<Tr> <Td> Promotional media (show) <Ul> <Li> Behavioral targeting </Li> <Li> Brand ambassador </Li> <Li> Broadcasting </Li> <Li> Display advertising </Li> <Li> Drip marketing </Li> <Li> In - game advertising </Li> <Li> Mobile advertising </Li> <Li> Native advertising </Li> <Li> New media </Li> <Li> Online advertising </Li> <Li> Out - of - home advertising </Li> <Li> Point of sale </Li> <Li> Printing </Li> <Li> Product demonstration </Li> <Li> Promotional merchandise </Li> <Li> Publication </Li> <Li> Visual merchandising </Li> <Li> Web banner </Li> <Li> Word - of - mouth </Li> </Ul> </Td> </Tr> <Ul> <Li> Behavioral targeting </Li> <Li> Brand ambassador </Li> <Li> Broadcasting </Li> <Li> Display advertising </Li> <Li> Drip marketing </Li> <Li> In - game advertising </Li> <Li> Mobile advertising </Li> <Li> Native advertising </Li> <Li> New media </Li> <Li> Online advertising </Li> <Li> Out - of - home advertising </Li> <Li> Point of sale </Li> <Li> Printing </Li> <Li> Product demonstration </Li> <Li> Promotional merchandise </Li> <Li> Publication </Li> <Li> Visual merchandising </Li> <Li> Web banner </Li> <Li> Word - of - mouth </Li> </Ul> <Li> In - game advertising </Li> <Li> Out - of - home advertising </Li>

Which of the following is most characteristic of an effective focus group facilitator