<P> On 11 December 2015, it was announced that Alibaba Group would acquire the media assets of the SCMP Group, including the South China Morning Post . The consideration is reported to be HK $2.06 billion ($264 million). The consideration--a similar to the amount Jeff Bezos paid for the Washington Post--represents 10 times earnings before interest, taxes, depreciation, and amortization, compared to 17 times for the Washington Post </P> <P> On 5 April 2016 Alibaba Group completed the acquisition and SCMP announced it had taken down the paywall of its online version . Readers will be able to have free access to all contents on SCMP.com and SCMP mobile apps . </P> <P> The paper's average audited circulation for the first half of 2007 stood at 106,054, while its Sunday edition, the Sunday Morning Post, has a readership of 80,865 . In 2012, the readership of the SCMP and the Sunday Morning Post was estimated at 396,000 . Its readership outside Hong Kong remains at some 6,825 copies for the same period, again, relatively unchanged . It also had the position as the most profitable newspaper in the world on a per reader basis, profit declined since peaking in 1997 at HK $805 million, yet its growth potential is viewed as being largely dependent on its ability to penetrate the wider Chinese market . Its average audited circulation for the first half of 2015 stood at 101,652 copies, with the print edition representing 75 percent of the number of copies; the Sunday edition registered 80,779 copies on average during the same period . </P> <P> The Group reported net profit of HK $338 million for the year 2006 (2005 = HK $246 m), the operating profit of HK $419 m (2005 = HK $306 m) was attributable mainly to the newspaper operation . </P>

Who are we south china morning post june 11 2007 monday