<P> The launch of Lotto Max was successful, attracting higher revenue in its first 10 months of operation than Super 7 did in its best year of sales . A representative of OLG attributed Lotto Max's popularity to the size of its total prize pools (which approach the larger jackpots seen in U.S. lotteries), and the perception of consumers that the MaxMillions system increased the probability that they could win a major prize . </P> <P> Lotto Max is administered by the Interprovincial Lottery Corporation, which works with the five regional lottery corporations owned by the 10 provinces and 3 territories in Canada . Retailers receive from the lottery a percentage for tickets sold by their store (the money is not taken from the prizes .) Retailer agreements vary by jurisdiction . </P> <Table> <Tr> <Th> Match </Th> <Th> Prize </Th> <Th> Chance of Winning on a C $5 play . </Th> </Tr> <Tr> <Th> 7 / 7 </Th> <Td> Jackpot Win or share of 89.25% of Pools Fund </Td> <Td> 1 in 28,633,528 </Td> </Tr> <Tr> <Th> 6 / 7 + bonus number </Th> <Td> Win or share of 3.15% of Pools Fund </Td> <Td> 1 in 4,090,506.5 </Td> </Tr> <Tr> <Th> 6 / 7 </Th> <Td> Win or share of 3.35% of Pools Fund </Td> <Td> 1 in 99,768.7 </Td> </Tr> <Tr> <Th> 5 / 7 </Th> <Td> Share of 4.25% of Pools Fund </Td> <Td> 1 in 1,583.96 </Td> </Tr> <Tr> <Th> 4 / 7 </Th> <Td> C $20.00 </Td> <Td> 1 in 71.60 </Td> </Tr> <Tr> <Th> 3 / 7 + bonus number </Th> <Td> C $20.00 </Td> <Td> 1 in 77.08 </Td> </Tr> <Tr> <Th> 3 / 7 </Th> <Td> Free Play </Td> <Td> 1 in 8.421 </Td> </Tr> <Tr> <Th> Maxmillions (7 of 7) (exact match only) </Th> <Td> Win or share C $1 million each set drawn </Td> <Td> 1 in 28,633,528 . </Td> </Tr> </Table> <Tr> <Th> Match </Th> <Th> Prize </Th> <Th> Chance of Winning on a C $5 play . </Th> </Tr>

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