<P> WKZG (104.3 FM) is a radio station licensed to Seymour, Wisconsin and serving the Fox Cities and Northeast Wisconsin . Owned and operated by Woodward Communications, WKZG airs an adult hits format . WKZG's studios are located on College Avenue in Appleton, while its transmitter is located in Seymour . </P> <P> The station launched in the spring of 1998 as WECB under the ownership of Earl Brooker and his wife, Carol (the namesakes of the call letters). Earl Brooker was a local businessman, politician, and long - time Fox Cities radio personality (he worked the 5: 30--9: 00 morning shift on WECB). Under the Brookers' ownership, WECB featured a 70s Hits format, and also featured broadcasts of Green Bay Gamblers hockey and Wisconsin Timber Rattlers baseball . </P> <P> On April 1, 2003, the Brookers sold WECB to Dubuque, Iowa - based Woodward Communications, with the station joining Woodward's Northeast Wisconsin radio cluster . On July 18, 2003, after two days of stunting with various versions of "Summer Breeze", Woodward would change WECB's format to Soft Adult Contemporary as "104.3 The Breeze, Northeast Wisconsin's Lite Rock". "The Breeze" featured a schedule that included the John Tesh Radio Show (Monday--Saturday mornings), as well as all - Christmas music annually during November and December . </P> <P> In December 2009, WECB continued its holiday music past Christmas, with the promise that "one more gift" would be presented at 3 PM on December 31; along with that announcement, cryptic advertisements asking "Hey! Where's Chuck?" appeared in local newspapers . At 3 p.m. on December 31 (after Gayla Peevey's "I Want a Hippopotamus for Christmas" finished playing), WECB became WCHK - FM and introduced a new adult hits format under the branding of "Chuck FM", with The Rolling Stones' "Start Me Up" the first song being played . "Chuck FM" was patterned after the Jack FM - style of adult hits stations, in that the music playlist was generally wide - ranging, hard - edged voiceover liners were used in lieu of DJs, and the on - air presentation was irreverent; such irreverence was highlighted by WCHK's decision to "play nothing" but dead air during the Green Bay Packers' appearance in Super Bowl XLV in February 2011 . </P>

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