<Table> <Tr> <Td> </Td> <Td> This Section is written like a personal reflection or opinion essay that states a Wikipedia editor's personal feelings about a topic . Please help improve it by rewriting it in an encyclopedic style . (August 2014) (Learn how and when to remove this template message) </Td> </Tr> </Table> <Tr> <Td> </Td> <Td> This Section is written like a personal reflection or opinion essay that states a Wikipedia editor's personal feelings about a topic . Please help improve it by rewriting it in an encyclopedic style . (August 2014) (Learn how and when to remove this template message) </Td> </Tr> <P> The "Just Do It" campaign launched in 1988 was highly successful with the Age selecting the campaign as one of the top two taglines of the 20th century with it being both "universal and intensely personal". While Reebok was directing their campaign at aerobics during the fitness craze of the 1980s, Nike responded with "a tough, take no prisoners ad campaign". One of the campaign's objectives was to target all Americans regardless of age, gender or physical fitness level which led to Nike becoming worn as a fashion statement, not just as fitness gear (Nearly 80% of Nike's running shoes are not worn for their intended purpose). Nike's fundamental objective was to represent sneakers as a fashion statement to consumers, especially females, teens and males aged 18--40 . </P> <P> Throughout the campaign Nike enlisted numerous notable athletes in order to attract customers and promote the image of Nike as being reliable to not only everyday customers but professional athletes . Athletes such as football stars Ronaldinho and Wayne Rooney, basketball stars Michael Jordan, and Kobe Bryant and tennis stars Roger Federer and Rafael Nadal were used in their advertisements, including a range of people from varying ethnicities and races . </P>

When did nike start the just do it campaign