<Table> <Tr> <Td> </Td> <Td> It has been suggested that Google Keyword Planner be merged into this article . (Discuss) Proposed since April 2017 . </Td> </Tr> </Table> <Tr> <Td> </Td> <Td> It has been suggested that Google Keyword Planner be merged into this article . (Discuss) Proposed since April 2017 . </Td> </Tr>

Identify a true statement about the function of google's ad words