<Tr> <Th_colspan="2"> External links </Th> </Tr> <Tr> <Td_colspan="2"> Official website </Td> </Tr> <P> Yeh Rishta Kya Kehlata Hai (lit . What is this relationship called?) is a Hindi - Language television drama aired on StarPlus . It premiered on 12 January 2009 on StarPlus . It is one of the longest running Indian series . </P> <P> The show focuses on the daily life of an Udaipur - based Rajasthani family . The show's lead characters are Naira (Shivangi Joshi) and Kartik (Mohsin Khan). The series initially focused on Naira's parents, Akshara (Hina Khan) and Naitik (Karan Mehra). </P>

When did yeh rishta kya kehlata hai started