<P> In Hungary, the largest cinema chain called Cinema City could not agree with the film's distributor, InterCom, and as a result it opened on July 17, 2014 on 45 screens, significantly fewer than similar big - budget productions . However, the film still managed to top the weekend box office chart of the country beating Transformers: Age of Extinction, which had been leading the chart for three weeks (on 105 screens distributed by UIP Duna). </P> <P> A viral marketing campaign for the film launched in July 2013 included a "simian flu" website and mock PSA videos . 20th Century Fox and Vice Media's Motherboard released three short films online in July 2014 which document the ten - year gap between the events of Rise of the Planet of the Apes and Dawn of the Planet of the Apes . A novel titled Dawn of the Planet of the Apes: Firestorm which is also set between the events of the first two films was published in May 2014 by Titan Books . A partnership with 20th Century Fox and Ndemic Creations saw mobile / PC game Plague Inc. get a Dawn of the Planet of the Apes - themed update on July 10, 2014 . It allows players to create and customize a simian flu virus to infect the world and eradicate humanity whilst helping apes survive . </P> <P> Dawn of the Planet of the Apes was a success at the box office with many critics calling it "the summer's best popcorn film", and Deadline.com commented saying it is "a franchise that will keep going and going, unless they screw it up". The film grossed $208,545,589 in the USA & Canada, and $500,290,000 in other countries, for a worldwide total of $708,835,589 . Calculating in all expenses and revenues, Deadline.com estimated that the film made a net profit of $182.18 million . It had a worldwide opening of $103.3 million which was the 11th - highest of 2014 . Worldwide it is the highest - grossing film in the Planet of the Apes franchise and the eighth - highest - grossing film of 2014 . </P> <P> In the United States and Canada, the film is the highest - grossing film in the Planet of the Apes franchise, unadjusted for inflation and the eighth - highest - grossing film of 2014 . It opened on July 11, 2014 across 3,967 theaters and topped the box office on its opening day earning $27.7 million (including previews). During its traditional three - opening, the film debuted at number one earning $72.6 million, which was 33% higher than its predecessor . Box Office Mojo pointed out that the film's good word of mouth as well as its predecessors', its darker tone, attachment of new characters and the first film's way of ending were all determining factors in the film's strong opening . It remained at the summit for two consecutive weekends in North America despite facing competition with The Purge: Anarchy in its second week . </P>

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