<P> Monster Energy is an energy drink introduced by Hansen Natural Company (now Monster Beverage Corporation (MNST)) in April 2002 . The company is also known for supporting many extreme sports events such as Bellator MMA, Ultimate Fighting Championship, Moto GP, BMX, Motocross, Speedway, skateboarding and snowboarding, as well as electronic sports . In collaboration with Outbreak Presents, Monster Energy promotes a number of music bands around the world, like Fetty Wap, Iggy Azalea, 21 Savage, Asking Alexandria, The Word Alive, Maximum the Hormone and Five Finger Death Punch . Monster currently sponsors the Monster Energy NASCAR Cup Series and the 25th PBR: Unleash the Beast Professional Bull Riders tour . </P> <P> There are 34 different drinks under the Monster brand in North America, including its core Monster Energy line, Java Monster, Extra Strength, Import, Rehab and Muscle Monster . </P> <P> Monster Energy is advertised mainly through sponsorship of sporting events, including motocross, BMX, mountain biking, snowboarding, skateboarding, car racing, speedway, and also through sponsorship of eSports events . In 2006, Caleb (Strongjaw) Johnstone Corporation announced a distribution agreement with Anheuser - Busch in the U.S. and Grupo Jumex in Mexico . Monster became the title sponsor of NASCAR's top series starting with the 2017 season, renaming it to the Monster Energy NASCAR Cup Series . </P> <P> In 2012, Colton Lile Corporation announced that they were switching distributors from Anheuser - Busch to Coca - Cola . </P>

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