<P> The Canadian Tire guy is a character played by actor Ted Simonett in a series of television commercials for Canadian Tire stores that ran for eight years . The character typically touted the features and benefits of products unique to Canadian Tire in a friendly, helpful everyday scenario . </P> <P> In 2005, Canadian Tire changed advertising agencies, which led to a gradual phasing out of Simonett's character . In March 2006, he and on - screen wife "Gloria" were let go since the commercials had become the subject of parody, and as such were no longer considered effective . They have been parodied on Royal Canadian Air Farce, This Hour Has 22 Minutes, and the Rick Mercer Report . In many circles, particularly in relation to blog sites, Simonett's character - commonly referred to as on the Canadian Tire Guy (TCTG) - has evoked particularly hostile reactions . </P>

Who is the actor in canadian tire commercials