<P> Because it should appear as news with no division of the publicity, actresses should be definitely out . On the other hand, if young women who stand for feminism--someone from the Women's Party, say--could be secured, the fact that the movement would be advertised too, would not be bad...While they should be goodlooking, they should not be too' model - y .' Three for each church covered should be sufficient . Of course they are not to smoke simply as they come down the church steps . They are to join in the Easter parade, puffing away . </P> <P> The march went as planned, as did the ensuing publicity, with ripples of women smoking prominently across the country . </P> <P> In 1934, Bernays was asked to deal with women's apparent reluctance to buy Lucky Strikes because their green and red package clashed with standard female fashions . When Bernays suggested changing the package to a neutral color, Hill refused, saying that he had already spent millions advertising the package . Bernays then endeavored to make green a fashionable color . </P> <P> The centerpiece of his efforts was the Green Ball, a social event at the Waldorf Astoria, hosted by Mabel Narcissa Cox (Mrs. Frank A. Vanderlip). The pretext for the ball and its unnamed underwriter was that proceeds would go to charity . Famous society women would attend wearing green dresses . Manufacturers and retailers of clothing and accessories were advised of the excitement growing around the color green . Intellectuals were enlisted to give highbrow talks on the theme of green . Before the ball had actually taken place, newspapers and magazines (encouraged in various ways by Bernays's office) had latched on to the idea that green was all the rage . </P>

Which of the following is true of public relations in the u.s