<P> In professional wrestling, a heel (also known as a rudo in lucha libre) is a wrestler who is villainous or a "bad guy", who is booked (scripted) by the promotion to be in the position of being an antagonist . They are typically opposed by their polar opposites, faces, who are the heroic protagonist or "good guy" characters . In American wrestling it was common for the faces to be American and the heels to be portrayed as foreign (e.g. Mark Henry, Bret Hart, The Iron Sheik, Rusev and Jinder Mahal). </P> <P> To gain heat (with boos and jeers from the audience), heels are often portrayed as behaving in an immoral manner by breaking rules or otherwise taking advantage of their opponents outside the bounds of the standards of the match . Others do not (or rarely) break rules, but instead exhibit unlikeable, appalling and deliberately offensive and demoralizing personality traits such as arrogance, cowardice or contempt for the audience . Many heels do both, cheating as well as behaving nastily . No matter the type of heel, the most important job is that of the antagonist role, as heels exist to provide a foil to the face wrestlers . If a given heel is cheered over the face, a promoter may opt to turn that heel to face or the other way around, or to make the wrestler do something even more despicable to encourage heel heat . </P>

What is the meaning of heel in wwe
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