<Table> <Tr> <Td> </Td> <Td> This article is incomplete . This is because, as discussed on the talk page, it needs an introduction, early history, and expansion based upon the independent sources...Please help to improve it, or discuss the issue on the talk page . (June 2017) </Td> </Tr> </Table> <Tr> <Td> </Td> <Td> This article is incomplete . This is because, as discussed on the talk page, it needs an introduction, early history, and expansion based upon the independent sources...Please help to improve it, or discuss the issue on the talk page . (June 2017) </Td> </Tr> <P> Share a Coke is a multi-national marketing campaign in for Coca - Cola . It debrands the traditional Coke logo, replacing "Coca - Cola" from one side of a bottle with the phrase "Share a Coke with" followed by a person's name . The campaign, which uses a list containing 250 of the country's most popular names (generic nicknames and titles are also used in some cases), aims to have people go out and find a bottle with their name on it, then share it with their friends . The campaign began in Australia in 2011 . </P> <P> The Share a Coke campaign was subsequently rolled out in over 80 countries . In Australia, the advertising agency, Ogilvy have estimated that the campaign increased Coke's share of the category by 4% and increased consumption by young adults by 7% . The campaign received multiple awards at the Creative Effectiveness Lion Awards at Cannes . </P>

When did they start putting names on coke bottles