<P> A 99 Flake can refer to any of three possible items: an ice cream cone with a Cadbury Flake inserted in it; the Cadbury - produced Flake bar itself specially made for insertion into an ice cream cone; a wrapped ice cream cone product marketed by Cadbury </P> <P> Created at the Cadbury's factory in Bournville, England, the flake was originally designed to be a cuboid and to fit into a wafer . By 1930, Cadbury's was selling half - length Flake "99s" specifically for probing a cone . </P> <P> A 99 Flake ice cream, or more commonly a 99 or ninety - nine, is an ice cream cone, usually made with soft serve ice cream, into which a Flake bar has been inserted . The ice cream is usually vanilla flavoured . They are sold by ice cream vans and parlours . Variations include a 99 with two flakes - often referred to as a double 99 or "bunny's ears" - and a 99 with strawberry or raspberry syrup on top, sometimes known as monkey's blood . </P>

Where does the name 99 ice cream come from