<P> On January 4, 2008, the New York Times, and several other media outlets that day, reported that FBN had registered an average of 6,300 viewers, far below Nielsen's 35,000 - viewer threshold . The number was so low that neither Nielsen nor FBN were allowed to confirm the number . The Times and other media outlets noted the network is less than four months old and only in one - third as many households as is CNBC . </P> <P> In July 2008, Nielsen estimated that FBN averaged 8,000 viewers per daytime hour and 20,000 per prime time hour, compared to 284,000 and 191,000 (respectively) for CNBC . Because FBN's viewership remained low, Nielsen had difficulty estimating viewership, and the estimates are not statistically significant . At the time, FBN was available in approximately 40 million homes to CNBC's over 90 million . </P> <P> In the fall 2008, FBN was losing to CNBC in the ratings by over 10 to 1 . </P> <P> By June 2009, showed FBN with an average of 21,000 viewers between 5 a.m. and 9 p.m., still under the Nielsen threshold, and less than 10% of CNBC's 232,000 for the same time span . At this point, FBN was available in about 49 million U.S. homes . </P>

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