<Tr> <Th> Virgin TV Anywhere </Th> <Td> Watch live (UK only) </Td> </Tr> <P> MTV UK is a general entertainment and (former) music channel operated by Viacom International Media Networks Europe, available in the United Kingdom and Ireland . </P> <P> The channel was launched as part of MTV Networks Europe localisation strategy in 1997 . MTV UK (previously MTV UK & Ireland and MTV One) was launched on 1 July 1997 . The channel was set up to provide audiences with local artists and more relevant music content . Prior to the localisation of MTV in Europe, the region was served by MTV Europe which was launched on 1 August 1987 . Since February 2011 MTV has been solely an entertainment channel and relocated to the entertainment section on Sky, and later Virgin Media . </P> <P> The channel is in over 10 million homes in the UK and Ireland . </P>

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