<P> In 2008, Slim Jim launched the website "SpicySide.com", encouraging consumers to get in touch with their "Spicy Side" by creating an avatar and fighting their friends in an online landscape called Spicy Town . Slim Jim also partnered with a well known Machinima artist Myndflame to develop a World of Warcraft parody . </P> <P> Slim Jim sponsored Bobby Labonte and David Green when they won the NASCAR Busch Series championship in 1991 and 1994, respectively . </P> <P> A 2009 Wired article listed some of the ingredients as beef, mechanically separated chicken, lactic acid starter culture, dextrose, salt, sodium nitrite and hydrolyzed soy . They note that although ConAgra refers to Slim Jim as a "meat stick", it resembles a fermented sausage, such as salami or pepperoni, which uses bacteria and sugar to produce lactic acid, lowering the pH of the sausage to around 5.0 and firming up the meat . </P> <P> Sodium nitrite is added to prevent the meat from turning gray, and hydrolyzed soy contains monosodium glutamate . </P>

What is in a slim jim meat stick