<Li> under section 11, require that their data is not used for direct marketing . </Li> <P> Schedule 1 lists eight "data protection principles". </P> <Ol> <Li> Personal data shall be processed fairly and lawfully and, in particular, shall not be processed unless: <Ol> <Li> at least one of the conditions in Schedule 2 is met, and </Li> <Li> in the case of sensitive personal data, at least one of the conditions in Schedule 3 is also met . </Li> </Ol> </Li> <Li> Personal data shall be obtained only for one or more specified and lawful purposes, and shall not be further processed in any manner incompatible with that purpose or those purposes . </Li> <Li> Personal data shall be adequate, relevant and not excessive in relation to the purpose or purposes for which they are processed . </Li> <Li> Personal data shall be accurate and, where necessary, kept up to date . </Li> <Li> Personal data processed for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes . </Li> <Li> About the rights of individuals e.g. personal data shall be processed in accordance with the rights of data subjects (individuals). </Li> <Li> Appropriate technical and organisational measures shall be taken against unauthorised or unlawful processing of personal data and against accidental loss or destruction of, or damage to, personal data . </Li> <Li> Personal data shall not be transferred to a country or territory outside the European Economic Area unless that country or territory ensures an adequate level of protection for the rights and freedoms of data subjects in relation to the processing of personal data . </Li> </Ol> <Li> Personal data shall be processed fairly and lawfully and, in particular, shall not be processed unless: <Ol> <Li> at least one of the conditions in Schedule 2 is met, and </Li> <Li> in the case of sensitive personal data, at least one of the conditions in Schedule 3 is also met . </Li> </Ol> </Li>

When did the data protection act came into force