<P> "Bang Bang Bang" music video was directed by Seo Hyun Seung and choreographed by Parris Goebel, who makes an appearance on the video . The video was well received by critics . Jeff Benjamin from Fuse described it as "an over-the - top affair, with the guys rocking a slew of wild looks, hairdos and fashions in a neon - tinged world," while Eric Ducker from Rolling Stone claimed that "nothing from (this year) really beats the explosive grandiosity of' Bang Bang Bang' from genre legends Big Bang ." Billboard highlighted the members' "boundary pushing" high - fashion . Stereogum hailed it an "insanely epic video," and admired the video's "beautiful, absurd riot of glitter and pink hair and hydraulic low - riders and flamethrowers and tricked - out motorcycles and grenade launchers and studded leather and androgynous models on leashes and anti-aircraft guns and cowboy hats and Buckingham Palace guard hats and assault vehicles being driven like chariots ." Stereogum also ranked "Bang Bang Bang" as the fourteenth best music video of the year, the only non-English song on their Year - End list . Miami New Times wrote that the "bombastic" video highlights "what the Hallyu is all about", featuring "insane costumes, dynamic dancing, and production values that match, even surpass, those of their Western competitors ." </P> <P> The music video was the most viewed K - Pop group video of 2015 and second of all time, only behind their own "Fantastic Baby ." On January 19, 2016, it reached 100 million views on YouTube, the second music video by a K - Pop boy group to do so . It became the second K - pop group music video to surpass 200 million views on January 11, 2017 . </P> <Dl> <Dt> Controversy </Dt> </Dl> <P> The group was criticized for appropriating Native American culture because of the war bonnet, worn only by those who have earned the highest honors in their tribes, Seungri wears in the video . The Muse described the incident as "another example of K - pop appropriation" stating that "Western culture's various racial stereotypes" are "consumed and blown - out" by the genre "that it almost seems like an avenue in which to decentralize and possibly even defang some of those ." </P>

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