<P> A study by Brigham Young University, however, revealed that advertisements where the candidate has approved the communication had a more positive impact in comparison to those that did not, regardless of whether they knew the candidates well . It also concluded that the provision made viewers have more confidence that the political campaigns were run in a truthful and fair manner . </P> <P> Although rarely noted by pundits during the course of congressional debate, the provision became one of the most recognized--and joked about--changes in the content of television ads . </P> <P> Several politicians have made references to the phrase in aspects of their campaign outside radio or television advertising . In the 2006 elections, Senator Joseph Lieberman declared "I approve this election" in his acceptance speech, following his victory as a third party candidate (Connecticut for Lieberman). Just before the 2008 Democratic National Convention, Hillary Clinton made news by announcing that "she did not approve this message" in reference to the John McCain campaign using clips of her attacking Barack Obama during the Democratic primaries . </P>

My name is and i endorse this message