<P> Two further advertisements in 2006 and early 2007, "Hands" and "St. Patrick's Hands", were created by animator Michael Schlingmann for Abbott Mead Vickers BBDO . They feature a pair of hands, animated in stop motion under a rostrum camera . "Hands" focuses on the 119.53 seconds it takes to pour a pint, and "St. Patrick's Hands is a spoof of Riverdance, with the animated hands doing the dancing . </P> <P> Guinness' 2007 advertisement, directed by Nicolai Fuglsig and filmed in Argentina, is entitled "Tipping Point". It involves a large - scale domino chain reaction and, with a budget of £ 10m, was the most expensive advertisement by the company at that point . </P> <P> The 2000s also saw a series of television advertisements, entitled "Brilliant!" in which two crudely animated Guinness brewmasters would discuss the beer, particularly the ability to drink it straight from the bottle . The two would almost always react to their discoveries with the catchphrase "Brilliant!", hence the campaign's title . </P> <P> In 2009, the "To Arthur" advertisement, which started with two friends realising the company's long history, hail each other by lifting up their glasses and saying: "to Arthur!". The hailing slowing spread throughout the bar to the streets outside, and finally around the world . The advertisement ends with the voiceover: "Join the worldwide celebration, of a man named Arthur". </P>

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