<P> Slogans should catch the audience's attention and influence the consumer's thoughts on what to purchase . The slogan is used by companies to affect the way consumers view their product compared to others . Slogans can also provide information about the product, service or cause its advertising . The language used in the slogans is essential to the message it wants to convey . Current words used can trigger different emotions that consumers will associate that product with . The use of good adjectives makes for an effective slogan; when adjectives are paired with describing nouns, they help bring the meaning of the message out through the words . When a slogan is used for advertising purposes its goal is to sell the product or service to as many consumers through the message and information a slogan provides . A slogan's message can include information about the quality of the product . Examples of words that can be used to direct the consumer preference towards a current product and its qualities are: good, beautiful, real, better, great, perfect, best, and pure . Slogans can influence that way consumers behave when choosing what product to buy . </P> <P> Slogans offer information to consumers in an appealing and creative way . A slogan can be used for a powerful cause where the impact of the message is essential to the cause . The slogan can be used to raise awareness about a current cause; one way is to do so is by showing the truth that the cause is supporting . A slogan should be clear with a supporting message . Slogans, when combined with action, can provide an influential foundation for a cause to be seen by its intended audience . Slogans, whether used for advertising purpose or social causes, deliver a message to the public that shapes the audiences' opinion towards the subject of the slogan . </P> <P> "It is well known that the text a human hears or reads constitutes merely 7% of the received information . As a result, any slogan merely possesses a supportive task ." (Rumšienė & Rumšas, 2014). Looking at a slogan as a supportive role to a brands image and portrayal is helpful to understand why advertisers need to be careful in how they construct their slogan, as it needs to mold with the other components of the brand image, being logo and name . For example, if a slogan was pushing towards "environmentally friendly," yet the logo and name seemed to show very little concern for the environment, it would be harder for the brand to integrate these components into a successful brand image, as they would not integrate together towards a common image . </P>

What do you mean by slogan in hindi