<P> To promote the release of the film's first trailer, Marvel released "a retrospective video looking back at some of its best trailers" since Iron Man, "paired with fan reaction videos to those trailers ." The first trailer for Avengers: Infinity War debuted on Good Morning America on November 29, 2017 . Josh Spiegel of The Hollywood Reporter said, "The trailer promises, in many ways, exactly what anyone with a passing familiarity with superhero movies would expect ..." but "the most important part of the trailer is how it carefully, deliberately introduces the notion that the Infinity War films are going to function as a passing of the torch, from one set of Avengers to a newer group ." Scott Mendelson writing for Forbes noted that even though the trailer was not much different from the convention footage screened earlier in the year, it was "damn impressive . Moreover, it uses Nick Fury's big "Avengers Initiative" speech, along with Alan Silvestri's Avengers theme, to excellent effect ." Conversely to Mendelson, Alexander commented on the different marketing strategy for the film between the convention footage scenes and the trailer scenes, feeling the "two couldn't be more different". She noted how the convention footage ("meant to please a crowd running on little sleep and jittery with anticipation") was released between Guardians of the Galaxy Vol. 2 and Thor: Ragnarok, and "(i) t made sense to use Thor and the Guardians to hype up (Infinity War)..." because "Marvel relied on the anticipation of Thor: Ragnarok and Guardians of the Galaxy Vol. 2's success to excite fans, and footage of older movies set to classic Marvel scores as a way to drive home how this movie is an event in itself ." Conversely, the trailer ("designed to explain what's about to happen, teasing it out with additional background") heavily featured Black Panther and Wakanda, which Alexander said could not have been done earlier without the additional marketing for Black Panther that happened after the conventions to provide additional context . Gael Cooper of CNET observed that the trailer was viewed nearly 500,000 times in its first 15 minutes after it was posted on YouTube but questioned if the trailer broke the site after the view counter appeared to be stuck at 467,331 . The trailer was viewed 230 million times in its first 24 hours, becoming the most viewed trailer in that time period, surpassing the record of It . </P> <P> In January 2018, Marvel Comics published a two - issue prequel comic titled Avengers: Infinity War Prelude, which serves as a bridge between Captain America: Civil War and Avengers: Infinity War . A commercial for Infinity War aired during Super Bowl LII . The ad generated the most social media buzz out of all the films advertised during the Super Bowl according to comScore and United Talent Agency; it was viewed 17.6 million times across YouTube and Facebook . On February 27, 2018, Disney and Marvel announced the Marvel: The Universe Unites charity campaign leading to the release of merchandise for the film on March 3 . The week - long event saw stars from the film create social media challenges to provide funds and raise awareness for charities that support children and families impacted by serious illness . If their collective posts reach 1 million likes, Marvel made a $250,000 donation to Starlight Children's Foundation . Additionally, Disney planned to donate 10% of sales of all Marvel products purchased at Disney Stores in the United States and online on the weekend of March 3 to the Make - A-Wish Foundation, up to $50,000 . Hasbro donated $1 million worth of cash and products to Give Kids the World Village and Funko made a $1 million toy donation to Starlight . </P> <P> A second trailer was released on March 16, 2018, which earned over 1 million views on YouTube in less than three hours after it was released . Alyssa Rosenberg of The Washington Post was not overly enthused about another superhero film having "special - effects - heavy villains, or the sight of yet another mysterious object hanging over the Manhattan skyline," but felt the trailer made her realize "that I'm actually looking forward to seeing (the characters of the MCU) get to know each other ." Josh Spiegel of The Hollywood Reporter agreed with Rosenberg about the potential for the character interactions, noting the trailer "suggests that some of these meetings are going to keep up the playful tone of recent MCU movies". He continued, "It is arguably gimmicky to pile up all of the crossover - style introductions or combinations of heroes in a movie like this, like a superpowered version of two well liked TV shows crossing over primarily in the hopes of getting more viewers to pay attention . But the entire Marvel Cinematic Universe is built on a foundation of these heroes existing within the same space, so their eventual meetings have a level of anticipation that exceeds that of watching them face off against Thanos ." The second trailer was viewed 179 million times in the first 24 hours, the third-most viewed trailer in that time period, behind the first trailer for the film and It, while also becoming the biggest release for a second trailer, surpassing Beauty and the Beast (128 million views). On November 20, 2018, Little, Brown and Company will publish Marvel's Avengers: Infinity War: Thanos--Titan Consumed, written by Barry Lyga . Despite not existing within Marvel Studios' MCU cannon, the novel explores the origins of Thanos before the events of the film . Lyga noted he spoke with Marvel Studios to get an "outline of who Thanos is and what he means to the movies" and "was given great latitude and a free hand (in some areas of the story), while in others I had to tip - toe very carefully through the MCU ." </P> <P> Additional marketing partners for the film included Coca - Cola, Quicken Loans and their Rocket Mortgage service, the Infiniti QX50 (which is also featured in the film), Ziploc, Go - Gurt, Yoplait, Synchrony Bank, American Airlines, and Stand Up to Cancer . The partners created television commercials "inspired by or featuring the film's characters and themes", interactive digital initiatives, and robust in - store presences at numerous retailers . Duracell, Unilever, Quaker Oats Company, Chevron, and Samsung ran promotions in smaller markets . Coca - Cola, Ziploc, Go - Gurt, and Yoplait created special packaging in support of the film, with Synchrony implementing a "Save Like a Hero" campaign and Stand Up to Cancer and American Airlines launching a national campaign with a PSA starring Johansson and Hemsworth . In the United Kingdom, OnePlus released an Infinity War edition for one of their smartphones . Deadline Hollywood estimated the media value was $150 million, the largest for any Marvel film, with Coca - Cola contributing an estimated $40 million . </P>

When is avengers infinity war trailer 2 releasing