<Li> Rule of reasons: It is the analysis of any activity under the challenge on the basis of business justification, competitive intent, market impact, impact on competition and on consumer . It is the logic behind the conclusion for any order . </Li> <P> Enterprises, persons or associations of enterprises or persons, including cartels, shall not enter into agreements in respect of production, supply, distribution, storage, acquisition or control of goods or provision of services, which cause or are likely to cause an "appreciable adverse impact" on competition in India . Such agreements would consequently be considered void . Agreements which would be considered to have an appreciable adverse impact would be those agreements which - </P> <Ul> <Li> Directly or indirectly determine sale or purchase prices, </Li> <Li> Limit or control production, supply, markets, technical development, investment or provision of services, </Li> <Li> Share the market or source of production or provision of services by allocation of inter alia geographical area of market, nature of goods or number of customers or any other similar way, </Li> <Li> Directly or indirectly result in bid rigging or collusive bidding . </Li> </Ul> <Li> Directly or indirectly determine sale or purchase prices, </Li>

Which of the following is not the objective of competition act 2002