<Tr> <Th> Parent </Th> <Td> Interpublic Group of Companies </Td> </Tr> <Tr> <Th> Website </Th> <Td> www.fcb.com </Td> </Tr> <P> Foote, Cone & Belding, a.k.a. FCB, is one of the largest global advertising agency networks . It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb . In 2014 the company went back to its roots and rebranded itself as simply FCB . The Interpublic Group is one of the big four agency holdings conglomerates, the others being Publicis, WPP, and Omnicom . </P> <P> Founded as Lord & Thomas in Chicago in 1873, FCB is the third - oldest advertising agency in the U.S that's still around today . Albert Lasker, a founding figure of modern advertising, went to work for the firm as a clerk in 1898, working his way up until he purchased it in 1912 . Chicago, along with New York, was the center of the nation's advertising industry, and Lasker, known as the "father of modern advertising", made Chicago his base from 1898 - 1942 . When the agency acquired the Sunkist Growers, Incorporated account, the citrus industry was in a slump with an excess of produce . Lasker helped increase the consumption of oranges by creating a new market with his "Drink an orange" ads . Lasker's use of radio, particularly with his campaigns for Palmolive soap, Pepsodent toothpaste, Kotex feminine hygiene products, and Lucky Strike cigarettes, not only revolutionized the advertising industry but also significantly changed popular culture . </P>

Who founded the advertising agency that is now foote cone and belding