<P> Prakash Raj was cast in a principal role as the brothers' father . When he failed to join the film unit in Kutralam, it was rumoured that he had walked out of the film due to differences with Raju but Raju denied the reports . Jayasudha and Rohini Hattangadi were signed for supporting roles, and Hattangadi said that she would play the brothers' grandmother . Rao Ramesh played Samantha's father in the film . </P> <P> Miss Dabur Gulabari 2011 second runner - up Tejaswi Madivada was signed for a supporting role in her acting debut, and Abhinaya was cast as Mahesh's sister in the film . Ramaprabha, Tanikella Bharani, Kota Srinivasa Rao, Brahmanandam and Ahuti Prasad later joined the film's supporting cast . Traditional and formal costumes were supplied by the clothing chain Kalamandir . </P> <P> Principal photography began on 18 January 2012 in Vishakhapatnam, where several of Venkatesh's scenes were filmed near the Andhra University campus and on the Ramakrishna Mission Beach . The next shooting schedule began in Kutralam, Tamil Nadu, on 6 February 2012 and filming continued in Hyderabad during March . In Sanathnagar a crowd disrupted shooting, and the film's crew chose an undisclosed location to resume . Samantha joined the film unit on 28 March . After shooting was disrupted three times in Hyderabad by crowds, Mahesh suggested that Raju move production to Chennai (where several wedding scenes were filmed at a coconut plantation). Rain increased production costs . </P> <P> Part of the song "Yem Cheddaam" was shot at the Sabarmati Riverfront in mid-April, the riverfront's first appearance in a Telugu film . In addition to the riverfront, scenes were filmed over a fifteen - day schedule in shopping malls and gardens around Ahmedabad . Addala chose the city for its developing infrastructure, friendly people and climatic similarity to Hyderabad . On 31 May 2012, Raju told the media that 35 percent of Seethamma Vakitlo Sirimalle Chettu's filming was completed and the next shooting schedule would begin at Ramoji Film City . A house set worth ₹ 10 million was built at the studio under the supervision of A.S. Prakash . Venkatesh and Anjali began a four - day shooting schedule at Ahobilam on 4 July . After several key scenes were filmed in Relangi, near Tanuku, a new schedule began in Bhadrachalam on 16 July . </P>

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