<P> Player's sponsored the Canadian Open tennis championship in the 1980s . </P> <P> From 1969 to 1987 John Player sponsored the John Player Sunday League for English county cricket clubs . </P> <P> Player's still trades, but with a much reduced workforce (down to about 700 employees due to increased efficiency). It is no longer one of Nottingham's' Big Three' employers (the other two being Boots the Chemists and Experian). </P> <P> Today, the Player's Navy Cut, Players, and John Player Special (JPS) brands are manufactured by Imperial Brands in the UK, whereas John Player Gold Leaf is manufactured by British American Tobacco (in some countries), and ranks as one of the best selling and most popular tobacco products in Pakistan . It is also present in Bangladesh, Sri Lanka, Malaysia, and Arab States of the Persian Gulf . In South Asia, it is one of the biggest brands in the High category brand list . </P>

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