<P> In December 2010, PCH acquired Funtank and its online gaming site Candystand.com . In 2011, PCH promoted a "$5,000 every week for life" sweepstakes in TV ads and the front page of AOL.com . The following year the company acquired a mobile marketing company, Liquid Wireless . The company utilized, then stopped then started again utilizing coregistration (through other websites) to expand its customer base . </P> <P> In 2008, a PCH spokesperson said the digital properties were intended to attract younger consumers . By 2013, the internet had become PCH's primary channel of interaction with consumers . The New York Times described the digital transition as "part of an overall effort to collect information on Web users, show them advertisements and use the registration information for PCH's mailing lists ." </P> <P> PCH is a direct - marketing company that sells merchandise, magazine subscriptions and operates several prize - based websites . While best known for the sweepstakes and Prize Patrol it uses to promote its magazine subscriptions, the majority of the company's revenue now comes from merchandise . The company has been selling books, media, jewelry and other consumer items since the 1980s . PCH operates eight websites, including PCH Search and Win, PCH Lotto, PCH Games, PCH Save and Win, and Candystand . </P> <P> The company also sells magazine subscriptions at a discount and advertises subscriptions along with its sweepstakes . It's estimated that companies like PCH keep 75 - 90 percent of the fees from the original subscription, while publishers use the increased distribution to improve circulation numbers and revenue from renewals . PCH popularized the idea of using sweepstakes to sell magazine subscriptions in the direct - marketing market and became known by detractors as a producer of junk - mail for advertising through mass - mailings . Documents filed with the New York State Department in 1993 said that year the company mailed 220 million envelopes . Frequent buyers can receive 30 - 40 mailings a year . </P>

Where does the publishers clearing house get their money