<P> A market share analysis needs to take into account the following: </P> <P> Total Market Size refers to the annual business volume in currency or in number of transactions; </P> <P> Market Growth Rate refers to the Compounded Annualized Growth Rate (CAGR) taken over a period of 3 to 5 years; </P> <P> Market Share is the breakup of market size in percentage terms, to help identify the top players, the middle and the "minnows" of the marketplace, based on the volume of business conducted; </P>

​analysis of market share is a key to understanding a firm’s