<P> In the later part of the season, NBC chose to switch course and pursue the female demographic . The network designed a strategy based on the personal elements of the show, giving the show the tagline, "It's about life". NBC Marketing President Vince Manze stressed that the goal was to ensure viewers that the show was family and relationships as well as athletics . The network ran 30 - second spots in movie theaters that featured cast members and fans being interviewed about the show . </P> <P> As a show about the community of Dillon, Texas, Friday Night Lights has an ensemble cast . The show features Panthers' football coach Eric Taylor (Kyle Chandler), who strives to balance his work, family, status in a sometimes confrontational community and his personal ambitions . His family--wife Tami Taylor (Connie Britton), a guidance counselor turned principal at Dillon High, and teenage daughter Julie Taylor (Aimee Teegarden)--are also central to the show . Coach Taylor and Tami are the only two characters to appear in every episode . </P> <P> Outside of the Taylor family, the show explores the lives of the Dillon high school football players . In the pilot, Coach Taylor's protege and star quarterback Jason Street (Scott Porter), suffers a spinal injury that ends his football career . He faces life as a paraplegic . At first, Street struggles with these disabilities and the upturn of his life . Gradually, he copes with his new reality . Lyla Garrity (Minka Kelly), his girlfriend, undergoes her own changes, making a transition from a Panthers cheerleader to a Christian youth leader . </P> <P> Because of Street's injury, sophomore Matt Saracen (Zach Gilford), who is quiet and reserved, becomes the Panthers' starting quarterback . He eventually dates the coach's daughter, Julie . Viewers learn that Saracen's father is serving as a soldier in Iraq, and Saracen is the sole caretaker for his grandmother Lorraine Saracen (Louanne Stephens). Saracen receives little help, except from his best friend Landry Clarke (Jesse Plemons) and eventual live - in nurse and love interest Carlotta Alonso (Daniella Alonso). Star running back Brian "Smash" Williams (Gaius Charles) works to get a college football scholarship . Fullback Tim Riggins (Taylor Kitsch) struggles with alcoholism and complicated family problems . His brother Billy Riggins (Derek Phillips), while not his legal guardian, serves as Tim's caretaker . Tyra Collette (Adrianne Palicki) stars as a town vixen who wants to leave Dillon for a better life . Involved with Riggins, Tyra eventually develops a complicated relationship with Landry Clarke . </P>

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