<P> The created feeling of connection between the Old Spice Man and the audience, which is also known as a para-social relationship formed an important part of the success of the campaign . Overall this combined with the original ad series to become one of the "most popular viral campaigns in recent history". </P> <P> The spot has been parodied on Sesame Street, where the monster Grover takes Mustafa's role to illustrate the word' on' . However, his narrations do not go as smoothly: the dropped shirt fails to fall around his neck; the clam containing the tickets bites his nose, forcing him to fling it away; and despite claiming he is on a horse at the end, he is actually on a cow . </P> <P> It was also parodied on iCarly, on the episode "iOMG". </P> <P> There was also a parody made to advertise the 2011 film Puss in Boots . </P>

I'm on a horse old spice commercial