<P> The song received a mixed response from music critics . Its music video was directed by Joseph Kahn and upon its release on YouTube, it attained the most views in its first 24 hours of release, more than any other music video on the site, later surpassed by the K - pop band BTS with "Idol" in August 2018 . </P> <P> On August 23, 2017, Swift announced that the first single from her upcoming sixth album, titled Reputation, would come out the following night . The song was released to streaming services on August 24, and earned over eight million streams within twenty - four hours of its Spotify release, breaking the record for the highest first - day streaming for a single track . The record was surpassed in 2018 by Drake's "God's Plan". "Look What You Made Me Do" was then released the next day onto iTunes for digital download through Big Machine Records and onto Italian contemporary hit radio before a United Kingdom radio release on August 26, 2017 . It impacted American contemporary hit radio three days afterwards . A CD single release followed in Germany on October 27, 2017 . </P> <P> A lyric video heavily based on the Saul Bass imagery used in the film Vertigo was released through Swift's official Vevo account on August 25, 2017 . The video was produced by Swift and Joseph Kahn . It gained more than 19 million views during its first 24 hours on YouTube, surpassing "Something Just like This" by The Chainsmokers and Coldplay as the most viewed lyric video within that time period . As of October 2018, the lyric video on YouTube has amassed over 100 million views . </P> <P> "Look What You Made Me Do" runs for 3 minutes and 31 seconds . Music critics have described the track as a hybrid of electroclash and pop, as well as a dance - pop and an electro - pop song . It emphasizes the blame that is placed on an enemy, in particular the line "I've got a list of names and yours is in red, underlined". The middle eight of the song features Swift saying, "I'm sorry, the old Taylor can't come to the phone right now / Why? / Oh,' cause she's dead!" "Look What You Made Me Do" is performed in the key of A minor with a tempo of 128 beats per minute . Swift's vocals span from G to F. Brittany Spanos of Rolling Stone noted a "nightmarish aesthetic" present in the song, and believed it to be a continuation of the "antagonistic persona" from "Bad Blood". Richard Fairbrass, Fred Fairbrass and Rob Manzoli, the members of the British dance - pop group Right Said Fred, are credited as songwriters because the song interpolates the melody of their song "I'm Too Sexy". According to Fred Fairbrass, he and his brother were contacted one week before the release of "Look What You Made Me Do" and were asked whether a "big, contemporary female artist who hasn't released anything for a while"--whose identity they were not told--would be able to use a portion of their song for her latest single . Although the brothers agreed to a deal, they did not officially find out that the artist in question was Swift until the morning after the song was released, but had deduced that it was her based on the description they were given . Both of the Fairbrass brothers said that they enjoyed "Look What You Made Me Do"; Fred Fairbrass told Rolling Stone, "I like the cynical aspect of the lyric, because' I'm Too Sexy' is a cynical song, and I think she channeled that quite well ." A representative for Swift confirmed that the song interpolated the melody from "I'm Too Sexy", but did not include sampled audio from the earlier song . </P>

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