expenses for the performers and their entourage of band members management, technical crew, security personnel, family, and friends . Super Bowl XXVII halftime show with Michael Jackson provided an exception, as the NFL and Frito - Lay agreed to make a donation and provide commercial time for Jackson's Heal the World Foundation . According to Nielsen SoundScan data, the halftime performers regularly experience significant spikes in weekly album sales and paid digital downloads due to the exposure . For Super Bowl XLIX, it was reported by the Wall Street Journal that league officials asked representatives of potential acts if they would be willing to provide financial compensation to the NFL in exchange for their appearance, in the form of either an up - front fee, or a cut of revenue from concert performances made after the Super Bowl . While these reports were denied by an NFL spokeswoman, the request had, according to the Journal, received a "chilly" response from those involved . </P> <P> The following is a list of the performers, producers, themes, and sponsors for each Super Bowl game's show . </P> <Table> <Tr> <Th> Super Bowl </Th> <Th> Show details </Th> </Tr> <Tr> <Td> </Td> <Td> <Ul> <Li> Date: Jan 15, 1967 </Li> <Li> Location: Los Angeles Memorial Coliseum (University Park, Los Angeles, California) </Li> <Li> Performers: University of Arizona Symphonic Marching Band & Grambling State University Marching Band, Al Hirt, Anaheim High School Drill Team and Flag Girls </Li> <Li> Producer: Tommy Walker </Li> <Li> Setlist: "The Liberty Bell" (The University of Arizona Symphonic Marching Band) </Li> <Li> References: </Li> </Ul> </Td> </Tr> <Tr> <Td> II </Td> <Td> <Ul> <Li> Date: Jan 14, 1968 </Li> <Li> Location: Miami Orange Bowl (Miami, Florida) </Li> <Li> Performers: Grambling State University Marching Band </Li> <Li> References: </Li> </Ul> </Td> </Tr> <Tr> <Td> III </Td> <Td> <Ul> <Li> Date: Jan 12, 1969 </Li> <Li> Location: Miami Orange Bowl (Miami, Florida) </Li> <Li> Theme: America Thanks </Li> <Li> Performers: Florida A&M University and Miami area High School Bands </Li> <Li> References: </Li> </Ul> </Td> </Tr> </Table> <Tr> <Th> Super Bowl </Th> <Th> Show details </Th> </Tr>

Who performed at first super bowl halftime show