<P> At the end of 2006, Blockbuster Total Access had 2.2 million customers, exceeding their original goal of 2 million, according to its website . After an aggressive media campaign that accounted for much of Blockbuster's $46.4 million net loss in the first quarter of 2007, the Total Access subscriber base surpassed 3 million customers in total, marking the company's highest subscriber growth quarter ever . By 2009, however, the company was declining to provide figures when asked by The Wall Street Journal . </P> <P> On January 5, 2007, Southern Stores Inc., one of Blockbuster's largest franchise operators in the United States, filed a lawsuit in federal court alleging that, by introducing Blockbuster Online and Blockbuster Total Access, the rental chain has undercut the group's franchise agreement . </P> <P> On August 6, 2010, Blockbuster By Mail subscribers gained access to Blockbuster's library of console games, in addition to movies and television shows . </P> <P> On March 31, 2012, Blockbuster On Demand removed support from set - top box media players, including Vudu, WDTV, and Roku . Supported devices now only include computers, Blu - ray players, select television sets, and cellular phones . </P>

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