<P> The final is the most watched event ever on British television, as of January 2012, attracting 32.30 million viewers . In Germany, a goal resulting from a shot bouncing off the crossbar and hitting the line is called a Wembley - Tor (Wembley Goal) due to the controversial nature of Hurst's second goal . This goal has been parodied a large number of times . Some of the most notable include: </P> <Ul> <Li> England's third goal was referenced in a 2006 Adidas advertisement, where English midfielder Frank Lampard takes a shot at German keeper Oliver Kahn, and a similar event happens . On 27 June 2010 at that year's World Cup a similar goal by Lampard was wrongly disallowed (TV replays showed the ball landing past the goal line before bouncing away) which would have levelled the second - round game against Germany 2--2 (Germany won 4--1). </Li> <Li> Kenneth Wolstenholme's commentary on the third goal that bounced on the line, "It's a goal!" was used (along with the sound of breaking glass) in the tape - looped coda of an early version of The Beatles song "Glass Onion", available on the album Anthology 3 . </Li> <Li> Kit Kat parodied the controversial third goal in an advert for the Kit Kat bar . The goal is scored and the linesman was shown about to eat a Kit Kat bar as opposed to following the game . Upon realising that a possible goal has been scored, he hastily stuffs the bar into his mouth and awards the goal . </Li> </Ul> <Li> England's third goal was referenced in a 2006 Adidas advertisement, where English midfielder Frank Lampard takes a shot at German keeper Oliver Kahn, and a similar event happens . On 27 June 2010 at that year's World Cup a similar goal by Lampard was wrongly disallowed (TV replays showed the ball landing past the goal line before bouncing away) which would have levelled the second - round game against Germany 2--2 (Germany won 4--1). </Li> <Li> Kenneth Wolstenholme's commentary on the third goal that bounced on the line, "It's a goal!" was used (along with the sound of breaking glass) in the tape - looped coda of an early version of The Beatles song "Glass Onion", available on the album Anthology 3 . </Li>

Who scored the winning goal in the 1966 world cup