<P> The news media usually give heavy play to reports of Black Friday shopping and their implications for the commercial success of the Christmas shopping season, but the relationship between Black Friday sales and retail sales for the full holiday season is quite weak and may even be negative . </P> <P> On April 23, 2014, . blackfriday joined a growing list of ICANN top - level domains (such as--traditionally --. com, . net, and . org). </P> <P> In 2015, Neil Stern of McMillan Doolittle said, "Black Friday is quickly losing its meaning on many fronts," because many stores opened on Thanksgiving, and a lot of sales started even earlier than that . Online shopping also made the day less important . A Gallup poll in 2012 has shown that only 18% of American adults approve of Black Friday, which is significantly lower than the percentage of American adults that approve of the controversial holiday Columbus Day, which is at 58% . </P> <P> The large population centers on Lake Ontario and the Lower Mainland in Canada have always attracted cross-border shopping into the US states, and as Black Friday became more popular in the US, Canadians often flocked to the US because of their lower prices and a stronger Canadian dollar . After 2001, many were traveling for the deals across the border . Starting in 2008 and 2009, due to the parity of the Canadian dollar compared with the American dollar, several major Canadian retailers ran Black Friday deals of their own to discourage shoppers from leaving Canada . </P>

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