<Tr> <Td> </Td> <Td> This article provides insufficient context for those unfamiliar with the subject . Please help improve the article with a good introductory style . (July 2012) (Learn how and when to remove this template message) </Td> </Tr> <P> Foreign market entry modes or participation strategies differ in the degree of risk they present, the control and commitment of resources they require, and the return on investment they promise . </P> <P> There are two major types of market entry modes: equity and non-equity modes . The non-equity modes category includes export and contractual agreements . The equity modes category includes: joint venture and wholly owned subsidiaries . </P> <P> Exporting is the process of selling of goods and services produced in one country to other countries . </P>

Four key key modes of entry used to enter the international market