<P> Aldous Huxley is highly regarded as one of the most prominent explorers of visual communication and sight - related theories . Becoming near - blind in his teen years as the result of an illness set the stage for what would make him one of the most intellectual people to have ever explored visual communication . His work includes important novels on the dehumanizing aspects of scientific progress, most famously Brave New World and The Art of Seeing . He described "seeing" as being the sum of sensing, selecting, and perceiving . One of his most famous quotes is "The more you see, the more you know ." </P> <P> Max Wertheimer is said to be the father of Gestalt psychology . Gestalt means form or shape in German, and the study of Gestalt psychology show emphasis in simplicity, as its properties group visuals by similarity in shape or color and proximity . Looking for continuation, closure, and figure - ground principles in studied images is also intensively taught . </P> <P> Students studying visual communication are taught the basic physics of light, anatomy and physiology of the eye, cognitive and perception theories, colour theories, Gestalt psychology, aesthetics, natural reading patterns, design principles, semiotics, persuasion, camera / filming actions and image - types, and so forth . Colleges for visual communications differ in their approach, but most combine theory and practice in some form . </P> <P> Visual communication takes place through pictures, graphs and charts, as well as through signs, signals and symbols . It may be used either independently or as an adjunct to the other methods of communication . </P>

A real drawback of most visual media is that it requires skill to create effective images