<P> UEFA sells the broadcast rights in a three - season basis and various packages are available for bidders, with UEFA weighing balance between free and pay television under the UEFA and European Union (EU) agreement . While balancing between free and pay television, if the rights do not sell within "sales windows", the rights may be sold on an individual basis to pay - per - view television broadcasters . </P> <P> The 2010 final attracted an audience of 109 million people around the world, a record number for the competition, and replaced the Super Bowl as the most - watched annual sports event . </P> <Table> <Tr> <Th> Territory </Th> <Th> Free </Th> <Th> Pay </Th> <Th> Ref </Th> </Tr> <Tr> <Td> Albania </Td> <Td> </Td> <Td> Tring </Td> <Td> </Td> </Tr> <Tr> <Td> Andorra </Td> <Td> </Td> <Td> Movistar+ </Td> <Td> </Td> </Tr> <Tr> <Td> Armenia </Td> <Td> Armenia TV </Td> <Td> </Td> <Td> </Td> </Tr> <Tr> <Td> Australia </Td> <Td> </Td> <Td> Optus Sport </Td> <Td> </Td> </Tr> <Tr> <Td> Austria </Td> <Td> </Td> <Td> <Ul> <Li> Sky Sport </Li> <Li> DAZN </Li> </Ul> </Td> <Td> </Td> </Tr> <Tr> <Td> Azerbaijan </Td> <Td> <Ul> <Li> CBC Sport </Li> <Li> Idman TV </Li> </Ul> </Td> <Td> </Td> <Td> </Td> </Tr> <Tr> <Td> Belarus </Td> <Td> Belteleradio </Td> <Td> </Td> <Td> </Td> </Tr> <Tr> <Td> Belgium </Td> <Td> <Ul> <Li> RTL </Li> <Li> SBS </Li> <Li> Medialaan </Li> </Ul> </Td> <Td> Proximus </Td> <Td> </Td> </Tr> <Tr> <Td> Bosnia and Herzegovina </Td> <Td> Nova BH </Td> <Td> Arena Sport </Td> <Td> </Td> </Tr> <Tr> <Td> Brazil </Td> <Td> Facebook </Td> <Td> Turner </Td> <Td> </Td> </Tr> <Tr> <Td> Brunei </Td> <Td> </Td> <Td> <Ul> <Li> Astro SuperSport </Li> <Li> beIN Sports </Li> </Ul> </Td> <Td> </Td> </Tr> <Tr> <Td> Bulgaria </Td> <Td> </Td> <Td> <Ul> <Li> bTV Media </Li> <Li> Max Sport </Li> </Ul> </Td> <Td> </Td> </Tr> <Tr> <Td> Cambodia </Td> <Td> Goal.com </Td> <Td> </Td> <Td> </Td> </Tr> <Tr> <Td> Canada </Td> <Td> </Td> <Td> DAZN </Td> <Td> </Td> </Tr> <Tr> <Td> Caribbean </Td> <Td> </Td> <Td> <Ul> <Li> Flow Sports </Li> <Li> SportsMax </Li> </Ul> </Td> <Td> </Td> </Tr> <Tr> <Td> China </Td> <Td> </Td> <Td> PPTV </Td> <Td> </Td> </Tr> <Tr> <Td> Croatia </Td> <Td> HRT </Td> <Td> PlanetSport </Td> <Td> </Td> </Tr> <Tr> <Td> Cuba </Td> <Td> Tele Rebelde </Td> <Td> </Td> <Td> </Td> </Tr> <Tr> <Td> Cyprus </Td> <Td> </Td> <Td> CytaVision </Td> <Td> </Td> </Tr> <Tr> <Td> Czech Republic </Td> <Td> </Td> <Td> O2 TV </Td> <Td> </Td> </Tr> <Tr> <Td> Denmark </Td> <Td> NENT </Td> <Td> NENT </Td> <Td> </Td> </Tr> <Tr> <Td> Estonia </Td> <Td> </Td> <Td> All Media Baltics </Td> <Td> </Td> </Tr> <Tr> <Td> Fiji </Td> <Td> FBC </Td> <Td> </Td> <Td> </Td> </Tr> <Tr> <Td> Finland </Td> <Td> MTV3 </Td> <Td> C More </Td> <Td> </Td> </Tr> <Tr> <Td> France </Td> <Td> </Td> <Td> RMC Sport </Td> <Td> </Td> </Tr> <Tr> <Td> Georgia </Td> <Td> </Td> <Td> Silk Sport </Td> <Td> </Td> </Tr> <Tr> <Td> Germany </Td> <Td> </Td> <Td> <Ul> <Li> Sky Sport </Li> <Li> DAZN </Li> <Li> Telekom Sport </Li> </Ul> </Td> <Td> </Td> </Tr> <Tr> <Td> Greece </Td> <Td> </Td> <Td> Cosmote Sport </Td> <Td> </Td> </Tr> <Tr> <Td> Hong Kong </Td> <Td> </Td> <Td> <Ul> <Li> Cable TV </Li> <Li> beIN Sports </Li> </Ul> </Td> <Td> </Td> </Tr> <Tr> <Td> Hungary </Td> <Td> MTVA </Td> <Td> TV2 </Td> <Td> </Td> </Tr> <Tr> <Td> Iceland </Td> <Td> </Td> <Td> Stöð 2 Sport </Td> <Td> </Td> </Tr> <Tr> <Td> Indian subcontinent </Td> <Td> </Td> <Td> Sony Pictures Networks </Td> <Td> </Td> </Tr> <Tr> <Td> Indonesia </Td> <Td> RCTI </Td> <Td> K - Vision </Td> <Td> </Td> </Tr> <Tr> <Td> Ireland </Td> <Td> <Ul> <Li> RTÉ </Li> <Li> Virgin Media </Li> </Ul> </Td> <Td> <Ul> <Li> Virgin Media </Li> <Li> BT Sport </Li> </Ul> </Td> <Td> </Td> </Tr> <Tr> <Td> Israel </Td> <Td> </Td> <Td> Sport 5 </Td> <Td> </Td> </Tr> <Tr> <Td> Italy </Td> <Td> RAI </Td> <Td> Sky Sport </Td> <Td> </Td> </Tr> <Tr> <Td> Japan </Td> <Td> </Td> <Td> DAZN </Td> <Td> </Td> </Tr> <Tr> <Td> Kazakhstan </Td> <Td> Qazaqstan RTRK </Td> <Td> </Td> <Td> </Td> </Tr> <Tr> <Td> Kosovo </Td> <Td> </Td> <Td> Kujtesa </Td> <Td> </Td> </Tr> <Tr> <Td> Laos </Td> <Td> Goal.com </Td> <Td> </Td> <Td> </Td> </Tr> <Tr> <Td> Latin America </Td> <Td> Facebook </Td> <Td> <Ul> <Li> ESPN </Li> <Li> Fox Sports </Li> </Ul> </Td> <Td> </Td> </Tr> <Tr> <Td> Latvia </Td> <Td> </Td> <Td> All Media Baltics </Td> <Td> </Td> </Tr> <Tr> <Td> Liechtenstein </Td> <Td> <Ul> <Li> SRG SSR </Li> <Li> Teleclub </Li> </Ul> </Td> <Td> Teleclub </Td> <Td> </Td> </Tr> <Tr> <Td> Lithuania </Td> <Td> All Media Baltics </Td> <Td> All Media Baltics </Td> <Td> </Td> </Tr> <Tr> <Td> Luxembourg </Td> <Td> RTL </Td> <Td> <Ul> <Li> Proximus </Li> <Li> RMC Sport </Li> </Ul> </Td> <Td> </Td> </Tr> <Tr> <Td> Macau </Td> <Td> TDM </Td> <Td> </Td> <Td> </Td> </Tr> <Tr> <Td> Macedonia </Td> <Td> </Td> <Td> Arena Sport </Td> <Td> </Td> </Tr> <Tr> <Td> Malaysia </Td> <Td> </Td> <Td> <Ul> <Li> Astro SuperSport </Li> <Li> beIN Sports </Li> </Ul> </Td> <Td> </Td> </Tr> <Tr> <Td> Malta </Td> <Td> PBS </Td> <Td> Total Sports Network </Td> <Td> </Td> </Tr> <Tr> <Td> MENA </Td> <Td> </Td> <Td> beIN Sports </Td> <Td> </Td> </Tr> <Tr> <Td> Moldova </Td> <Td> GMG </Td> <Td> </Td> <Td> </Td> </Tr> <Tr> <Td> Mongolia </Td> <Td> </Td> <Td> SPS </Td> <Td> </Td> </Tr> <Tr> <Td> Montenegro </Td> <Td> </Td> <Td> <Ul> <Li> Arena Sport </Li> <Li> Sport Klub </Li> </Ul> </Td> <Td> </Td> </Tr> <Tr> <Td> Myanmar </Td> <Td> </Td> <Td> Sky Net </Td> <Td> </Td> </Tr> <Tr> <Td> Netherlands </Td> <Td> Talpa TV </Td> <Td> Ziggo </Td> <Td> </Td> </Tr> <Tr> <Td> New Zealand </Td> <Td> </Td> <Td> SKY Sport </Td> <Td> </Td> </Tr> <Tr> <Td> Norway </Td> <Td> <Ul> <Li> NENT </Li> <Li> TV 2 </Li> </Ul> </Td> <Td> NENT </Td> <Td> </Td> </Tr> <Tr> <Td> Pacific Islands </Td> <Td> </Td> <Td> Sky Pacific </Td> <Td> </Td> </Tr> <Tr> <Td> Philippines </Td> <Td> Goal.com </Td> <Td> </Td> <Td> </Td> </Tr> <Tr> <Td> Poland </Td> <Td> TVP </Td> <Td> Polsat </Td> <Td> </Td> </Tr> <Tr> <Td> Portugal </Td> <Td> TVI </Td> <Td> Eleven Sports </Td> <Td> </Td> </Tr> <Tr> <Td> Romania </Td> <Td> </Td> <Td> <Ul> <Li> Telekom Sport </Li> <Li> Digi Sport </Li> <Li> Look TV </Li> </Ul> </Td> <Td> </Td> </Tr> <Tr> <Td> Russia </Td> <Td> Match TV </Td> <Td> Match TV </Td> <Td> </Td> </Tr> <Tr> <Td> San Marino </Td> <Td> RAI </Td> <Td> Sky Sport </Td> <Td> </Td> </Tr> <Tr> <Td> Serbia </Td> <Td> RTS </Td> <Td> Arena Sport </Td> <Td> </Td> </Tr> <Tr> <Td> Singapore </Td> <Td> </Td> <Td> <Ul> <Li> beIN Sports </Li> <Li> Hub Sports </Li> <Li> mio Sports </Li> </Ul> </Td> <Td> </Td> </Tr> <Tr> <Td> Slovakia </Td> <Td> </Td> <Td> Orange Sport </Td> <Td> </Td> </Tr> <Tr> <Td> Slovenia </Td> <Td> Pro Plus </Td> <Td> Sport Klub </Td> <Td> </Td> </Tr> <Tr> <Td> South Africa </Td> <Td> </Td> <Td> SuperSport </Td> <Td> </Td> </Tr> <Tr> <Td> South Korea </Td> <Td> </Td> <Td> SPOTV </Td> <Td> </Td> </Tr> <Tr> <Td> Spain </Td> <Td> </Td> <Td> Movistar+ </Td> <Td> </Td> </Tr> <Tr> <Td> Sub-Saharan Africa </Td> <Td> </Td> <Td> <Ul> <Li> SuperSport </Li> <Li> Canal+ Afrique </Li> </Ul> </Td> <Td> </Td> </Tr> <Tr> <Td> Sweden </Td> <Td> NENT </Td> <Td> NENT </Td> <Td> </Td> </Tr> <Tr> <Td> Switzerland </Td> <Td> <Ul> <Li> SRG SSR </Li> <Li> Teleclub </Li> </Ul> </Td> <Td> Teleclub </Td> <Td> </Td> </Tr> <Tr> <Td> Taiwan </Td> <Td> Goal.com </Td> <Td> ELTA </Td> <Td> </Td> </Tr> <Tr> <Td> Tajikistan </Td> <Td> <Ul> <Li> Varzish TV </Li> <Li> TV Futbol </Li> </Ul> </Td> <Td> </Td> <Td> </Td> </Tr> <Tr> <Td> Thailand </Td> <Td> Goal.com </Td> <Td> </Td> <Td> </Td> </Tr> <Tr> <Td> Turkey </Td> <Td> </Td> <Td> beIN Sports </Td> <Td> </Td> </Tr> <Tr> <Td> Ukraine </Td> <Td> </Td> <Td> Media Group Ukraine </Td> <Td> </Td> </Tr> <Tr> <Td> United Kingdom </Td> <Td> </Td> <Td> BT Sport </Td> <Td> </Td> </Tr> <Tr> <Td> United States </Td> <Td> <Ul> <Li> Univision </Li> </Ul> </Td> <Td> <Ul> <Li> B / R Live </Li> <Li> TNT </Li> <Li> Univision Deportes Network </Li> </Ul> </Td> <Td> </Td> </Tr> <Tr> <Td> Uzbekistan </Td> <Td> <Ul> <Li> Uzreport TV </Li> <Li> Futbol TV </Li> </Ul> </Td> <Td> </Td> <Td> </Td> </Tr> <Tr> <Td> Vietnam </Td> <Td> </Td> <Td> K+ </Td> <Td> </Td> </Tr> </Table> <Tr> <Th> Territory </Th> <Th> Free </Th> <Th> Pay </Th> <Th> Ref </Th> </Tr>

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