<Tr> <Td> <Ul> <Li> </Li> <Li> </Li> <Li> </Li> </Ul> </Td> </Tr> <Ul> <Li> </Li> <Li> </Li> <Li> </Li> </Ul> <P> iPhone X ("X" pronounced "ten" / tɛn /) is a smartphone designed, developed, and marketed by Apple Inc . It was announced on September 12, 2017, alongside the iPhone 8 and iPhone 8 Plus at the Steve Jobs Theater in the Apple Park campus . The phone was released on November 3, 2017 . This device marks the iPhone series' tenth anniversary, with "X" being the symbol for "ten" in Roman numerals . </P> <P> The iPhone X is intended to showcase what Apple considers technology of the future, specifically adopting OLED screen technology for the first time in iPhone history, as well as using a glass and stainless - steel form factor, offering wireless charging, and removing the home button in favor of introducing Face ID, a new authentication method using advanced technologies to scan the user's face to unlock the device, as well as for the use of animated emojis called Animoji . The new, nearly bezel-less form factor marks a significant change to the iPhone user interaction, involving swipe - based gestures to navigate around the operating system rather than the typical home button used in every previous iteration of the iPhone lineup . At the time of its November 2017 launch, its price tag of US $999 also made it the most expensive iPhone ever, with even higher prices internationally due to additional local sales and import taxes . </P>

When did the new iphone x come out