<P> From 2008 to 2010, People's Postcode Lottery sponsored Postcode Challenge, a quiz show hosted by Angus Purden on STV . </P> <P> Novamedia has worked with a number of leading TV production companies and public and commercial broadcasters to support the promotion of its lotteries . Novamedia inspired and paid Endemol to produce TV game shows such as Deal or No Deal and 1 vs 100 . </P>

Who are the celebs on postcode lottery advert