<Tr> <Td> Key concepts (show) <Ul> <Li> Distribution </Li> <Li> Pricing </Li> <Li> Retail </Li> <Li> Service </Li> <Li> Activation </Li> <Li> Brand licensing </Li> <Li> Brand management </Li> <Li> Co-creation </Li> <Li> Corporate identity </Li> <Li> Dominance </Li> <Li> Effectiveness </Li> <Li> Ethics </Li> <Li> Operations </Li> <Li> Promotion </Li> <Li> Research </Li> <Li> Segmentation </Li> <Li> Strategy </Li> <Li> Account - based marketing </Li> <Li> Digital marketing </Li> <Li> Product marketing </Li> <Li> Social marketing </Li> </Ul> </Td> </Tr> <Ul> <Li> Distribution </Li> <Li> Pricing </Li> <Li> Retail </Li> <Li> Service </Li> <Li> Activation </Li> <Li> Brand licensing </Li> <Li> Brand management </Li> <Li> Co-creation </Li> <Li> Corporate identity </Li> <Li> Dominance </Li> <Li> Effectiveness </Li> <Li> Ethics </Li> <Li> Operations </Li> <Li> Promotion </Li> <Li> Research </Li> <Li> Segmentation </Li> <Li> Strategy </Li> <Li> Account - based marketing </Li> <Li> Digital marketing </Li> <Li> Product marketing </Li> <Li> Social marketing </Li> </Ul> <Li> Account - based marketing </Li> <Tr> <Td> Promotional content (show) <Ul> <Li> Advertising </Li> <Li> Branding </Li> <Li> Corporate anniversary </Li> <Li> Direct marketing </Li> <Li> Loyalty marketing </Li> <Li> Mobile marketing </Li> <Li> On - hold messaging </Li> <Li> Personal selling </Li> <Li> Premiums </Li> <Li> Prizes </Li> <Li> Product placement </Li> <Li> Propaganda </Li> <Li> Publicity </Li> <Li> Sales promotion </Li> <Li> Sex in advertising </Li> <Li> Underwriting spot </Li> </Ul> </Td> </Tr>

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