<P> Hyperreality is significant as a paradigm to explain current cultural conditions . Consumerism, because of its reliance on sign exchange value (e.g. brand X shows that one is fashionable, car Y indicates one's wealth), could be seen as a contributing factor in the creation of hyperreality or the hyperreal condition . Hyperreality tricks consciousness into detaching from any real emotional engagement, instead opting for artificial simulation, and endless reproductions of fundamentally empty appearance . Essentially, (although Baudrillard himself may balk at the use of this word) fulfillment or happiness is found through simulation and imitation of a transient simulacrum of reality, rather than any interaction with any "real" reality . </P> <P> While hyperreality is not a relatively new concept, its effects are more relevant today than when it was first conceptualized . There are dangers to the use of hyperreality within our culture; individuals may observe and accept hyperreal images as role models, when the images don't necessarily represent real physical people . This can result in a desire to strive for an unobtainable ideal, or it may lead to a lack of unimpaired role models . Daniel J. Boorstin cautions against confusing celebrity worship with hero worship, "we come dangerously close to depriving ourselves of all real models . We lose sight of the men and women who do not simply seem great because they are famous but who are famous because they are great". He bemoans the loss of old heroes like Moses, Ulysses, Aeneas, Jesus, Caesar, Mohammed, Joan of Arc, Shakespeare, Washington, Napoleon, and Lincoln, who did not have public relations (PR) agencies to construct hyperreal images of themselves . </P> <P> Simulation / Simulacra: The concepts most fundamental to hyperreality are those of simulation and the simulacrum, first conceptualized by Jean Baudrillard in his book Simulacra and Simulation . The two terms are separate entities with relational origin connections to Baudrillard's theory of hyperreality . </P> <P> Simulation is characterized by a blending of' reality' and representation, where there is no clear indication of where the former stops and the latter begins . Simulation is no longer that of a territory, a referential being, or a substance; "It is the generation by models of a real without origin or reality: a hyperreal ." Baudrillard suggests that simulation no longer takes place in a physical realm; it takes place within a space not categorized by physical limits i.e., within ourselves, technological simulations, etc . </P>

What is the difference between simulacra and hyperreality
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