<P> The third trailer debuted on Jimmy Kimmel Live! on December 3, 2015 . It received positive responses, with Scott Mendelson of Forbes calling the trailer a "Saturday morning cartoon nerd's wildest dreams ." Molly Driscoll of CS Monitor stated that it looks like the film "will continue the trend of adapting comic book stories as timely tales ." Graeme McMillan of The Hollywood Reporter noted that based on the trailer's content, the film might be the anti-Civil War, referring to Marvel's Captain America: Civil War as "Superman and Batman complete the comic book trope by overcoming their differences to fight a common foe, alongside a third hero, who saves them both--that feels the most fresh, especially in light of the Civil War trailer . While that ended with a showdown between three heroes, this trailer moves beyond that to show three heroes standing united ." However, it was criticized for revealing that, with Rob Tornoe of NewsWorks pointing out that this trailer was targeting the "broadest audience" rather than just fans, as studios try to "maximize a film's opening day box office ." </P> <P> Warner Bros. did not buy a Super Bowl 50 commercial; instead, they worked with Turkish Airlines to put together a pair of Batman v Superman - themed airline commercials . McMillan of The Hollywood Reporter stated that the spots "inform interested parties about the culture, geography and history of Batman and Superman's individual stomping grounds, each one filled with Easter eggs for the comic book faithful and newcomer alike ." Jesse Eisenberg's part as Lex Luthor in these commercials was praised, as Dirk Libbey of CinemaBlend noted that "he matches up well with Bruce Wayne by playing the welcoming billionaire business man . It's a far cry from the somewhat cartoonish villain we've seen in the clips from the film ." </P> <P> The final trailer was released to the public on February 11, 2016, which was described as "intense" by Kwame Opam of The Verge . Mendelson of Forbes felt that Warner Bros. "probably wouldn't have even dropped this one had the prior trailer back in December been received better . So now we have this fourth and final sell, and at least they are going out on a high note ." Jonathon Dornbush of Entertainment Weekly said that the footage "works to establish Batman as his own independent crime fighting force, while also providing a deeper look at his existential struggle against Superman ." </P> <P> In February 2016, Warner Bros. and Doritos formed a partnership, creating a website offering fans the opportunity to enter codes found on Doritos purchases branded with the film's logo, and enter to win movie tickets, tech toys, and a trip the premiere in New York City . Warner Bros also partnered with Omaze to give fans who donated a chance to win "The Ultimate Batman v Superman: Dawn of Justice Experience", while benefiting three nonprofit organizations nominated by Ben Affleck, Henry Cavill and Jesse Eisenberg . "The Ultimate Batman v Superman: Dawn of Justice Experience" offered a fan and their friend the chance to win tickets to the premiere of the film, as well as fly on a helicopter with Cavill or ride in the Batmobile with Affleck . Hendrick Motorsports drivers Jimmie Johnson and Dale Earnhardt, Jr. drove cars based on Superman and Batman respectively, at Auto Club Speedway on March 20, 2016 . A tie - in endless runner video game to the film, entitled Batman vs Superman--Who Will Win?, debuted March 16, 2016, released by Warner Bros. International Enterprises . </P>

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