<P> Forsythe Pendleton "Jughead" Jones III is one of the fictional characters created by Bob Montana and John L. Goldwater in Archie Comics who first appeared in the first Archie story, from Pep Comics #22 (December 1941). He is the son of John Jones II; in one of the early Archie newspaper comic strips, he himself is identified as John Jugworth Jones III (and in one strip, likely due to continuity error, as Forsythe Van Jones). He has a white sheepdog named Hot Dog and a younger sister, Forsythia "Jellybean" Jones . </P> <P> Jughead (sometimes shortened to Jug or Juggie) is the best friend of Archie Andrews . Jughead is a smart, sharp - tongued, laid - back, easy going and eccentric high school student . He's obsessed with eating food and in some storylines is asexual . Most see him as being lazy . He can be identified by his long nose, half - closed eyes, "S" sweatshirt, and crown - like button beanie hat, called a whoopee cap . Jughead is portrayed by Cole Sprouse in the live action series Riverdale . </P> <P> Bob Montana stated that Jughead was a character he imagined, unlike other characters in the series who were based on people he knew . Montana's widow, Peg Bertholet, stated that high school friend of Montana's named Skinny Linehan supposedly had some of Jughead's peculiar traits . Bertholet has stated that the "S" insignia refers to a location called Skunk Hill in Haverhill, Massachusetts which Montana turned into Squirrel Hill . The "S" alludes to a combination of the location and Montana's elementary school athletic team near Haverhill called the Tigers . Bertholet has stated that "S" stands for "' Squirrel Hill Independent Tigers,' and you couldn't abbreviate it any other way ." </P> <P> Jughead generally has a characteristic wry and sarcastic sense of humor . He is considered a bit of an oddity, but prefers his nonconformism as opposed to going along with others' styles . His many quirks make him the butt of teasing and abuse from Reggie, Veronica, and even other classmates and teachers . Many episodes involve Reggie and Jughead trying to outdo one another with pranks and bets, and Jughead almost always comes out the victor . He is revealed to be extremely clever and creative when necessary and he often takes advantage of Reggie's and his other tormentors' weaknesses (and has fun all the while). </P>

What dies the s on jughead's shirt mean
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