<P> The movie was re-released in New York and Los Angeles starting December 1, 2017, for an one week engagement . The move is an awards push as awards season heats up . </P> <P> Disney spent around $140 million for marketing the film worldwide . Following an announcement on May 22, 2016, Disney premiered the first official teaser trailer on Good Morning America the next day . In its first 24 hours, the teaser trailer reached 91.8 million views, which topped the number of views seen in that amount of time in history, including for the teasers for other films distributed by Disney such as Avengers: Age of Ultron, Star Wars: The Force Awakens and Captain America: Civil War . This record has since been broken by Thor: Ragnarok and It . The first official teaser poster was released on July 7, 2016 . On November 2, 2016, Entertainment Weekly debuted the first official image on the cover of their magazine for the week along with nine new photos as well . One week later, Emma Watson and Disney debuted a new poster for the film . On November 14, 2016, the first theatrical trailer was released again on Good Morning America . The trailer reached 127.6 million views in its first 24 hours, setting a new record as the trailer with the most views in one day, beating out Fifty Shades Darker . This record has since been broken again by The Fate of the Furious . A TV spot with Watson singing was shown during the 74th Golden Globe Awards . Disney released the final trailer on January 30, 2017 . </P> <P> Beauty and the Beast was released on Blu - ray, DVD and Digital HD on June 6, 2017 . The film debuted at No. 1 on the NPD VideoScan overall disc sales chart, with all other titles in the top 20, collectively, selling only 40% as many units as Beauty and the Beast . The movie regained the top spot on the national home video sales charts during its third week of release . The movie became available on Netflix on September 19, 2017 . </P> <P> Beauty and the Beast grossed $504 million in the United States and Canada and $759.4 million in other territories for a worldwide gross of $1.263 billion . With a production budget of $160 million, it is the second-most expensive musical ever made; only Hello, Dolly! (1969) with a budget of $25 million ($165 million in 2016 dollars) cost more . In just ten days, it became the highest - grossing live - action musical of all time, beating the nine - year - old record held by Mamma Mia! . It is currently the second - biggest musical ever overall, behind Disney's Frozen (2013). Worldwide, the film proved to be a global phenomenon, earning a total of $357 million over its four - day opening weekend from 56 markets . Critics said the film was playing like superhero movies amongst women . It was the second biggest March global opening, behind only Batman v Superman: Dawn of Justice, the thirteenth - biggest worldwide opening ever and the seventh - biggest for Disney . This includes $21 million from IMAX plays on 1,026 screens, a new record for an IMAX PG title . It surpassed the entire lifetime total of the original film in just six days . </P>

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