<Li> Target Corporation is a major sponsor of the annual Minneapolis Aquatennial, where it hosts the Target Fireworks Show, the largest annual fireworks show west of the Mississippi River and the fourth largest annual fireworks show in the United States . </Li> <Li> Target was a sponsor of the 2006--2007 New Year's Times Square Ball Drop and had its logo placed on the confetti dropped during the celebrations as well as specially designed "2007" glasses . </Li> <P> In January 2017, Minnesota United FC, a Major League Soccer expansion team debuting for the 2017 Season, announced that Target would be the team's front - of - jersey match kit sponsor, as well as sponsoring MLS overall . This brings one of the largest sponsors in the league, especially for an expansion team making its debut appearance . The team also has an advantage of having a large, well - known hometown brand versus an entity outside the region, in addition to the financial benefits of such a large sponsor . </P> <P> In 2017, Target announced a series of national, local and charitable initiatives that mark the retailer's largest - ever push into team sports . Target became an Official Partner of Major League Soccer in a multi-year deal that includes airtime during MLS broadcasts on Univision, FOX Sports and ESPN, opportunities for in - stadium experiences, player appearances and ownership of certain major MLS platform . Target also announced a $14 million commitment to local youth soccer through two new national initiatives--an $8 million local soccer grant program, and a $6 million partnership with the U.S. Soccer Foundation to build 100 new soccer play spaces by 2020 . Target is the official sponsor of 2017 & 2018 MLS All Star Games . </P>

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