<P> Behavioral intention is a function of both attitudes and subjective norms toward that behavior . However, the attitudes and subjective norms are unlikely to be weighted equally in predicting behavior . Depending on the individual and situation, these factors might have different impacts on behavioral intention, thus a weight is associated with each of these factors . A few studies have shown that direct prior experience with a certain activity results in an increased weight on the attitude component of the behavior intention function . </P> <P> In its simplest form, the TRA can be expressed as the following equation: </P> <Dl> <Dd> B I = (A B) W 1 + (S N) W 2 (\ displaystyle BI (=) (AB) W_ (1) + (SN) W_ (2) \, \!) </Dd> </Dl> <Dd> B I = (A B) W 1 + (S N) W 2 (\ displaystyle BI (=) (AB) W_ (1) + (SN) W_ (2) \, \!) </Dd>

Which of the following about the theory of reasoned action (tora) is least accurate