<Tr> <Td> Well travelled road effect </Td> <Td> Underestimation of the duration taken to traverse oft - traveled routes and overestimation of the duration taken to traverse less familiar routes . </Td> </Tr> <Tr> <Td> Women are wonderful effect </Td> <Td> A tendency to associate more positive attributes with women than with men . </Td> </Tr> <Tr> <Td> Zero - risk bias </Td> <Td> Preference for reducing a small risk to zero over a greater reduction in a larger risk . </Td> </Tr> <Tr> <Td> Zero - sum bias </Td> <Td> A bias whereby a situation is incorrectly perceived to be like a zero - sum game (i.e., one person gains at the expense of another). </Td> </Tr>

The likelihood that information in memory will be used to guide social judgments is related to