<P> Ethos (/ ˈiːθɒs / or US: / ˈiːθoʊs /) is a Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology . The Greeks also used this word to refer to the power of music to influence emotions, behaviours, and even morals . Early Greek stories of Orpheus exhibit this idea in a compelling way . The word's use in rhetoric is closely based on the Greek terminology used by Aristotle in his concept of the three artistic proofs . </P> <P> Ethos (ἦθος, ἔθος, plurals: ethe (ἤθη), ethea (ἤθεα)) is a Greek word originally meaning "accustomed place" (as in ἤθεα ἵππων "the habitats of horses", Iliad 6.511, 15.268), "custom, habit", equivalent to Latin mores . </P>

Ethics comes from the greek word 'ethos' which means