<P> In March 2016, Dos Equis announced Goldsmith's retirement from the role, with a commercial sending him on a one - way journey to Mars amid much acclaim, and the narration: "His only regret is not knowing what regret feels like". In September, they introduced French actor Augustin Legrand as Goldsmith's replacement . </P> <P> The campaign was ended in 2018, and replaced with a new campaign called "Keep It Interesante". </P> <P> The Goldsmith advertisements feature an older bearded, debonair gentleman . They also feature a montage (mostly in black and white) of daring exploits involving "the most interesting man" when he was younger, in which the character is played by actor Claudio Marangone . </P> <P> The precise settings are never revealed, but he performs feats such as freeing an angry bear from a painful - looking bear trap, shooting a pool trick shot before an audience (by shooting the cue ball out of the mouth of a man lying on the pool table), catching a marlin while cavorting in a Hemingway-esque scene with a beautiful young woman, winning an arm - wrestling match in a South American setting, surfing a killer wave, and bench pressing two young women, each seated in a chair, in a casino setting . The voiceovers themselves are intended to be both humorous and outrageous, and include humorous undertones such as his giving his own father "the talk", experiencing an awkward moment just to know how it felt, and finding the Fountain of Youth but not drinking from it, "because he wasn't thirsty". Other feats are more centered on his physical abilities and personality . These include his small talk changing foreign policies, parallel - parking a train, and slamming a revolving door . </P>

Who is the guy that says stay thirsty my friends