<P> Traditionally, war films, musicals and historical dramas have been the most popular genres, but franchise films have been among the best performers in the 21st century . Seven Harry Potter films and five films from Peter Jackson's Middle - earth series are included in the nominal earnings chart, while the Star Wars and Pirates of the Caribbean franchises feature prominently . There is also continued interest in the superhero genre: Batman and Superman from DC Comics and films based on the Marvel Comics brand, such as Spider - Man, X-Men and films in the Marvel Cinematic Universe, have generally done well . The only films in the top ten that are not adapted from a pre-existing property or a sequel are the top two, Avatar and Titanic, both directed by James Cameron . Animated family films have performed consistently well, with Disney films enjoying lucrative re-releases prior to the home - video era . Disney also enjoyed later success with films such as Frozen (the highest - grossing animated film), Zootopia and The Lion King, as well as with its Pixar brand, of which the Toy Story and Finding Nemo films have been the best performers . Beyond Disney and Pixar animation, the Shrek, Ice Age and Despicable Me series have met with the most success . </P> <P> While inflation has eroded away the achievements of most films from the 1960s and 1970s, there are franchises originating from that period that are still active . Besides the Star Wars and Superman franchises, James Bond and Star Trek films are still being released periodically; all four are among the highest - grossing franchises . Some of the older films that held the record of highest - grossing film still have respectable grosses by today's standards, but no longer compete numerically against today's top - earners in an era of much higher individual ticket prices . When properly adjusted for inflation, however, on that comparative scale Gone with the Wind--which was the highest - grossing film outright for twenty - five years--is still the highest - grossing film of all time . All grosses on the list are expressed in U.S. dollars at their nominal value, except where stated otherwise . </P> <P> With a worldwide box - office gross of over $2.7 billion, Avatar is often proclaimed to be the "highest - grossing" film, but such claims usually refer to theatrical revenues only and do not take into account home video and television income, which can form a significant portion of a film's earnings . Once revenue from home entertainment is factored in it is not immediately clear which film is the most successful . Titanic earned $1.2 billion from video and DVD sales and rentals, in addition to the $2.2 billion it grossed in theaters . While complete sales data are not available for Avatar, it earned $345 million from the sale of sixteen million DVD and Blu - ray units in North America, and ultimately sold a total of thirty million DVD and Blu - ray units worldwide . After home video income is accounted for, both films have earned over $3 billion . Television broadcast rights will also substantially add to a film's earnings, with a film often earning as much as 20--25% of its theatrical box - office for a couple of television runs on top of pay - per - view revenues; Titanic earned a further $55 million from the NBC and HBO broadcast rights, equating to about 9% of its North American gross . </P> <P> When a film is highly exploitable as a commercial property, its ancillary revenues can dwarf its income from direct film sales . The Lion King earned over $2 billion in box - office and home video sales, but this pales in comparison to the $6 billion earned at box offices around the world by the stage adaptation . Merchandising can be extremely lucrative too: The Lion King also sold $3 billion of merchandise, while Pixar's Cars--which earned $462 million in theatrical revenues and was only a modest hit by comparison to other Pixar films--generated global merchandise sales of over $8 billion in the five years after its 2006 release . Pixar also had another huge hit with Toy Story 3, which generated almost $10 billion in merchandise retail sales in addition to the $1 billion it earned at the box office . </P>

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