<Li> In 2010, in the hope of promoting new businesses in the town of Basildon in Essex, England, Basildon District Council erected the letters reading the name of the town alongside the A127 road at a cost of £ 400,000 . </Li> <Li> In 2010, Paddy Power, a large Irish betting company, erected a 270 feet (82.3 m) wide and 50 feet (15.2 m) high Hollywood - style sign reading Paddy Power on Cleeve Hill, in the regency town of Cheltenham, as part of a publicity campaign for Cheltenham Festival . It became the world's largest free - standing sign of its kind . </Li> <Li> In May 2011, a replica of the Hollywood sign was erected on a South Florida waste management site to serve as a backdrop for the filming of the movie Rock of Ages . The garbage mound, known locally as Mt . Trashmore, was selected because there are no other suitable mountains in South Florida . </Li> <Li> Entertainer Dolly Parton has many times cited the Hollywood Sign as the impetus behind her own Dollywood theme park, telling Spin Magazine in 1986, "When I first saw the Hollywood Sign, I thought, how wonderful would it be if I could change the' H' to a' D' for the day ." </Li>

Who owns the land where the hollywood sign is