<P> The Jug line of strawberry and apple pop wines, packaged in country - style brown and white jugs, was introduced in 1973 . Mogen David had the fourth largest winery and the third largest advertising budget in the wine industry in 1973 </P> <P> With its 1973 acquisitions of Tribuno Wines (previously Vermouth Industries of America) and later the well established California winery Franzia, Coke - New York was, in all, the third largest US wine producer . Franzia also shipped wine, grape concentrates and brandy in bulk to the Mogen David winery in Westfield, New York, for use in Mogen David products . </P> <P> Jerome W. "Jerry" Alder joined Mogen David as President and COO in September 1976; former President Mike Bay moved into the new position of Chairman, and continued as Mogen David's CEO . In 1977, the company's administrative and marketing offices moved from the original winery at 3737 South Sacramento Ave, and into space in a new building at 444 Michigan Ave in downtown Chicago . </P> <P> A study of wine marketing in 1980 found that Mogen David consumers apparently had the strongest brand loyalty in the varietal table wine category . </P>

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