<P> Historically, mediated communication was much rarer than face - to - face . Even through humans possessed the technology to use technology to communicate in space and time for millennia, the majority of the world's population lacked the necessary skills, such as literacy, to use them . This began to change with the invention of the printing press by Johannes Gutenberg that led to the spread of printed texts and rising literacy in Europe from the 15th century . Since then, face - to - face interaction has begun to steadily lose ground to mediated communication . </P> <P> Historically, mediated communication was much rarer than face - to - face one . Even through humans possessed the technology to use technology to communicate in space and time for millennia, the majority of world's population lacked skills such as literacy to use them . This began to change with the invention of the printing press by Johannes Gutenberg that led to the spread of printed texts and rising literacy in Europe from the 15th century . Since then, face - to - face interaction has begun to steadily lose ground to mediated communication . Face - to - face communication has been however described as less preferable to mediated communication in some situations, particularly where time and geographical distance are an issue . For example, in maintaining a long - distance friendship, face - to - face communication was only the fourth most common way of maintaining ties, after telephone, email, and instant messaging . </P> <P> What's more, face - to - face communication could easily be interrupted or avoided by just pulling out a cell phone or electronic device . When it comes to communication and understanding one another fully 93% is non-verbal, and body language and 7% is written . (Tardanico) According to research studies show that there is an estimated total of over 300 million cell phones users in the United States . (Lopez - Rosenfeld) Owning a cell phone becomes a distraction in everyday life whether if you get a phone call, text message, e-mail, etc . Any alert, in general, is a distraction because of the settings that you can customize . </P> <P> Despite the advent of many new information and communication technologies, face - to - face interaction is still widespread and popular and has a better performance in many different areas . Nardi and Whittaker (2002) pointed that face - to - face communication is still the golden standard among the mediated technologies based on many theorists, particularly in the context of the media richness theory where face - to - face communication is described as the most efficient and informational one . This is explained because face - to - face communication engages more human senses than mediated communication . Face - to - face interaction is also a useful way for people when they want to win over others based on verbal communication, or when they try to settle disagreements . Besides, it does help a lot for teachers as one effective teaching method . It is also easier to keep a stronger and more active political connection with others by face - to - face interaction . </P>

Explain the dynamics of effective face to face interaction