<P> EA decided not to have players vote for the cover athlete through a traditional bracket, but rather through collectible cards in Madden NFL Mobile, or through Ultimate Team on the console devices . On May 4, 2015, the four finalists were announced for the 2016 game cover: New England Patriots tight end Rob Gronkowski, Arizona Cardinals cornerback Patrick Peterson, New York Giants wide receiver Odell Beckham Jr. and Pittsburgh Steelers wide receiver Antonio Brown . On May 13, Beckham Jr. beat out Gronkowski in a fan vote for the cover of Madden 16 . It was released on August 25, 2015 . </P> <P> Madden NFL 17 was released on August 23, 2016 . The features in the game include an upgrade of the Ground Game, a redesigned and better Franchise Mode, "Madden 365", new Ball Carrier UI Prompts, the new Path Assist and more . New England Patriots tight end Rob Gronkowski serves as the cover athlete . </P> <P> Madden NFL 18 was released on August 25, 2017 . The game is the first in the series to be developed in the Frostbite Engine, and incorporates a Story Mode, akin to The Journey in FIFA 17 . It was announced that Tom Brady would be on the cover, marking the second consecutive year where a Patriot will be on the cover . Furthermore, an enhanced G.O.A.T edition was also announced . </P> <P> Until 1993, the Madden series did not have official licenses from the National Football League or National Football League Players Association (NFLPA). Madden NFL' 94 was the first game in the series to include real NFL teams, and Madden NFL' 95 added an NFLPA license for real players through the National Football League Players Incorporated (NFLPI). The licenses restrict EA from including certain content in current Madden games, such as the humorous ambulance that picks up injured players in 1991's John Madden Football II . The NFL Coaches Association sold the rights to have NFL coaches' names appear in the Madden NFL games; Madden NFL 2001 was the first game in the series to feature this license . Neither New England Patriots coach Bill Belichick nor Bill Parcells appeared in the game as they are not members of the NFL Coaches Association . Likewise, non-NFLPA players (such as Thurman Thomas during his playing career) do not appear in the game, instead being replaced with generic placeholders . </P>

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