<P> Traditional focus groups can provide accurate information, and are less expensive than other forms of traditional marketing research . There can be significant costs however: if a product is to be marketed on a nationwide basis, it would be critical to gather respondents from various locales throughout the country since attitudes about a new product may vary due to geographical considerations . This would require a considerable expenditure in travel and lodging expenses . Additionally, the site of a traditional focus group may or may not be in a locale convenient to a specific client, so client representatives may have to incur travel and lodging expenses as well . </P> <P> Today, using audience response keypads to collect questionnaire answers is the new industry trend . </P> <Ul> <Li> In usability engineering, a focus group is a survey method to collect the views of users on software or a website . This marketing method can be applied to computer products to better understand the motivations of users and their perception of the product . Unlike other methods of ergonomics, focus group implies several participants: users or future users of the application . The focus group can only collect subjective data, not objective data on the use of the application as the usability test for example . </Li> </Ul> <Li> In usability engineering, a focus group is a survey method to collect the views of users on software or a website . This marketing method can be applied to computer products to better understand the motivations of users and their perception of the product . Unlike other methods of ergonomics, focus group implies several participants: users or future users of the application . The focus group can only collect subjective data, not objective data on the use of the application as the usability test for example . </Li>

How many subjects are typically queried in focus group interviews