<P> Fem om dagen (five a day) is the Norwegian Directorate for Health recommendation to eat five portions of fruit, berry or vegetables each day . </P> <P> The National Health Service explains a "portion" to be: two or more small - sized, one piece of medium - sized or half a piece of large fresh fruit; or two broccoli spears or four heaped tablespoons of cooked kale, spinach, spring greens or green beans; or three heaped tablespoons of cooked vegetables; or three sticks of celery, a 5 cm piece of cucumber, one medium tomato or seven cherry tomatoes; or three or more heaped tablespoons of beans or pulses . </P> <P> The programme was introduced by the UK Department of Health in the winter of 2002--2003, and received some adverse media attention because of the high and rising costs of fresh fruit and vegetables . After ten years, research suggested that few people were meeting the target . </P> <P> The campaign has come under criticism from Channel 4 because of government failure to prevent the food industry from claiming that their products constitute part of a five a day despite having added salt, sugar or fat . </P>

When did the 5 a day campaign start in the uk