<Tr> <Td_colspan="2"> Cookbook: Cadbury Creme Egg Media: Cadbury Creme Egg </Td> </Tr> <P> A Cadbury Creme Egg is a chocolate product produced in the shape of an egg . The product consists of a thick chocolate shell, housing a white and yellow fondant filling which mimics the albumen and yolk of a chicken egg . The Creme Eggs are the best selling confectionery item between New Year's Day and Easter in the UK, with annual sales in excess of 200 million and a brand value of approximately £ 55 million . However, in 2016 sales plummeted after the controversial decision to change the recipe from the original Dairy Milk chocolate to a cheaper substitute, with reports of a loss of more than £ 6m in sales . </P> <P> Creme Eggs are produced by Cadbury UK in the United Kingdom, by The Hershey Company in the United States and by Cadbury Adams in Canada . They are sold by Mondelēz International in all markets except the US, where the Hershey Company has the local marketing rights . At the Bournville factory in Birmingham, in the UK, they are manufactured at a rate of 1.5 million per day . The Creme Egg was also previously manufactured in New Zealand but, since 2009, they are imported from the UK . </P> <P> While filled eggs were first manufactured by the Cadbury Brothers in 1923, the Creme Egg in its current form was introduced in 1963 . Initially sold as Fry's Creme Eggs (incorporating the Fry's brand), they were renamed "Cadbury's Creme Eggs" in 1971 . </P>

Where is the cadbury creme egg factory located in england