<Tr> <Th> Language </Th> <Td> Japanese </Td> </Tr> <Tr> <Th> Box office </Th> <Td> ¥ 448,895,200 ($4,001,919) </Td> </Tr> <P> Bleach (Japanese: ブリーチ, Hepburn: Burīchi) (also known as Bleach: The Soul Reaper Agent Arc) is a Japanese film produced by Warner Bros., based on the manga series of the same name by Tite Kubo, and directed by Shinsuke Sato . The film stars Sota Fukushi as the main protagonist, Ichigo Kurosaki . It was released in Japan on July 20, 2018 . The film had its American premiere on July 28, 2018 at the New York Japan Cuts Festival in New York City . The film was released on Netflix on September 14, 2018 . </P> <P> Ichigo Kurosaki is a teenager who lives in Karakura Town with his father, Isshin, and younger twin sisters, Karin and Yuzu . He has the ability to see ghosts, a talent that brings him to the attention of a katana - wielding young woman, Rukia Kuchiki . Rukia explains that she is a Soul Reaper, whose duty is to guide dead souls to an afterlife called Soul Society . Those who die in anger are transformed into monstrous beings called Hollows and it is also a Reaper's duty to purify them with their weapon, Zanpakutō . When Rukia struggles to contain a Hollow, Fishbone D, from attacking the Kurosaki residence, she decides to transfer her Reaper power, Reiryoku, to Ichigo, transforming him into a Reaper . He proceeds to purify the Hollow . The next day, Ichigo learns that Rukia is posing as a new transfer student to his high school . Rukia says that she had expended all her Reiryoku to Ichigo during the emergency transfer and cannot return to Soul Society . Therefore, he has to fight Hollows in her stead until he accumulates enough Reiryoku to do a transfer . </P>

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