<P> According to this concept, the increasing popularity of a product or phenomenon encourages more people to "get on the bandwagon", too . The bandwagon effect explains why there are fashion trends . </P> <P> When individuals make rational choices based on the information they receive from others, economists have proposed that information cascades can quickly form in which people decide to ignore their personal information signals and follow the behavior of others . Cascades explain why behavior is fragile--people understand that they are based on very limited information . As a result, fads form easily but are also easily dislodged . Such informational effects have been used to explain political bandwagons . </P> <P> The definition of a bandwagon is a wagon which carries a band during the course of a parade, circus or other entertainment event . The phrase "jump on the bandwagon" first appeared in American politics in 1848 when Dan Rice, a famous and popular circus clown of the time, used his bandwagon and its music to gain attention for his political campaign appearances . As his campaign became more successful, other politicians strove for a seat on the bandwagon, hoping to be associated with his success . Later, during the time of William Jennings Bryan's 1900 presidential campaign, bandwagons had become standard in campaigns, and the phrase "jump on the bandwagon" was used as a derogatory term, implying that people were associating themselves with success without considering that with which they associated themselves . </P> <Table> <Tr> <Td> </Td> <Td> The examples and perspective in this section may not represent a worldwide view of the subject . You may improve this article, discuss the issue on the talk page, or create a new article, as appropriate . (August 2013) (Learn how and when to remove this template message) </Td> </Tr> </Table>

Where did the term jump on the bandwagon come from
find me the text answering this question