<Table> <Tr> <Td> </Td> <Td> "THINK" Thomas J. Watson, who led IBM from 1914 to 1956, discussing the company's motto "THINK" </Td> </Tr> <Tr> <Td_colspan="2"> Problems playing this file? See media help . </Td> </Tr> </Table> <Tr> <Td> </Td> <Td> "THINK" Thomas J. Watson, who led IBM from 1914 to 1956, discussing the company's motto "THINK" </Td> </Tr> <Tr> <Td_colspan="2"> Problems playing this file? See media help . </Td> </Tr> <P> "THINK" is a slogan first used by Thomas J. Watson in December, 1911, while managing the sales and advertising departments at the National Cash Register Company . At an uninspiring sales meeting Watson interrupted, saying The trouble with every one of us is that we don't think enough . We don't get paid for working with our feet--we get paid for working with our heads . Watson then wrote THINK on the easel . </P>

When were think signs first used by ibm