<P> Karl Lagerfeld is the latest designer to have created a collection of aluminum bottles for Coca - Cola . Lagerfeld is not the first fashion designer to create a special version of the famous Coca - Cola Contour bottle . A number of other limited edition bottles by fashion designers for Coca - Cola Light soda have been created in the last few years . </P> <P> In 2009, in Italy, Coca - Cola Light had a Tribute to Fashion to celebrate 100 years of the recognizable contour bottle . Well known Italian designers Alberta Ferretti, Blumarine, Etro, Fendi, Marni, Missoni, Moschino, and Versace each designed limited edition bottles . </P> <P> Pepsi, the flagship product of PepsiCo, The Coca - Cola Company's main rival in the soft drink industry, is usually second to Coke in sales, and outsells Coca - Cola in some markets . RC Cola, now owned by the Dr Pepper Snapple Group, the third largest soft drink manufacturer, is also widely available . </P> <P> Around the world, many local brands compete with Coke . In South and Central America Kola Real, known as Big Cola in Mexico, is a growing competitor to Coca - Cola . On the French island of Corsica, Corsica Cola, made by brewers of the local Pietra beer, is a growing competitor to Coca - Cola . In the French region of Brittany, Breizh Cola is available . In Peru, Inca Kola outsells Coca - Cola, which led The Coca - Cola Company to purchase the brand in 1999 . In Sweden, Julmust outsells Coca - Cola during the Christmas season . In Scotland, the locally produced Irn - Bru was more popular than Coca - Cola until 2005, when Coca - Cola and Diet Coke began to outpace its sales . In the former East Germany, Vita Cola, invented during Communist rule, is gaining popularity . </P>

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