<P> However, what really put Latin American literature on the global map was no doubt the literary boom of the 1960s and 1970s, distinguished by daring and experimental novels (such as Julio Cortázar's Rayuela (1963)) that were frequently published in Spain and quickly translated into English . The Boom's defining novel was Gabriel García Márquez's Cien años de soledad (1967), which led to the association of Latin American literature with magic realism, though other important writers of the period such as the Peruvian Mario Vargas Llosa and Carlos Fuentes do not fit so easily within this framework . Arguably, the Boom's culmination was Augusto Roa Bastos's monumental Yo, el supremo (1974). In the wake of the Boom, influential precursors such as Juan Rulfo, Alejo Carpentier, and above all Jorge Luis Borges were also rediscovered . </P> <P> Contemporary literature in the region is vibrant and varied, ranging from the best - selling Paulo Coelho and Isabel Allende to the more avant - garde and critically acclaimed work of writers such as Diamela Eltit, Giannina Braschi, Ricardo Piglia, or Roberto Bolaño . There has also been considerable attention paid to the genre of testimonio, texts produced in collaboration with subaltern subjects such as Rigoberta Menchú . Finally, a new breed of chroniclers is represented by the more journalistic Carlos Monsiváis and Pedro Lemebel . </P> <P> The region boasts six Nobel Prize winners: in addition to the two Chilean poets Gabriela Mistral (1945) and Pablo Neruda (1971), there is also the Guatemalan novelist Miguel Angel Asturias (1967), the Colombian writer Gabriel García Márquez (1982), the Mexican poet and essayist Octavio Paz (1990), and the Peruvian novelist Mario Vargas Llosa (2010). </P> <P> Latin America has produced many successful worldwide artists in terms of recorded global music sales . Among the most successful have been Juan Gabriel (Mexico) only Latin American musician to have sold over 200 million records worldwide, Gloria Estefan (Cuba), Carlos Santana, Luis Miguel (Mexico) of whom have sold over 90 million records, Shakira (Colombia) and Vicente Fernández (Mexico) with over 50 million records sold worldwide . Enrique Iglesias, although not a Latin American, has also contributed for the success of Latin music . </P>

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