<Tr> <Th> Tagline </Th> <Td> "They're magically delicious ." </Td> </Tr> <Tr> <Th> Website </Th> <Td> luckycharms.com </Td> </Tr> <P> Lucky Charms is a brand of cereal produced by the General Mills food company since 1964 . The cereal consists of toasted oat pieces and multi-colored marshmallow shapes ("marbits" or marshmallow bits). The label features a leprechaun mascot, Lucky, animated in commercials . </P> <P> Lucky Charms was created in 1962 by John Holahan . General Mills management challenged a team of product developers to use the available manufacturing capacity from either of General Mills' two principal cereal products--Wheaties or Cheerios--and do something unique . Holahan came up with the idea after a visit to the grocery store in which he decided to mix Cheerios with bits of Brach's Circus Peanuts . </P>

What are the non marshmallow shapes in lucky charms