<Tr> <Th> Organized by </Th> <Td> Times Square Alliance Countdown Entertainment </Td> </Tr> <Tr> <Th> Website </Th> <Td> timessquareball.net </Td> </Tr> <P> The Times Square Ball is a time ball located in New York City's Times Square . Located on the roof of One Times Square, the ball is a prominent part of a New Year's Eve celebration in Times Square commonly referred to as the ball drop, where the ball descends 141 feet (43 m) in 60 seconds down a specially designed flagpole, beginning at 11: 59: 00 p.m. ET, and resting at midnight to signal the start of the new year . In recent years, the festivities have been preceded by live entertainment, including performances by musicians . </P> <P> The event was first organized by Adolph Ochs, owner of The New York Times newspaper, as a successor to a series of New Year's Eve fireworks displays he held at the building to promote its status as the new headquarters of the Times, while the ball itself was designed by Artkraft Strauss . First held on December 31, 1907, to welcome 1908, the ball drop has been held annually since, except in 1942 and 1943 in observance of wartime blackouts . </P>

Where does the ball drop in new york on new year's eve