<Tr> <Td> Social Secretary </Td> <Td> Anna Cristina Niceta Lloyd </Td> <Td> 2017--</Td> <Td> Social Media Director </Td> <Td> Dan Scavino </Td> <Td> 2017--</Td> </Tr> <Tr> <Td> </Td> <Td> </Td> <Td> </Td> <Td> Online Producer </Td> <Td> Lara Trump </Td> <Td> 2017--</Td> </Tr> <Tr> <Td> Personal Aide to the President </Td> <Td> John McEntee </Td> <Td> 2017--</Td> <Td> </Td> <Td> </Td> <Td> </Td> </Tr> <Tr> <Td> Personal Secretary to the President </Td> <Td> Madeleine Westerhout </Td> <Td> 2017--</Td> <Td> Chief of Staff to the First Lady </Td> <Td> Lindsay Reynolds </Td> <Td> 2017--</Td> </Tr>

Explain why the executive office of the president is important to the president of the united states