<P> The Honda Battle of the Bands (sometimes abbreviated The Honda or HBOB) is an annual marching band exhibition in the United States which features performances by bands from historically black colleges and universities (HBCUs). Sponsored by the American Honda Motor Company, the Invitational Showcase takes place in the Mercedes - Benz Stadium in Atlanta, Georgia in late January . </P> <P> The Honda Battle of the Bands Celebration Tour takes place between the months of September and November at regular season football games, although Honda Battle of the Bands (and its abbreviations) is often intended to refer only to the invitational showcase, which first took place in 2003 . Seemingly contradictory to the name, Honda's "battle" is not a competition in the traditional sense; that is, no winner is crowned during the event . Rather, the bands compete for the favor of the audience, each other, and the greater community . The 2016 event had a nearly sold out crowd with 63,000 + fans and spectators in attendance . </P>

Winner of 2018 honda battle of the bands