<P> Communication is pivotal in the role of entrepreneurship, because it enables leaders to convince potential investors, partners and employees about the feasibility of a venture . Entrepreneurs need to communicate effectively to shareholders . Nonverbal elements in speech such as the tone of voice, the look in the sender's eyes, body language, hand gestures, and state of emotions are also important communication tools . The Communication Accommodation Theory posits that throughout communication, people will attempt to accommodate or adjust their method of speaking to others . Face Negotiation Theory describes how people from different cultures manage conflict negotiation in order to maintain "face ." Hugh Rank's "intensify and downplay" communications model can be used by entrepreneurs who are developing a new product or service . Rank argues that entrepreneurs need to be able to intensify the advantages of their new product or service and downplay the disadvantages, in order to persuade others to support their venture . </P> <P> Research from 2014 found links between entrepreneurship and historical sea piracy . In this context, the claim is made for a non-moral approach to looking at the history of piracy as a source of inspiration for entrepreneurship education as well as for research in entrepreneurship and business model generation . </P> <P> Stanford University economist Edward Lazear found in a 2005 study that variety in education and work experience was the most important trait that distinguished entrepreneurs from non-entrepreneurs A 2013 study by Uschi Backes - Gellner of the University of Zurich and Petra Moog of the University of Siegen in Germany found that a diverse social network was also important in distinguishing students that would go on to become entrepreneurs . </P> <P> Studies show that the psychological propensities for male and female entrepreneurs are more similar than different . Empirical studies suggest that female entrepreneurs possess strong negotiating skills and consensus - forming abilities . Asa Hansson, who looked at empirical evidence from Sweden, found that the probability of becoming self - employed decreases with age for women, but increases with age for men . She also found that marriage increased the probability of a person becoming an entrepreneur . </P>

The entrepreneur is commonly seen as an innovator — a designer of new ideas and business processes