<P> Media critics, such as Robert W. McChesney, have noted that the current trend within the entertainment industry has been toward the increased concentration of media ownership into the hands of a smaller number of transmedia and transnational conglomerates . Media is seen to amass in center where wealthy individuals have the ability to purchase such ventures (e.g., Rupert Murdoch). </P> <P> That emerged are new strategies for content development and distribution designed to increase the "synergy' between the different divisions of the same company . Studios seek content that can move fluidly across media channels . </P> <P> An example of horizontal integration in the food industry was the Heinz and Kraft Foods merger . On March 25, 2015, Heinz and Kraft merged into one company, the deal valued at $46 Billion . Both produce processed food for the consumer market . </P> <P> On December 9, 2013, Sysco agreed to acquire US Foods but on June 24, 2015, the federal judge ruled against the deal saying that such merger would control 75% of the U.S. foodservice industry and that will stifle competition . It would have been horizontal integration, as both distribute food to restaurants, healthcare, and educational facilities . </P>

Which of the following would be a goal of a company that practiced horizontal integration (5 points)