<P> Europe has achieved new attention in the US due to being featured in a GEICO Insurance cable television commercial campaign viewed for many months across the US in 2015 - 16 . </P> <P> The band is mainly influenced by Whitesnake, Deep Purple, Rainbow, Led Zeppelin, Thin Lizzy, UFO and Michael Schenker Group . </P> <P> The first incarnation of the band was named Force and came together in 1979, in Upplands Väsby, Stockholm, and was integrated by vocalist Joey Tempest, guitarist John Norum, bass guitarist Peter Olsson, and drummer Tony Reno . "I remember when we started the band Force we were playing covers in the rehearsal room, because we just wanted to learn our instruments, like all bands," Tempest said, "Then one day I said maybe we should do our own stuff . Nobody had any ideas, so I brought mine into the rehearsal room, and that is when we started writing our own stuff ." </P> <P> The band sent several demos to record companies, but were told that in order to be published they had to cut their hair and sing in Swedish . Two years later, Olsson left the band and was replaced by John Levén . Just a couple of months later, Levén joined Yngwie Malmsteen's band Rising Force, and Malmsteen's former bassist, Marcel Jacob, joined Force . This only lasted for three months, though; Levén apparently had issues with Malmsteen, so he and Jacob traded places again . </P>

Who are the group of musicians who performed across europe