<Li> Market incentives for agricultural suppliers willing to respect their workers' human rights, even when those rights are not guaranteed by law; </Li> <Li> Full transparency for Taco Bell's tomato purchases in Florida; the agreement commits Taco Bell to buy only from Florida growers who agree to the pass - through and to document and monitor the pass - through, providing complete records of Taco Bell's Florida tomato purchases and growers' wage records to the CIW . </Li> <P> In March 2001, Taco Bell announced a promotion to coincide with the re-entry of the Mir space station . They towed a large target out into the Pacific Ocean, announcing that if the target was hit by a falling piece of Mir, every person in the United States would be entitled to a free Taco Bell taco . The company bought a sizable insurance policy for this gamble . No piece of the station struck the target . </P> <P> In 2004, a local Taco Bell franchisee bought the naming rights to the Boise State Pavilion in Boise, Idaho and renamed the stadium Taco Bell Arena . Also, in 2004, Mountain Dew offered Taco Bell stores the exclusive right to carry Mountain Dew Baja Blast, a tropical - lime - flavored variety of the popular soft drink . </P>

Where does the name taco bell come from