<P> In February 2016, Warner Bros. and Doritos formed a partnership, creating a website offering fans the opportunity to enter codes found on Doritos purchases branded with the film's logo, and enter to win movie tickets, tech toys, and a trip the premiere in New York City . Warner Bros also partnered with Omaze to give fans who donated a chance to win "The Ultimate Batman v Superman: Dawn of Justice Experience", while benefiting three nonprofit organizations nominated by Ben Affleck, Henry Cavill and Jesse Eisenberg . "The Ultimate Batman v Superman: Dawn of Justice Experience" offered a fan and their friend the chance to win tickets to the premiere of the film, as well as fly on a helicopter with Cavill or ride in the Batmobile with Affleck . Hendrick Motorsports drivers Jimmie Johnson and Dale Earnhardt, Jr. drove cars based on Superman and Batman respectively, at Auto Club Speedway on March 20, 2016 . A tie - in endless runner video game to the film, entitled Batman vs Superman--Who Will Win?, debuted March 16, 2016, released by Warner Bros. International Enterprises . </P> <P> The film grossed $166 million in the USA & Canada in its opening weekend, the eighth - biggest opening of all time, ahead of The Dark Knight Rises' $160.9 million . The film had a worldwide opening of $422.5 million, which stands as the second - biggest for Warner Bros. and the fifth - biggest of all time . It became the fourth film to have a global opening above $400 million . It also had an IMAX worldwide opening weekend total of $36 million from 945 IMAX screens, the third - biggest ever, behind Star Wars: The Force Awakens ($48 million) and Jurassic World ($44 million). However, both inside and outside of the United States, Batman v Superman: Dawn of Justice experienced a notable poor Friday - to - Sunday hold and set a new record for the worst Friday - to - Sunday drop for a superhero movie release in modern box office history with a 58% decline, which was previously held by Fantastic Four . </P> <P> In its second weekend, Batman v Superman: Dawn of Justice experienced a "historic" box - office drop, with an 81.2% decline on Friday that was "one of the biggest Friday - to - Friday drops any blockbuster has ever seen", and an overall 68.4% drop for the weekend despite not "facing any big competition at the box office", making it the second largest decline for a marquee superhero title, behind only 2003's Hulk . Brad Brevet, writing for Box Office Mojo, reported that "it appeared Batman v Superman was looking at a drop anywhere from 58--68% and it ended up settling in on the wrong side of those expectations ." Scott Mendelson, writing for Forbes, said "Whether or not the movie is any good, and whether or not audiences respond to the picture, is best measured by the second and third weekends...Yes, we're still talking about a $15.35 million second Friday and a $50 m+ second weekend, but in terms of legs, this film sadly doesn't seem to have any ." Continuing this trend, in its third weekend, the film dropped by 54.3% in which Brad Brevet concluded in a follow - up for Box Office Mojo that "the legs on this one are proving quite short ." </P> <P> In the weeks leading up to the film's release, advance ticket sales outpaced The Dark Knight Rises, The Avengers, and Furious 7 . Worldwide, it was estimated to gross between $300--340 million in over 35,000 screens in its opening weekend . It passed the $50 million mark in IMAX ticket sales on its second weekend, grossing a total of $53.4 million from 571 IMAX screens . Warner Bros. domestic distribution chief Jeff Goldstein described the film's box office performance as a "fantastic result, by any measure ." Box office analyst Jeff Bock said "Still, outside of Christopher Nolan's two Dark Knight movies, and Tim Burton's Batman films when you adjust for inflation, this is the highest - grossing property in DC's bullpen thus far . It tops Man of Steel by more than $200 million," and that "overall, BvS successfully relaunched DC's cinematic universe . The film needed to reach $800 million in revenue at the box office to "recoup its investment" according to financial analysts . Despite surpassing this amount, it was considered "a disappointment" for failing to reach $1 billion, This resulted in Warner Bros., in May 2016, creating DC Films, giving a dedicated executive team responsibility for films based on DC Comics, similar to the dedicated Marvel Comics focus of Marvel Studios within the larger Walt Disney Studios group . Batman v Superman: Dawn of Justice grossed $330.4 million in North America and $543.3 million in other territories for a worldwide total of $873.6 million, making it the seventh - highest - grossing film of 2016 behind Captain America: Civil War, Rogue One: A Star Wars Story, Finding Dory, Zootopia, The Jungle Book, and The Secret Life of Pets . Deadline.com calculated the net profit of the film to be $105.7 million, when factoring together all expenses and revenues for the film . </P>

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