<P> In January 2008, they worked as web correspondents on the Sundance Film Festival for IGotShotgun.com in partnership with Cadillac . Summer of the same year they spent releasing videos for the Alka - Seltzer Great American Road Trip . The series won the Gold award in the Consumer Goods category at Advertising Age's 2008 W3 Awards, as well as best online campaign at Adweek's 2008 Buzz Awards . The series also picked up two Golds (Best Campaign, Best Single) and a Craft award (Music) at the 2009 Bessies and received two golds in the interactive category for Viral Marketing and Business to Consumer website at the 2009 Advertising & Design Club of Canada Awards . </P> <P> Also in 2008, Rhett and Link released web series "Seaborne and Roach", sponsored by SpyAssociates.com, and "Surrogate Sharers" series advertising Starburst candy . </P> <P> In 2009, the duo started to create free low - budget commercials for small local businesses throughout the U.S. in the web series "I Love Local Commercials", sponsored by Microbilt . At first they made 4 commercials for local businesses in their home state North Carolina--TDM Autosales, Bobby Denning Furniture, and Redhouse Furniture . These videos quickly went viral on YouTube, especially the Redhouse video, with its controversial jingle "Where Black People and White People Buy Furniture". The success of these commercials spurred Rhett and Link to continue creating commercials and for that they offered people across U.S. to nominate their favorite local businesses to take part in the web series . The popularity of the duo's commercials garnered the attention of major advertising publications such as Advertising Age and AdWeek, and their commercials were featured on CNN, NPR, The New York Times, Forbes, and TMZ . A commercial for Cullman Liquidation Center won Best Local Commercial at the 2010 Ad Age Viral Video Awards . In 2010, Rhett and Link produced a commercial for Donut Prince, George Lopez' favorite doughnut place . Later they appeared in his show Lopez Tonight, where he called them "undisputed masters of bad local commercials". </P> <P> The success of the web series led to Rhett and Link's television show, Rhett & Link: Commercial Kings on IFC . Every episode, Link's Epic Fail is featured, where Link trips over a cement pyramid and scrapes up his hip and arm . </P>

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