<Li> Programming strategy--Fox was aggressive in seeking and securing major content for FS1, employing a strategy to obtain rights to popular sports and leagues that they believed other networks underserved, as well as creating high - profile original shows (see Programming below). </Li> <P> Fox Sports executives see Fox Sports 1 as "an alternative to the establishment", much as the Fox Broadcasting Company was to other broadcast networks in the 1980s and Fox News Channel was to CNN in the 1990s . In terms of growth, Fox Entertainment Group acknowledged that Fox Sports 1 would start modestly and not be competitively equal with ESPN right out of the gate; however, the company foresees the network growing incrementally, believing that the channel will be on - par with its senior competitor within a few years of its launch . </P> <P> Fox Sports 1 formally launched on August 17, 2013 at 6: 00 a.m. Eastern Time, with the following introduction: </P> <Table> <Tr> <Td> "</Td> <Td> Good morning and welcome to the very first day of Fox Sports 1 . Here on America's new sports network, our promise to you is that we will share your passion for the game, never take ourselves too seriously, and, most importantly, never put ourselves above the game nor the athletes . We will be informative without ever sacrificing accuracy . We work for you, the fan, and every day we will live up to this simple promise . Now let's get on with the show . </Td> <Td>" </Td> </Tr> <Tr> <Td_colspan="3">--Curt Menefee, co-host of Fox NFL Sunday </Td> </Tr> </Table>

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