<P> In May 2014, before Music Key service was launched, the independent music trade organization Worldwide Independent Network alleged that YouTube was using non-negotiable contracts with independent labels that were "undervalued" in comparison to other streaming services, and that YouTube would block all music content from labels who do not reach a deal to be included on the paid service . In a statement to the Financial Times in June 2014, Robert Kyncl confirmed that YouTube would block the content of labels who do not negotiate deals to be included in the paid service "to ensure that all content on the platform is governed by its new contractual terms ." Stating that 90% of labels had reached deals, he went on to say that "while we wish that we had (a) 100% success rate, we understand that is not likely an achievable goal and therefore it is our responsibility to our users and the industry to launch the enhanced music experience ." The Financial Times later reported that YouTube had reached an aggregate deal with Merlin Network--a trade group representing over 20,000 independent labels, for their inclusion in the service . However, YouTube itself has not confirmed the deal . </P> <P> On February 28, 2017, in a press announcement held at YouTube Space Los Angeles, YouTube announced the launch of YouTube TV, an over-the - top MVPD - style subscription service that would be available for United States customers at a price of US $35 per month . Initially launching in five major markets (New York City, Los Angeles, Chicago, Philadelphia and San Francisco) on April 5, 2017, the service offers live streams of programming from the five major broadcast networks (ABC, CBS, The CW, Fox Broadcasting Company and NBC), as well as approximately 40 cable channels owned by the corporate parents of those networks, The Walt Disney Company, CBS Corporation, 21st Century Fox, and NBCUniversal (including among others Bravo, USA Network, Syfy, Disney Channel, E!, Fox Sports 1, Freeform, FX and ESPN). Subscribers can also receive Showtime and Fox Soccer Plus as optional add - ons for an extra fee, and can access YouTube Red original content (YouTube TV does not include a YouTube Red subscription). </P> <P> During the 2017 World Series (in which it was the presenting sponsor), YouTube TV ads were placed behind the home plate . The trademarked red play button logo appeared at the center of the screen, mimicking YouTube's interface . </P> <P> YouTube featured an April Fools prank on the site on April 1 of every year . In 2008, all links to videos on the main page were redirected to Rick Astley's music video "Never Gonna Give You Up", a prank known as "rickrolling". The next year, when clicking on a video on the main page, the whole page turned upside down, which YouTube claimed was a "new layout". In 2010, YouTube temporarily released a "TEXTp" mode which transformed colors in videos to random uppercase letters "in order to reduce bandwidth costs by $1 per second ." The next year, the site celebrated its "100th anniversary" with a range of sepia - toned silent, early 1900s - style films, including a parody of Keyboard Cat . In 2012, clicking on the image of a DVD next to the site logo led to a video about a purported option to order every YouTube video for home delivery on DVD . In 2013, YouTube teamed up with satirical newspaper company The Onion to claim that the video sharing website was launched as a contest which had finally come to an end, and would announce a winner of the contest when the site went back up in 2023 . In 2014, YouTube announced that it was responsible for the creation of all viral video trends, and revealed previews of upcoming internet memes, such as "Clocking", "Kissing Dad", and "Glub Glub Water Dance". The next year, YouTube added a music button to the video bar that played samples from "Sandstorm" by Darude . In 2016, YouTube introduced an option to watch every video on the platform in 360 - degree mode with Snoop Dogg . </P>

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