<P> A 25 - year - old gentleman, handsome very practical, having worldly wisdom, with a great sense of humour and always lively . His best friend Raju's father is Dhirubhai's friend. Raju arranges the job for him . On seeing his sharpness, Dhirubhai gradually puts him in business as it was expanding; he is now the right hand of Dhirubhai who has seen the spark of business acumen in him . He has seen Apoorva taking wise business decisions and so is rightly called "Man Friday" who has solutions of any problems under the sun . He always talks highly of his (non-existent) family; a father, mother, two brothers, two bhabhis, and one sister--who are residing in Mumbai. He constantly talks about them and believing in him Dhirubhai feels closely connected to his family. Whenever Dhirubhai faces difficult situations in life, Apoorva has Raju talk to him as his father. Raju does the needful and so Dhirubhai has great regards for Apoorva's father . </P> <P> He has a fondness for Arti Jhaveri of which Dhirubhai is aware . </P> <P> Gradually Dhirubhai marries of his daughter Arti to him as he believes in Apoorva and that his daughter will be happy in that joint family of Apurva in Mumbai . </P> <P> In the 3 November 2010 episode, Usha Dhirubhai Jhaveri reappears . She first is seen upon as a ghost but later, after lodging a case against her, Dhirubhai and the family learns that she had not died but was injured and had lost memory . She has now rejoined the family . She forgets things at a short interval . She discovers the secret of Apoorva's fake family and threatens to reveal it . However after close observation, she decides to not reveal the secret and calls the family as "Sabse Pyara Parivaar"--the most lovable family . She is loved by the family as a mother . </P>

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