<P> Satellite rights to Once Upon ay Time in Mumbai Dobaara! were acquired by Sony Max, along with three other films produced by Balaji Motion Pictures . The other films, acquired for about ₹ 270 - 300 million (US $− 4.7 million), were Ek Thi Daayan, Lootera and Shootout at Wadala; the latter was acquired for ₹ 220 million (US $3.5 million). Satellite rights to the film were later confirmed as ₹ 450 million (US $7.1 million). After the film's poor box - office performance, its producers and Sony Max moved its world television premiere up to 29 September 2013, within a month of the film's theatrical release . Satellite rights of the film fetched ₹ 45 crore (US $7.1 million) which is a record for Akshay kumar . </P> <P> The film was scheduled to be released on DVD and Blu - ray by Shemaroo Entertainment in early November, and pre-release orders were available on Flipkart, Amazon and other online shopping sites in early October . On Amazon, the expected delivery date was 7 November 2013 for Blu - ray preorders, with the DVD released by 26 October . The Blu - ray version was released on 27 October as a 50 GB single disc with 1080p H. 264 / MPEG - 4 AVC video and an aspect ratio of 2.35: 1 (instead of the 2.39: 1 theatrical ratio) and Dolby DTS - HD Master Audio 5.1 and Dolby Digital 5.1 audio . </P> <P> After the film's mainly negative reviews Akshay Kumar lashed out at critics, accusing them of lacking an understanding of the audience and the basic ideas of filmmaking . There were rumours about a feud between Kumar and Ekta Kapoor about the former's distancing himself from the project and not promoting it enough . The three leads attended the inaugural 2013 Indian Premier League match between Kolkata Knight Riders and Delhi Daredevils to promote the film, but the match organisers asked their cameramen not to focus on the actors . After this, a disappointed Kumar asked Kapoor to re-arrange the film's marketing schedule . </P> <P> Zee Cine Awards--</P>

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