<P> Rolling Stone Press is the magazine's associated book publishing imprint . </P> <P> Rolling Stone magazine was founded in San Francisco in 1967 by Jann Wenner and Ralph Gleason . To get it off the ground, Wenner borrowed $7,500 from his own family and from the parents of his soon - to - be wife, Jane Schindelheim . The first issue carried a cover date of November 9, 1967, and was in newspaper format with a lead article on the Monterey Pop Festival . The cover price was 25 ¢ (equivalent to $1.80 in 2016). </P> <P> In the first issue, Wenner explained that the title of the magazine referred to the 1950 blues song, "Rollin' Stone", recorded by Muddy Waters, the rock and roll band the Rolling Stones, and Bob Dylan's hit single "Like a Rolling Stone". Some authors have attributed the name solely to Dylan's hit single: "At (Ralph) Gleason's suggestion, Wenner named his magazine after a Bob Dylan song ." Rolling Stone initially identified with and reported the hippie counterculture of the era . However, it distanced itself from the underground newspapers of the time, such as Berkeley Barb, embracing more traditional journalistic standards and avoiding the radical politics of the underground press . In the very first edition, Wenner wrote that Rolling Stone "is not just about the music, but about the things and attitudes that music embraces". </P> <P> In the 1970s, Rolling Stone began to make a mark with its political coverage, with the likes of gonzo journalist Hunter S. Thompson writing for the magazine's political section . Thompson first published his most famous work Fear and Loathing in Las Vegas within the pages of Rolling Stone, where he remained a contributing editor until his death in 2005 . In the 1970s, the magazine also helped launch the careers of many prominent authors, including Cameron Crowe, Lester Bangs, Joe Klein, Joe Eszterhas, Patti Smith and P.J. O'Rourke . It was at this point that the magazine ran some of its most famous stories, including that of the Patty Hearst abduction odyssey . One interviewer, speaking for a large number of his peers, said that he bought his first copy of the magazine upon initial arrival on his college campus, describing it as a "rite of passage". </P>

How did rolling stone magazine get it's name