<P> The story revolves around the family's life living in two adjacent rooms of a rundown motel with their pampered twenty - something adult children, David and Alexis, played by Daniel Levy and Annie Murphy respectively . Additional cast includes Chris Elliott, Jennifer Robertson and Emily Hampshire . </P> <P> The show is based on a series of situations contrasting the once - rich family and their worldly big - city attitudes with sudden small - town living and the honest, down - to - earth, hard - working residents of Schitt's Creek . </P> <P> Daniel Levy came up with the idea for the show while watching reality television . He told Out.com, "I had been watching some reality TV at the time and was concentrating on what would happen if one of these wealthy families would lose everything . Would the Kardashians still be the Kardashians without their money?" He turned to his father Eugene Levy to help develop the show; Eugene Levy came up with series title . Daniel Levy made the intentional decision to make the location of Schitt's Creek vague for viewers, but in August 2018 stated that is in Canada . </P> <P> Annie Murphy was cast as Alexis after Abby Elliott, who was initially slated for the role, had to drop out . Eugene Levy suggested Catherine O'Hara for the role of Moira Rose . </P>

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