<Li> emphasis on full - color Sunday supplements, usually with comic strips </Li> <Li> dramatic sympathy with the "underdog" against the system . </Li> <P> The term was coined in the mid-1890s to characterize the sensational journalism that used some yellow ink in the circulation war between Joseph Pulitzer's New York World and William Randolph Hearst's New York Journal . The battle peaked from 1895 to about 1898, and historical usage often refers specifically to this period . Both papers were accused by critics of sensationalizing the news in order to drive up circulation, although the newspapers did serious reporting as well . An English magazine in 1898 noted, "All American journalism is not' yellow', though all strictly' up - to - date' yellow journalism is American!" </P> <P> The term was coined by Erwin Wardman, the editor of the New York Press . Wardman was the first to publish the term but there is evidence that expressions such as "yellow journalism" and "school of yellow kid journalism" were already used by newsmen of that time . Wardman never defined the term exactly . Possibly it was a mutation from earlier slander where Wardman twisted "new journalism" into "nude journalism". Wardman had also used the expression "yellow kid journalism" referring to the then - popular comic strip which was published by both Pulitzer and Hearst during a circulation war . In 1898 the paper simply elaborated: "We called them Yellow because they are Yellow ." </P>

Who were the magazine publishers involved in 'yellow journalism '
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