<Tr> <Th> Registration </Th> <Td> Required </Td> </Tr> <Tr> <Th> Users </Th> <Td> 125 million worldwide </Td> </Tr> <P> Netflix (/ nɛtflɪks /) is an American entertainment company founded by Reed Hastings and Marc Randolph on August 29, 1997, in Scotts Valley, California . It specializes in and provides streaming media, video - on - demand online, and DVD by mail . In 2013, Netflix expanded into film and television production as well as online distribution . It is headquartered in Los Gatos, California . </P> <P> Netflix's initial business model included DVD sales and rental, although Hastings jettisoned DVD sales about a year after Netflix's founding to focus on the DVD rental by mail business . In 2007, Netflix expanded its business with the introduction of streaming media, while retaining the DVD and Blu - ray rental service . The company expanded internationally, with streaming made available to Canada in 2010 and continued growing its streaming service from there; by January 2016, Netflix services operated in over 190 countries--it is available worldwide except Mainland China, Syria, North Korea and Crimea . </P>

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