<P> In practice, product vendors and trade businesses are commonly referred as mainstream providers or narrow demographics niche market providers (colloquially shortened to just niche market providers). Small capital providers usually opt for a niche market with narrow demographics as a measure of increasing their financial gain margins . </P> <P> The final product quality (low or high) is not dependent on the price elasticity of demand, but the specific needs that the product is aimed to satisfy and, in some cases, aspects of brand recognition (e.g. prestige, practicability, money saving, expensiveness, environmental conscience, or social status). </P> <P> Technology and many industrial practices changed with the post-network era . There is a new drive for niche audiences because audiences are now in much greater control of what they watch . It is very rare to have a substantial audience watch a program at once, with few exceptions such as American Idol, the Super Bowl and the Olympics . Still, networks do target particular demographics . For example, Lifetime targets women and MTV targets youth . In this context of greater viewer control, networks and production companies are trying to discover ways to profit through new scheduling, new shows, and relying on syndication . This practice of "narrowcasting" also allows advertisers to have a more direct audience for their messages . </P> <Table> <Tr> <Td> </Td> <Td> This section needs additional citations for verification . Please help improve this article by adding citations to reliable sources . Unsourced material may be challenged and removed . (April 2016) (Learn how and when to remove this template message) </Td> </Tr> </Table>

The focus or niche strategy focuses on a specific portion of the larger market