<P> A set to the north of London was built to house a replica of the 1909 Selfridge's store interior . The exterior of the store was recreated in The Historic Dockyard Chatham, in Kent . The disused Aldwych tube station was used to film Rose Selfridge travelling on the London Underground and scenes in the first episode featuring Victor Colleano, Agnes Towler and her brother George . </P> <P> On 8 February 2013, ITV announced Mr Selfridge had been commissioned for a second series of ten episodes, to start on 19 January 2014 . Anthony Byrne, who directed three episodes of series one, returned to direct some of the new episodes . On 22 July 2013, PBS also purchased a second series that aired in 2014 as part of its Masterpiece Classic . The second series is set in 1914 and portrays the consequence of World War I to the store and staff . On 21 February 2014, it was announced that Mr. Selfridge had been renewed for a third series, to air in 2015 . On 13 March 2015, ITV announced Mr Selfridge had been commissioned for a new 10 - part fourth series . </P> <P> An American casting director was employed to find an actor suitable to play Harry Selfridge . Jeremy Piven's agent informed him of the role . Producer Chrissy Skinns and director Jon Jones met Piven in Los Angeles and were impressed by his understanding of the character . Executive producer Kate Lewis was "thrilled to attract" Frances O'Connor to the role of Rose Selfridge because she had long been a fan of the actress . Former Coronation Street actress Katherine Kelly signed up to play Lady Mae Loxley and returned for Series 2 . The casting of the trio was announced in March 2012 alongside Grégory Fitoussi (Henri Leclair), Aisling Loftus (Agnes Towler), Zoe Tapper (Ellen Love) and Trystan Gravelle (Victor Colleano). </P> <Table> <Tr> <Th> Actor </Th> <Th> Character </Th> <Th_colspan="6"> Series </Th> </Tr> <Tr> <Th> </Th> <Th> </Th> <Th> </Th> <Th> </Th> </Tr> <Tr> <Th_colspan="9"> Selfridge Family </Th> </Tr> <Tr> <Td> Jeremy Piven </Td> <Td> Harry Gordon Selfridge </Td> <Td_colspan="4"> Main </Td> </Tr> <Tr> <Td> Frances O'Connor </Td> <Td> Rose Selfridge </Td> <Td_colspan="2"> Main </Td> <Td_colspan="2"> </Td> </Tr> <Tr> <Td> Kika Markham </Td> <Td> Lois Selfridge </Td> <Td_colspan="1"> Main </Td> <Td_colspan="1"> Recurring </Td> <Td_colspan="2"> Main </Td> </Tr> <Tr> <Td> Adam Wilson </Td> <Td> Gordon Selfridge </Td> <Td_colspan="1"> Recurring </Td> <Td_colspan="3"> </Td> </Tr> <Tr> <Td> Greg Austin </Td> <Td_colspan="1"> </Td> <Td_colspan="2"> Recurring </Td> <Td_colspan="1"> Main </Td> </Tr> <Tr> <Td> Poppy Lee Friar </Td> <Td> Rosalie Selfridge </Td> <Td_colspan="2"> Recurring </Td> <Td_colspan="2"> </Td> </Tr> <Tr> <Td> Kara Tointon </Td> <Td_colspan="2"> </Td> <Td_colspan="2"> Main </Td> </Tr> <Tr> <Td> Freya Wilson </Td> <Td> Violette Selfridge </Td> <Td_colspan="1"> Recurring </Td> <Td_colspan="3"> </Td> </Tr> <Tr> <Td> Millie Brady </Td> <Td_colspan="1"> </Td> <Td_colspan="1"> Recurring </Td> <Td_colspan="2"> </Td> </Tr> <Tr> <Td> Hannah Tointon </Td> <Td_colspan="2"> </Td> <Td_colspan="2"> Main </Td> </Tr> <Tr> <Td> Raffey