<Tr> <Th_colspan="2"> 2017 matchup </Th> </Tr> <Tr> <Td_colspan="2"> Memphis vs. Iowa State (Iowa State 21--20) </Td> </Tr> <P> The Liberty Bowl, officially the AutoZone Liberty Bowl for sponsorship purposes, is an annual American college football bowl game played in late December or early January since 1959 . Since 1965, the game has been held at Liberty Bowl Memorial Stadium in Memphis, Tennessee . For its first five years, it was played in Philadelphia . Since 2004, the game has been sponsored by Memphis - based auto parts retailer AutoZone . Because of the scheduling of the bowl game near the end of the calendar year, no game was played during calendar years 2008 or 2015, while two games were played in calendar years 2010 and 2016 . </P> <P> A.F. "Bud" Dudley, a former Villanova athletic - director, created the Liberty Bowl in Philadelphia in 1959 . The game was played at Philadelphia's Municipal Stadium . It was the only cold - weather bowl game of its time, and was plagued by poor attendance . The inaugural game was the most successful of the five held in Philadelphia, as 38,000 fans watched Penn State beat Alabama 7--0 in 1959 . </P>

Where is the liberty bowl played in memphis