<P> Historically, Canadian Tire's Christmas ads featured Santa Claus and Ebenezer Scrooge arguing about whether Canadian Tire's selection or their sales prices are the reason to do Christmas shopping there involving the marketing slogan "Give like Santa, save like Scrooge". A stamp was issued by Canada Post commemorating Canadian Tire's 75th anniversary based on the Canadian Tire advertisement of a boy (Bike Story) receiving his first bicycle which was purchased by his father at a Canadian Tire retail store . </P> <P> Starting in 2007, the company ran month - long advent calendar promotions which provided free CDs and discounts throughout the holiday season . </P> <P> From 1997 to 2005, the company's ads featured the "Canadian Tire couple". The male role also known as the Canadian Tire guy was played by Canadian actor Ted Simonett, and Gloria Slade played the female role . They are usually showcasing a new product to one of their neighbours, who are in need of a certain tool . The' Canadian Tire Couple' were featured on Royal Canadian Air Farce as one of their targets of the year, as "Canada's most annoying couple". They also made a feature guest appearance on Royal Canadian Air Farce as actors in a skit . </P> <P> In early 2006, ads featuring the couple were phased out replaced by a new campaign featuring overhead signs found in Canadian Tire's store aisles . </P>

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