<Tr> <Td> </Td> <Td> This article needs additional citations for verification . Please help improve this article by adding citations to reliable sources . Unsourced material may be challenged and removed . (April 2015) (Learn how and when to remove this template message) </Td> </Tr> <Table> <Tr> <Td> </Td> <Td> This article's tone or style may not reflect the encyclopedic tone used on Wikipedia . See Wikipedia's guide to writing better articles for suggestions . (June 2017) (Learn how and when to remove this template message) </Td> </Tr> </Table> <Tr> <Td> </Td> <Td> This article's tone or style may not reflect the encyclopedic tone used on Wikipedia . See Wikipedia's guide to writing better articles for suggestions . (June 2017) (Learn how and when to remove this template message) </Td> </Tr> <P> An advertising agency, often referred to as a creative agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients . An ad agency is generally independent from the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm . An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well . </P>

What is often called the advertising department within the firm