<P> Bait - and - switch is a deceptive form of advertising or marketing tactic generally used to lure in customers into the store . A company will advertise their product at a very cheap and enticing price which will attract the customers . Once they do, the store / company will then try to sell something that is more expensive and valuable than what they originally advertised . Regardless of the fact that only a small percentage of the shoppers will actually buy the more expensive product, the advertiser using the bait remains to gain profit . </P> <P> Bait advertising is also commonly used in other contexts, for example, in online job advertisements by deceiving the potential candidate about working conditions, pay, or different variables . Airlines may be guilty of "baiting" their potential clients with a bargains, then increase the cost or change the notice to be that of a considerably more costly flight . </P> <P> Businesses are asked to remember a few guidelines to avoid charges of misleading or deceptive conduct: </P> <Ul> <Li> Reasonable timeframe, reasonable quantities - Businesses must supply publicized merchandise or services at the promoted cost for a sensible or expressed timeframe and in sensible or expressed amounts . There is no exact meaning of what is implied by a' sensible timeframe' or' sensible amounts' . </Li> <Li> Qualifying statements - General qualifying statements, for example,' in store and online now' could at present still leave a business open to charges of bait advertising if sensible amounts of the publicized item are not accessible . </Li> <Li> Advertising deadlines - Companies need to have good grounds to trust that the merchandise will be accessible </Li> <Li> Rain checks - When, through no shortcoming of its own, a business can't supply merchandise or services as promoted companies ought to have a framework set up to supply or acquire the supply of the merchandise or benefits at the promoted cost as quickly as time permits . </Li> <Li> Online claims - If a company is an online - based company, it is essential for them to keep everything on their website updated to avoid misleading customers . </Li> </Ul>

What if anything can advertising sales tell us about the state of various types of media