<P> Johnny Olson, the announcer for many Goodson - Todman shows of the era, was the program's original announcer until his death in October 1985 . Olson was replaced by Rod Roddy in February 1986, who remained with the program until shortly before his death in October 2003 . Los Angeles meteorologist Rich Fields took over as the announcer in April 2004 and stayed on until the end of season 38 in August 2010 . Following a change of direction and a search for an announcer with more experience in improvisational comedy, veteran TV host George Gray was confirmed as the show's current announcer on the April 18, 2011 episode . After Olson's and Roddy's deaths in 1985 and 2003, respectively and Fields' departure in 2010, a number of announcers auditioned before a permanent replacement was hired . In addition to Roddy, Gene Wood, Rich Jeffries, and Bob Hilton auditioned to replace Olson . Former Family Feud announcer Burton Richardson, Paul Boland, and former Supermarket Sweep announcer Randy West substituted for Roddy during his illnesses . In addition to West and Richardson, Daniel Rosen, Art Sanders, Roger Rose, Don Bishop and current Wheel of Fortune announcer Jim Thornton also auditioned for the role eventually filled by Fields . Richardson substituted for Fields while he recovered from laryngitis in December 2006 . In addition to Gray, TV host JD Roberto, comedians Jeff B. Davis, Brad Sherwood, and David H. Lawrence XVII, and actor / comedian Steve White also auditioned for the role . </P> <P> To help display its many prizes, the show has featured several models who were known, during Barker's time on the show, as "Barker's Beauties". Some longer - tenured Barker's Beauties included Kathleen Bradley (1990--2000), Holly Hallstrom (1977--1995), Dian Parkinson (1975--1993), and Janice Pennington (1972--2000). Pennington and Bradley were both dismissed from the program in 2000, allegedly because they had given testimony on Hallstrom's behalf in the wrongful termination litigation she pursued against Barker and the show . Following the departures of Nikki Ziering, Heather Kozar and Claudia Jordan in the 2000s, producers decided to use a rotating cast of models (up to ten) until the middle of season 37, after which the show reverted to five regular models . Since March 2008, the models include Rachel Reynolds, Amber Lancaster and Gwendolyn Osbourne; Manuela Arbeláez joined the cast in April 2009, replacing Brandi Sherwood and James O'Halloran joined the cast in December 2014 . Carey does not use a collective name for the models, but refers to them by name, hoping that the models will be able to use the show as a "springboard" to further their careers . In a change from previous policy, the models appearing on a given episode are named individually in the show's credits and are formally referred as "The Price Is Right models" when collectively grouped at events . Since season 37, the show often uses a guest model for certain prizes, often crossing over from another CBS property or come courtesy of the company providing the prize . Some such models have been male, especially for musical instruments, tools, trucks and motorcycles, and used in guest appearances during the Showcase . Owing to the traditionally female demographic of daytime television shows, along with the pregnancies of Reynolds and Osbourne, CBS announced that the game show would add a male model for a week during season 41, fitting with other countries with the franchise that have used an occasional male model . The show held an internet search for the man in an online competition that featured Mike Richards, the show's executive producer, Reynolds, Lancaster, Osbourne and Arbeláez serving as judges and mentors during the web series, narrated by Gray . Viewers selected the winner in October 2012 . On October 5, 2012, CBS announced that the winner of the male model online competition was Rob Wilson of Boston, Massachusetts . Wilson appeared as a model on episodes through April 15, 2014 . This contest was scheduled to be repeated in 2014, with auditions taking place during the FIFA World Cup break between May and July 2014 . On December 8, 2014, CBS announced that the winner of the second male model online competition was James O'Halloran . </P> <P> The game show production team of Mark Goodson and Bill Todman was responsible for producing the original as well as the revival versions of the game show . Goodson - Todman staffer Bob Stewart is credited with creating the original version of The Price Is Right . Roger Dobkowitz was the producer from 1984 to 2008, having worked with the program as a production staffer since the show's debut after graduating from San Francisco State University . Occasionally, Dobkowitz appeared on - camera when answering a question posed by the host, usually relating to the show's