<Li> Jaime King as Lemon Breeland, the daughter of town physician Brick Breeland . She was engaged to George Tucker, but had a relationship with Lavon while George was living in New York . Prideful, conservative and somewhat uptight, Lemon begins a deep rivalry with Zoe when they first meet, because she feels that Zoe is interfering in her "perfect" life, and they often clash, owing to their different ways of thinking . Over the course of seasons 2--4, although she wouldn't admit it to anyone, she does seem to come around to being civil with Zoe . During Season 2, she becomes co-owner of Rammer Jammer with Wade . She later becomes the owner of Fancie's, the town's "best" dinner restaurant . Lemon has a reputation of being persistent and somewhat scheming when it comes to getting what she wants . After her wedding to George is called off, she finds herself without a true profession and a place to live . At one point, in order to move out of her father's house, she accepts the opportunity to live on AnnaBeth's house boat, only to discover she suffers from seasickness . She eventually trades living arrangements with her former fiance, George, trading him living on the house boat, for living in what was once his apartment in town . Throughout the whole series, Lemon has had issues with her mother abandoning her and her sister Magnolia (her very much younger sister, whom she raised like a daughter, rather than a sister), however, in Season 4, she finally confronts her mother, with whom she remains hostile, but she does come around to accept that she has a little maternal half sister, Scarlett, and makes extra efforts to come to know her . </Li> <Li> Cress Williams as Lavon Hayes; Mayor of Bluebell and a former linebacker for ten years in the NFL; he has a pet alligator named Burt Reynolds . It is revealed in season 1 that Lavon had an intimate relationship with Lemon, who was engaged to George . Lavon develops a close friendship with Zoe, and often gives her meaningful advice on the town's traits . During Seasons 2--3, he has relationships with his former high school sweetheart, Ruby, and with AnnaBeth, although during each of these, he still has true feelings for Lemon . He has close friendships with Wade and George, although at times his and George's relationship is strained due to his love for George's former fiance, Lemon . Lavon is a big fan of the television personality, Don Todd, and eventually gets to closely know him . The knowing of Don Todd helps him later on when it comes to negotiations with rival Fillmore Mayor, Todd Gainey, Sr . </Li> <Li> Wilson Bethel as Wade Kinsella; A bartender and Zoe's neighbor . He has an eccentric personality . Initially, he appears to be an immature, unambitious, womanizing and sarcastic bartender who doesn't care about anyone but himself . But slowly it is revealed that he cares deeply about the people around him (though he always puts his best efforts into hiding his feelings). He falls deeply in love with Zoe, and tries to change his lifestyle and ambitions for her . For the most of Season 2, he is in a monogamous relationship with Zoe until he is caught cheating on her . Wade has always dreamed of owning his own bar, and eventually gets that chance, by becoming co-owner of the local Rammer Jammer, with Lemon Breeland . During Season 3, he has a serious relationship with Vivian Wilkes, Zoe's cousin, who finally breaks his heart by reconciling and moving away with her estranged husband . At the beginning of Season 4, he sleeps with Zoe, which leads to her becoming pregnant, causing him to finally come around and do his best to mend his "flirtatious" ways and grow up, in preparation of his new role as family man with Zoe . In episode 10 Zoe goes into labor, and at the hospital she and Wade get married before their baby is born . Eventually Zoe gives birth to a baby boy in the series finale . </Li> <Li> Tim Matheson as Dr. Bertram "Brick" Breeland (recurring, episodes 1--14; starring, episode 15--present); Magnolia and Lemon's father, who is also a doctor, and shares half of the local Bluebell practice with Zoe . He is often very critical of Zoe's medical diagnoses and inexperience of Southern hospitality . Also, he is portrayed as an antagonist when he attempts to buy out Zoe's share of the business . Brick eventually has a close on again, off again, on again, relationship, with local talent personality, Shelby, who at one time, actually dated his daughter's former fiance, George . One of Brick's main goals is to be voted as "Man of The Year (MOTY), an honor bestowed upon outstanding male town personalities, by the local Fraternal Order of The Owl . Brick is also well known as the repeated winner of the annual town Gumbo competition . </Li>

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