<P> Vanga initially approached Sharwanand to play the film's lead role . Sharwanand was at first apprehensive of Vanga handling the responsibilities of directing and producing the project but after reading the script, he changed his mind . He sent the script to many producers, who considered the project too risky to fund . After Sharwanand left the project, Vanga signed Vijay Deverakonda to play Arjun Reddy . Deverakonda's breakthrough film Pelli Choopulu (2016) hand not yet been released, and many were against Vanga for casting him, citing it a risky move for a home production . In an interview with Indo Asian News Service, Devarakonda called the portrayal of Arjun Reddy exhausting, noting that, "I had to be constantly probing into the darkest areas of my consciousness, digging out feelings and tapping into emotions I had never touched in myself". He did not have any cinematic references but watched films like The Godfather (1972), Scarface (1983) and Goodfellas (1990) to remain in an alpha male zone . </P> <P> Arjun and Preethi had an age difference of four years, which Vanga wanted to showcase effectively . He chose Shalini Pandey to play Preethi; she was pursuing a career in theatre in Jabalpur . Pandey's father was apprehensive of her signing a film contract; the shoot delayed by five months . Pandey was firm in her decision, which strained her relationship with her father . Vanga wanted her to dub for her role, to which she agreed because it would help her own the character completely . Vanga conducted an eight - day acting workshop with Deverakonda and Pandey . Kanchana was cast as Arjun's grandmother in November 2016; Arjun Reddy marked her comeback to Telugu cinema after Shri Datta Darshanam (1985). The producers persuaded her to join the project after a long series of discussions . </P> <P> Rahul Ramakrishna, who worked as a lyricist for Pelli Choopulu, was cast as Arjun's friend Shiva . Ramakrishna's career as a journalist helped him understand several dialects, which in turn had a positive effect on his performance . He called Shiva's friendship with Arjun "loyal and unconditional", which gives them the liberty to deride each other at times . Amit Sharma was chosen after a three - hour audition; Vanga felt he "had the apt attitude and arrogance" for the role of Amit, Arjun's nemesis . Bhushan Kalyan played the role of the college's dean . Tulu actor Gopinath Bhat was cast as Preethi's father . Sanjay Swaroop, Kamal Kamaraju, Jia Sharma and Priyadarshi Pullikonda were cast in other important roles . </P> <P> Nagesh Banell was initially the film's director of photography . He was replaced by Raju Thota later, who worked for 85% of the film . Deverakonda recommended him; he did the clash work for Pelli Choopulu whose cinematography was handled by Banell . Vanga worked on the film's sound design and worked with Sachin Hariharan of Sync Cinema . Harshavardhan Rameshwar composed the background score . Shashank Mali edited the film . </P>

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