<P> The three spots share a common thread of misleading items containing other items . Aside from the guitar, the palace and the Komodo dragon, in "Scent Vacation" Mustafa also picks up a mountain goat, which he spins around to reveal a harp . </P> <P> Mustafa gained significant popularity and notoriety from the initial ads, and he and Old Spice capitalized by producing a plethora of online videos featuring Mustafa in - character . In a series of videos, Mustafa responded by video to numerous Twitter posts directed to Old Spice's Twitter account, including several videos directed towards celebrities . Other longer videos were created as well . </P> <P> In 2011, it was announced that Fabio would become the Old Spice spokesman, leading to criticism from fans of Mustafa . This led to a poll as to which spokesman viewers preferred . A "Mano a Mano" video was produced featuring a confrontation between the two . </P> <P> In 2015, Mustafa was pitted against Terry Crews, who stars in another ad campaign for Old Spice, as dueling spokesmen for Old Spice's "Timber" and "Bear Glove" scents . In the "Make a Smellmitment" crossover campaign, Mustafa advertises Timber (in some advertisements, Mustafa instead pitches another scent, "Swagger") in his usual deadpan, while Crews touts the virtues of Bear Glove in the high - energy, absurdist style common to what is seen in Crews's ad campaign . </P>

The man your man could smell like old spice