<P> As of February 2017, the company had a net income of $269 million, and has stock in over 20,000 products including makeup, fragrances, and nail, skin, and hair products . </P> <P> Ultimately, Ulta Beauty was designed for women to go into freestanding stores, such as found in strip malls, that allow them to feel comfortable shopping in a makeup store, with no workers handing out samples . In 1994, Ulta had a makeover that eliminated products and items that were typical of drugstores, such as toothbrushes and vitamins . The store moved strictly to beauty products . In 1999 Ulta Beauty changed its name from Ulta3, changing the brand almost entirely . </P> <P> In 2013, Ulta opened 125 stores in the United States, bringing their total number of locations to 675 stores . They also announced plans to open 100 more locations by the end of 2014 . As of August 4, 2018, Ulta operates 1,124 stores in 49 states and the District of Columbia . A majority of Ulta Beauty stores are located in the East Coast region, although California also has a large presence of company - owned stores . </P> <P> Ulta Beauty offers both high - end and drugstore cosmetics, skincare, and fragrances, in addition to its own brand of makeup, bath and body products, skincare, haircare, nail polish, and fragrances . In May 2017, MAC Cosmetics became available for purchase online, with products scheduled to be in stores beginning in June 2017 . </P>

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