<Li> Level 2 is working to extend the brand based on the company's current market share </Li> <Li> Level 3 tries to achieve a global strategy by combining the two brands </Li> <P> There are many different sub-sections of co-branding . Companies can work with other companies to combine resources and leverage individual core competencies, or they can use current resources within one company to promote multiple products at once . The forms of co-branding include: ingredient co-branding, same - company co-branding, national to local co-branding, joint venture co-branding, and multiple sponsor co-branding . No matter which form a company chooses to use, the purpose is to respond to the changing marketplace, build one's own core competencies, and work to increase product revenues . </P> <P> One form of co-branding is ingredient co-branding . This involves creating brand equity for materials, components or parts that are contained within other products . </P>

What is it called when two companies work together