<P> In 1924, General Motors started importing Chevrolet Double Phaeton models and were welcomed with great demand . In 1925, in order to reduce costs in the Argentine market, General Motors decided to manufacture in Argentina and started producing a sedan, a roadster, a truck chassis and the Chevrolet Double Phaeton, now called "Especial Argentino", a model exclusively designed for the Argentinean market . Sales increased and soon the Oldsmobile, Oakland and Pontiac units were incorporated to the assembly line . </P> <P> When the Second World War broke out the operations were complicated . In 1941 the Chevrolet 250.000 was made, but the shortage of products made car production impossible . The last Chevrolet went out of the plant in August 1942 . In order to avoid the total stoppage, the company made electrical and portable refrigerators and car accessories amongst other items . After the war, GM started producing the Oldsmobile and Pontiac lines and later Chevrolet is added . </P> <P> In 1959, manufacturing plants are enlarged and set up to produce cars, pick ups and trucks . On January 25, 1960 the first Argentinean Chevrolet pick - up was introduced . The following year the national government approves the investment plan for 45 million dollars which included a plant of 12,000 m . On March 12, 1962 the first Chevrolet 400 was made based on the North American Chevy II . The original plan considered a national integration of 50% during the first year of production; this amount had to be 90% in 1964 with a production of 15,000 units . By 1969, the Chevy line, derived from the American Chevy Nova, was presented . </P> <P> In the middle of the seventies, General Motors market share was reduced sharply from 9% in 1976 to 2% in 1978 . Losses exceeded $30 million and the head company in the USA decided to halt production activities in Argentina . </P>

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