<P> In Japan, it was called Oko sama Lunch from 1987 to 1988, then Okosama Set from 1988 to 1995 (Okosama is a polite word for "child"), before being renamed to Happy Set . In Germany, it was known as Juniortüte (Bag for Juniors in German) until 1999 . </P> <P> In the mid-1970s, Yolanda Fernández de Cofiño began working with her husband operating McDonald's restaurants in Guatemala . She created what she called the "Menu Ronald" (Ronald menu), which offered a hamburger, small fries and a small sundae to help mothers feed their children more effectively while at McDonald's restaurants . The concept was eventually brought to the attention of McDonald's management in Chicago . The company gave the development of the product to Bob Bernstein, founder and CEO of Bernstein - Rein, an agency that has counted McDonald's as a key client since 1967 . Bernstein came up with the Happy Meal . </P> <P> In 1977, the McDonald's restaurant owner clients who regularly met with Bernstein were looking for ways to create a better experience for families with kids . Bernstein reasoned that if kids could get a packaged meal all their own instead of just picking at their parent's food, everybody would be happier . He had often noticed his young son at the breakfast table poring over the various items on cereal boxes and thought, "Why not do that for McDonald's? The package is the key!" He then called in his creative team and had them mock up some paperboard boxes fashioned to resemble lunch pails with the McDonald's Golden Arches for handles . They called in nationally known children's illustrators and offered them the blank slate of filling the box's sides and tops with their own colorful ideas from art to jokes to games to comic strips to stories to fantasy: whatever they thought might appeal to kids, at least 8 items per box . Inside the box would be a burger, small fries, packet of cookies and a surprise gift . A small drink would accompany these items . Bernstein named it The Happy Meal and it was successfully introduced with television and radio spots and in - store posters in the Kansas City market in October 1977 . Other markets followed and the national roll - out happened in 1979 . </P> <P> Bernstein received Trademark #1136758 (Serial #73148046) for his idea in 1977 which he assigned to his valued client, McDonald's Corporation, on June 10, 1980 . In 1987 at the annual McDonald's marketing meeting, he was recognized for his accomplishment with a full - size bronze replica of the Happy Meal box with the following inscription: </P>

When did mcdonald's start giving out toys