<P> In 2014, OCH AP organised a major advertisement campaign for Aspen in Australia . </P> <P> An online video created by Ogilvy & Mather U.K. as viral marketing for the Ford SportKa hatchback spread by email in 2004, despite being rejected by Ford . The 40 - second video, which showed a lifelike computer - generated cat being decapitated by the car's sunroof, led to criticisms from bloggers and animal rights groups . Both companies apologized for its release and launched investigations into how the video was leaked . </P> <P> In 2014, Ogilvy India created "Bounce Back", a campaign for Indian mattress company Kurl - On that illustrated the stories of well - known figures who "bounced back" from adversity . The low point of each narrative arc showed the person rebounding off of a Kurl - On mattress . One of the ads featured Malala Yousafzai and depicted her being shot . The ad was criticized in the media and Ogilvy & Mather issued a public apology to Yousafzai and her family . Also in 2014, Ogilvy & Mather apologized following complaints about the racial implications of an advertisement it created for a South African charity Feed a Child . The advertisement portrayed a black boy being fed like a dog by a white woman . </P>

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