<Tr> <Th> Preceded by </Th> <Td> "I Can Write--By Me, Myself" </Td> </Tr> <Tr> <Th> Followed by </Th> <Td> "Marvin K. Mooney Will You Please Go Now!" </Td> </Tr> <P> The Lorax is a children's book written by Dr. Seuss and first published in 1971 . It chronicles the plight of the environment and the Lorax, who speaks for the trees against the Once - ler . As in most Dr. Seuss works, most of the creatures mentioned are original to the book . </P> <P> The book is commonly recognized as a fable concerning the danger corporate greed poses to nature, using the literary element of personification to give life to industry as the Once - ler and the environment as the Lorax . </P>

Who is the lorax and what is his role
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