<Table> <Tr> <Td> </Td> <Td> This article possibly contains original research . Please improve it by verifying the claims made and adding inline citations . Statements consisting only of original research should be removed . (September 2016) (Learn how and when to remove this template message) </Td> </Tr> </Table> <Tr> <Td> </Td> <Td> This article possibly contains original research . Please improve it by verifying the claims made and adding inline citations . Statements consisting only of original research should be removed . (September 2016) (Learn how and when to remove this template message) </Td> </Tr> <P> In the motion picture industry, a "box office bomb" or "box office flop" is a film that is considered highly unsuccessful or unprofitable during its theatrical run, often following significant hype regarding its cost, production, or marketing efforts . Generally, any film for which the production and marketing costs exceed the combined revenue recovered after release is considered to have "bombed". </P> <P> Box - office bomb is a subjective term, as gauging the financial success of a film is difficult . There is also no reliable definition of the term . Not all films that fail to earn back their estimated costs during their theatrical runs are considered "bombs". The label is generally applied to films that miss earnings projections by a wide margin, particularly when they are very expensive to produce . Although this often occurs in conjunction with middling or poor reviews, critical reception has an imperfect connection to box office performance . </P>

When is a movie considered a financial success
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