<P> Dragon Ball Z merchandise was a success prior to its peak American interest, with more than $3 billion in sales from 1996--2000 . In 1996, Dragon Ball Z grossed $2.95 billion in merchandise sales worldwide . As of January 2012, Dragon Ball Z grossed $5 billion in merchandise sales worldwide . </P> <P> In 1998, Animage - ine Entertainment, a division of Simitar, announced the sale of Chroma - Cels, mock animation cels to capitalize on the popularity of Dragon Ball Z . The original sale was forecasted for late 1998, but were pushed back to January 12, 1999 . </P> <P> In 2000, MGA Entertainment released more than twenty toys, consisting of table - top games and walkie - talkies . Irwin Toy released more than 72 figures consisting of 2 - inch and 5 inch action figures, which became top - selling toys in a market dominated by the Pokémon Trading Card Game . Irwin Toys would release other unique Dragon Ball Z toys including a battery powered Flying Nimbus Cloud which hovered without touching the ground and a die - cast line of vehicles with collector capsules . In June 2000, Burger King had a toy promotion which would see 20 million figurines; Burger King bore the cost of the promotion which provided free marketing for Funimation . The Halloween Association found Dragon Ball Z costumes to be the fourth most popular costumes in their nationwide survey . </P> <P> In December 2002, Jakks Pacific signed a three - year deal for licensing Dragon Ball Z toys, which was possible because of the bankruptcy of Irwin Toy . Jakks Pacific's Dragon Ball Z 5 - inch figures were cited as impressive for their painting and articulation . </P>

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