<Li> value conversion--the replacement of existing cultural values with new ones (ex. changing views of slavery as an acceptable practice to an abhorrent one) </Li> <Li> value creation--the development of new ideas to apply to new situations (ex. emergence of the environmental issues or concepts such as sexual harassment) </Li> <Li> value connection--the development of a conceptual link between phenomena previously thought unconnected or connected in a different way </Li> <P> "Western" or European culture began to undergo rapid change starting with the arrival of Christopher Columbus in the New World, and continuing with the Industrial Revolution . The Modern Period, from 1914--1945, is characterized as a highly transformative era, with World War I serving as the watershed moment initiating and forever marking the Modern period . In literature, the work of the High Modernists ruled this period . Notable High Modernists include T.S. Eliot, Ernest Hemingway, Gertrude Stein, Ezra Pound, and James Joyce . The High Modernists were predominantly American expatriates living abroad after the war and strongly marked by the war experience . A great deal of literature was written attempting to convey the World War I experience . </P>

How modernization in communication shifts the culture from one to another