<Table> <Tr> <Td> </Td> <Td> This article needs additional citations for verification . Please help improve this article by adding citations to reliable sources . Unsourced material may be challenged and removed . (July 2017) (Learn how and when to remove this template message) </Td> </Tr> </Table> <Tr> <Td> </Td> <Td> This article needs additional citations for verification . Please help improve this article by adding citations to reliable sources . Unsourced material may be challenged and removed . (July 2017) (Learn how and when to remove this template message) </Td> </Tr> <P> Psychographics can be defined as a quantitative methodology used to describe consumers on psychological attributes . Psychographics has been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles . While psychographics is often equated with lifestyle research, it has been argued that psychographics should apply to the study of cognitive attributes such as attitudes, interests, opinions, and beliefs while lifestyle should apply to the study of overt behavior (e.g., activities). Because this area of research focuses on activities, interests, and opinions, psychographic factors are sometimes abbreviated to' AIO variables' . </P> <P> Psychographic studies of individuals or communities can be valuable in the fields of marketing, demographics, opinion research, prediction, and social research in general . Psychographic attributes can be contrasted with demographic variables (such as age and gender), behavioral variables (such as purchase data or usage rate), and organizational descriptors (sometimes called firmographic variables), such as industry, number of employees, and functional area . </P>

A classification that involves values beliefs interests and the like