<P> In 2010, the family - controlled Dr Reddy's denied that it was in talks to sell its generics business in India to US pharmaceutical giant Pfizer, which had been suing the company for alleged patent infringement after Dr Reddy's announced that it intended to produce a generic version of atorvastatin, marketed by Pfizer as Lipitor, an anti-cholesterol medication . Reddy's was already linked to UK pharmaceuticals multinational Glaxo Smithkline . </P> <P> Dr. Reddy's originally launched in 1984 producing active pharmaceutical ingredients . In 1986, Reddy's started operations on branded formulations . Within a year Reddy's had launched Norilet, the company's first recognized brand in India . Soon, Dr. Reddy's obtained another success with Omez, its branded omeprazole--ulcer and reflux oesophagitis medication--launched at half the price of other brands on the Indian market at that time . This is now branched in hyderabad </P> <P> Within a year, Reddy's became the first Indian company to export the active ingredients for pharmaceuticals to Europe . In 1987, Reddy's started to transform itself from a supplier of pharmaceutical ingredients to other manufacturers into a manufacturer of pharmaceutical products . </P> <P> The company's first international move took it to Russia in 1992 . There, Dr. Reddy's formed a joint venture with the country's biggest pharmaceuticals producer, Biomed . They pulled out in 1995 amid accusations of scandal, involving "a significant material loss due to the activities of Moscow's branch of Reddy's Labs with the help of Biomed's chief executive". Reddy's sold the joint venture to the Kremlin - friendly Sistema group . In 1993, Reddy's entered into a joint venture in the Middle East and created two formulation units there and in Russia . Reddy's exported bulk drugs to these formulation units, which then converted them into finished products . In 1994, Reddy's started targeting the US generic market by building state of art manufacturing facility . </P>

Dr. reddy's institute of life sciences hyderabad telangana