<P> Situation analysis refers to a collection of methods that managers use to analyze an organization's internal and external environment to understand the organization's capabilities, customers, and business environment . The situation analysis consists of several methods of analysis: The 5Cs Analysis, SWOT analysis and Porter five forces analysis . A Marketing Plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer . The situation analysis is the second step in the marketing plan and is a critical step in establishing a long term relationship with customers . </P> <Dl> <Dd> <Ul> <Li> Introduction </Li> <Li> Situation analysis </Li> <Li> Objectives </Li> <Li> Budgeting </Li> <Li> Strategy </Li> <Li> Execution </Li> <Li> Evaluation </Li> </Ul> </Dd> </Dl>

Role of situation analysis in the marketing planning process