<P> Pepsi advertisements avoided the stereotypical images common in the major media that depicted one - dimensional Aunt Jemimas and Uncle Bens whose role was to draw a smile from white customers . Instead it portrayed black customers as self - confident middle - class citizens who showed very good taste in their soft drinks . They were economical too, as Pepsi bottles were twice the size . </P> <P> By the late 1960s, more than a few token blacks were hired at advertising agencies, and the sensitivity to the problem increased . The leading black magazines Essence and Jet routinely deplored racism in mainstream media, especially in the negative depictions of black men and women . However Essence and Jet in the 21st century themselves ran about a dozen ads a year, especially for skin lighteners, that were pervaded with "racism and White supremacy ." </P> <P> By the 1950s, fears of cancer from tobacco smoking caused consternation in the tobacco industry, which turned to advertisers for help in avoiding falling consumer demand and increased regulation . British and American agencies separately arrived at similar solutions . The Tobacco Industry Research Committee in the United States and the Tobacco Manufacturers' Standing Committee in Britain each assuaged public anxieties and encouraged the misperception that the cigarette makers were resolving the issues through filters and low tar formulations . The public relations approach was successful in the short run, but the accumulation of medical evidence led to a fall in smoking, heavier taxation, and increased regulation . The agencies responded with sophisticated advertising strategies designed to encourage adolescent smokers as well as to recruit new smokers in less - developed foreign markets . </P> <P> The late 1980s and early 1990s saw the introduction of cable television and particularly MTV . Pioneering the concept of the music video, MTV ushered in a new type of advertising: the consumer tunes in for the advertising message, rather than it being a by - product or afterthought . As cable and satellite television became increasingly prevalent, specialty channels emerged, including channels entirely devoted to advertising, such as QVC, Home Shopping Network, and ShopTV Canada . </P>

Who is considered the father of advertising art