<Li> A livery is the specific paint scheme and sticker design used in motorsport, on vehicles, in order to attract sponsorship and to advertise sponsors . See Formula One sponsorship liveries . </Li> <Li> Aircraft livery is also the term describing the paint scheme of an aircraft . Most airlines have a standard paint scheme for their aircraft fleet, usually prominently displaying the airline logo or name . From time to time special liveries are introduced, for example prior to big events . </Li> <Li> A "livery vehicle" remains a legal term of art in the U.S. and Canada for a vehicle for hire, such as a taxicab or chauffeured limousine, but excluding a rented vehicle driven by the renter . In some jurisdictions a "livery vehicle" covers vehicles that carry up to fifteen passengers, but not more, thus including a jitney but excluding an omnibus or motorcoach . This usage stems from the hackney cabs or coaches that could be provided by a livery stable . By extension, there are boat livery companies for the hire of watercraft . Canada has many businesses offering canoe livery . </Li> <Li> A livery stable (from 1705, derived from the obsolete sense of "provender for horses" found in the mid-15th century) looks after the care, feeding, stabling, etc., of horses for pay . </Li>

Why do they call it a livery stable