<Tr> <Td> Architecture (show) <Ul> <Li> Name </Li> <Li> Corporate </Li> <Li> Individual </Li> <Li> Personal </Li> <Li> Umbrella </Li> <Li> Brand Book </Li> </Ul> </Td> </Tr> <Ul> <Li> Name </Li> <Li> Corporate </Li> <Li> Individual </Li> <Li> Personal </Li> <Li> Umbrella </Li> <Li> Brand Book </Li> </Ul> <P> A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer . Brands are used in business, marketing, and advertising . Name brands are sometimes distinguished from generic or store brands . </P> <P> The practice of branding is thought to have begun with the ancient Egyptians who were known to have engaged in livestock branding as early as 2,700 BC . Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron . If a person would steal the animals, anyone could detect the symbol and deduce the actual owner . However, the term has been extended to mean a strategic personality for a product or company, so that' brand' now suggests the values and promises that a consumer may perceive and buy into . Over time, the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil, wine, cosmetics and fish sauce . </P>

What is the meaning of the term brand