<P> Two decisions by the studio's marketing department that were meant to be preliminary wound up being integral to promoting the film . The first was the creation of the red stiletto heel ending in a pitchfork as the film's teaser poster . It was so successful and effective, becoming almost "iconic" (in Finerman's words), that it was used for the actual release poster as well . It became a brand, and was eventually used on every medium related to the film--the tie - in reprinting of the novel and the soundtrack and DVD covers as well . </P> <P> The studio also put together a trailer of scenes and images strictly from the first three minutes of the film, in which Andrea meets Miranda for the first time, to be used at previews and film festivals until they could create a more standard trailer drawing from the whole film . But, again, this proved so effective with early audiences it was retained as the main trailer, since it created anticipation for the rest of the film without giving anything away . </P> <P> Gabler credits the studio's marketing team for being "really creative". Fox saw the film as "counterprogramming" on the weekend Superman Returns was released . While they knew that the material and Hathaway would help draw a younger female audience that would not be as interested in seeing that film, "(w) e didn't want it to just seem like a chick flick coming out ." </P> <P> The Devil Wears Prada received positive reviews from critics . On Rotten Tomatoes the film has a rating of 75%, based on 185 reviews, with the site's critical consensus reads, "A rare film that surpasses the quality of its source novel, this Devil is a witty expose of New York's fashion scene, with Meryl Streep in top form and Anne Hathaway more than holding her own ." On Metacritic, the film has a score of 62 out of 100, based on 40 critics, indicating "generally favorable reviews". </P>

When does devil wears prada 2 come out