<P> Draper James is a clothing line launched by actress Reese Witherspoon, founded in 2015 . A nod to Witherspoon's Southern upbringing, the line aims to "emphasize (Witherspoon's) southern roots and personal style ." The name is in honor of Witherspoon's grandparents, Dorothea Draper and William James Witherspoon . </P> <P> Draper James launched with products available in May 2015 under the supervision of former president of Burch Creative Capital, Andrea Hyde and an initial $7 million in seed investment . In October 2015, Draper James announced a $10 million round of investment funding from early - stage investment firm, Forerunner Ventures . </P>

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