<Li> Paula Rogers (mother in Scooby - Doo! Mystery Incorporated) </Li> <Li> Maggie "Sugie" Rogers (sister) </Li> <P> Norville "Shaggy" Rogers is a fictional character in the Scooby - Doo franchise . He is a cowardly slacker and the long - time best friend of his equally cowardly Great Dane, Scooby - Doo . Like Scooby - Doo, Shaggy is more interested in eating than solving mysteries . </P> <P> Shaggy has a characteristic speech pattern, marked by his frequent use of the filler word "like" and, when startled, his exclamations of "Zoinks!". His nickname derives from the shaggy style of his sandy - blond hair . He also sports a rough goatee . His signature attire consists of a green v - neck T - shirt and maroon bell - bottom pants, both of which fit loosely . In The 13 Ghosts of Scooby - Doo and early made - for - TV movies, he wore a red v - neck and blue jeans . </P>

What was shaggy's real name in scooby doo cartoon