<P> The lights along the Strip have been dimmed in a sign of respect to six performers and one other major Las Vegas figure upon their deaths . They are Elvis Presley (1977), Sammy Davis Jr. (1990), Dean Martin (1995), George Burns (1996), Frank Sinatra (1998), former UNLV basketball head coach Jerry Tarkanian (2015), and Don Rickles (2017). The Strip lights were dimmed later in 2017 as a memorial to victims of a mass shooting at a concert held adjacent to the Strip . In 2005, Clark County renamed a section of Industrial Road (south of Twain Avenue) as Dean Martin Drive, also as a tribute to the famous Rat Pack singer, actor, and frequent Las Vegas entertainer . </P> <P> In an effort to attract families, resorts offered more attractions geared toward youth, but had limited success . The (current) MGM Grand opened in 1993 with MGM Grand Adventures Theme Park, but the park closed in 2000 due to lack of interest . Similarly, in 2003 Treasure Island closed its own video arcade and abandoned the previous pirate theme, adopting the new ti name . </P> <P> In addition to the large hotels, casinos and resorts, the Strip is home to a few smaller casinos and other attractions, such as M&M World, Adventuredome and the Fashion Show Mall . Starting in the mid-1990s, the Strip became a popular New Year's Eve celebration destination . </P> <P> With the opening of Bellagio, Venetian, Palazzo, Wynn and Encore resorts, the strip trended towards the luxurious high end segment through most of the 2000s, while some older resorts added major expansions and renovations, including some de-theming of the earlier themed hotels . High end dining, specialty retail, spas and nightclubs increasingly became options for visitors in addition to gambling at most Strip resorts . There was also a trend towards expensive residential condo units on the strip . </P>

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