<P> When The CW launched in September 2006, the network began branding most of its affiliates using a combination of "CW" or "The CW", and at the affiliate's choice, either the station's channel number (for example, Nashville affiliate WNAB is branded as "CW58" and Seattle O&O KSTW brands as "CW11") or the name of the city or region it serves . Examples of the latter include Philadelphia O&O WPSG (known as "The CW Philly 57" as an homage to its prior branding as an independent station), WLVI (known at launch as "Boston's CW", though it rebranded to "CW56" after being sold to Sunbeam Television), WUPA (known as "CW Atlanta" at launch, but is now known as "CW69"), Waco, Texas subchannel affiliate KWTX - DT2 (known as "CW Texas") and KVCW (branded as "CW Las Vegas"). Some stations also use the call sign / either within the station logo, in on - air identification or both; examples include WNLO / Buffalo, New York, WWHO / Columbus, Ohio and WBNX / Cleveland . </P> <P> In Omaha, Nebraska, KXVO uses the dual brandings of "CW15" and "Omaha's CW". In Honolulu, Hawaii, KHON - DT2 was originally branded as "Hawaii's CW 93" (the "93" refers to the subchannel's cable channel position on Oceanic Time Warner Cable), before it was shortened to "Hawaii's CW" in September 2014 . The branding once used by WKRC - DT2 / Cincinnati, Ohio was "CinCW", a portmanteau with the common nickname for the city, "Cincy" (it now brands as "The CW Cincinnati"). With the exceptions of WXCW / Fort Myers and (to a somewhat lesser extent) XETV / San Diego, all CW affiliates not owned by Tribune usually brand themselves using a version of the network logo . Mobile, Alabama CW affiliate WBPG, then known as "The Gulf Coast's CW" changed its call letters to WFNA in December 2009 and used a similar approach around their new call letters, before becoming known as "CW 55" in September 2012 and adopting a style reflective of The CW's branding techniques once again . WISH - TV in Indianapolis, as it had during its CBS affiliation, continues to brand solely with its channel number and calls as "WISH - TV 8". </P> <P> Some Time Warner Cable subscribers around the country were unable to watch CW programming when the network debuted, as stations in several markets were not able to reach carriage deals with the provider to distribute the local affiliates . In markets like Charleston, South Carolina; El Paso, Texas; Honolulu, Hawaii; Palm Springs, California; Beaumont; Waco and Corpus Christi, Texas, where The CW is broadcast on a digital subchannel of one of the market's major network affiliates, there were unsuccessful attempts in getting Time Warner Cable to carry the subchannel affiliates (CW co-parent Time Warner had owned Time Warner Cable until it spun off the provider into a separate company in 2009). </P> <P> Some affiliates eventually signed carriage deals with Time Warner Cable, but not all of the CW affiliates received carriage on the provider's basic cable tiers (for example, Syracuse, New York affiliate WSTQ - LP can only be viewed on digital cable channel 266 in the Ithaca market). Currently, the largest market without a known affiliate is the Johnstown--Altoona market, whose closest CW station is CBS - owned WPCW - TV / Pittsburgh, which is carried on TWC's Johnstown and Altoona area systems; WPCW was originally targeted to serve that area before it refocused its programming toward the Pittsburgh market in the late 1990s . </P>

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