<P> Frank N. Magid Associates, an advertising and marketing agency, nicknamed this cohort The Pluralist Generation or Plurals . Turner Broadcasting System also advocated calling the post-millennial generation Plurals . </P> <P> MTV has labeled the generation The Founders, based on the results of a survey they conducted in March 2015 . MTV President Sean Atkins commented, "they have this self - awareness that systems have been broken, but they can't be the generation that says we'll break it even more ." Kantar Futures has named this cohort The Centennials . </P> <P> In 2018, a New York Times survey saw support for the name Delta Generation or Deltas . The Times staff selected Delta Generation as its favorite label, with one submitter explaining, "Delta is used to denote change and uncertainty in mathematics and the sciences, and my generation was shaped by change and uncertainty ." </P> <P> Statistics Canada has noted that the cohort is sometimes referred to as the Internet generation, as it is the first generation to have been born after the popularization of the Internet . In Japan, the cohort is described as Neo-Digital Natives, a step beyond the previous cohort described as Digital Natives . Digital Natives primarily communicate by text or voice, while neo-digital natives use video or movies . This emphasizes the shift from PC to mobile and text to video among the neo-digital population . </P>

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