<P> On August 30, 1960, John Deere dealers from around the world converged on Dallas, Texas, for an unprecedented product showcase . Deere Day in Dallas, as the event was called, introduced the world to the "New Generation of Power", the company's first modern four - cylinder and six - cylinder tractors, during a day packed with high - tech presentations, live demonstrations, and a parking lot full of brand - new green and yellow machines . The line of tractors introduced that day was five years in the making, and the event itself took months to plan . Deere chose Dallas to host the event partly because it was home to facilities large enough to accommodate the 6,000 guests and the equipment they were all there to see . The Dallas Memorial Auditorium, the Texas State Fairgrounds Coliseum, the Cotton Bowl, and the Cotton Bowl parking lot were each the site of part of the event . During the event, a new John Deere tractor with a diamond - covered nameplate was displayed for all to see inside Neiman - Marcus, a popular Dallas - based department store . </P> <P> According to information released by the company at the time of the event, John Deere dealers and key employees came to Dallas via the "largest commercial airlift of its type ever attempted ." During the 24 hours leading up to the event, 16 airlines brought Deere employees and sales people from all over the United States and Canada to Love Field in Dallas . Bill Hewitt, then chairman and CEO of Deere & Company, welcomed the dealers and introduced the new tractors . Hewitt told the guests they were about to see "a line of entirely new tractors--completely modern in every respect--with outstanding features not duplicated in any other make of tractor ." </P> <P> Since entering the tractor business in 1918, John Deere had focused on two - cylinder machines . The New Generation of Power introduced at Deere Day in Dallas was very different from anything Deere had built before . The new line of four - and six - cylinder tractors, the models 1010, 2010, 3010, and 4010, were more far more powerful than Deere's two - cylinder models, and also easier and more comfortable to operate, with conveniently located controls, better visibility, and improved seat suspension . These new tractors were also easier to service . </P> <P> The 4010 was rated at 80 horsepower in 1960, but tested at 84 horsepower during testing trials, making it one of the most powerful two - wheel - drive farm tractors at that time . The 4010 was the predecessor to the 4020, which is widely regarded as the most popular tractor ever produced by John Deere, and perhaps any tractor manufacturer in the United States . Although the 4020, which was available with Deere's optional Power Shift, enjoyed greater popularity, the 4010 moved John Deere into the modern era of farm tractor technology and design following its successful history as a tractor manufacturer that was by the late 1950s experiencing waning market share due to its outdated technology . </P>

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