<Tr> <Td> The logo used from October 30, 1998 to May 30, 1999, differs from the previous version with an exclamation mark added to the end, an increased shadow, letters more rounded, and different letter hues . Note that the color of the initial G changed from green to blue . This color sequence is still used today, although with different hues and font . </Td> </Tr> <Table> <Tr> <Td> <Table> <Tr> <Td> </Td> </Tr> <Tr> <Td> The company logo changed to one based on the Catull typeface and was used from May 31, 1999 to May 5, 2010 . The exclamation mark was removed, and it remained the basis for the logo until August 31, 2015 . </Td> </Tr> </Table> <Table> <Tr> <Td> </Td> </Tr> <Tr> <Td> The logo used from May 6, 2010 to September 18, 2013, showing a reduced distance of the projected shadow, a change in the second "o" to a different yellow hue and a more flattened lettering . </Td> </Tr> </Table> <Table> <Tr> <Td> </Td> </Tr> <Tr> <Td> The logo used from September 19, 2013 to August 31, 2015, showing flattened lettering and the removal of shadows . </Td> </Tr> </Table> <Table> <Tr> <Td> </Td> </Tr> <Tr> <Td> The new, sans - serif logo unveiled on September 1, 2015 . </Td> </Tr> </Table> </Td> </Tr> </Table> <Tr> <Td> <Table> <Tr> <Td> </Td> </Tr> <Tr> <Td> The company logo changed to one based on the Catull typeface and was used from May 31, 1999 to May 5, 2010 . The exclamation mark was removed, and it remained the basis for the logo until August 31, 2015 . </Td> </Tr> </Table> <Table> <Tr> <Td> </Td> </Tr> <Tr> <Td> The logo used from May 6, 2010 to September 18, 2013, showing a reduced distance of the projected shadow, a change in the second "o" to a different yellow hue and a more flattened lettering . </Td> </Tr> </Table> <Table> <Tr> <Td> </Td> </Tr> <Tr> <Td> The logo used from September 19, 2013 to August 31, 2015, showing flattened lettering and the removal of shadows . </Td> </Tr> </Table> <Table> <Tr> <Td> </Td> </Tr> <Tr> <Td> The new, sans - serif logo unveiled on September 1, 2015 . </Td> </Tr> </Table> </Td> </Tr> <Table> <Tr> <Td> </Td> </Tr> <Tr> <Td> The company logo changed to one based on the Catull typeface and was used from May 31, 1999 to May 5, 2010 . The exclamation mark was removed, and it remained the basis for the logo until August 31, 2015 . </Td> </Tr> </Table>

What is the significance of the google logo today