<Tr> <Td> <Ul> <Li> </Li> <Li> </Li> <Li> </Li> </Ul> </Td> </Tr> <Ul> <Li> </Li> <Li> </Li> <Li> </Li> </Ul> <P> Persuasion is an umbrella term of influence . Persuasion can attempt to influence a person's beliefs, attitudes, intentions, motivations, or behaviors . In business, persuasion is a process aimed at changing a person's (or a group's) attitude or behavior toward some event, idea, object, or other person (s), by using written or spoken words to convey information, feelings, or reasoning, or a combination thereof . Persuasion is also an often used tool in the pursuit of personal gain, such as election campaigning, giving a sales pitch, or in trial advocacy . Persuasion can also be interpreted as using one's personal or positional resources to change people's behaviors or attitudes . Systematic persuasion is the process through which attitudes or beliefs are leveraged by appeals to logic and reason . Heuristic persuasion on the other hand is the process through which attitudes or beliefs are leveraged by appeals to habit or emotion . </P> <P> Persuasion began with the Greeks, who emphasized rhetoric and elocution as the highest standard for a successful politician . All trials were held in front of the Assembly, and both the prosecution and the defense rested, as they often do today, on the persuasiveness of the speaker . Rhetoric was the ability to find the available means of persuasion in any instance . The Greek philosopher Aristotle listed four reasons why one should learn the art of persuasion: </P>

The technique of persuasion aimed at influencing individual or group behaviors is known as –