Cassidy </Td> <Td> Beatrice Selfridge </Td> <Td_colspan="1"> Recurring </Td> <Td_colspan="3"> </Td> </Tr> <Tr> <Td> Alana Boden </Td> <Td_colspan="1"> </Td> <Td_colspan="1"> Recurring </Td> <Td_colspan="1"> Guest </Td> <Td_colspan="1"> </Td> </Tr> <Tr> <Td> Amy Morgan </Td> <Td> Grace Calthorpe </Td> <Td_colspan="1"> </Td> <Td_colspan="1"> Recurring </Td> <Td_colspan="2"> Main </Td> </Tr> <Tr> <Td> Zoë Wanamaker </Td> <Td> Princess Marie Wiasemsky de Bolotoff </Td> <Td_colspan="2"> </Td> <Td_colspan="1"> Main </Td> <Td_colspan="1"> </Td> </Tr> <Tr> <Td> Leon Ockenden </Td> <Td> Serge de Bolotoff </Td> <Td_colspan="2"> </Td> <Td_colspan="1"> Main </Td> <Td_colspan="1"> </Td> </Tr> <Tr> <Th_colspan="9"> Selfridge Staff </Th> </Tr> <Tr> <Td> Ron Cook </Td> <Td> Arthur Crabb </Td> <Td_colspan="4"> Main </Td> </Tr> <Tr> <Td> Tom Goodman - Hill </Td> <Td> Roger Grove </Td> <Td_colspan="4"> Main </Td> </Tr> <Tr> <Td> Amanda Abbington </Td> <Td> Josie Mardle </Td> <Td_colspan="4"> Main </Td> </Tr> <Tr> <Td> Trystan Gravelle </Td> <Td> Victor Colleano </Td> <Td_colspan="4"> Main </Td> </Tr> <Tr> <Td> Samuel West </Td> <Td> Frank Edwards </Td> <Td_colspan="4"> Main </Td> </Tr> <Tr> <Td> Amy Beth Hayes </Td> <Td> Kitty Hawkins </Td> <Td_colspan="1"> Recurring </Td> <Td_colspan="3"> Main </Td> </Tr> <Tr> <Td> Calum Callaghan </Td> <Td> George Towler </Td> <Td_colspan="2"> Recurring </Td> <Td_colspan="2"> Main </Td> </Tr> <Tr> <Td> Deborah Cornelius </Td> <Td> Miss Blenkinsop </Td> <Td_colspan="4"> Recurring </Td> </Tr> <Tr> <Td> Aisling Loftus </Td> <Td> Agnes Towler </Td> <Td_colspan="3"> Main </Td> <Td_colspan="1"> </Td> </Tr> <Tr> <Td> Grégory Fitoussi </Td> <Td> Henri Leclair </Td> <Td_colspan="3"> Main </Td> <Td_colspan="1"> </Td> </Tr> <Tr> <Td> Lauren Crace </Td> <Td> Doris Millar </Td> <Td_colspan="3"> Recurring </Td> <Td_colspan="1"> </Td> </Tr> <Tr> <Td> Anna Madeley </Td> <Td> Irene Ravillious </Td> <Td_colspan="1"> Main </Td> <Td_colspan="3"> </Td> </Tr> <Tr> <Td> Timothy Watson </Td> <Td> Mr Perez </Td> <Td_colspan="1"> Recurring </Td> <Td_colspan="3"> </Td> </Tr> <Tr> <Td> Pippa Haywood </Td> <Td> Flora Bunting </Td> <Td_colspan="1"> Recurring </Td> <Td_colspan="3"> </Td> </Tr> <Tr> <Td> Sadie Shimmin </Td> <Td> Miss Plunkett </Td> <Td_colspan="1"> </Td> <Td_colspan="3"> Recurring </Td> </Tr> <Tr> <Td> Ria Zmitrowicz </Td> <Td> Sarah Ellis </Td> <Td_colspan="1"> </Td> <Td_colspan="3"> Recurring </Td> </Tr> <Tr> <Td> Sai Bennett </Td> <Td> Jessie Pertree </Td> <Td_colspan="1"> </Td> <Td_colspan="2"> Recurring </Td> <Td_colspan="1"> </Td> </Tr> <Tr> <Td> Cal MacAninch </Td> <Td> Mr Thackeray </Td> <Td_colspan="1"> </Td> <Td_colspan="1"> Main </Td> <Td_colspan="1"> Guest </Td> <Td_colspan="1"> </Td> </Tr> <Tr> <Td> Sean Teale </Td> <Td> Franco Colleano </Td> <Td_colspan="1"> </Td> <Td_colspan="1"> Recurring </Td> <Td_colspan="2"> </Td> </Tr> <Tr> <Td> Sacha Parkinson </Td> <Td> Connie Hawkins </Td> <Td_colspan="2"> </Td> <Td_colspan="1"> Recurring </Td> <Td_colspan="1"> Main </Td> </Tr> <Tr> <Td> Edward Akrout </Td> <Td> Pierre Longchamp </Td> <Td_colspan="2"> </Td> <Td_colspan="1"> Recurring </Td> <Td_colspan="1"> </Td> </Tr> <Tr> <Td> Lottie Tolhurst </Td> <Td> Meryl Grove </Td> <Td_colspan="3"> </Td> <Td_colspan="1"> Recurring </Td> </Tr> <Tr> <Td> Sam Swann </Td> <Td> Freddy Lyons </Td> <Td_colspan="3"> </Td> <Td_colspan="1"> Recurring </Td> </Tr> <Tr> <Td> Mimi Ndiweni </Td> <Td> Matilda Brockless </Td> <Td_colspan="3"> </Td> <Td_colspan="1"> Recurring </Td> </Tr> <Tr> <Th_colspan="9"> Others </Th> </Tr> <Tr> <Td> Katherine Kelly </Td> <Td> Lady Mae Loxley </Td> <Td_colspan="2"> Main </Td> <Td_colspan="1"> </Td> <Td_colspan="1"> Main </Td> </Tr> <Tr> <Td> Malcolm Rennie </Td> <Td> Fraser </Td> <Td_colspan="4"> Recurring </Td> </Tr> <Tr> <Td> Wendy Nottingham </Td> <Td> Mildred Crabb </Td> <Td_colspan="2"> Guest </Td> <Td_colspan="2"> Recurring </Td> </Tr> <Tr> <Td> Zoe Tapper </Td> <Td> Ellen Love </Td> <Td_colspan="1"> Main </Td> <Td_colspan="3"> </Td> </Tr> <Tr> <Td> Oliver Jackson - Cohen </Td> <Td> Roderick Temple </Td> <Td_colspan="1"> Main </Td> <Td_colspan="3"> </Td> </Tr> <Tr> <Td> Nick Moran </Td> <Td> Reg Towler </Td> <Td_colspan="1"> Main </Td> <Td_colspan="3"> </Td> </Tr> <Tr> <Td> Will Payne </Td> <Td> Tony Travers </Td> <Td_colspan="1"> Recurring </Td> <Td_colspan="3"> </Td> </Tr> <Tr> <Td> Aidan McArdle </Td> <Td> Lord Loxley </Td> <Td_colspan="1"> </Td> <Td_colspan="2"> Main </Td> <Td_colspan="1"> </Td> </Tr> <Tr> <Td> Raymond Coulthard </Td> <Td> Lord Miles Edgerton </Td> <Td_colspan="1"> </Td> <Td_colspan="2"> Recurring </Td> <Td_colspan="1"> </Td> </Tr> <Tr> <Td> Polly Walker </Td> <Td> Delphine Day </Td> <Td_colspan="1"> </Td> <Td_colspan="1"> Main </Td> <Td_colspan="2"> </Td> </Tr> <Tr> <Td> Oliver Farnworth </Td> <Td> Florian Dupont </Td> <Td_colspan="1"> </Td> <Td_colspan="1"> Recurring </Td> <Td_colspan="2"> </Td> </Tr> <Tr> <Td> Amanda Lawrence </Td> <Td> Jane Pimble </Td> <Td_colspan="1"> </Td> <Td_colspan="1"> Recurring </Td> <Td_colspan="2"> </Td> </Tr> <Tr> <Td> Kelly Adams </Td> <Td> Nancy Webb </Td> <Td_colspan="2"> </Td> <Td_colspan="1"> Main </Td> <Td_colspan="1"> </Td> </Tr> <Tr> <Td> Jolyon Coy </Td> <Td> Augustus Paynton </Td> <Td_colspan="2"> </Td> <Td_colspan="1"> Recurring </Td> <Td_colspan="1"> </Td> </Tr> <Tr> <Td> Naomi Ryan </Td> <Td> Elsa Simmons </Td> <Td_colspan="2"> </Td> <Td_colspan="1"> Recurring </Td> <Td_colspan="1"> </Td> </Tr> <Tr> <Td> Mitchell Hunt </Td> <Td> Joe Tooby </Td> <Td_colspan="2"> </Td> <Td_colspan="1"> Guest </Td> <Td_colspan="1"> Recurring </Td> </Tr> <Tr> <Td> Robert Pugh </Td> <Td> Lord Wynnstay </Td> <Td_colspan="3"> </Td> <Td_colspan="1"> Main </Td> </Tr> <Tr> <Td> Sacha Dhawan </Td> <Td> Jimmy Dillon </Td> <Td_colspan="3"> </Td> <Td_colspan="1"> Main </Td> </Tr> <Tr> <Td> Emma Hamilton </Td> <Td> Rosie Dolly </Td> <Td_colspan="3"> </Td> <Td_colspan="1"> Recurring </Td> </Tr> <Tr> <Td> Zoe Richards </Td> <Td> Jenny Dolly </Td> <Td_colspan="3"> </Td> <Td_colspan="1"> Recurring </Td> </Tr> <Tr> <Td> Oliver Dimsdale </Td> <Td> Mr Keen </Td> <Td_colspan="3"> </Td> <Td_colspan="1"> Recurring </Td> </Tr> </Table>

Who plays mr selfridge in the hit series