<Tr> <Td> </Td> <Td> This article may require copy editing for grammar, style, cohesion, tone, or spelling . You can assist by editing it . (August 2018) (Learn how and when to remove this template message) </Td> </Tr> <P> Ethnocentrism is the act of judging another culture based on preconceptions that are found in values and standards of one's own culture . Ethnocentric behavior involves judging other groups relative to the preconceptions of one's own ethnic group or culture, especially regarding language, behavior, customs, and religion . These aspects or categories are distinctions that define each ethnicity's unique cultural identity . </P> <P> William G. Sumner defined ethnocentrism as "the technical name for the view of things in which one's own group is the center of everything, and all others are scaled and rated with reference to it ." He further characterized ethnocentrism as often leading to pride, vanity, belief in one's own group's superiority, and contempt for outsiders . These problems may occur from the dividing of societies into in - groups and out - groups . Ethnocentrism is explained in the social sciences and genetics . In anthropology, cultural relativism is used as an antithesis and antonym to ethnocentrism . </P> <P> The term "ethnocentrism" was coined by Ludwig Gumplowicz and subsequently employed by William G. Sumner . Gumplowicz defined ethnocentrism as the reasons by virtue of which each group of people believed it had always occupied the highest point not only among contemporaneous peoples and nations but also in relation to all peoples of the historical past (Der Rassenkampf, 1883). </P>

When a person believes that his culture is superior to other culture it is called