<P> Mager found that establishing objectives could easily be misused, and went further to formulate five steps that would clearly guide the process of defining solid and measurable outcomes . This resulted in the publication Goal analysis in 1972, which became a cornerstone of the CRI method and ensuing workshops . </P> <P> Mager along with Peter Pipe is well known for developing the Criterion Referenced Instruction (CRI) a framework for Instructional Design . The origins of Instructional Design dated back as early as World War II with the need for creating training programs . Mager had first hand experience with these training regimes, however, he found that they were not meeting the goals that they were set out to meet . From this phenomenon Mager, went about seeking ways to improve training delivery . These experiences led Mager to publish his work in a book later titled, Preparing Instructional Objectives: A Critical Tool in the Development of Effective Instruction . </P> <P> In his publications, Mager usually starts out with a fable . In this book the fable is about a sea - horse which went out seeking a fortune . Unfortunately, the sea horse got side - tracked by the different sea creatures he met along the way and eventually ended up being swallowed by a shark . The moral of the fable: if you're not sure where you're going, you're liable to end up some place else . Consequently, in his book, Mager speaks of the importance of knowing precisely what is needed to be achieved before embarking on any instructional design process . </P> <P> The CRI framework is based upon using objectives (instructional objectives) to drive instruction . Effective Instructional objectives should have three components: </P>

According to mager if you do not know where you are going