<Li> 2003: According to Technomic, a market research firm, McDonald's share of the U.S. market had fallen three percentage points in five years and was at 15.2% . </Li> <Li> 2003: The firm reports a $126 M USD loss for the fourth quarter . </Li> <Li> 2003: McDonald's introduces their premium salads, the McGriddles and the chicken selects . </Li> <Li> 2004: Morgan Spurlock directs and stars in Super Size Me, a documentary film in which he eats nothing but McDonald's food for 30 days to the supposed detriment of his health . </Li>

How much did a big mac cost in 1997