<P> The Cardinals became the second team to have their city / state location painted in their end zone for a Super Bowl, as their end zone read "Arizona Cardinals ." In Super Bowl XL, the Seattle Seahawks became the first team to have this, as their end zone read "Seattle Seahawks ." For all other Super Bowl teams, end zones have just featured the team nickname . This was also the first Super Bowl to have the updated NFL logo painted at midfield . </P> <P> With all the cutbacks resulting from the severe economic downturn in the United States, the game was dubbed "The Recession Bowl ." Restaurants were slow in business and many parties, including parties hosted by Playboy and Sports Illustrated were canceled . There were also 200 fewer sports journalists covering the game than at Super Bowl XLII the previous year . According to the online broker StubHub, tickets with a face value of $500 changed hands the week of the Super Bowl for an average $2,500--a 40% drop from Super Bowl XLII in 2008 and 16% lower than Super Bowl XL in 2006 . Ford, Chrysler and General Motors, the Big Three automobile makers, decided not to purchase television advertisements following the three companies' business struggles in 2008 and early 2009 . </P> <P> The game was televised live in the United States on NBC, the network's first Super Bowl broadcast since Super Bowl XXXII at the end of the 1997 season, and was available in 1080i high definition . Play - by - play announcer Al Michaels and color commentator John Madden were in the booth, with Andrea Kremer and Alex Flanagan serving as sideline reporters . The pre-game show--a record five hours long--was hosted by the Football Night in America team headed by Bob Costas, and preceded by a two - hour special edition of Today hosted by the regular weekday team live from Tampa and the NFL Films--produced Road to the Super Bowl . Matt Millen was part of the coverage as a studio analyst . The Today contribution included portions of a taped interview with President Obama and pictures of troops viewing the proceedings in Iraq . </P> <P> John Madden was the first person to have announced a Super Bowl for each of the four major U.S. television networks, having called five Super Bowls for CBS, three for Fox, and two for ABC prior to joining NBC in 2006 . Meanwhile, Al Michaels was the third man to do play - by - play for a Super Bowl on NBC television (following in the footsteps of Curt Gowdy and Dick Enberg). Also, Michaels (who, like Madden, had moved from ABC to NBC in 2006) was the second person to serve as a Super Bowl play - by - play announcer for two major U.S. television networks (following Pat Summerall of CBS and Fox). This would prove to be the final game Madden would call, as he announced his retirement from broadcasting on April 16, 2009 . </P>

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