<P> Furthermore, NASCAR mandates drivers under 21 not be permitted to wear any alcohol - branded sticker on their cars . In cases with below drinking age drivers, a specialised "Coors Pole Award - 21 Means 21" sticker is placed on such drivers' cars . One team, Petty Enterprises, refuses to participate in alcohol advertising and forfeits all alcohol monies and bonuses . </P> <P> For distilled spirits, teams must run a responsible drinking sticker clearly visible on the car . For Jack Daniel's, the theme is "Pace Yourself, Drink Responsibly", and includes on NASCAR's Web site a waving yellow flag warning drinkers . For Crown Royal, the television ads feature the car with the slogan "Be a champion, Drink Responsibly" and it acting as a pace car to drivers, warning them of responsibility . Jim Beam has radio ads and NASCAR mandated statements about alcohol control . None of the three, however, is a full - time sponsor, as they alternate sponsorship with other products unrelated to their firm on the car . (Jim Beam's parent, Fortune Brands, sometimes has its Moen Faucets replace Jim Beam on the car in selected races .) </P> <P> Although tobacco companies have been the main source of financial backing in Formula One, some alcohol brands have also been associated with the sport . For example, Martini appears on the Williams F1 car while Johnnie Walker has sponsored McLaren since 2006 . </P> <P> Anheuser - Busch, being a conglomerate with non-alcoholic properties, complies with the French alcohol advertising ban in Formula One by placing their Busch Entertainment theme park logos (mostly Sea World) where their Budweiser logo would appear on the Williams F1 car at races where alcohol advertising is banned and in Middle Eastern countries, where alcohol advertising is discouraged . A few companies, however, have added responsible drinking campaigns with their sponsorship, notably the 1989--90 BTCC Ford Sierra RS500 of Tim Harvey and Laurence Bristow, which was sponsored by Labatt . Throughout the two seasons, the car bore a "Please Don't Drink and Drive" message . </P>

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