<P> The U.S. version of Olympic Channel is a franchise of the IOC's Olympic Channel network operated in conjunction with NBC Sports and the United States Olympic Committee . The channel carries coverage of competitions in Olympic sports that take place outside of the Olympic Games (such as world championships), and other programming focusing on Olympic athletes . It draws from programming commissioned for the international version of Olympic Channel, original programming produced by the USOC, and the archives of NBC . The network will carry news and highlights during the 2018 Winter Olympics (full event coverage will be delegated to other NBCUniversal networks), including OBS - produced programs and the Jimmy Roberts - hosted Winter Olympics Daily . </P> <P> Olympic Channel was formally launched on the morning of July 15, 2017; its launch weekend programming included coverage of events in the 2017 World Aquatics Championships, the 2017 FIVB Volleyball World Grand Prix, the 2017 World Para Athletics Championships and the 2017 IAAF Diamond League . Besides Xfinity, providers who carried the channel at launch included Altice, AT&T U-verse, DirecTV, Dish Network, Spectrum, and Verizon Fios, along with Hulu's live TV service; NBC stated that it would be available in 35 million households at launch . </P> <P> Most of the programs broadcast by Universal HD were first aired by one of NBCUniversal's cable networks, including Bravo, USA Network, Syfy and Chiller before their HD simulcast networks were launched . In its early years, it carried sports coverage from USA in the HD format, including its rights to The Masters, tennis's US Open, and the Westminster Kennel Club Dog Show . Early in the high - definition era it also acquired repeat rights of short - run early - to - mid 2000s network series such as CBS's Clubhouse and UPN's Sex, Love & Secrets (which it actually premiered episodes from due to an abrupt cancellation from UPN) to fill out its schedule before its library became sustainable to repeat series more often and high definition became all but expected from a network television series . </P> <P> In July 2007, the network announced a partnership with then - sister network Sundance Channel to carry a weekly block of content from the network from August 1 through December 26, 2007, which was sponsored by Microsoft . It also, as part of a consortium of other NBC Universal networks and Sundance Channel, broadcast the entirety of the 2007 Live Earth concerts in high definition . </P>

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