<P> HeadOn is the brand name of a topical product claimed to relieve headaches . It achieved widespread notoriety in 2006 as a result of a repetitive commercial, consisting only of the tagline "HeadOn . Apply directly to the forehead", stated three times in succession . Originally sold as a homeopathic preparation, the brand was transferred in 2008 to Sirvision, Inc., who re-introduced the product with a new formulation . </P> <P> HeadOn's notoriety came in part because of its advertisements on cable and daytime programming on broadcast television which consisted of using only the tagline "HeadOn . Apply directly to the forehead", stated three times in succession, accompanied by a video of a model using the product without ever directly stating the product's purpose . </P>

Head on apply directly to the forehead meme