<P> The company's official explanation for the name of their product: In the "old days", fishermen referred to white albacore tuna as "chicken of the sea". It was called this because the white color of its flesh and mild flavor reminded them of chicken . The founder of the company thought this would be a unique name for a brand of tuna, and the Chicken of the Sea brand is now widely known in the Americas . </P> <P> Their advertising mascot, a blonde mermaid with a golden scepter, was introduced in the 1950s and soon became a familiar product icon . In her book, The Longest Trek: My Tour of the Galaxy, Grace Lee Whitney is credited as being the original Chicken of the Sea Mermaid . One of the photographs in the book documents this . (She is mostly known for playing Yeoman Janice Rand in the first season of the original Star Trek TV series). </P> <P> Jessica Simpson famously ate a can of Chicken of the Sea tuna on her TV show Newlyweds: Nick and Jessica, in which she asked her then - husband Nick Lachey: "Is this chicken, what I have, or is this fish? I know it's tuna, but it says Chicken...by the Sea (sic)." </P>

Where do chicken of the sea sardines come from