<P> AMC offers Show Snacks coupons . Some can be exchanged for a small popcorn, while others offer a small fountain drink . The chain also offers similar coupons via SMS or smartphone apps . Older coupons specially designed for the concession stand may be honored by AMC, at its discretion . </P> <P> AMC adheres to its own Rated R policy . Slight differences exist per market, but nationwide, no person under age 17 is admitted into an R - rated film without a parent or guardian aged 21 or older purchasing their ticket and joining them in the theatre . Those who do meet or exceed the age of 17 and look under the age of 25 must present a photo ID with name and date of birth to be admitted to such movies . </P> <P> Most locations operate under the main AMC brand after the Carmike merger, but AMC introduced two additional brands for their theaters . Along with their main AMC brand, previously AMC has operated locations under the Loews, Starplex, Showcase, and Magic (Johnson) Theatres names, among others, but as of February 28, 2017 have started phasing those brands out along with Carmike's own brands (Carmike, Muvico, Digiplex, Sundance, and GKC) and is unifying them under one of three names . Although the announcement was made on March 1, 2017 one location acquired from Carmike was re-branded to AMC Classic on February 23, 2017, seven days before the announcement . The transition will be finished in April 2017 . </P> <P> The main AMC brand is being used at most locations and will include premium features such as recliner seating, reserved seating, MacGuffins bars, and large format auditoriums such as IMAX . These locations also have concession stands with "innovative" menus . These locations use the slogan "AMC Amazing" and use the main corporate logo (see top) for their branding . </P>

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