<Tr> <Td> "Never Ending Song of Love" (1971) </Td> <Td> "' I'd Like to Teach the World to Sing (In Perfect Harmony)" (1971) </Td> <Td> "Beg, Steal or Borrow" (1972) </Td> </Tr> <P> "I'd Like to Teach the World to Sing (In Perfect Harmony)" is a pop song that originated as the jingle "Buy the World a Coke" in the groundbreaking 1971 "Hilltop" television commercial for Coca - Cola . "Buy the World a Coke" was produced by Billy Davis and portrayed a positive message of hope and love, featuring a multicultural collection of teenagers on top of a hill appearing to sing the song . </P> <P> The popularity of the jingle led to it being re-recorded by The New Seekers and by The Hillside Singers as a full - length song, dropping references to Coca - Cola . The song became a hit record in the US and the UK . </P> <P> The idea originally came to Bill Backer, an advertising executive working for McCann Erickson, the agency responsible for Coca - Cola . Backer, Roger Cook and Billy Davis were delayed at Shannon Airport in Ireland . After a forced layover with many hot tempers, they noticed their fellow travelers the next morning were talking and joking while drinking Coca - Cola . Backer wrote the line "I'd like to buy the world a Coke" on a napkin and shared it with British hit songwriters Cook and Roger Greenaway . </P>

Who sang i want to teach the world to sing