<P> When developing the concept, Bredeweg and Paige were initially met with some resistance from Hollywood, with Bredeweg recounting, "(T) here were some people around us, some people in town who said,' You know, it is just not going to happen . You are never going to sell this show ."' After completing the first draft of the pilot script, the team was introduced to Jennifer Lopez through a friend who worked at her production company Nuyorican Productions, which was looking to branch out into scripted television . When describing their initial pitch to Lopez, Bredeweg stated, "When we met with Jennifer, she really fell in love with it . The moment we had her, we knew that we had a force behind us ." </P> <P> Lopez's decision to become involved in the project is said to have been largely inspired by her late Aunt Marisa, Lopez's mother's gay elder sister who had faced discrimination during her lifetime due to her sexual orientation and was unable to have a family of her own . When discussing the show's concept, Lopez stated, "Although (the script) was about a non-traditional family and had some newer themes, it had some really basic themes as well about family and love and what's really important . And life can be complicated and messy sometimes and not simple . It gives a really good depiction of family in this day and age ." </P> <P> With Lopez on board, the team took the concept to several networks, including ABC Family, with Bredeweg recalling, "ABC Family was really receptive from the very beginning . Strangely, it felt a little like a match made in heaven . I mean, their slogan is' A new kind of family .' We had a new kind of modern family, and it took off from there ." On July 6, 2012, The Hollywood Reporter, among other sources, reported that Jennifer Lopez and her production company, Nuyorican Productions, were developing the yet - to - be-titled hour - long drama for ABC Family, with Lopez set to executive produce alongside Simon Fields and Greg Gugliotta, as well as showrunners and head writers Peter Paige and Brad Bredeweg . </P> <P> Finally, the first televised promo appeared on ABC Family on April 19, 2013 . </P>

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