<Ul> <Li> view </Li> <Li> talk </Li> <Li> edit </Li> </Ul> <P> KFC has been an extensive advertiser since the establishment of the first franchise in 1952 . </P> <P> Founder Harland Sanders initially developed his "Colonel" persona as a low - cost marketing tool . The Colonel image is still used extensively in the chain's advertising . </P> <P> The chain is well known for the "finger lickin' good" slogan, which originated in 1956 . </P>

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