<P> In October 2017, Xander Zellner of Billboard credited the influence of the single's commercial success for the Latin music domination in the US mainstream market during 2017, as eleven primarily - Spanish - language songs have debuted on the Hot 100 as of October 21, compared to two in 2016 and five in 2015 . American songwriter Desmond Child and Cuban musician Rudy Pérez, founders of the Latin Songwriters Hall of Fame, expressed that "not since Ricky Martin's' Livin' La Vida Loca' has there been a song in any genre that has had the global impact of' Despacito', changing the course of pop music forever and ushering in an explosive new era of unlimited opportunities for all Latin music creators ." </P> <P> The music video was released alongside the single on January 12, 2017, receiving 5.14 million views within its first 24 hours, breaking J Balvin's previous record with "Bobo" for a Spanish - language Vevo clip . It was filmed in December 2016 in La Perla neighborhood and the popular bar La Factoría in San Juan, Puerto Rico and was directed and produced by Carlos Perez . The director had previously worked with Luis Fonsi on "Corazón en la Maleta" (2014) and also with Daddy Yankee on clips including "Gasolina" (2004), "Rompe" (2005), "Gangsta Zone" (2006), "Descontrol" (2010), and "Ven Conmigo" (2011), among others . Thomas Marvel was responsible for the video's cinematography . </P> <P> The video shows both artists performing the song while participating on different parties on the island . It also features Miss Universe 2006 winner Zuleyka Rivera . According to Luis Fonsi, the music video celebrates Latin American culture, saying that movement, dancing and rhythm are "engraved into his bones ." He also affirms that part of the song's success was the reception of the fans, capturing the best of Fonsi's romantic ballad and danceable facets . Carlos Perez stated that the clip "directly supports the vibe of the song" and that it "is a video that has soul to it ." </P> <P> The official music video on YouTube was released on Fonsi's channel on January 12, 2017 and amassed one billion views in 97 days, becoming the second - fastest video on the site to reach the milestone behind the music video for Adele's "Hello". The video received two billion views in 154 days, surpassing Justin Bieber's record of 394 days with the music video for his song "Sorry" to become the fastest video on the site to reach the milestone . The video became the first on YouTube to receive three billion and four billion views on August 4 and October 11, 2017, respectively . It has received over 4.2 billion views as of November 1, 2017 and has been the most viewed video on the site since August 4, 2017, when it surpassed the music video for "See You Again" by Wiz Khalifa featuring Charlie Puth . It is also the site's most liked video, with over 23 million as of October 28, 2017 . </P>

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