<P> Alfred E. Neuman is the fictitious mascot and cover boy of the American humor magazine Mad . The character's face had drifted through U.S. iconography for decades before being claimed by Mad editor Harvey Kurtzman in 1954 and later named by the magazine's second editor Al Feldstein in 1956 . Since his debut in Mad, Neuman's likeness has appeared on the cover of all but a handful of the magazine's 550 + issues, distinguished by jug ears, a missing front tooth, and one eye lower than the other . His face is rarely seen in profile; he has virtually always been shown in front view, directly from behind, or in silhouette . </P> <P> Harvey Kurtzman first spotted the image on a postcard pinned to the office bulletin board of Ballantine Books editor Bernard Shir - Cliff . "It was a face that didn't have a care in the world, except mischief", recalled Kurtzman . Shir - Cliff was later a contributor to various magazines created by Kurtzman . </P>

What is the name of the mad magazine character