<Ul> <Li> Affection / sociability </Li> <Li> Entertainment </Li> <Li> Instrumentality </Li> <Li> Psychological reassurance </Li> <Li> Fashion / status </Li> <Li> Mobility </Li> <Li> Immediate access </Li> </Ul> <Li> Affection / sociability </Li> <Li> Fashion / status </Li> <P> Uses and gratifications do, however, differ based on location and audience: </P>

According to the severin & tankard article what is the main shift in uses & gratifications theory