<P> The song received a mixed response from music critics, with division over Swift's stylistic change . The music video was directed by Joseph Kahn and became the most - watched music video within 24 hours . The song broke a string of records, including the record for the most plays in a single day on Spotify . Commercially, "Look What You Made Me Do" has topped the charts in Australia, Canada, Croatia, the Czech Republic, Ireland, Israel, Lebanon, Malaysia, the Netherlands, the Philippines, Slovakia, Spain, the United Kingdom, and the United States . It has received a Double Platinum certification in Canada and Platinum certifications in the United States and Australia . </P> <P> On August 23, 2017, Swift announced that the first single of her upcoming sixth album, titled Reputation, would come out the following night . The song was released to streaming services on August 24, and earned over eight million streams within twenty - four hours of its Spotify release, breaking the record for the highest first - day streaming for a single track . "Look What You Made Me Do" was then released the next day onto iTunes for digital download through Big Machine Records and onto Italian contemporary hit radio before a United Kingdom radio release on August 26, 2017 . It impacted American contemporary hit radio three days afterwards . A CD single release followed in Germany, Austria and Switzerland on October 27, 2017 . </P> <P> A lyric video heavily based on the Saul Bass imagery used in the film Vertigo was released through Swift's official Vevo account on August 25, 2017 . The video was produced by Swift and Joseph Kahn . It gained more than 19 million views during its first 24 hours on YouTube, surpassing "Something Just like This" by The Chainsmokers and Coldplay as the most viewed lyric video within that time period . As of November 2017, the lyric video on YouTube has amassed over 85 million views . </P> <P> "Look What You Made Me Do" runs for 3 minutes and 31 seconds . Music critics have described the track as a hybrid of electroclash and pop, as well as a dance - pop and an electro - pop song . It emphasizes the blame that is placed on an enemy, in particular the line "I've got a list of names and yours is in red, underlined". The middle eight of the song features Swift saying, "I'm sorry, the old Taylor can't come to the phone right now / Why? / Oh,' cause she's dead!" </P>

Who is look what you made me do is about