<P> Sanders also appeared in Hammer's "Too Legit to Quit" music video, and his alter - ego "Prime Time" showed up in Hammer's "Pumps and a Bump" video . Hammer, a big sports fan, had launched a new enterprise during his career called Roll Wit It Entertainment & Sports Management and boasted such clients as Evander Holyfield, Deion Sanders and Reggie Brooks . In 1995, Hammer released "Straight to My Feet" (with Deion Sanders) from the Street Fighter soundtrack (released in December 1994). The song charted #57 in the UK . </P> <P> After retiring from the NFL, Sanders worked as a pre-game commentator for CBS' The NFL Today until 2004, when contract negotiations failed . Sanders turned down a 30% salary increase demanding to be paid $2.5 million, the highest of any NFL TV analyst . He was replaced by Shannon Sharpe . During Sanders' run, he participated in several sketches . The first was "Primetime and 21st", a mock street corner where Sanders (not yet a regular panelist) would give his opinions . Another was his "Sanders Claus" persona, one of numerous sketches that involved young kids in football jerseys, representing NFL players, receiving a sarcastic gift from Sanders . Deion actually debuted as "Sanders Claus" in a set of Nike commercials . Sanders still takes presents at Christmas time to local children's hospitals in his area dressed as "Sanders Claus". </P> <P> Sanders frequently made guest appearances on ESPN, especially on the ESPN Radio Dallas affiliate, and briefly hosted a show called The New American Sportsman . He also hosted the 2002 Miss USA pageant . </P> <P> Sanders also was co-host of the 2004 GMA Music Awards broadcast, taped in late April 2004, and slated for air on UPN in May 2004 . When negotiations with fellow Viacom property CBS failed (see above) two weeks before the broadcast, and he signed a deal with ESPN, UPN promptly canceled the broadcast, and the show aired on the i Network in December 2004 (both UPN and CBS are now owned by CBS Corporation). </P>

Players to win super bowl and national championship