<P> Swachh Bharat Abhiyan (SBA) (Swachh Bharat Mission (SBM) or Clean India Mission in English) is a campaign in India that aims to clean up the streets, roads and infrastructure of India's cities, smaller towns, and rural areas . The objectives of Swachh Bharat include eliminating open defecation through the construction of household - owned and community - owned toilets and establishing an accountable mechanism of monitoring toilet use . Run by the Government of India, the mission aims to achieve an Open - Defecation Free (ODF) India by 2 October 2019, the 150th anniversary of the birth of Mahatma Gandhi, by constructing 90 million toilets in rural India at a projected cost of ₹ 1.96 lakh crore (US $30 billion). The mission will also contribute to India reaching Sustainable Development Goal Number 6 (SDG 6). </P> <P> The campaign was officially launched on 2 October 2014 at Rajghat, New Delhi by Prime Minister Narendra Modi . It is India's largest cleanliness drive to date with 3 million government employees, school students, and college students from all parts of India participating in 4,041 statutory cities, towns and associated rural areas . Modi has called the campaign "Satyagrah se Swachhagrah" in reference to Gandhi's "Champaran Satyagraha" launched on 10 April 1917 . </P> <P> The mission contains two sub-missions: Swachh Bharat Abhiyan ("Gramin" or rural), which operates under the Ministry of Drinking Water and Sanitation; and Swachh Bharat Abhiyan (Urban), which operates under the Ministry of Housing and Urban Affairs . </P> <P> As part of the campaign, volunteers, known as Swachhagrahis, or "ambassadors of cleanliness", have promoted indoor plumbing and the Community Approaches to Sanitation (CAS) at the village level . Other non-governmental activities include national real - time monitoring and updates from non-governmental organizations (NGOs) such as The Ugly Indian, Waste Warriors and SWaCH Pune (Solid Waste Collection and Handling) that are working towards its ideas of Swachh Bharat . </P>

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