history or records . When he left the show at the end of season 36, Variety reported that it was unclear whether he was retiring or was fired, although Carey indicated in a later interview with Esquire that Dobkowitz was fired . As of 2011, the show uses multiple producers, all long - time staffers . Adam Sandler (not to be confused with the actor) is the producer of the show . Stan Blits, who joined the show in 1980 and Sue MacIntyre are the co-producers . Kathy Greco joined the show in 1975 and became producer in 2008; she announced her retirement October 8, 2010 on the show's website, effective at the end of the December 2010 tapings . Her last episode as producer, which aired January 27, 2011, featured a theme in tribute to her . The show's official website featured a series of videos including an interview with Greco as a tribute to her 35 years in the days leading up to her final episode . Frank Wayne, a Goodson - Todman staffer since the 1950s, was the original executive producer of the CBS version of the show . Barker assumed that role after Wayne's death in March 1988, as previously stated . Previous producers have included Jay Wolpert, Barbara Hunter and Phil Wayne Rossi (Wayne's son). Michael Dimich assumed the director's chair in June 2011 . Marc Breslow, Paul Alter, Bart Eskander and Rich DiPirro each served long stints previously as director . Former associate directors Andrew Felsher and Fred Witten, as well as technical director Glenn Koch, have directed episodes strictly on a fill - in basis . Sandler began directing episodes in 2012, and became the official director in 2013 . Aside from Barker, the show's production staff remained intact after Carey became host . FremantleMedia executive Syd Vinnedge was named the program's new executive producer, with Richards becoming co-executive producer after Dobkowitz's departure . Richards was a candidate to replace Barker as host in 2007, before Carey was ultimately chosen . Richards succeeded Vinnedge as executive producer when the 2009--10 season started, with Tracy Verna Soiseth joining Richards as co-executive producer in 2010 . Vinnedge remains credited as an executive consultant to the show . </P> <P> Many audience members arrive early on the day of a taping, and often camp out the night before to attend . Most have already received tickets for that day's show, although some hope to get same - day tickets . Audience members are then given the iconic name tags with a temporary identification number, which is also written on the person's ticket . A Social Security Number (or some national I.D. number for non-U.S. audience members) is also required to be submitted . Audience members are eventually brought through in groups of twelve for brief interviews with the production staff . Contrary to popular belief, contestant names are not chosen at random; rather, the interviews determine possible selections for the nine contestants per taping from among the pool of approximately 325 audience members . Since 1988, the minimum age for audience members has been 18; prior to 1988, teenagers and children as young as 12 were present in the audience . With few exceptions, anyone at least 18 years old who attends a taping of the show has the potential to become a contestant . Those ineligible include current candidates for political office, employees of CBS Corporation or its affiliates, RTL Group or any firm involved in offering prizes for the show . Contestants who have appeared on a different game show within the previous year or either two other game shows or any version of The Price Is Right itself within the past ten years are also ineligible . The show's staff alerts potential contestants--in person, on the show's website and on the tickets themselves--to dress in "street clothes" and not to wear costumes, such as those used to attract attention on Let's Make a Deal, another show that featured contestants selected from the audience . Those who have attended tapings in June 2008 noted that producers disallowed audience members from wearing fake eyeglasses designed to look similar to those worn by Carey, a restriction that has since been relaxed . Instead, contestants will often wear shirts with hand - decorated slogans . Members of the Armed Forces are often in uniform . Cell phones, tape recorders, backpacks, price lists and portable electronic devices are not allowed in the studio . Prospective contestants obtain tickets by contacting a third - party ticketing operator via the show's website, which is promoted on - air during the broadcast . Prior to 2011, ticketing was directly through CBS, originally via mail, with online ticket access added in 2005 . The mail practice ended after CBS began outsourcing ticketing to the third - party operator . </P>

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