<Li> Ignoring words - In some search queries containing extraneous or insignificant words, Google search will simply drop those specific words from the query </Li> <P> In 2008, Google started to give users autocompleted search suggestions in a list below the search bar while typing . </P> <P> Google's homepage includes a button labeled "I'm Feeling Lucky". This feature originally allowed users to type in their search query, click the button and be taken directly to the first result, bypassing the search results page . With the 2010 announcement of Google Instant, an automatic feature that immediately displays relevant results as users are typing in their query, the "I'm Feeling Lucky" button disappears, requiring that users opt - out of Instant results through search settings in order to keep using the "I'm Feeling Lucky" functionality . In 2012, "I'm Feeling Lucky" was changed to serve as an advertisement for Google services; users hover their computer mouse over the button, it spins and shows an emotion ("I'm Feeling Puzzled" or "I'm Feeling Trendy", for instance), and, when clicked, takes users to a Google service related to that emotion . </P> <P> Tom Chavez of "Rapt", a firm helping to determine a website's advertising worth, estimated in 2007 that Google lost $110 million in revenue per year due to use of the button, which bypasses the advertisements found on the search results page . </P>

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