<P> Despite the global financial crisis and limited amount of ancillary festivities that are normally held before the game, the NBC television network broadcast attracted an average U.S. audience of 98.7 million viewers, making it the most watched Super Bowl in history at that time . </P> <P> Tampa was selected for the game site on May 25, 2005, beating out three other finalists: Atlanta, Houston, and Miami . Super Bowl XLIII was the second Super Bowl at this venue and the fourth overall in that city . </P> <P> In February 2008, the Tampa Bay Super Bowl Host Committee unveiled the Super Bowl XLIII logo, featuring an abstract representation of a football stadium, with blue and green colors representing the regional waterways and landscapes of Tampa Bay . Eight yards of playing field are shown, alluding to the game's status as the championship of the 2008 NFL season . In a tradition starting with the Super Bowl XL logo, two stars--one red, representing the AFC, and one blue, representing the NFC--are flanked on either side of the Super Bowl XLIII logo . The tagline for Super Bowl XLIII as well as the 2008 NFL season is "Believe In Now". </P> <P> The seeds of Super Bowl XLIII can be traced back to the end of the 2006 season . After winning Super Bowl XL in 2005, the Pittsburgh Steelers fell to an 8--8 record the following year . At the end of 2006, Bill Cowher ended his 15 - year tenure as their head coach, leaving with a 149--90--1 regular season record and a 12--9 record in the playoffs . Both offensive coordinator Ken Whisenhunt and assistant head coach Russ Grimm were widely considered the front - runners to succeed Cowher in Pittsburgh . </P>

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