<Li> iPhone 8 Plus (September 22nd 2017) </Li> <Li> iPhone X (Also known as iPhone 10) (November 3rd 2017) </Li> <P> The history of iPhone began with a request from Apple Inc . CEO Steve Jobs to the company's engineers, asking them to investigate the use of touchscreen devices and tablet computers (which later came to fruition with the iPad). Many have noted the device's similarities to Apple's previous touch - screen portable device, the Newton MessagePad . Like the Newton, the iPhone is nearly all screen . Its form factor is credited to Apple's Chief Design Officer, Jonathan Ive . </P> <P> In April 2003, at the "All Things Digital" executive conference, Jobs expressed his belief that tablet PCs and traditional PDAs were not good choices as high - demand markets for Apple to enter, despite receiving many requests for Apple to create another PDA . He believed that cell phones were going to become important devices for portable information access, and that mobile phones needed to have excellent synchronization software . At that time, instead of focusing on a follow - up to their Newton PDA, Jobs had Apple focus on the iPod . Jobs also had Apple develop the iTunes software, which can be used to synchronize content with iPod devices . iTunes was released in January 2001 . On September 7, 2005, Apple and Motorola released the ROKR E1, the first mobile phone to use iTunes . Jobs was unhappy with the ROKR, feeling that having to compromise with a non-Apple designer (Motorola) prevented Apple from designing the phone they wanted to make . In September 2006, Apple discontinued support for the ROKR, and released a version of iTunes that included references to an as - yet unknown mobile phone that could display pictures and video . Ed Zander (the CEO of Motorola at the time) "inspired" Steve Jobs with Moto's multimedia (e.g., iTunes) + smartphone product concept . As a result, Apple gained a new product concept, called "iPhone", while Motorola walked away with a limited version of iTunes for Rokr / Slvr . </P>

Who came up with the idea of the iphone