<P> A logo (abbreviation of logotype, from Greek: λόγος logos "word" and τύπος typos "imprint") is a graphic mark, emblem, or symbol used to aid and promote public recognition . It may be of an abstract or figurative design or include the text of the name it represents as in a logotype or wordmark . </P> <P> In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond, as opposed to a ligature, which is two or more letters joined, but not forming a word). By extension, the term was also used for a uniquely set and arranged typeface or colophon . At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand . </P>

Word symbol picture sound or color used by a business to identify services