<P> Product / market fit has been identified as a first step to building a successful venture in which the company meets early adopters, gathers feedback and gauges interest in its product (s). </P> <P> Milton Mpinga defined the term as follows: "Product / market fit means being in a good market with a product that can satisfy that market .". Many people interpret product / market fit as creating a so called minimum viable product that addresses and solves a problem or need that exists . </P> <P> Sean Ellis is often associated with popularizing the term . He placed product / market fit as a precondition for effectively scaling marketing for a company in his startup marketing pyramid . </P> <P> Steve Blank referred to the concept of product / market fit as a step in between customer validation (step #2 in his book The Four Steps to the Epiphany) and customer creation (step #3). </P>

Where does your product fit in the market