<P> The Armani label also consists of a furniture and home collection called Armani / Casa . While the Italian word "casa" usually means "house", its usage here instead means "at home". Giorgio Armani launched his interior design collection in 2000 with a flagship store opening in Milan, Italy the same year . When Armani was asked about why he wanted a furniture line, Armani said that he wanted "people to design their own private home". "Designing this furniture and home collection helped me to stimulate my creative and artistic vein", Armani said . Critics responded very positively to the Armani / Casa label calling the style "simply elegant, a little retro with Ethno elements" to it . A lot of critics also liked the fact that there are only a "few ornaments" used but with "artistic detail" which seem to have a "tremendous effect on the style and furniture" itself . </P> <P> Armani collaborates with Rubelli and the Molteni Group to build the home collection . As the Architectural Digest reported in February 2012, that Armani / Casa includes state - of - the - art kitchens, sold under the Armani / Dada name--a partnership with Molteni Group, as well as luxurious fabrics produced in collaboration with Rubelli . Armani / Roca is yet another partnership, which provides Giorgio Armani with bathroom furniture and accessoires . The sub-label consisting of variegated products is sold in 183 independent Armani stores as well as selected retailers throughout the world . From 2000 on, Armani / Casa is a multi-million Dollar success for the label . </P> <P> Armani / Casa is used in the Armani hotels, equipped John Mayers New York City apartment and decorated the scenes for the 2013 film Paranoia . </P> <P> A confectionery is also under the Armani name . The brand was established in 2002 . For the creations and collections Armani collaborates with the Italian chocolate manufacturer Venchi . </P>

What is the difference between armani and emporio armani