<P> In 2002, founding member and vocalist Jermaine Fuller died during an 11 - hour police standoff . During the standoff his brother - in - law, Snoop Dogg attempted to calm Fuller down and convince him to surrender to no avail . Fuller's death directly led to the disbandment of the group . </P> <P> Their song "Ice Cream and Cake" rapidly rose in popularity after being featured in a 2009 Baskin - Robbins marketing campaign, which included a television commercial and an Ice Cream and Cake Dance Video Contest . In August 2009, Baskin - Robbins kicked off the contest by hosting the Guinness World Records Largest Cheerleading Dance event with Mario Lopez of Extra TV and 225 members of the Universal Cheerleaders Association (UCA), at the University of California Los Angeles . However, as of August 2011, the Guinness World Records archive states that the record for largest cheerleading dance was set in November 2009 by 297 participants at the University of Memphis in Memphis, Tennessee . It is not known whether this event was related to the Baskin - Robbins contest . </P> <P> Old Dominion University plays "Ice Cream and Cake" at home basketball games at the Ted Constant Convocation Center, and enjoys active crowd dance participation . </P>

When did the peanut butter jelly song come out