<P> Theatrical animated shorts went dormant until 1987, when new shorts were made to introduce Looney Tunes to a new generation of audiences . New Looney Tunes shorts have been produced and released sporadically for theaters since then, usually as promotional tie - ins with various family movies produced by Warner Bros. While many of them have been released in limited releases theatrically for Academy Award consideration, only a few have gotten theatrical releases with movies . </P> <P> In the 1970s through the early 1990s, several feature - film compilations and television specials were produced, mostly centering on Bugs Bunny and / or Daffy Duck, with a mixture of new and old footage . In 1976, the Looney Tunes characters made their way into the amusement business when they became the mascots for the two Marriott's Great America theme parks (Gurnee and Santa Clara). After the Gurnee park was sold to Six Flags, they also claimed the rights to use the characters at the other Six Flags parks, which they continue to do presently . In 1988, several Looney Tunes characters appeared in cameo roles in Disney's film, Who Framed Roger Rabbit . The more notable cameos featured Bugs, Daffy, Porky, Tweety, Sylvester and Yosemite Sam . It is the only time in which Looney Tunes characters have shared screen time with their rivals at Disney (producers of the film)--particularly in the scenes where Bugs and Mickey Mouse are skydiving, and when Daffy and Donald Duck are performing their "Dueling Pianos" sequence . </P> <P> In 1988, Nickelodeon aired all the unaired cartoons in a show called Looney Tunes on Nickelodeon until 1999 . To date, Looney Tunes on Nickelodeon is the longest - airing animated series on the network that was not a Nicktoon . In 1996, Space Jam, a feature film mixing animation and live - action, was released to theaters starring Bugs Bunny and basketball player Michael Jordan . Despite mixed critical reception, the film was a major box - office success, grossing nearly $100 million in the U.S. alone, almost becoming the first non-Disney animated film to achieve that feat . For a two - year period, it was the highest grossing non-Disney animated film ever . The film also introduced the character Lola Bunny, who subsequently became another recurring member of the Looney Tunes cast, usually as a love interest for Bugs . </P> <P> In 1997, Bugs Bunny was featured on a U.S. 32 cent postage stamp; the first of five Looney Tunes themed stamps to be issued . </P>

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