<P> Social networking sites such as LinkedIn, also provide an opportunity for small businesses to find candidates to fill staff positions . </P> <P> Of course, review sites, such as Yelp, also help small businesses to build their reputation beyond just brand visibility . Positive customer peer reviews help to influence new prospects to purchase goods and services more than company advertising . </P> <P> As the social media world continues to grow, so does the need to reach customers on social networks . 70% of the U.S. Population has some form of social media profile, and by 2018 that number is projected to be 2.8 Billion . Small businesses can benefit from social media marketing, due to its little to no start up costs which can decrease marketing costs, giving a personality to their brand, increased brand recognition, and higher conversion rates . Engaging customers in the 21st century is now only a click away . </P> <P> A short film released on March 5, 2012, by humanitarian group Invisible Children, Inc . This 29 - minute video aimed at making Joseph Kony, an International Criminal Court fugitive, famous worldwide in order to have support for his arrest by December 2012--the time when the campaign ends . The video went viral within the first six days after its launch, reaching 100 million views on both YouTube and Vimeo . According to research done by Visible Measures, the Kony 2012 short film became the fastest growing video campaign, and most viral video, to reach 100 million views in 6 days followed by Susan Boyle performance on Britain's Got Talent that reached 70 million views in 6 days . </P>

What is the fastest-growing social media marketing technique