<P> The Fairtrade Foundation organises and coordinates promotional campaigns and events every year, such as the Fairtrade fortnight (typically in February / March), the British counterpart of Max Havelaar France's Quinzaine du Commerce Équitable . The Foundation also coordinates the Fairtrade Town campaign, which designates areas and towns committed to the promotion of Fairtrade certified goods . </P> <P> The Fairtrade Foundation commissions professional photographers to take images of farmers and workers that belong to Fairtrade certified producer groups . Some of the photographers the Foundation and FLO has worked with are Simon Rawles, Peter Caton, Eduardo Martino, Richard Human, Didier Gentilhomme and Anette Kay . </P> <P> Since The Co-operative Food became the first supermarket to sell a Fairtrade product (Cafedirect coffee) in 1992, both the range and total sales of Fairtrade certified products in UK supermarkets has grown extensively . In 2013, there were over 4000 Fairtrade products available in the UK with estimated sales of over £ 1.7 bn . Products carrying the Fairtrade label can be found at vendors like Asda, Budgens, Booths, The Co-operative Food, Londis, Marks & Spencer, Morrisons Sainsbury's, Spar, Tesco, Waitrose as well as in hundreds of coffee shops, small retailers and online merchants . </P> <P> In 2014, Fairtrade certified sales in the United Kingdom amounted to an estimated retail value of £ 1.68 billion, up from £ 273 million in 2006 . Volumes of Fairtrade banana sales grew by 3% in 2014, generating an estimated £ 7.9 million of Fairtrade premium . One in three bananas bought in the United Kingdom carries the Fairtrade label . Fairtrade sales of coffee, which remains Fairtrade's best known product, rose 9% generating an estimated £ 5 million of Fairtrade premium in 2014 . </P>

When was the fairtrade mark launched in the uk