<P> In 1982, a two - line announcement board was replaced with an electronic LED message board and a backlit advertising panel was added below (this is now solid red). The marquee uses red neon lights at night, showing the familiar "Wrigley Field" in red, with the rest of the sign is in darkness . A Budweiser Beer slogan was on the lower panel in the early 1980s about the time when the team added the LED signage . Past and present owners of the park have used the marquee in some way as the park's trademark of sorts: the CTA Addison street platform that serves Wrigley Field uses an image of the marquee, painted on walls to announce the destination . The marquee was painted purple and featured an Allstate Insurance logo for the Northwestern Wildcats who played as the home team against the Illinois Fighting Illini in a Big Ten football game in November 2010 . </P> <P> In 2015, a Toyota emblem was placed on the lower panel just below the LED sign on the marquee; previously, the area was used for logos of transient corporate sponsors and team initiatives . Toyota is one of the team's "Legacy Partners" and beginning with the 2016 season will display other signage in and around the park, including branding on all Wrigley Field parking lots . </P> <P> The marquee was temporarily removed and restored for the 2016 season, including new paint, a new LED display board, and new neon lights . The back of the sign was given a new green paint job as well, which can now be seen from the inside the terrace level . </P> <P> The Cubs were a hold - out against night games for decades, not installing lights at Wrigley until 1988 (after baseball officials announced that the park would be prohibited from hosting any future post-season games without lights). Before then, all games at Wrigley were played during the day . Night games are still limited in number by agreement with the city council . In 1942, then - owner Philip K. Wrigley had planned to install lights, but instead, the lights and stands were scrapped for the World War II effort . In the late 1980s, however, Cubs management insisted that the team was in danger of leaving Wrigley if lights weren't installed, and Major League Baseball threatened to make the Cubs play postseason "home" games at Busch Stadium in St. Louis . </P>

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