<P> The movie system, at one time outside the direct influence of the broader marketing system, is now fully integrated into it through the strategies of licensing, tie - ins and product placements . The prime function of many Hollywood films today is to aid in the selling of the immense collection of commodities . The press called the 2002 Bond film' Die Another Day' featuring 24 major promotional partners an' ad - venture' and noted that James Bond "now has been' licensed to sell"' As it has become standard practice to place products in motion pictures, it "has self - evident implications for what types of films will attract product placements and what types of films will therefore be more likely to get made". </P> <P> Advertising and information are increasingly hard to distinguish from each other . "The borders between advertising and media.... become more and more blurred.... What August Fischer, chairman of the board of Axel Springer publishing company considers to be a' proven partnership between the media and advertising business' critics regard as nothing but the infiltration of journalistic duties and freedoms". According to RTL Group former executive Helmut Thoma "private stations shall not and cannot serve any mission but only the goal of the company which is the' acceptance by the advertising business and the viewer' . The setting of priorities in this order actually says everything about the' design of the programmes' by private television ." Patrick Le Lay, former managing director of TF1, a private French television channel with a market share of 25 to 35%, said: "There are many ways to talk about television . But from the business point of view, let's be realistic: basically, the job of TF1 is, e.g. to help Coca Cola sell its product . (...) For an advertising message to be perceived the brain of the viewer must be at our disposal . The job of our programmes is to make it available, that is to say, to distract it, to relax it and get it ready between two messages . It is disposable human brain time that we sell to Coca Cola ." </P> <P> Because of these dependencies, a widespread and fundamental public debate about advertising and its influence on information and freedom of speech is difficult to obtain, at least through the usual media channels: it would saw off the branch it was sitting on . "The notion that the commercial basis of media, journalism, and communication could have troubling implications for democracy is excluded from the range of legitimate debate" just as "capitalism is off - limits as a topic of legitimate debate in US political culture". </P> <P> An early critic of the structural basis of US journalism was Upton Sinclair with his novel The Brass Check in which he stresses the influence of owners, advertisers, public relations, and economic interests on the media . In his book "Our Master's Voice--Advertising" the social ecologist James Rorty (1890--1973) wrote: "The gargoyle's mouth is a loudspeaker, powered by the vested interest of a two - billion dollar industry, and back of that the vested interests of business as a whole, of industry, of finance . It is never silent, it drowns out all other voices, and it suffers no rebuke, for it is not the voice of America? That is its claim and to some extent it is a just claim ..." </P>

What are the six major criticisms of how marketing causes harm to​ consumers