<P> Maida is a wheat flour from the Indian subcontinent . Finely milled without any bran, refined, and bleached, it closely resembles Cake flour . The term maida is common in southern India; the equivalent term in northern India is safed atta, literally "white flour", though maida is also very common in the north . </P> <P> Maida is used extensively for making fast food, baked goods such as pastries, bread, several varieties of sweets, and traditional flatbreads . Owing to this wide variety of uses, it is sometimes labeled and marketed as "all - purpose flour", though it is different from all - purpose flour as commonly understood in the US . </P>

What is atta and maida called in english