<P> In 1985 a Japanese company, Apex Ltd., expressed interest in licensing Dyson's design and in March 1986 a reworked version of the Cyclon--called G - Force--was put into production and sold in Japan for the equivalent of US $2,000 . The G - Force had an attachment that could turn it into a table to save space in small Japanese apartments . In 1991, it won the International Design Fair prize in Japan, and became a status symbol there . </P> <P> Using the income from the Japanese licence, James Dyson set up Dyson Appliances Ltd. in 1991 . The first dual - cyclone vacuum built under the Dyson name, the DA 001, was produced by American company Phillips Plastics in a facility in Wrexham, Wales, beginning in January 1993 and sold for about £ 200 . Vacuum assembly took place in the unused half of the plastic factory . Due to quality control concerns and Phillips's desire to renegotiate the terms of their contract to build the vacuum cleaner, Dyson severed the agreement in May 1993 . Within two months Dyson set up a new supply chain and opened a new production facility in Chippenham, Wiltshire, England; the first vacuum built at the new facility was completed 1 July 1993 . The DA 001 was soon replaced by an almost identical vacuum called DC01 . </P> <P> Dyson licensed the technology in North America from 1986 to 2001 to Fantom Technologies, after which Dyson entered the market directly . </P> <P> Even though market research showed that people wouldn't be happy with a transparent container for the dust, Dyson and his team decided to make a transparent container anyway and this turned out to be a popular and enduring feature which has been heavily copied . The DC01 became the biggest selling vacuum cleaner in the UK in just 18 months . By 2001, the DC01 made up 47% of the upright vacuum cleaner market . </P>

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