<Tr> <Th> Proof (US) </Th> <Td> 80 </Td> </Tr> <Tr> <Th> Related products </Th> <Td> Crown Royal, Seagram's VO Canadian Whisky </Td> </Tr> <P> Seagram's Seven Crown, also called Seagram's Seven, is a blended American whiskey produced by Diageo under the Seagram name . Seagram's beverage division was acquired by Diageo, Pernod Ricard, and The Coca - Cola Company in 2000 . </P> <P> Seagram's Seven is typically consumed in a highball in combination with mixers such as ginger ale, cola or lemon - lime soda . Seagram's Seven with 7 Up is known as a "7 and 7". It's also often used as an ingredient in Manhattans . Seagram's Seven has an ABV of 40% . </P>

What kind of liquor is seagram's 7