<Tr> <Th> Products </Th> <Td> Coffee </Td> </Tr> <Tr> <Th> Website </Th> <Td> McDonald's McCafé USA </Td> </Tr> <P> McCafé is a coffee - house - style food and beverage chain, owned by McDonald's . Conceptualised and launched in Melbourne, Australia in 1993 by McDonald's Licensee Ann Brown, and introduced to the public with help from McDonald's CEO Charlie Bell and then - Chairman and future CEO James Skinner, the chain reflects a consumer trend towards espresso coffees . </P> <P> Reports indicated that McCafé outlets generated 15% more revenue than a regular McDonald's and, by 2003, were the largest coffee shop brand in Australia and New Zealand . </P>

When was the first mccafe opened and where