<Tr> <Th> Website </Th> <Td> www.landsend.com </Td> </Tr> <P> Lands' End is an American clothing retailer based in Dodgeville, Wisconsin, that specializes in casual clothing, luggage, and home furnishings . The majority of Lands' End's business is conducted through mail order and Internet sales, but the company also runs more than a dozen retail operations, primarily in the Upper Midwest, along with international shops in the UK, Germany, Japan, France and Austria . </P> <P> Lands' End began as a mail - order yachting supply company in 1963 in Chicago, Illinois . It was founded by Gary Comer, along with his partners, 1963 Pan American Games gold medalist sailors Richard Stearns and Robert Halperin, and two of Stearns' employees . As the business became successful, it expanded into general clothing and home furnishings, and moved to Dodgeville, Wisconsin in 1978 . The company is named from its sailboat heritage, after Land's End, but the misplaced apostrophe in the company name was a typographical error that Comer could not afford to change, as promotional materials had already been printed . </P> <P> Lands' End's catalog business expanded in the 1980s, riding a nationwide wave of mail - order success . The company expanded its computer systems and customer service operations . In 1986 it became a publicly traded company . The 1990s saw continued growth, as the company began international expansion and became an early embracer of e-commerce, establishing a website and "live chat" customer service . In 1992 Lands' End was named among "The 100 Best Companies to Work for in America". </P>

How did lands' end get its name
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