<P> The film received generally negative reviews; only 7 out of 32 professional critics (22%) sampled by Rotten Tomatoes reacted positively . The review consensus from Rotten Tomatoes was: "I Hope They Serve Beer in Hell fails in its attempts at raunchy humor, and Tucker Max comes across so unlikable and outrageous that the film's inevitable story arc feels forced ." Numerous critics considered the movie to be one of the worst of the year . </P> <P> Opening weekend gross was $366,900 on 120 screens . Its total domestic gross was $1.4 million . Max blamed the movie's box office failure on the marketing of the movie . </P> <P> In 2016 (7 years after the movie's release), Max described the movie as "a big failure, probably my biggest and most personal ever", and blamed himself: "(the movie) failed mainly because of my bad decisions, and all of those decisions were ultimately driven by my deep identity and emotional issues ." </P> <P> In 2009, during the pre-release promotional period for the movie, several publications accused Max of rape and of promoting rape culture by allegedly glamorizing the practice of engaging in sex acts with women who are intoxicated . In addition, protests were staged at screenings of the movie by demonstrators who argued that intoxication precludes a woman from consenting to sex, and thus Max's stories and movie include descriptions of acts that "meet the legal definition of rape in North Carolina ." In 2012, writing in his book Trust Me, I'm Lying, Max's marketer Ryan Holiday revealed that the controversy was a publicity stunt fabricated and spread by Holiday to create interest in the film . </P>

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