<P> 60 Minutes was broadcast after the game on CBS, representing the Super Bowl lead - out program . The closing music for the telecast was "The Winner Takes It All" by ABBA . </P> <P> The pregame festivities featured the University of Michigan Band . The band later performed the Canadian National Anthem, which was not televised . Singer Diana Ross then performed the U.S. national anthem, which followed a moment of silence in support of the Polish trade union Solidarity; following the crackdown by the communist government of Poland on the pro-democracy union . This was the first of two Super Bowls, both held in Michigan, in which two national anthems were performed, and to have a joint Canadian - American armed forces color guard, which consisted of members of the Royal Canadian Mounted Police and Camp Grayling color guards . The coin toss ceremony featured Hall of Fame quarterback Bobby Layne . </P> <P> Up with People provided the halftime entertainment featuring a salute to the 1960s and Motown . This was the first Super Bowl to be played in the Midwest . </P> <P> The Bengals had the first opportunity to score early in the game . After returning the opening kickoff 17 yards, San Francisco's Amos Lawrence was hit by Bengals linebacker Guy Frazier and fumbled at his own 26 - yard line (the first time in a Super Bowl that a turnover took place on the opening kick), where John Simmons recovered for Cincinnati . Quarterback Ken Anderson then started the drive off with a completion to wide receiver Isaac Curtis for 8 yards, and fullback Pete Johnson's 2 - yard run then picked up a first down . Anderson followed with an 11 - yard pass to tight end Dan Ross, moving the ball to the 5 - yard line . However, Anderson threw an incomplete pass on first down, then was sacked by defensive end Jim Stuckey on second down for a 6 - yard loss . Facing third down, Anderson tried to connect with Curtis in the end zone, but 49ers safety Dwight Hicks intercepted the ball at the 5 - yard line and returned it 27 yards to the 32 . </P>

Who won the super bowl in the 70s