<Tr> <Th_colspan="2"> External links </Th> </Tr> <Tr> <Td_colspan="2"> Official website </Td> </Tr> <P> Yeh Rishta Kya Kehlata Hai (lit . What Is This Relationship Called?) is a Hindi language television drama . It premiered on January 12, 2009 on Star Plus . The show focuses on the daily life of an Udaipur - based Rajasthani family . It is produced by Rajan Shahi's Director's Kut Productions, and is the third longest - running Indian television series based on episode count . The show's lead characters are Naira (Shivangi Joshi) and Kartik (Mohsin Khan). The series initially focused on Naira's parents Akshara (Hina Khan) and Naitik (Karan Mehra). </P> <Table> <Tr> <Td> </Td> <Td> This section may require copy editing for grammar, style, cohesion, tone, or spelling . You can assist by editing it . (October 2017) (Learn how and when to remove this template message) </Td> </Tr> </Table>

When was ye rishta kya kehlata hai started