<P> Bob Ryan, now Vice President and editor - in - chief of NFL Films, coined this for the Cowboys while preparing and editing the team's 1978 season highlight film . He was quoted as saying: </P> <P> I wanted to come up with a different twist on their team highlight film . I noticed then, and had noticed earlier, that wherever the Cowboys played, you saw people in the stands with Cowboys jerseys and hats and pennants . Plus, they were always the national game on television . </P> <P> Ryan told the NFL Network for their Top Ten Nicknames show: </P> <P> I saw all these fans in away stadiums . Hey, they're the most popular team in the country . How can I use that? Why don't we call them "America's Team"? </P>

How did the dallas cowboys get the name america's team