<P> Kraft Dinner Smart originally launched in Canada in March 2010 with two vegetable varieties . In June 2011, the line - up was re-launched with new packaging graphics and two new varieties (Flax Omega - 3 and High Fibre). </P> <P> The product is made with real Kraft cheddar and is manufactured in Mount Royal, Quebec . </P> <P> The product was originally marketed as Kraft Dinner with the slogan "a meal for four in nine minutes for an everyday price of 19 cents ." It was re-branded to Kraft Macaroni & Cheese in the United States and other countries . In several markets it goes by different names; in the United Kingdom it is also marketed as Cheesey Pasta . </P> <P> The product is heavily promoted toward children in the United States on television . When advertising to younger children, the television advertisement encourages the children to ask for "The Blue Box ." In 2010 Kraft launched a $50 million multi-media marketing campaign with a nostalgia theme aimed at adults to promote all varieties of Kraft dinner . In Canada, Kraft has advertising programs intended to make the meal appealing to newly arrived immigrant groups . </P>

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