<P> In early 2012, Barter Books debuted an informational short film, The Story of Keep Calm and Carry On, providing visual insight into the modernisation and commercialisation of the design and the phrase . </P> <P> The poster has become an evocation of British stoicism: the "stiff upper lip", self - discipline, fortitude and remaining calm in adversity . Susannah Walker comments that it is now seen "not only as a distillation of a crucial moment in Britishness, but also as an inspiring message from the past to the present in a time of crisis". She goes on to point out, however, that such an interpretation overlooks the circumstances of its production, and the relative failure of the campaign of which it formed a part . </P> <Table> <Tr> <Td> </Td> <Td> This section needs to be updated . Please update this article to reflect recent events or newly available information . (March 2015) </Td> </Tr> </Table> <Tr> <Td> </Td> <Td> This section needs to be updated . Please update this article to reflect recent events or newly available information . (March 2015) </Td> </Tr>

Where did keep calm chive on come from