<P> A consumer is a person or organization that uses economic services or commodities . </P> <P> The consumer is the one who pays something to consume goods and services produced . As such, consumers play a vital role in the economic system of a nation . Without consumer demand, producers would lack one of the key motivations to produce: to sell to consumers . The consumer also forms part of the chain of distribution . </P> <P> Recently in marketing instead of marketers generating broad demographic profiles and Fisio - graphic profiles of market segments, marketers have started to engage in personalized marketing, permission marketing, and mass customization . </P>

Who is consumer and who is not consumer