<P> In November 2009 it was reported that a rugby mid-year Test match between the Springboks and France scheduled to take place in Cape Town on 12 June 2010 would be moved to Europe, due to FIFA regulations banning other sport events in host cities during the time of the World Cup . After negotiations between the South African Rugby Union and members of the local organising committee, it was announced that the Test would be allowed to take place in Cape Town on the originally scheduled date because no World Cup match was to be played in Cape Town on that day, and the Test would be played at Newlands, which is not a World Cup venue . </P> <P> The South African low - fare airline Kulula.com were ordered by FIFA to withdraw an advertisement that it claimed infringed their trademarks . The advert, titled "The unofficial carrier of the you - know - what", features soccer balls, vuvuzelas and the flag of South Africa, which FIFA claims when used in conjunction with each other constitutes an infringement (of its trademarks). Kulula.com disputed FIFA's claim, but later announced that they would withdraw the specific advert whilst continuing with the advertisement campaign . </P> <P> In Singapore, FIFA's broadcast rights fees for the 2010 World Cup finals have been described as "exorbitant", with the organisation having changed prices according to what it perceived the country's TV operators were willing to pay . When Singapore TV operators SingTel and Starhub joined together to bid for the broadcast rights in late 2009, they were reportedly charged an initial S $40 million (about US $30 million). When the Singapore TV operators refused to pay the initial sum quoted by FIFA, and as time passed, Singapore was faced with the prospect of being one of the few countries not to get match broadcasts from the 2010 World Cup . </P> <P> With only about a month left before the tournament, FIFA finally relented and reportedly reduced the fee to S $21 million (US $15 million), which was then accepted by the Singapore TV operators . This reduced fee was still significantly higher than the fee that FIFA charged Starhub for the exclusive rights to broadcast the 2006 World Cup in Germany, which was reported to be S $15 million (US $11 million). </P>

Negative impact of fifa world cup in south africa