<P> The Cracker Jack Company was purchased by Borden in 1964 after a bidding war between Borden and Frito - Lay . Borden sold the brand to Frito - Lay parent PepsiCo in 1997, and Cracker Jack was quickly incorporated into the Frito - Lay portfolio . In 2013, Frito - Lay announced that Cracker Jack would undergo a slight reformulating, adding more peanuts and updating the prizes to make them more relevant to the times . </P> <P> On April 30, 2013, Frito - Lay expanded the Cracker Jack product line to include other salty snacks in the spirit of the original Cracker Jack . Called Cracker Jack'D, it is distinct from the original Cracker Jack by using black packaging instead of the traditional red and white, as well as showing a close - up version of Sailor Jack & Bingo . In addition, unlike the original Cracker Jack, Cracker Jack'D has not featured prizes in its packages . One of the products available under the Cracker Jack'D line, Cracker Jack'D Power Bites, gained much criticism before its official launch due to accusations of unhealthy amounts of caffeine in the Power Bites . </P> <P> Cracker Jack is known for being commonly sold at baseball games and is mentioned in the American standard "Take Me Out to the Ball Game". On June 16, 1993, the 100th anniversary of Cracker Jack was celebrated at Wrigley Field during the game between the Cubs and the expansion Florida Marlins . Before the game, Sailor Jack, the company's mascot, threw out the ceremonial first pitch . </P> <P> In 2004, the New York Yankees baseball team replaced Cracker Jack with the milder, sweet butter toffee - flavored Crunch' n Munch at home games . After public outcry, the club switched back to Cracker Jack . </P>

When was the first jack in the box invented