<P> In America, the company changed its name in 1963 to Kaiser - Jeep Corporation; the Willys name disappeared thereafter . </P> <P> Willys - Overland established its Brazilian operations in 1953, just before the Kaiser - Frazer takeover . The tooling for the Aero went to Brazil, where it entered production in 1960 . In 1956--1957, Brazil's Executive Group for the Automotive Industry (GEIA) had approved Willys - Overland for production of the Aero, the Willys MB Jeep, a truck version of the Jeep called the Rural, and the French Renault Dauphine small car . Also, an abortive plan was made to create a company called Chrysler - Willys do Brasil SA to build the 1956 Plymouth Savoy and a Dodge truck there, in the hope of taking advantage of Willys' "Brazilian - made" credentials . Willys went through considerable effort to appear as a Brazilian company, even selling a large portion of their company to Brazilian stockholders to forestall a possible nationalist backlash, and to become eligible for various government incentives . </P> <P> The little tail - engined Dauphine was a result of Kaiser's Renault connection, and was produced by Willys do Brasil from 1959 until 1968 . Willys - Overland was one of the first companies to enter the Brazilian passenger automobile market, and their early entry originally paid off, with sales spiking in 1954 when Willys became the number - one selling car . Being distributed by the family of Getúlio Vargas' closest advisor Osvaldo Aranha also helped, and Willys - Overland reached a 52% share of Brazilian passenger car production in 1959 . Willys held a market share of around 30% in Brazil from 1960 until 1966, its last full year as an independent, mostly Brazilian - owned company . </P> <P> Willys entered the Brazilian market in the hope of offsetting their shrinking market and losses at home . However, unlike in the case of the Argentinian Kaiser operations, which were essentially developed around hand - me - downs, Willys built a very modern plant from the ground up in Brazil . The original promise was to build cars for export back to the United States, but such a situation never materialized . However, by late 1961, Brazilian - built Willys Jeeps began to be exported to Chile . Willys expanded into Brazil's impoverished northeast in the early 1960s, when they built an assembly plant for the Jeep and Rural in the state of Pernambuco . </P>

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