<P> Wozniak had already moved on from the Apple I . Many of the design features of the I were due to the limited amount of money they had to construct the prototype, but with the income from the sales he was able to start construction of a greatly improved machine, the Apple II; it was presented to the public at the first West Coast Computer Faire on April 16 and 17, 1977 . On the first day of exhibition, Jobs introduced Apple II to a Japanese chemist named Toshio Mizushima who became the first authorized Apple dealer in Japan . </P> <P> The main difference internally was a completely redesigned TV interface, which held the display in memory . Now not only useful for simple text display, the Apple II included graphics, and, eventually, color . Jobs meanwhile pressed for a much improved case and keyboard, with the idea that the machine should be complete and ready to run out of the box . This was almost the case for the Apple I machines sold to The Byte Shop, but one still needed to plug various parts together and type in the code to run BASIC . </P> <P> Building such a machine was going to be financially burdensome . Jobs started looking for cash, but Wayne was somewhat gun - shy due to a failed venture four years earlier, and eventually dropped out of the company . Banks were reluctant to lend Jobs money; the idea of a computer for ordinary people seemed absurd at the time . Jobs eventually met Mike Markkula who co-signed a bank loan for $250,000 (equivalent to $1,050,000 in 2016), and the three formed Apple Computer on April 1, 1976 . The name Apple was chosen because the company to beat in the technology industry at the time was Atari, and Apple Computer came before Atari alphabetically and thus also in the phone book . Another reason was that Jobs had happy memories of working on an Oregon apple farm one summer . </P> <P> With both cash and a new case design in hand thanks to designer Jerry Manock, the Apple II was released in 1977 and was one of the three "1977 Trinity" computers generally credited with creating the home computer market (the other two being the Commodore PET and the Tandy Corporation TRS - 80). Millions were sold well into the 1980s . A number of different models of the Apple II series were built, including the Apple IIe and Apple IIGS, which continued in public use for nearly two decades thereafter . </P>

Where did he get the idea of naming his company apple