<P> On the contrary, a high - context culture usually indicates an enormous amount of "taken for granted" shared knowledge, therefore people believe that limited amount of information should be enough for successful communication, which means the "complementary tool" function of facial expression becomes less important here . Hence people coming from high - context cultural background tend to express their emotion via facial expression more subtly, in the case of this study, the East Asians would convey most of their feeling via their eyes . </P> <P> Marketing makes it clear when it comes to high and low - context cultures . If we use Japan for example, advertising is very colorful, full of images, gestures and sounds with powerful meaning behind it . The dialogue is only one more part of the advertising, but it is not central . Every vocal and non-vocal expression is explored when the consumers are part of a high - context culture, and they are very sensible to it . McDonald's advertising are very different in places like Japan, when compared to the United States . (http://marketeer.kapost.com/marketing-to-different-cultures/) They use more colors, movements and sounds, when the American version is more straightforward ." </P> <P> The Vikaas political compass indicates how low - context and high - context attributes influence the political behaviors of said respective cultures . </P>

According to hall (1977) characteristics of high context communication