<P> In an article published in the Harvard Business Review in 2013, Ries' mentor Steve Blank described how the lean startup methodology also draws its inspiration from the work of people like Ian C. MacMillan and Rita Gunther McGrath who developed a technique called discovery - driven planning, which was an attempt to bring an entrepreneurial mindset to planning . </P> <P> Similar to the precepts of lean manufacturing, the lean startup methodology seeks to eliminate wasteful practices and increase value - producing practices during the product development phase so that startups can have a better chance of success without requiring large amounts of outside funding, elaborate business plans, or the perfect product . Customer feedback during product development is integral to the lean startup process, and ensures that the producer does not invest time designing features or services that consumers do not want . This is done primarily through two processes, using key performance indicators and a continuous deployment process . </P> <P> Because startups typically cannot afford to have their entire investment depend upon the success of one single product launch, the lean startup methodology proposes that by releasing a minimum viable product that is not yet finalized, the company can then make use of customer feedback to help further tailor their product to the specific needs of its customers . </P> <P> The lean startup methodology asserts that the "lean has nothing to do with how much money a company raises"; rather it has everything to do with assessing the specific demands of consumers and how to meet that demand using the least amount of resources possible . </P>

When do firms using minimum viable product launch their ideas to the market
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