<Dl> <Dd> "The mission statement reflects every facet of your business: the range and nature of the products you offer, pricing, quality, service, marketplace position, growth potential, use of technology, and your relationships with your customers, employees, suppliers, competitors and the community ." </Dd> </Dl> <Dd> "The mission statement reflects every facet of your business: the range and nature of the products you offer, pricing, quality, service, marketplace position, growth potential, use of technology, and your relationships with your customers, employees, suppliers, competitors and the community ." </Dd> <P> It is important that a mission statement is not confused with a vision statement . As discussed earlier, the main purpose of a mission statement is to get across the ambitions of an organisation in a short and simple fashion, it is not necessary to go into detail for the mission statement which is evident in examples given . The reason why it is important that a mission statement and vision statement are not confused is because they both serve different purposes . Vision statements tend to be more related to strategic planning and lean more towards discussing where a company aims to be in the future . </P> <P> Provides direction: Mission statements are a way to direct a business into the right path . They play a part in helping the business make better decisions which can be beneficial to them . Without the mission statement providing direction, businesses may struggle when it comes to making decisions and planning for the future . This is why providing direction could be considered one of the most advantageous points of a mission statement . </P>

Which is the main purpose of a vision statement