<P> In 2011, One Direction became the face of Pokemon Black and White, starring in a series of television adverts . They were the first installments in the fifth generation of the Pokémon series of role - playing games . They also launched Nokia C3 and Nokia C2 - 02 phones . To promote the launch Nokia has made a series of photos of the band members using the phones to take photos of themselves . </P> <P> In 2012, They teamed up with Colgate to launch their own One Direction Colgate MaxFresh Power Toothbrush, the One Direction Colgate Maxfresh Manual Toothbrush, and the One Direction Colgate MaxFresh Toothpaste . The band was signed by Pepsi in a multi-million dollar advertising deal in 2012 . Pepsi's' Live for Now' campaign starring One Direction battling NFL player Drew Brees has premiered on the brand's social media channels . It aired on TV in the US during the MLB playoffs, the World Series, NFL season and The X Factor, which is sponsored by Pepsi Max . Additional social media marketing includes a tie up with Shazaam, whereby consumers that use the digital music app in conjunction with the ad both on TV and online will be able to view exclusive content and link back to iTunes to buy One Direction's single,' Live While We're Young' . Mini figures based on members of the group was launched for the band's US fans after the agreement was signed by American firm Hasbro . Hasbro's girls business posted a 23 percent quarterly revenue gain, with One Direction products, such as dolls and a board game tied to the boy band, and My Little Pony toys contributing to the growth . The band has signed up to endorse Filipino clothing brand, Penshoppe . </P> <P> In 2013, one direction have announced that fans will get a chance to enter their very own 1D World in their brand new pop - up shop . The store will sell exclusive never seen before merchandise . One offer will be life - size cardboard cut - outs of the boys, phone cases, T - shirts and even the 1D Onesie . The pop - up 1D World stores have become a huge success around the world, opening up in cities including Brisbane, Toronto, Vancouver, Chicago and Stockholm . Nabisco became the title sponsor of One Direction's North American tour The band became the new faces of Toyota VIOS, releasing behind - the - scenes look at their commercial for the vehicle . One Direction's debut fragrance, Our Moment, launched exclusively at Harrods and in their website, due to the band's busy schedule, the boys will not be in attendance at the in - store launch . There were 4 - second trailers released from the week beginning Monday 12 August, one for each member . The full length advert for the fragrance was released on 24 August 2013 . It features the song "My Favourite Things" which originally by Julie Andrews from The Sound of Music covered by Diana Vickers . Payne has reported that the idea came from a fan's petition . "A Twitter fan started an online petition for us to launch a fragrance, and we talked to our management", he said . The perfume is the best selling famous fragrance of Christmas 2013 . Its sales have beaten fragrances from other celebrities such as Lady Gaga's Fame, Nicki Minaj's Pink Friday and Britney Spears' Fantasy . </P> <P> In 2014, following the success of their previous scent Our Moment, the band has creatively named their second scent That Moment . The news was delivered via a video featuring Styles . There will be a matching shower gel and body lotion . The band released a short, 6 - minute film to promote the new fragrance . They released a commercial for their third fragrance, "You & I ." The name, taken from their Midnight Memories hit of the same name . The announcement of the fragrance commercial was teased on Twitter, with pieces of the cover art which shows all five of the guys being tweeted out one at a time . The commercial, which premiered on the One Direction fragrance site, is a bit goofier than "J'adore Dior," In the clip, a hexagonal pink bottle can be seen sitting in the centre of a highly fortified white room with motion lasers covering the floor . The boys are seen entering through the ceiling, suspended by wires and clad in all - black . </P>

How old were the members of one direction when they started