<Tr> <Td> Reno Ward </Td> <Td_colspan="7"> </Td> <Td_colspan="1"> Recurring </Td> <Td_colspan="2"> </Td> <Td_colspan="1"> Main </Td> </Tr> <P> The mining companies that owned the road where the first season was filmed felt the show portrayed the road in a negative fashion . They believed the show depicted drivers as cowboys making a mad dash for money and taking excessive risks to do so . Also, the companies felt the cameras and filming created distractions for the drivers . As a result, the owners decided not to participate in future seasons of the show, and a new rule for the Tibbitt to Contwoyto Winter Roads was enacted for the 2008 season, prohibiting commercial, media, video, or rolling film cameras either inside or attached to the outside of vehicles . In response, the show's producers located an alternate ice road for season 2 . </P> <P> There were several differences in style among Seasons 1, 2, and 3: </P> <Ul> <Li> A main theme of Season 1 was "the dash for the cash", which was rarely mentioned in Season 2, but is a main theme in Season 3 . </Li> <Li> In Season 1, companies' insignia on trucks and men's safety helmets were routinely blurred out . In Season 2, they were left visible . </Li> </Ul>

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