<P> Keenan, a musician with the rock bands Tool, A Perfect Circle and Puscifer, began scheduling all records, promoting and touring around the winery's most important weeks shortly after its establishment . Keenan remarked, "The guys know that I've gotta be in Arizona for the harvesting and processing, and then I'll need to be back there again for the bottling . We'll be working our touring schedule around it ." During the fall of 2008, Keenan began a small promotional tour with Eric Glomski, promoting the wine with signing sessions at Whole Foods Markets in California, Arizona and Nevada . The tour continued in 2009 with sessions in Texas kicking off in March, and appearances scheduled during Tool's 2009 summer tour in Florida, Massachusetts, and New Jersey . </P> <P> Keenan also carries a bottle of Caduceus wine during the 2008 "Momma Sed" music video for Puscifer . </P> <P> Blood Into Wine is a documentary about Keenan and Glomski's embarkation into winemaking in the desert conditions of Arizona's Verde Valley, and the success they've seen in the decade since its inception . The trailer, co-produced by Moog filmmakers Ryan Page and Christopher Pomerenke, was released on the web on June 11, 2009, on twinklecashcompany.com . The movie was released in March 2010 theatrically and on DVD and Blu - ray in September 2010 . </P>

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