<P> The Xbox 360 is a home video game console developed by Microsoft . As the successor to the original Xbox, it is the second console in the Xbox series . It competed with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation of video game consoles . It was officially unveiled on MTV on May 12, 2005, with detailed launch and game information announced later that month at the 2005 E3 expo . </P> <P> The Xbox 360 features an online service, Xbox Live, which was expanded from its previous iteration on the original Xbox and received regular updates during the console's lifetime . Available in free and subscription - based varieties, Xbox Live allows users to: play games online; download games (through Xbox Live Arcade) and game demos; purchase and stream music, television programs, and films through the Xbox Music and Xbox Video portals; and access third - party content services through media streaming applications . In addition to online multimedia features, it allows users to stream media from local PCs . Several peripherals have been released, including wireless controllers, expanded hard drive storage, and the Kinect motion sensing camera . The release of these additional services and peripherals helped the Xbox brand grow from gaming - only to encompassing all multimedia, turning it into a hub for living - room computing entertainment . </P> <P> Launched worldwide across 2005--2006, the Xbox 360 was initially in short supply in many regions, including North America and Europe . The earliest versions of the console suffered from a high failure rate, indicated by the so - called "Red Ring of Death", necessitating an extension of the device's warranty period . Microsoft released two redesigned models of the console: the Xbox 360 S in 2010, and the Xbox 360 E in 2013 . As of June 2014, 84 million Xbox 360 consoles have been sold worldwide, making it the sixth - highest - selling video game console in history, and the highest - selling console made by an American company . Although not the best - selling console of its generation, the Xbox 360 was deemed by TechRadar to be the most influential through its emphasis on digital media distribution and multiplayer gaming on Xbox Live . </P> <P> The Xbox 360's successor, the Xbox One, was released on November 22, 2013 . On April 20, 2016, Microsoft announced that it would end the production of new Xbox 360 hardware, although the company will continue to support the platform . </P>

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