<Ul> <Li> Encoding: This is transposing the intended meaning of the message with words, symbols or pictures to show a message . Encoding is the development of the message that contains the information the source hopes to convey . It is putting together the thoughts, ideas and information into a symbolic form that can be transmitted and understood by the receiver . Encoding the message is the second step in the communication process . The encoding process leads to development of a message that contains the information or meaning the source hopes to convey . Encoding is extremely important, it is a brain activity that takes effect when the receiver makes sense of a brand message or idea used to convey meaning: words, colour, pictures, signs, symbols or even music . The message may be verbal or nonverbal, oral or written, or symbolic (e.g. the sound of a brass band being redolent of simpler times or heritage). or it can often include' cues' such as the Nike' swoosh' which indicates success . Often things can get in the way of the "correct" encoding and the interpretation of the intended message (decoding). There are methods the sender can use to make sure the receiver interprets the message correctly, these methods include; channels, consumer insights, having similarities with the receiver and frame of reference (e.g. age, values, culture). Finally, it is extremely important for the sender to get to know its receiver and this is accomplished through research for targeting strategy . These concepts help craft the intended message in the minds of the consumer . </Li> </Ul> <Li> Encoding: This is transposing the intended meaning of the message with words, symbols or pictures to show a message . Encoding is the development of the message that contains the information the source hopes to convey . It is putting together the thoughts, ideas and information into a symbolic form that can be transmitted and understood by the receiver . Encoding the message is the second step in the communication process . The encoding process leads to development of a message that contains the information or meaning the source hopes to convey . Encoding is extremely important, it is a brain activity that takes effect when the receiver makes sense of a brand message or idea used to convey meaning: words, colour, pictures, signs, symbols or even music . The message may be verbal or nonverbal, oral or written, or symbolic (e.g. the sound of a brass band being redolent of simpler times or heritage). or it can often include' cues' such as the Nike' swoosh' which indicates success . Often things can get in the way of the "correct" encoding and the interpretation of the intended message (decoding). There are methods the sender can use to make sure the receiver interprets the message correctly, these methods include; channels, consumer insights, having similarities with the receiver and frame of reference (e.g. age, values, culture). Finally, it is extremely important for the sender to get to know its receiver and this is accomplished through research for targeting strategy . These concepts help craft the intended message in the minds of the consumer . </Li> <Ul> <Li> Message: The message comes from the encoding process, it is the content, meaning or information the sources hopes to convey . The message can be in many forms such as verbal, non-verbal, oral, written or symbolic . </Li> </Ul> <Li> Message: The message comes from the encoding process, it is the content, meaning or information the sources hopes to convey . The message can be in many forms such as verbal, non-verbal, oral, written or symbolic . </Li>

What is the meaning of message in marketing term