<Li> Rather than applying traditional notions of copyright to academic publications, readers should be free to build upon the research of others . Publications should be libre or "free to build upon". </Li> <Li> Everyone should have greater awareness of the serious social problems caused by restricting access to academic research . </Li> <Li> Everyone should recognize that there are serious economic challenges for the future of academic publishing . Even though open access models are problematic, traditional publishing models definitely are not sustainable and something radical needs to change immediately . </Li> <P> Open access also has ambitions beyond merely granting access to academic publications, as access to research is only a tool for helping people achieve other goals . Open access advances scholarly pursuits in the fields of open data, open government, open educational resources, free and open - source software, and open science, among others . </P>

Explain how online distribution might benefit the publisher of an academic journal