<Tr> <Th> Coordinates </Th> <Td> 35 ° 09 ′ 19" N 114 ° 34 ′ 22" W ﻿ / ﻿ 35.15541 ° N 114.57286 ° W ﻿ / 35.15541; - 114.57286 Coordinates: 35 ° 09 ′ 19" N 114 ° 34 ′ 22" W ﻿ / ﻿ 35.15541 ° N 114.57286 ° W ﻿ / 35.15541; - 114.57286 </Td> </Tr> <Tr> <Th> Website </Th> <Td> Official website </Td> </Tr> <P> Pioneer Hotel & Gambling Hall (formerly Colorado Club) is a hotel and casino located on the banks of the Colorado River in Laughlin, Nevada . It is known for its neon cigarette - puffing "River Rick" marque . It was a sister property of the Pioneer Club in Las Vegas until both properties were sold to separate parties . It is owned and operated by Archon Corporation . </P> <P> What would become the Pioneer Hotel & Gambling Hall initially opened in 1979 as the Colorado Club and was built by Tom Ward and Ed Nigro . In 1986, the casino had the distinction of being the first casino to open a players' club for slot players in Nevada . </P>

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