<P> Comcast CEO Brian L. Roberts described the deal as a "perfect fit" for the company, as Comcast would be able to bolster its role as a creator and distributor of content, with a particular emphasis on "(the) multiplatform' anytime, anywhere' media that American consumers are demanding"; increasing access to NBC - owned content through various platforms . The deal would also add Comcast's own cable channels to NBCU's existing suite of cable networks, contributing to 82% of the merged company's total revenue . Despite the focus on cable, Comcast promised to remain committed to over-the - air broadcasting, and promised an increased amount of local news, children's programming, and Spanish language programming across various platforms, including over-the - air . GE's CEO Jeffrey R. Immelt justified the deal, citing a desire to move purely back into the industrial industry, and was also motivated by the Great Recession . </P> <P> The deal was subject to the approval of the U.S. Federal Communications Commission (FCC); due to the magnitude of the deal, it was placed under heavy scrutiny by the Commission, who held hearings on the deal and its effects on the public's access to media . </P> <P> The acquisition was opposed by a number of media activists, particularly those who were against vertical integration . Free Press argued that Comcast would use the deal to stifle competition in online video by restricting where NBC - owned content can be offered, and charge higher rates to television providers for accessing NBC - owned networks; having to pass these charges on to consumers . There were concerns from the owners of NBC's affiliates, who urged the FCC to require that Comcast maintain NBC programming on over-the - air television, and not move it exclusively to cable . A number of competing internet service and television providers urged the FCC to place conditions on Comcast if the deal were to be approved, including requiring that Comcast adhere to the principles of net neutrality, offer wholesale access to its broadband services, and place limits on how Comcast can leverage its NBC - owned stations in retransmission consent negotiations to inhibit competition . AOL proposed that the FCC enforce its program access rules for Comcast's online video content as well, requiring the provider to offer it to competitors at a fair rate . By June 22, 2010, over 32,000 comments had been sent to the FCC in relation to the deal . </P> <P> On January 18, 2011, the FCC and the United States Department of Justice approved the acquisition . </P>

In the comcast-nbcu deal what part of nbcu was worth the most