<P> For their individual characters: </P> <Ul> <Li> Dean Ambrose--played the "de facto leader" and "mouthpiece" of the group . Ambrose's role was described as being "the more vocal leader of the group" and was then tweaked to become more verbally arrogant in mid-2013 . WWE also described Ambrose's character as "slightly off" and "wild". </Li> <Li> Roman Reigns--was established by WWE as the "powerhouse" and "heavy hitter" of The Shield, as well as an "exceptional athlete". Reigns was noted as the least talkative of The Shield members . In mid-2013, Reigns' character was described as being tweaked to become extremely confident and a source of leadership with "quiet strength". </Li> <Li> Seth Rollins--was described as having a "chaotic" in - ring style . In mid-2013, he was described as "the out - spoken, hot - head who will do crazy things" to help The Shield . In 2014, Rollins gained the labels of "The Aerialist" and "The Architect" of The Shield . While out of character, Rollins explained "The Architect" moniker as that he had a "cerebral approach" in coming "up with the blueprints" for their wrestling matches or storylines . </Li> </Ul> <Li> Dean Ambrose--played the "de facto leader" and "mouthpiece" of the group . Ambrose's role was described as being "the more vocal leader of the group" and was then tweaked to become more verbally arrogant in mid-2013 . WWE also described Ambrose's character as "slightly off" and "wild". </Li> <Li> Roman Reigns--was established by WWE as the "powerhouse" and "heavy hitter" of The Shield, as well as an "exceptional athlete". Reigns was noted as the least talkative of The Shield members . In mid-2013, Reigns' character was described as being tweaked to become extremely confident and a source of leadership with "quiet strength". </Li>

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