<P> Production of the Australian regular brand recommenced in 2014, but it was only briefly promoted . It had been in continuous production from November 1888 to about 2002, making it the longest - lived beer label in Australia . Once a "premium" brand, Foster's Lager has been bypassed by the Foster's Group's favoured premium brands of Carlton Crown Lager and Stella Artois . </P> <P> In Australia until the end of the 1970s, Foster's Lager was a reasonably popular bottled and canned beer with a somewhat premium image . Then in the early 1980s there were major changes in the Australian brewing industry, including the merger of Castlemaine (Brisbane), Swan (Perth) and Toohey's (Sydney) into a national brewing group, as a result of acquisitions by Perth entrepreneur Alan Bond . </P> <P> Faced with inroads into its non-Victorian markets, Carlton and United Beverages (CUB) reviewed its product range and attempted to re-position some of its brands . Foster's Draught was introduced, served on tap alongside established draught brands such as Castlemaine XXXX and Toohey's Draught . Despite some initial success, bolstered by heavy advertising, the brand did not prove to be popular and was eventually withdrawn from sale . Arguably, at the end of this failed exercise Foster's Lager was no longer viewed by consumers as a "premium" brand, and has not been promoted in Australia recently . </P> <P> The Foster's Group has tended to promote the brands of Carlton Draught (mainstream market) and Victoria Bitter (working class male market). </P>

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