<Tr> <Th> Launched </Th> <Td> 20 February 2006 </Td> </Tr> <Tr> <Th> Current status </Th> <Td> Inactive </Td> </Tr> <P> My Coke Rewards was a customer loyalty marketing program for The Coca - Cola Company . Customers entered codes found on specially marked packages of Coca - Cola products on a website . Codes could also be entered "on the go" by texting them from a cell phone . These codes were converted into virtual "points" which could in turn be redeemed by members for various prizes or sweepstakes entries . The number of points from each product depended on the brand as well as the item itself . </P> <P> The program was launched in late February 2006, and ended in late June 2017 . By November 2006, over a million prizes had been redeemed . The program had since been extended annually since its inception, but terminated on June 30, 2017 . Any points left over from one year by one member carried over into the next, provided the member had accrued or debited points within a 90 - day period . Current members had from late March to late June 2017 to redeem any points accumulated over the years . Leftover points were then donated to charity . In September 2013, the My Coke Rewards Beta was launched . The new system which ran on the same website, but with / beta after the . com on the address, used social media challenges and My Coke Rewards codes to gain "status" points to level up, with + 5 status points just by creating an account . The levels were bronze, silver, and gold, which replaced the test phase levels of Red, Gold, and Twilight, and points or status were rewarded when a user leveled up . The "status" points were discontinued in mid-June 2016 . The program ended in late June 2017 . </P>

What do you get with my coke rewards