<P> Basic IC services to an organization begin with editorial services - either fine - tuning messages drafted by participants in the organization, or drafting new material on their behalf . IC practitioners might simply correct basic grammar, etc., especially in organisations where many participants may be operating in their second or third language . Or they might re-work it to conform to house style or its branded equivalent,' tone of voice' . The skillset involved relates closely to media professions such as journalism, copywriting and film or print production . Message design may be iterative, or involve a range of participants in an approvals process . </P> <P> IC practitioners may be seconded to a specific project team, to support the stages of the project that carry a communications or engagement component . Project communicators might produce a schedule of communication objectives and milestones for the project; a map of vital stakeholders (senior individuals or large groups / segments of the overall population); and a message framework to guide project participants towards a single, coherent message about their work . They might also contribute to the project's aggregate risks' log' on the reputational risks, and work - up contingency plans covering unintended situations . </P> <P> Most writers on the subject of communications talk about the idea of change . Most intentional communication takes place with the aim of effecting some kind of change or another . However, many practitioners in internal communications make a distinction between change and transformation . </P> <P> Drawing on the work of writers such as William Bridges, practitioners talk of' change' as the act of altering something within an organisation (such as the introduction of a new IT system or the closure of an office) and they describe' transition' as the process through which an individual passes as part of the process of coping with change . The use of the two terms interchangeably causes some confusion . Communicators who specialise in change communications tend to be interested in behaviour change and will draw heavily on psychological models . </P>

Which of the following is the most important function of communication in organizations