<P> McGruff was well received in the 1980s, and current campaigns are similarly recognizable . In a survey done by Harris Interactive for the National Crime Prevention Council, McGruff was known by 9 in 10 adults, teens, and children once being prompted; about 3 in 4 adults, 8 in 10 teens, and 8 in 10 children recognized McGruff without being prompted . Respondents were asked how likely they were to take McGruff's advice . Children were found to be very receptive, with 8 in 10 responding they were likely to take his advice . 7 in 10 teens and 6 in 10 adults gave similar responses . </P> <P> The first McGruff campaign featured three television and radio advertisements as well as billboards and posters . The campaign focused on raising awareness of the ability for citizens to help prevent crime through personal security steps, community awareness, and reporting crimes in progress . </P> <P> The first television advertisement, "Stop a Crime", debuted in February 1980 . The full 60 second advertisement features McGruff (voiced by Jack Keil) entering an unlocked house and telling the viewer, "All crime needs is a chance . Don't give it a chance" before giving tips on preventative measures . These measure included locking doors, turning on exterior lights, securing windows, asking neighbors to watch the house during long absences, and putting lights on timers . </P> <P> The advertisement was followed by two more which focused on community crime prevention tactics: "The Gilstraps" and "Mimi Marth". In "The Gilstraps" McGruff is backgrounded by men loading furniture into a moving truck . McGruff points out that these are actually thieves stealing from the home of the titular Gilstraps . The camera cuts to the Gilstrap's neighbors who, knowing the Gilstraps are out of town, call the police . </P>

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