<P> Speaking on the occasion of International Day of the Girl Child in 2014, the Prime Minister, Narendra Modi had called for the eradication of female foeticide and invited suggestions from the citizens of India via the MyGov.in portal . </P> <P> The Beti Bachao, Beti Padhao (BBBP) scheme was launched on 22 January 2015 by Modi...It aims to address the issue of the declining child sex ratio image (CSR) and is a national initiative jointly run by the Ministry of Women and Child Development, the Ministry of Health and Family Welfare and the Ministry of Human Resource Development . It initially focused multi-sector action in 100 districts throughout the country where there was a low CSR . </P> <P> In 26 August 2016, Olympics 2016 bronze medallist Sakshi Malik was made brand ambassador for BBBP . </P> <P> The hashtag #SelfieWithDaughter was promoted on social media in June 2015, which started when Sunil Jaglan the sarpanch of the village Bibipur in Haryana took a selfie with his daughter Nandini and posted on Facebook on 9 June 2015 . The hashtag garnered worldwide fame . </P>

New brand ambassador of beti bachao beti padhao