<P> Forbes contributor Hugh McIntyre described "Sorry Not Sorry" as "an unapologetic, braggadocious look in the mirror, with Lovato taking the opportunity to praise herself, and rightfully so," and further opined that "Lovato really packs a punch her powerful vocals, which have been setting her apart from other female pop stars for years now ." Elias Leight of Rolling Stone described the song as a "gleeful revenge on a callous ex" with "heavy rhythmic effects ." Christopher Rosa of Glamour felt the song "takes self - empowerment to new heights ." Lars Brandle of Billboard wrote it was "bound to be embraced as a girl - power anthem ." On a less positive note, Mike Wass from Idolator stated that its theme was something that had "been done several dozen times before," as the concept is a "fairly tired tale of turning the tables on an ex / hater," and felt the chorus "offers more of the same ." </P> <P> "Sorry Not Sorry" was included on several year - end lists . The website Thrillist ranked the song at number eight . Stereogum's Chris DeVille considered it the 18th pop song of the year, writing that "even the firmest gospel - pop foundation will not stop Demi Lovato from blowing your house down every time ." Elle Magazine's Nerisha Penrose included the track on her list at number 9 and described it as "an infectious, hater - shunning summer anthem will surely shut down all the naysayers ." </P> <P> The official music video was directed by Hannah Lux Davis and released via Vevo on July 19, 2017 . The video sees Lovato throwing a house party, frolicking by a pool, in an inflatable tub, on an outdoor dance floor, and in a beach chair, as her friends thrash, laugh, and kiss around her . Paris Hilton, Wiz Khalifa and Jamie Foxx made their appearances in the video . In 24 hours of release, the video amounted 8.5 million views, a record for Lovato as a solo artist . The video surpassed 100 million views in September 2017, making Lovato's twelfth Vevo - certified video . </P> <P> Lovato first performed the single the night before its release at a fan listening party held in Los Angeles . She subsequently performed the song at other house parties . On August 18, 2017, Lovato made the first televised performance of the track on Good Morning America . On August 27, 2017, Lovato performed the song in Las Vegas as a pre-recorded performance for the 2017 MTV Video Music Awards . On September 18, 2017, Lovato performed the song on The Tonight Show Starring Jimmy Fallon . On September 30, 2017, Lovato performed the song on The Jonathan Ross Show . On October 4, 2017, Lovato performed the song on The Ellen DeGeneres Show On October 5, 2017, the singer performed the song on The Today Show, where she also performed "Tell Me You Love Me". On November 12, 2017, Lovato performed a medley of "Sorry Not Sorry" and "Tell Me You Love Me" at the 2017 MTV Europe Music Awards . On November 13, 2017, Lovato performed the song on Live Lounge, where she also performed "Skyscraper" and a cover of Sam Smith's "Too Good at Goodbyes". On November 19, 2017, Lovato performed the song at the 2017 American Music Awards . The track serves as the encore to her sixth headlining concert tour Tell Me You Love Me World Tour . </P>

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