<Tr> <Td> </Td> <Td> This article possibly contains original research . Please improve it by verifying the claims made and adding inline citations . Statements consisting only of original research should be removed . (November 2007) (Learn how and when to remove this template message) </Td> </Tr> <P> Professional communication, encompasses written, oral, visual and digital communication within a workplace context . This discipline blends together pedagogical principles of rhetoric, technology, software, and learning theory to improve and deliver communication in a variety of settings ranging from technical writing to usability and digital media design . It is a new discipline that focuses on the study of information and the ways it is created, managed, distributed, and consumed . Since communication in modern society is a rapidly changing area, the progress of technologies seems to often outpace the number of available expert practitioners . This creates a demand for skilled communicators which continues to exceed the supply of trained professionals . </P> <P> The field of professional communication is closely related to that of technical communication, though professional communication encompasses a wider variety of skills . Professional communicators use strategies, learning theory, and technologies to more effectively communicate in the business world . </P> <P> Successful communication skills are critical to a business because all businesses, though to varying degrees, involve the following: writing, reading, editing, speaking, listening, software applications, computer graphics, and Internet research . Job candidates with professional communication backgrounds are more likely to bring to the organization sophisticated perspectives on society, culture, science, and technology . </P>

Explain what it means to communicate as a professional in a business context