<Table> <Tr> <Td> </Td> <Td> This article includes a list of references, but its sources remain unclear because it has insufficient inline citations . Please help to improve this article by introducing more precise citations . (October 2013) (Learn how and when to remove this template message) </Td> </Tr> </Table> <Tr> <Td> </Td> <Td> This article includes a list of references, but its sources remain unclear because it has insufficient inline citations . Please help to improve this article by introducing more precise citations . (October 2013) (Learn how and when to remove this template message) </Td> </Tr> <P> Hick's law, or the Hick--Hyman law, named after British and American psychologists William Edmund Hick and Ray Hyman, describes the time it takes for a person to make a decision as a result of the possible choices he or she has: increasing the number of choices will increase the decision time logarithmically . The Hick--Hyman law assesses cognitive information capacity in choice reaction experiments . The amount of time taken to process a certain amount of bits in the Hick--Hyman law is known as the rate of gain of information . </P> <P> Hick's law is sometimes cited to justify menu design decisions . For example, to find a given word (e.g. the name of a command) in a randomly ordered word list (e.g. a menu), scanning of each word in the list is required, consuming linear time, so Hick's law does not apply . However, if the list is alphabetical and the user knows the name of the command, he or she may be able to use a subdividing strategy that works in logarithmic time . </P>

Hicks law states that reaction time will increase logarithmically as the
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