<P> Preparation for the music video began in January, while the shooting took place in May . The dance was choreographed by Tyce Diorio, who had worked with Swift on "Shake It Off" before . Swift's make - up as a zombie was done by Bill Corso . Post-production of the video lasted until the morning of its release . A 20 - second music video teaser was released on Good Morning America on August 25 . </P> <P> It was also revealed that the diamonds used in a scene were authentic . The diamonds, loaned from celebrity jeweler Neil Lane, were said to be worth over $10 million, hence triggering tight security measures . As of November 9, 2017, the video has over 687 million views and broke the record for the fastest video to reach 200, 300 and 400 million views on YouTube . It is the 20th most liked video on YouTube with over 6.47 million likes . </P> <P> Swift has said that part of the premise of the video is rooted in the idea that, "If everything you write about me was true, this is how ridiculous it would look ." The video begins with a zombie Swift crawling out of a grave, where the headstone reads "Here Lies Taylor Swift's reputation", and digging another grave for her Met Gala 2014 self . The next scene shows Swift in a bathtub filled with diamonds . She is then seen seated on a throne while snakes surround her and serve tea . Swift later crashes her golden Bugatti Veyron on a post and sings the song's chorus holding a Grammy as the paparazzi take photos . She is also seen swinging inside a cage, robbing a streaming company in a cat mask, and leading a motorcycle gang . Afterwards, she gathers a group of women at "Squad U" and dances with a group of men in another room . At the end of the video, various clones of Taylor bicker with one another, describing each other as "so fake" and "playing the victim", ending with one saying "I would very much like to be excluded from this narrative" after which the other Taylors yell at her to "shut up!" in unison, while the version of Swift in the background watches in silence . </P> <P> The video contains numerous hidden meanings and references . In the opening scene, there is a subtle "Nils Sjöberg" tombstone shown when Swift is digging up a grave, referencing the pseudonym she used for a songwriting credit on Calvin Harris' 2016 single "This Is What You Came For". Similarly, Swift--masked as a cadaveric version of herself in the "Out of the Woods" music video--was shown digging a grave for herself in a 2014 Met Gala gown, an event that characterized her first public appearance with short hair . A single dollar bill in the bathtub full of diamonds that she bathes in was also speculated to symbolize the dollar she was awarded for winning a sexual assault trial earlier in 2017 . Interpretations for the bathtub scene were contrasting . Some believe that it is a response to media statement teasing that she "cries in a marble bathtub surrounded by pearls . </P>

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