<P> This was not the last time that Comstockery fanned the success it wanted to fence: "I expect it will be the making of me" said Mae West to the press in 1927, under arrest after the Society for the Suppression of Vice had maneuvered to get her play titled "Sex" re-censored by the Police Department Play Jury--a few years later, over forty, her sex - symbol status paid off: her 1935 film contract made her the highest paid woman till that day . </P> <P> Films qualified as succès de scandale include Louis Malle's 1958 The Lovers, and Bertolucci's 1972 Last Tango in Paris . Scandal also boosted the success of writings with modest literary qualities . Even famous writers like Flaubert and Joyce have been described as deploying succès de scandale recipes to their advantage . </P>

Who said there is no such thing as bad publicity