<Tr> <Td> Promotion </Td> <Td> Promotion refers to marketing communications <P> May comprise elements such as: advertising, PR, direct marketing and sales promotion . </P> </Td> <Td> <Ul> <Li> Promotional mix - appropriate balance of advertising, PR, direct marketing and sales promotion </Li> <Li> Message strategy - what is to be communicated </Li> <Li> Channel / media strategy - how to reach the target audience </Li> <Li> Message Frequency - how often to communicate </Li> </Ul> </Td> </Tr> <P> May comprise elements such as: advertising, PR, direct marketing and sales promotion . </P> <Ul> <Li> Promotional mix - appropriate balance of advertising, PR, direct marketing and sales promotion </Li> <Li> Message strategy - what is to be communicated </Li> <Li> Channel / media strategy - how to reach the target audience </Li> <Li> Message Frequency - how often to communicate </Li> </Ul> <Li> Promotional mix - appropriate balance of advertising, PR, direct marketing and sales promotion </Li>

Which of the following is the set of marketing tools collectively called a marketing mix (4 p’s)