<P> In 2002, British sociologist Andrew Blake named Harry Potter among the icons of British popular culture along with the likes of James Bond and Sherlock Holmes . In 2003, four of the books were named in the top 24 of the BBC's The Big Read survey of the best loved novels in the UK . A 2004 study found that books in the series were commonly read aloud in elementary schools in San Diego County, California . Based on a 2007 online poll, the U.S. National Education Association listed the series in its "Teachers' Top 100 Books for Children". Three of the books placed among the "Top 100 Chapter Books" of all time, or children's novels, in a 2012 survey published by School Library Journal: Sorcerer's Stone ranked number three, Prisoner of Azkaban 12th, and Goblet of Fire 98th . In 2012, the opening ceremony of the 2012 Summer Olympics in London featured a 100 - foot tall rendition of Lord Voldemort in a segment designed to show off the UK's cultural icons . </P> <P> Early in its history, Harry Potter received positive reviews . On publication, the first book, Harry Potter and the Philosopher's Stone, attracted attention from the Scottish newspapers, such as The Scotsman, which said it had "all the makings of a classic", and The Glasgow Herald, which called it "Magic stuff". Soon the English newspapers joined in, with more than one comparing it to Roald Dahl's work: The Mail on Sunday rated it as "the most imaginative debut since Roald Dahl", a view echoed by The Sunday Times ("comparisons to Dahl are, this time, justified"), while The Guardian called it "a richly textured novel given lift - off by an inventive wit". </P> <P> By the time of the release of the fifth book, Harry Potter and the Order of the Phoenix, the books began to receive strong criticism from a number of literary scholars . Yale professor, literary scholar, and critic Harold Bloom raised criticisms of the books' literary merits, saying, "Rowling's mind is so governed by clichés and dead metaphors that she has no other style of writing ." A.S. Byatt authored a New York Times op - ed article calling Rowling's universe a "secondary secondary world, made up of intelligently patchworked derivative motifs from all sorts of children's literature...written for people whose imaginative lives are confined to TV cartoons, and the exaggerated (more exciting, not threatening) mirror - worlds of soaps, reality TV and celebrity gossip". </P> <P> Michael Rosen, a novelist and poet, advocated the books were not suited for children, who would be unable to grasp the complex themes . Rosen also stated that "J.K. Rowling is more of an adult writer ." The critic Anthony Holden wrote in The Observer on his experience of judging Harry Potter and the Prisoner of Azkaban for the 1999 Whitbread Awards . His overall view of the series was negative--"the Potter saga was essentially patronising, conservative, highly derivative, dispiritingly nostalgic for a bygone Britain", and he speaks of "a pedestrian, ungrammatical prose style". Ursula K. Le Guin said, "I have no great opinion of it . When so many adult critics were carrying on about the' incredible originality' of the first Harry Potter book, I read it to find out what the fuss was about, and remained somewhat puzzled; it seemed a lively kid's fantasy crossed with a "school novel", good fare for its age group, but stylistically ordinary, imaginatively derivative, and ethically rather mean - spirited ." </P>

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