<P> In Taiwan, interest in Korean dramas began when Star in My Heart aired in 1999 . Since then Korean dramas have become very popular and according to the South Korean mission 120 K - dramas had been broadcast in Taiwan in the first half of 2011 . </P> <P> When Dae Jang Geum was on air in Thailand, Korean food started gaining wide popularity . Due to the lop - sided nature of entertainment exports favoring South Korea, the Thai government requested increased introduction of popular Thai films to South Korean media outlets . This led to the signing of an Agreement of Cultural Cooperation between the two countries in August 2004 . </P> <P> Korean dramas have gained popularity particularly among women and young people in Vietnam . The fashion and hairstyles presented in Korean dramas have become very popular among the youth of the country . </P> <P> The Asian American - targeted cable TV channels AZN Television and ImaginAsian aired Korean dramas alongside content from China, Japan, India, Thailand and other parts of Asia . The dramas were aimed at the Asian American community before the channels dissolved in 2008 and 2011 respectively . </P>

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