<Tr> <Th> Longest win streak </Th> <Td> Alabama, 9 (1973--81) </Td> </Tr> <Tr> <Th> Current win streak </Th> <Td> Auburn, 1 (2017--present) </Td> </Tr> <P> The Iron Bowl is an American college football rivalry game played annually by the football teams of the two largest public universities in the U.S. state of Alabama, the Auburn University Tigers and University of Alabama Crimson Tide, both charter members of the Southeastern Conference (SEC). The series is considered one of the most important football rivalries in the annals of American sports . </P> <P> As the rivalry was played in Birmingham, Alabama for many years at Legion Field, the name of the Iron Bowl comes from Birmingham's historic role in the steel industry . Auburn Coach Shug Jordan is credited with coining the rivalry game's nick name as the "Iron Bowl" in a 1964 interview . Auburn coach Ralph Jordan was asked by reporters how he would deal with the disappointment of not taking his team to a bowl game, Jordan responded, "We've got our bowl game . We have it every year . It's the Iron Bowl in Birmingham ." </P>

What is the alabama vs auburn game called