<P> Distribution (or place) is one of the four elements of the marketing mix . Distribution is the process of making a product or service available for the consumer or business user that needs it . This can be done directly by the producer or service provider, or using indirect channels with distributors or intermediaries . The other three elements of the marketing mix are product, pricing, and promotion . </P> <P> Decisions about distribution need to be taken in line with a company's overall strategic vision and mission . Developing a coherent distribution plan is a central component of strategic planning . At the strategic level, there are three broad approaches to distribution, namely mass, selective or exclusive distribution . The number and type of intermediaries selected largely depends on the strategic approach . The overall distribution channel should add value to the consumer . </P> <P> Distribution is fundamentally concerned with ensuring that products reach target customers in the most direct and cost efficient manner . In the case of services, distribution is principally concerned with access . Although distribution, as a concept, is relatively simple, in practice distribution management may involve a diverse range of activities and disciplines including: detailed logistics, transportation, warehousing, storage, inventory management as well as channel management including selection of channel members and rewarding distributors . </P> <P> Prior to designing a distribution system, the planner needs to determine what the distribution channel is to achieve in broad terms . The overall approach to distributing products or services depends on a number of factors including the type of product, especially perishability; the market served; the geographic scope of operations and the firm's overall mission and vision . The process of setting out a broad statement of the aims and objectives of a distribution channel is a strategic level decision . </P>

Why companies form a suitable organisation for sales of their products