<P> Media literacy allows people to access, analyse, interpret and question media messages through the use of integrated skills . There are seven key skills, these are: analysis, evaluation, grouping, induction, deduction, synthesis, and abstraction . Media literacy includes the ability to acknowledge meaningful components, assess the content, and recognise similarities and differences . It teaches people to question what they see in the media and become aware of the underlying messages of what is not being directly advertised . Media literacy is about protecting those who are vulnerable to misinterpreted media messages . It also promotes awareness of opportunities and a positive understanding of the media through communication and learning . Individuals are encouraged to engage with media to enhance their knowledge of the media environment . How individuals interpret advertisements varies, depending on our life experiences, values and roles . </P> <P> Ciurel outlines four core principles of media literacy . Firstly, "all media messages are constructed", this means that messages show what they want people to see, and exclude certain things to convey ideas the way they want people to receive them . Secondly, "media message are constructed using a creative language with its own rules, and codes", meaning media messages use their generic own technical and cultural codes to enhance the message and connect with their audience . Thirdly, "different members of the audience interpret media messages differently", this means that not all people interpret messages the way they were intended, some people take it at face value, while others question the message and are more critical . Fourth, "media messages contain embedded value and points of view", they contain direct massages that are easily identified, as well as indirect messages that are not so noticeable to the audience . Lastly, "most media messages are organised in order to gain profit or power", meaning that profits are the main consideration of media companies, with information and entertainment being secondary considerations . </P> <P> Understanding media messages is an important skill to learn . In schools, media literacy is developed through the development critical thinking and media production skills . Children are introduced to advertising from birth, so it is important that parents and schools help children to understand what is being conveyed and to develop their own opinions of the content . Tools and ideas to help inform children of advertisements can be found in several blogs such as Advertising and Children . It is important for parents to respond to what their children like and ask their parents to buy for them, and discuss that the media content may not properly depict what is being advertised . Media helps children to understand the world, although it is important for them to understand that media may distort images ad have hidden meanings . Children need to engage in media, rather than just consume it and be able to understand that messages are more complicated than they may seem . As they get older, children gain understanding of the intentions and language used in advertising . They learn to see advertising as a persuasive way of selling products, rather than looking at them simply as they appear . Children learn to interpret the meaning and purpose behind advertisements, and how devices such as humour and irony are used to enhance the appeal of advertisements . </P> <P> Bartholomew and O'Donohoe identify three main roles of children in relation to dealing with advertising - ad masters, ad controllers, and ad critics . </P>

Which of the following is not a good example of times when consumers are exposed to​ advertising