<Li> Personal selling is the process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation, often in a face - to - face manner or by telephone . Examples include sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing . </Li> <Li> Sales Promotion is media and non-media marketing communication used for a pre-determined limited time to increase consumer demand, stimulate market demand or improve product availability . Examples include coupons, sweepstakes, contests, product samples, rebates, tie - ins, self - liquidating premiums, trade shows, trade - ins, and exhibitions . </Li> <Li> Public relations or publicity is information about a firm's products and services carried by a third party in an indirect way . This includes free publicity as well as paid efforts to stimulate discussion and interest . It can be accomplished by planting a significant news story indirectly in the media, or presenting it favorably through press releases or corporate anniversary parties . Examples include newspaper and magazine articles, TVs and radio presentations, charitable contributions, speeches, issue advertising, seminars . </Li> <Li> Direct Marketing is a channel - agnostic form of advertising that allows businesses and nonprofits to communicate directly to the customer, with methods such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising . </Li>

What is public relations in the promotional mix
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