<P> James Phelan, editor of Narrative (the journal of the International Society for the Study of Narrative), has written numerous books and articles on narrative theory (see reference list). With Frederick Luis Aldama, Brian McHale and Robyn Warhol, Phelan directs Project Narrative at The Ohio State University:) </P> <P> Designating work as narratological is to some extent dependent more on the academic discipline in which it takes place than any theoretical position advanced . The approach is applicable to any narrative, and in its classic studies, vis - a-vis Propp, non-literary narratives were commonly taken up . Still the term "narratology" is most typically applied to literary theory and literary criticism, as well as film theory and (to a lesser extent) film criticism . Atypical applications of narratological methodologies would include sociolinguistic studies of oral storytelling (William Labov) and in conversation analysis or discourse analysis that deal with narratives arising in the course of spontaneous verbal interaction . It also includes the study of videogames, graphic novels, the infinite canvas, and narrative sculptures linked to topology and graph theory . However, constituent analysis of a type where narremes are considered to be the basic units of narrative structure could fall within the areas of linguistics, semiotics, or literary theory . </P>

Who was the theorist that developed narrative thoery