<Tr> <Td> "</Td> <Td> It's impossible to overstate the role of the Cows--in official communiqués, they always take a capital "C"--that are displayed in framed portraits throughout the Fulton Street location . If the restaurant is a megachurch, the Cows are its ultimate evangelists . Since their introduction in the mid-nineties--when they began advising Atlanta motorists to "eat mor chikin"--they've remained one of the most popular, and most morbid, advertising campaigns in fast - food history, crucial to Chick - fil - A's corporate culture . </Td> <Td>" </Td> </Tr> <Tr> <Td_colspan="3">--Dan Piepenbring, Chick - fil - A's Creepy Infiltration of New York City . (The New Yorker, 2018) </Td> </Tr> <P> "Eat Mor Chikin" is the chain's most prominent advertising slogan, created by The Richards Group in 1995 . The slogan is often seen in advertisements, featuring Holstein dairy cows that are often seen wearing (or holding) signs that (usually) read: "Eat Mor Chikin" in all capital letters . The ad campaign was temporarily halted during a mad cow disease scare on January 1, 2004, so as not to make the chain seem insensitive or appear to be taking advantage of the scare to increase its sales . Two months later, the cows were put up again . The cows replaced the chain's old mascot, Doodles, an anthropomorphized chicken who still appears as the C on the logo . </P> <P> Chick - fil - A vigorously protects its intellectual property, sending cease and desist letters to those they think have infringed on their trademarks . The corporation has successfully protested at least 30 instances of the use of an "eat more" phrase, saying that the use would cause confusion of the public, dilute the distinctiveness of their intellectual property, and diminish its value . </P>

Why is chick fil a's mascot a cow
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