<P> "Here We Go Brownies Here We Go! - Woof! Woof!" is the most common chant heard in the Pound, especially on drives (either offensive or defensive) going towards that end of the field . </P> <P> When FirstEnergy Stadium was completed in 1999, team officials named the sections in the stadium's east end the Dawg Pound . The new Pound differs from the original in having two decks, but like the Dawg Pound of Cleveland Municipal Stadium, the new stadium's Dawg Pound seats are all bleachers . Ironically, the Dawg Pound PSL was one of the most expensive in the new Stadium . </P> <P> The new Pound also has official recognition from the team . The team trademarked a Dawg Pound logo, which it uses on select fan memorabilia . This logo was created by NFL Properties and is the only such logo developed for an NFL fan base by the league . It is featured on officially licensed Browns merchandise such as T - shirts, pennants, bumper stickers, etc . </P> <P> The establishment nature of the new Pound, as well as the more - sterile atmosphere of the new stadium, originally turned off some veteran fans, especially the old "blue - collar" fan base . This has resulted from what was originally a player and fan movement - the Dawg Pound - having been made "corporate," by the Browns organization, including trademarks, copyrights and an official "Dawg Pound" logo . Also, the more sterile, corporate atmosphere at the new FirstEnergy Stadium (as opposed to the near anarchy at the old stadium in the 1960s - 1990s) has been viewed by more traditionalist Browns fans and Dawg Pound season ticket holders as tarnishing the history and traditional passion of the fanbase . </P>

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