<P> The accompanying video to the album's first single, "Pumps and a Bump", was banned from heavy rotation on MTV with censors claiming that the depiction of Hammer in Speedos (and with what appeared to be an erection) was too graphic . This led to an alternative video being filmed (with Hammer fully clothed) that was directed by Bay Area native Craig S. Brooks . </P> <P> "It's All Good" was the second single released, which would become a pop culture phrase as a result of its success . It was also the most successful song by this title . Within this album, Hammer disses rappers such as A Tribe Called Quest (Q - Tip), Redman and Run DMC for previous attacks they made against him on wax . This quite possibly led to a decrease in his popularity after this record responded to his critics . </P> <P> On December 20, 1994, Deion Sanders released Prime Time, a rap album on Hammer's Bust It Records label which featured the minor hit "Must Be The Money". "Prime Time Keeps on Tickin"' was also released as a single . Sanders, a friend of Hammer's, had previously appeared in his "Too Legit to Quit" music video, and his alter - ego "Prime Time" is also used in Hammer's "Pumps and a Bump" video . </P> <P> The song "Help Lord (Won't You Come)" appeared in Kingdom Come . This album peaked at number two on the R&B charts and remained in the Top 30 midway through the year . To date, it has managed to become certified platinum . </P>

Which was not an active participant in the development of rap music