<P> The area was formerly used for warehousing, light industrial purposes and a railroad yard and was known as the "Northwest Industrial Triangle". </P> <P> In the 1990s, the Lovejoy Viaduct, an elevated portion of NW Lovejoy Street from the Broadway Bridge past NW 10th Avenue was demolished, opening dozens of surrounding blocks (including some brownfield sites) for development, which peaked in the 2000s . The viaduct was notable for the Lovejoy Columns, painted by a railroad watchman who worked below; two of them have been saved . The increasing density has attracted a mix of restaurants, brewpubs, shops, and art galleries . </P> <P> The origins of how the Pearl District got its name is still up for debate . According to the Pearl District Business Association, Thomas Augustine, a local gallery owner, coined the name Pearl District around the turn of the millennium to suggest that some of its urban decay industrial buildings were like crusty oysters, and that the galleries and artists' lofts within were like pearls . However, in 2002, Thomas Augustine amended his story, suggesting that the idea for the Pearl District came from his friend Pearl Marie Amhara who would throw parties for creatives in warehouses in what is now considered the Pearl District . Attendees started calling the area "Pearl's place" and "Pearl's District". Local business people were looking to label the growing area and the name finally caught on when a writer for Alaska Airlines borrowed and popularized Augustine's phrase . The "warehouse district" or the "brewery district" were two other suggestions that are still used today . </P> <P> The movie Drugstore Cowboy (1989), by Gus Van Sant, has several scenes shot in the neighborhood . </P>

Why is the pearl district called the pearl district
find me the text answering this question