<P> Beauty YouTubers adopt a casual, friendly tone as they implement a face - to - face approach in their videos, featuring the vlogger seated in front of and speaking to the camera, creating the impression their viewers are sitting across from them . This method is communicative by enacting a realistic interaction with viewers . </P> <P> The medium does not require much in the way of expensive equipment or technological proficiency compared to traditional media . The most basic videos require only a computer with a webcam, an Internet connection, and basic editing software such as iMovie . The accessibility of the means to produce a vlog has contributed to the popularity and widespread production of videos in this format . </P> <P> Four of the top one hundred most subscribed - to channels on YouTube are beauty - related . Popular, nationally - recognized beauty channels include those of United Kingdom's Zoe Sugg or "Zoella" at 11,801,645 subscribers, Mexico's Mariand Castrejon or" Yuya" at 18,157,348 subscribers and Netherlands's Nikkie de Jager or "NikkieTutorials" at 7,300,712 subscribers . </P> <P> According to The Telegraph in 2014, the top Beauty YouTubers from the UK are Zoella, "Tanya Burr," with 3,682,513 subscribers, "Sprinkle of Glitter" with 2,573,247 subscribers, Beauty Crush with 1,826,666 subscribers, Fleur De Force with 1,420,334 subscribers, and Essie Button with 1,192,145 subscribers . </P>

Who is the biggest beauty guru on youtube