<Li> Online focus groups - computers connected via the internet are used </Li> <Ul> <Li> Group discussion produces data and insights that would be less accessible without interaction found in a group setting--listening to others' verbalized experiences stimulates memories, ideas, and experiences in participants . This is also known as the group effect where group members engage in "a kind of' chaining' or' cascading' effect; talk links to, or tumbles out of, the topics and expressions preceding it" (Lindlof & Taylor, 2002, p. 182) </Li> <Li> Group members discover a common language to describe similar experiences . This enables the capture of a form of "native language" or "vernacular speech" to understand the situation </Li> <Li> Focus groups also provide an opportunity for disclosure among similar others in a setting where participants are validated . For example, in the context of workplace bullying, targeted employees often find themselves in situations where they experience lack of voice and feelings of isolation . Use of focus groups to study workplace bullying therefore serve as both an efficacious and ethical venue for collecting data (see, e.g., Tracy, Lutgen - Sandvik, & Alberts, 2006) </Li> </Ul> <Li> Group discussion produces data and insights that would be less accessible without interaction found in a group setting--listening to others' verbalized experiences stimulates memories, ideas, and experiences in participants . This is also known as the group effect where group members engage in "a kind of' chaining' or' cascading' effect; talk links to, or tumbles out of, the topics and expressions preceding it" (Lindlof & Taylor, 2002, p. 182) </Li> <Li> Group members discover a common language to describe similar experiences . This enables the capture of a form of "native language" or "vernacular speech" to understand the situation </Li>

What are natural group in the context of focus group research