<Tr> <Td_colspan="2"> Production website </Td> </Tr> <P> The Price Is Right is an American television game show created by Bob Stewart, Mark Goodson and Bill Todman . The show revolves around contestants competing by identifying accurate pricing of merchandise to win cash and prizes . Contestants are selected from the studio audience when the announcer states the show's famous catchphrase, "Come on down!" </P> <P> The program premiered on September 4, 1972, on CBS . Bob Barker was the series' longest - running host from its 1972 debut until his retirement in June 2007, when Drew Carey took over . Barker was accompanied by a series of announcers, beginning with Johnny Olson, followed by Rod Roddy and then Rich Fields . In April 2011, George Gray became the announcer . The show has used several models, most notably Anitra Ford, Janice Pennington, Dian Parkinson, Holly Hallstrom and Kathleen Bradley . While retaining some elements of the original version of the show, the 1972 version has added many new distinctive gameplay elements . </P> <P> The Price Is Right has aired over 8,000 episodes since its debut and is one of the longest - running network series in United States television history . In a 2007 article, TV Guide named The Price Is Right the "greatest game show of all time ." The show's 46th season premiered on September 18, 2017 . </P>

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