<Table> <Tr> <Td> </Td> <Td> This article needs additional citations for verification . Please help improve this article by adding citations to reliable sources . Unsourced material may be challenged and removed . (February 2012) (Learn how and when to remove this template message) </Td> </Tr> </Table> <Tr> <Td> </Td> <Td> This article needs additional citations for verification . Please help improve this article by adding citations to reliable sources . Unsourced material may be challenged and removed . (February 2012) (Learn how and when to remove this template message) </Td> </Tr> <P> "Think different ." was an advertising slogan for Apple, Inc. (then Apple Computer, Inc .) in 1997 created by the Los Angeles office of advertising agency TBWA \ Chiat \ Day . The slogan has been widely taken as a response to IBM's slogan "Think". It was used in a television commercial, several print advertisements, and a number of TV promos for Apple products . Apple's use of the slogan was discontinued with the start of the iMac G4 in 2002 . </P> <P> Significantly shortened versions of the text were used in two television commercials, known as "Crazy Ones", directed by Chiat \ Day's Jennifer Golub who also shared the art director credit with Jessica Schulman Edelstein and Yvonne Smith . According to Jobs's biography, two versions were created before it first aired: one with a voiceover by Richard Dreyfuss and one featuring a voiceover by Steve Jobs . In the morning of the first air date, Jobs decided to go with the Dreyfuss version, stating that it was about Apple, not about himself . It was edited at Venice Beach Editorial, by Dan Bootzin, Chiat \ Day's in - house editor, and post-produced by Hunter Conner . </P>

Who wrote here's to the crazy ones