<Tr> <Th> Question </Th> <Th> Element </Th> <Th> Analysis </Th> </Tr> <Tr> <Td> Who? </Td> <Td> Communicator </Td> <Td> Control Analysis </Td> </Tr> <Tr> <Td> Says What? </Td> <Td> Message </Td> <Td> Content Analysis </Td> </Tr> <Tr> <Td> In Which Channel? </Td> <Td> Medium </Td> <Td> Media Analysis </Td> </Tr>

Who (says) what (to) whom (in) what channel (with) what effect