<P> The game was carried by CBS in the United States, with Jim Nantz calling play - by - play and Phil Simms as color analyst . For the second consecutive year, a webcast was provided; this time on CBSSports.com . A special episode of Elementary would be the lead - out program of this Super Bowl . The network's owned and operated stations in Baltimore and San Francisco, WJZ - TV (originally an ABC affiliate) and KPIX - TV respectively, were for many years owned by Westinghouse Broadcasting, which merged with CBS in 1995 . Thus, this became the first CBS - aired Super Bowl to involve two former Westinghouse markets since the merger . Additionally, this Super Bowl gave CBS the distinction of televising both of the Ravens' appearances (and victories) so far (after Super Bowl XXXV in 2001). </P> <P> The game was later featured as one of the NFL's Greatest Games under the title "Change of Momentum". </P> <P> A feed designed for areas less familiar with American football was produced by NFL Network, with Bob Papa (the regular - season voice of the New York Giants) calling play - by - play and Joe Theismann as color analyst . The NFL claimed that their feed would go to 180 countries . </P> <P> According to CBS, the price of a 30 - second advertisement hit a record high US $4,000,000 . General Motors announced it would not advertise on the game, citing the advertising costs . </P>

When was the last time the 49ers went to a superbowl