<P> In 2015, Rolling Stone staff ranked it as the 15th greatest boy band song of all time . </P> <P> The music video was directed by Wayne Isham . The video debuted on MTV's TRL on May 23, 2000 . It was released on MTV's "Making the Video". Joji Tani, known by Screaming Mad George, provided make - up work for the video . </P> <P> The video begins in a large toy store, with "Bye Bye Bye" playing in the background . Each group member is an animated plastic doll version of themselves in a box similar to their album cover . They punch through the plastic front of their boxes and try to attract the attention of the girl shopping (Kim Smith, who also appears as the puppeteer in "Bye Bye Bye") so that they can be bought . Army men abseil down from a higher shelf, destroy their boxes, and laugh at them when they are purchased . Next, the boys spot a set of Barbie - like dolls and go hang out with them . The Barbies drop a net on them, and again tease them when they are bought and NSYNC is not . Finally, the group gets back to their shelf and does a dance for the shopping girl . She buys them, and upon scanning, each doll becomes the real - life version of each group member . All of this is interspersed with the band in a color - lit room singing and dancing with the lights changing colors . </P> <P> The video was released on the group YouTube's Vevo channel on October 24, 2009 . As of April 2018, the video has received over 73 million views . </P>

Who is the girl in the it gonna be me video