<P> The Pepsi Generation was the theme of an advertising campaign for Pepsi - Cola, a U.S. brand of soft drink, that launched in 1963 as the result of a slogan contest . A new car was awarded to the writer of the winning slogan . The contest was the brainchild of Alan Pottasch, a Pepsico advertising executive, and it was won by Appleton, Wisconsin resident, Ellen M. Reimer . Her slogan invited consumers to "Come Alive! You're the Pepsi Generation!" The original "Come Alive" jingle was performed by singer Joanie Sommers in her memorable "breathy" vocal style . </P> <P> Earlier campaigns for Pepsi - Cola had emphasized price competition . Twelve ounce Pepsi bottles gave you twice as much soft drink as six ounce standard Coca - Cola bottles, and Coca - Cola was by far the leading brand of soft drink . Pepsi formerly ran a campaign that featured the jingle: </P> <Dl> <Dd> Pepsi - Cola hits the spot Twelve full ounces, that's a lot! Twice as much for a nickel, too Pepsi - Cola is the drink for you . </Dd> </Dl> <Dd> Pepsi - Cola hits the spot Twelve full ounces, that's a lot! Twice as much for a nickel, too Pepsi - Cola is the drink for you . </Dd>

You've got a lot to live and pepsi's got a lot to give