<P> Especially on the front page of newspapers and on magazine covers, headlines often are set in larger display typefaces to attract attention, and are placed near the masthead . </P> <P> Typography utilized to characterize text: Typography is intended to reveal the character of the text . Through the use of typography, a body of text can instantaneously reveal the mood the author intends to convey to its readers . The message that a body of text conveys has a direct relationship with the typeface that is chosen . Therefore, when a person is focusing on typography and setting type they must pay very close attention to the typeface they decide to choose . Choosing the correct typeface for a body of text can only be done after thoroughly reading the text, understanding its context, and understanding what the text is wishing to convey . Once the typographer has an understanding of the text, then they have the responsibility of using the appropriate typeface to honor the writing done by the author of the text . Knowledge of choosing the correct typeface comes along with understanding the historical background of typefaces and understanding the reason why that typeface was created . For example, if the body of text is titled "Commercial Real Estate Transactions" and further elaborates on the real estate market throughout the body, then the appropriate typeface to use in this instance is a serif typeface . This typeface would be appropriate because the author intends to inform its audience on a serious topic and not entertain his audience with an anecdote; therefore, a serif typeface would effectively convey a sense of seriousness to the audience instantaneously . The typographer would also employ larger - sized font for the title of the text to convey a sense of importance to the title of the text which directly informs the reader of the structure in which the text is intended to be read, as well as increasing readability from varying viewing distances . </P> <P> Typography utilized to make reading practical: Typography not only has a direct correlation with honoring the tone of the text, but also shares the responsibility of making the audience commence the reading process as well as sustaining the audience's attention throughout the body of text . Although typography can potentially be utilized to attract the reader's attention to commence the reading process, and create a beautiful / attractive piece of text, the craft of typography is not limited to aesthetics . Typography is a craft that is not stringently encompassed with the aesthetic appeal of the text . On the contrary, the object of typography is to make the reading experience practical and useful . The use of bold colors, multiple typefaces, and colorful backgrounds in a typographic design may be eye - catching; however, it may not be appropriate for all bodies of text and could potentially make text illegible . Overuse of design elements such as colors and typefaces can create an unsettling reading experience, preventing the author of the text from conveying their message to readers . </P> <P> Type may be combined with negative space and images, forming relationships and dialog between the words and images for special effects . Display designs are a potent element in graphic design . Some sign designers exhibit less concern for readability, sacrificing it for an artistic manner . Color and size of type elements may be much more prevalent than in solely text designs . Most display items exploit type at larger sizes, where the details of letter design are magnified . Color is used for its emotional effect in conveying the tone and nature of subject matter . </P>

Which term describes the kinds of fonts selected and how they are applied to text on a web page