<P> The venture initially began with a "buy one, give one" model . They decided to focus on scaling their business in 2013, selling 2,050 hats . In addition to distributing the free hats, they decided to donate 50% of net profits to various charitable initiatives which benefit children with cancer or support childhood cancer medical research . Love Your Melon expanded its product line from the original knitted beanies made by Minnesota Knitting Mills to include T - shirts, sweatshirts, and other leisure apparel . By December 2016 the company had grown to 11 employees and brought in $21 million in revenue . </P> <P> The 50% of their profit donations that they donate is distributed to several different non-profit partners and charities that are seeking a cure for pediatric cancer . Their philanthropic partners include Make A Wish, St. Jude, Alex's Lemonade Stand, St. Baldricks Foundation, and Ronald McDonald House Charities to name a few . </P>

How did love your melon get its name