<P> In 1995, the Etch A Sketch toy was featured in the original Toy Story movie, in a scene where an anthropomorphic one performs a "quick draw" duel with Woody . This 12 - second feature had been enough to give a significant sales boost, requiring the production line to work overtime to meet demand . By 1999, the company had again fallen into severe financial trouble from canceled orders of various products, reaching a point where the solvency of the company was in question . However, the company recovered with the prudent decision to agree to again have an Etch A Sketch appear in an animated feature film - this time in Toy Story 2 . This scene featured an Etch A Sketch being used to present sketches related to the investigation of Woody's kidnapping . At 45 seconds, the scene in question was much longer than the scene in the original movie . The exposure from the highly successful Pixar movie resulted in sales of the toy increasing by 20 percent and ensured the survival of the company . </P> <P> Etch A Sketch was manufactured in Bryan, Ohio until the company moved the manufacturing plant to Shenzhen, China in 2001 . </P> <P> In France, its country of origin, Etch A Sketch was sold under the name of "Télécran", rather than L'Ecran Magique . </P> <P> In February 2016 the rights to the Etch A Sketch name and design were acquired by Toronto - based Spin Master Corporation . </P>

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