<P> McKinsey set up "accelerators" in the 1990s, where the firm accepted stock - based reimbursement to help internet startups; the company performed more than 1,000 e-commerce projects from 1998 - 2000 alone . The burst of the dot - com bubble led to a reduction in utilization rates of McKinsey's consultants from 64 to 52 percent . Though McKinsey avoided dismissing any personnel following the decline, the decline in revenues and losses from equity - based payments as stock interests lost their value, together with a recession in 2001, meant the company had to reduce its prices, cut expenses and reduce hiring . </P> <P> In 2001, McKinsey launched several practices that focused on the public and social sector . It took on many public sector or non profit clients on a pro bono basis . By 2002 McKinsey had invested a $35.8 million budget on knowledge management, up from $8.3 million in 1999 . Its revenues were 50, 20, and 30 percent from strategy, operations, and technology consulting, respectively . </P> <P> In 2003 Ian Davis, the head of the London, UK office, was elected to the position of managing director . Davis promised a return to the company's core values, after a period in which the firm had expanded rapidly, which some McKinsey consultants felt was a departure from the company's heritage . Also in 2003, the firm established a headquarters for the Asia - Pacific region in Shanghai, China . By 2004, more than 60 percent of McKinsey's revenues were generated outside the U.S. The company started a Social Sector Office (SSO) in 2008, which is divided into three practices: Global Public Health, Economic Development and Opportunity Creation (EDHOC) and Philanthropy . McKinsey does much of its pro-bono work through the SSO, whereas a Business Technology Office (BTO), founded in 1997, provides consulting on technology strategy . </P> <P> By 2009, the firm consisted of 400 directors (senior partners), up from 151 in 1993 . Dominic Barton was elected as Managing Director, a role he was re-elected for in 2012 and 2015 . </P>

Accenture is serving around how many global airlines companies out of 30 largest global airlines