<P> Impression management is a conscious or subconscious process in which people attempt to influence the perceptions of other people about a person, object or event . They do so by regulating and controlling information in social interaction . It was first conceptualized by Erving Goffman in 1959, and then was expanded upon in 1967 . An example of impression management theory in play is in sports such as soccer . At an important game, a player would want to showcase themselves in the best light possible, because there are college recruiters watching . This person would have the flashiest pair of cleats and try and perform their best to show off their skills . Their main goal may be to impress the college recruiters in a way that maximizes their chances of being chosen for a college team rather than winning the game . </P> <P> Impression management is usually used synonymously with self - presentation, in which a person tries to influence the perception of their image . The notion of impression management was first applied to face - to - face communication, but then was expanded to apply to computer - mediated communication . The concept of impression management is applicable to academic fields of study such as psychology and sociology as well as practical fields such as corporate communication and media . </P> <P> The foundation and the defining principles of impression management were created by Erving Goffman in The Presentation of Self in Everyday Life . Impression management theory states that one tries to alter one's perception according to one's goals . In other words, the theory is about how individuals wish to present themselves, but in a way that satisfies their needs and goals . Goffman "proposed to focus on how people in daily work situations present themselves and, in so doing, what they are doing to others", and he was "particularly interested in how a person guides and control how others form an impression of them and what a person may or may not do while performing before them". </P>

Which aspect of management relates to an individual's creative power and personal skills