<P> The commission model is similar to the markup model as it is used when a business charges a fee for a transaction that it mediates between two parties . Brokerage companies or auction companies often use it as they provide a service as intermediaries and generate revenue through commissions on the sales of either stock or products . </P> <P> This revenue model is the implementation of any of the other revenue models online . </P> <P> In the fee - for - service model, unlike in the subscription model, the business only charges customers for the amount of service or product they use . Many phone companies provide pay as you go services whereby the customer only pays for the number of minutes he actually uses . </P> <P> With the licensing model, the business that owns a particular content retains copyright while selling licenses to third parties . Software publishers sell licenses to use their programs rather than straight - out sell copies of the program . Media companies also obtain their revenues in this manner, as do patent holders of particular technologies . </P>

A business creates revenue through the process of