<Tr> <Th> Website </Th> <Td> swachhbharat.mygov.in </Td> </Tr> <P> Swachh Bharat Abhiyan (SBA) (or Swachh Bharat Mission (SBM) or Clean India Mission in English) is a campaign in India that aims to clean up the streets, roads and infrastructure of India's cities, smaller towns, and rural areas . The objectives of Swachh Bharat include eliminating open defecation through the construction of household - owned and community - owned toilets and establishing an accountable mechanism of monitoring toilet use . Run by the Government of India, the mission aims to achieve an Open - Defecation Free (ODF) India by 2 October 2019, the 150th anniversary of the birth of Mahatma Gandhi, by constructing 12 million toilets in rural India at a projected cost of ₹ 1.96 lakh crore (US $30 billion). </P> <P> The campaign was officially launched on 2 October 2014 at Rajghat, New Delhi by Prime Minister Narendra Modi . It is India's largest cleanliness drive to date with 3 million government employees, school students, and college students from all parts of India participating in 4,041 statutory cities, towns and associated rural areas . </P> <P> The mission contains two sub-missions: Swachh Bharat Abhiyan ("Gramin" or rural), which operates under the Ministry of Drinking Water and Sanitation; and Swachh Bharat Abhiyan (Urban), which operates under the Ministry of Housing and Urban Affairs . The mission includes ambassadors and activities such as national real - time monitoring and updates from non-governmental organizations (NGOs) that are working towards its goals . </P>

Who initiated the project of clean and green india