<P> When the children that work for the Vulture are discussing what to do after Superior Spider - Man (Otto Octavius's mind in Spider - Man's body) brutally defeats the Vulture, the Green Goblin approaches them and tells them that he will be the one that crushes Superior Spider - Man . The Goblin is later shown having gathered a new gang of followers together in the sewers formed from discarded members of other villains' gangs like Vulture, Owl and the third White Dragon's gangs . These henchmen escaped their organizations unharmed because Superior Spider - Man is more focused on the larger threats (where the original Spider - Man would focus on individuals). </P> <P> As he builds this army to attack Superior Spider - Man, he takes on the new alias of the Goblin King . The Hand ninjas who evaded capture arrive at the sewers and join up with Goblin King's' Goblin Underground' . The group revels in the news that, thanks to Superior Spider - Man's assault, Goblin King now owns over the half of New York's organized crime . He claims he now owns New York City as the Goblin Kingpin of Crime . With the help of Menace, Goblin King later releases Phil Urich from a prison transport, and upgrades Urich's Goblin armor and weapons, asking in return only that Urich's only identity from here on as the Goblin Knight . Goblin King trains Goblin Knight, anxious to confront Superior Spider - Man . Goblin King later poses as Hobgoblin and is sighted by some of the Spiderlings . </P> <P> Upon Carlie Cooper being brought to the Goblin King's lair by Menace, he receives Carlie's journal from Menace which reveals to him that Otto's mind is in Spider - Man's body . Goblin King douses Carlie with the Goblin formula, causing the woman to mutate into the new superhuman villain Monster . He demands to know Spider - Man's identity, but Monster first asks Goblin King to reveal his own identity . Goblin King assures Monster he is Norman Osborn, but refuses to remove his mask until she has proven herself a loyal follower, and dispatches Monster and Menace on a mission . Goblin King battles and kills Hobgoblin, although it is revealed to be a servant with Roderick Kingsley still in hiding abroad . </P> <P> Having staged a coup of New York after spreading his resources by exploiting Otto's reliance on technology, the Goblin King directly confronts Otto, angry that he was cheated out of the opportunity to defeat his enemy, but offering Otto the chance to join him . Otto rejects the offer, but when Otto finds that he cannot win against the Goblin King's resources, having had various allies abandoned, and with faith in his own abilities gone, Otto sacrifices himself to restore the original Spider - Man's mind . When Spider - Man arrives for the final confrontation, Goblin King quickly realizes that the original personality is back in control when Spider - Man responds to his nemesis' taunts with his own wisecracks . In the duel that follows, Spider - Man unmasks Goblin King, learning that he has undergone plastic surgery to change his appearance, acting as the CEO of Alchemax and intending to re-establish himself as businessman Mason Banks, now that Osborn has become too publicly known as a supervillain . Spider - Man defeats and strips the villain of his powers with a serum devised by Otto, but Norman manages to escape through Liz Allan's discreet aid . In hiding once again, he reflects that the various heroes will be unprepared for him when he returns with his new identity and approach as a businessman, seemingly no longer afflicted by the mental illness associated with the Goblin formula . </P>

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