<Tr> <Td> </Td> <Td> A major contributor to this article appears to have a close connection with its subject . It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view . Please discuss further on the talk page . (November 2017) (Learn how and when to remove this template message) </Td> </Tr> <P> Coronation Street (informally known as Corrie) is a British soap opera created by Granada Television and shown on ITV since 9 December 1960 . The programme centres on Coronation Street in Weatherfield, a fictional town based on inner - city Salford, its terraced houses, café, corner shop, newsagents, building yard, taxicab office, salon, restaurant, textile factory and the Rovers Return pub . In the show's fictional history, the street was built in 1902 and named in honour of the coronation of King Edward VII . </P> <P> The show airs six times a week: Monday, Wednesday and Friday 7: 30--8 pm and 8: 30--9 pm . Since 2017, ten classic episodes of the programme from 1986 onwards air each week on ITV3 . The programme was conceived in 1960 by scriptwriter Tony Warren at Granada Television in Manchester . Warren's initial kitchen sink drama proposal was rejected by the station's founder Sidney Bernstein, but he was persuaded by producer Harry Elton to produce the programme for 13 pilot episodes . Within six months of the show's first broadcast, it had become the most - watched programme on British television, and is a significant part of the British culture . The show has been one of the most lucrative programmes on British commercial television, underpinning the success of Granada Television and ITV . </P> <P> Coronation Street is made by Granada Television at MediaCity Manchester and shown in all ITV regions, as well as internationally . On 17 September 2010, it became the world's longest - running TV soap opera in production . On 23 September 2015, Coronation Street was broadcast live to mark ITV's 60th anniversary . </P>

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