<Table> <Tr> <Td> </Td> <Td> The examples and perspective in this article may not represent a worldwide view of the subject . You may improve this article, discuss the issue on the talk page, or create a new article, as appropriate . (July 2010) (Learn how and when to remove this template message) </Td> </Tr> </Table> <Tr> <Td> </Td> <Td> The examples and perspective in this article may not represent a worldwide view of the subject . You may improve this article, discuss the issue on the talk page, or create a new article, as appropriate . (July 2010) (Learn how and when to remove this template message) </Td> </Tr> <P> In the social sciences, framing comprises a set of concepts and theoretical perspectives on how individuals, groups, and societies, organize, perceive, and communicate about reality . Framing involves social construction of a social phenomenon--by mass media sources, political or social movements, political leaders, or other actors and organizations . Participation in a language community necessarily influences an individual's perception of the meanings attributed to words or phrases . Politically, the language communities of advertising, religion, and mass media are highly contested, whereas framing in less - sharply defended language communities might evolve imperceptibly and organically over cultural time frames, with fewer overt modes of disputation . </P> <P> Framing itself can be framed in one of two ways, depending on whether one chooses to emphasise processes of thought or processes of interpersonal communication . Frames in thought consist of the mental representations, interpretations, and simplifications of reality . Frames in communication consist of the communication of frames between different actors . </P>

What is another way to say frame of reference