<P> Tarantino often uses graphic violence that has proven seductive to audiences, and he has been harshly criticized for his use of gore and blood in an entrancing yet simultaneously repulsive way . His films have been staunchly criticized and scorned for their use of violence, blood and action as a "color" within cinema, and rebuked for allegedly using human suffering as a punchline . His film Reservoir Dogs was even initially denied United Kingdom certification because of his use of torture as entertainment . </P> <P> Actor Steve Buscemi has described Tarantino's novel style of filmmaking as "bursting with energy" and "focused", a style that has earned him many accolades worldwide . According to Tarantino, a hallmark of all his movies is that there is a different sense of humor in each one, which gets the audience to laugh at things that are not funny . However, he insists that his films are dramas, not comedies . </P> <P> Tarantino has stated that the celebrated animation - action sequence in Kill Bill (2003) was inspired by the use of 2D animated sequences in actor Kamal Haasan's Tamil film Aalavandhan . He often seeks to harness, manipulate and ultimately imitate the aesthetic elements and conventions typically used in the cartoon medium . More specifically, he often attempts to meld comic strip formulas and aesthetics within a live action film sequence, in some cases by the literal use of cartoon or anime images . Tarantino's cinematic ambition to marry artistic expression via live action and cartoonism is yet another example of his ability to morph genres and conventions to produce a new and authentic style of his own . </P> <P> Tarantino often manipulates the use of commodities in order to propel plot development or to present an intriguing juxtaposition that ultimately enhances his notorious combination of humor and violence, equating a branded genre with branded consumption . He often pairs bizarre props with an equally bizarre scene, in which the prop itself develops into something of higher substance . Likewise, he often favors particular brand names of his own creation to make promotional appearances . The typical brands he uses within his films are "Acuña Boys Tex - Mex Food", "Big Kahuna Burger", "G.O. Juice", "Jack Rabbit Slim's", "K - Billy", "Red Apple cigarettes", "Tenku Brand Beer" and "Teriyaki Donut". </P>

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