<P> In service industries, such as education, a program manager or program director researches, plans, develops and implements one or more of the firm's professional services . For example, in education, a program director is responsible for developing and maintaining degree - granting programs and / or other educational services . </P> <P> In program management, the Program Director is a senior manager responsible for the overall success of the program . </P> <P> A program director's role in a company that sells professional services is similar to a product manager's role in a company that sells tangible goods . </P> <P> In radio or television, a program director or director of programming is the person who develops or selects some or all of the content that will be broadcast . A program director's selections are based upon expertise in the media as well as knowledge of the target demographic . Typically, a program director decides what radio program or TV program will be broadcast and when . </P>

How to become a program director in radio