<P> A PLF Auditorium that uses a Christie Brilliant 3 - D flash projector using Texas Instruments DLP projection technology and Full Surround sound . and offers offers stadium seating which includes high - back rocking luxury seats with retractable armrests with cup holders . These auditoriums were installed in Carmike locations starting in 2005 under the BigD brand . This was Carmike's non IMAX Large Format auditorium install and post merger was rebranded in line with other Formats at AMC after the merger and can be found in former Carmike locations . </P> <P> Introduced in March 2017, and was designed for smaller locations that cannot support an IMAX or Dolby Cinema system . These theaters have Recliners with film - responsive subwoofers, better acoustics, and higher - res projection . </P> <P> ETX (Enhanced Theatre Experience) is a premium large format used by AMC in select markets, which is currently being phased out in favor of AMC Prime and Dolby Cinema . It was introduced in 2009 . </P> <P> AMC Entertainment Holdings Inc invested $20 million in virtual - reality arcades and productions: $10 million to virtual reality entertainment company Dreamscape Immersive and another $10 million in a content fund . </P>

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