<Li> Structure of the message is the way it has been structured into various parts or arranged . It influences the effectiveness of the message . </Li> <Li> Code is the form in which the message is sent . It might be in the form of language, text, video, etc . </Li> <P> Channel refers to the medium used to send the message . In mass communication technical machines might be used as a channel like telephone, internet, etc . But in general communication, the five senses of a human being is the channel for the communication flow and it affects the effectiveness of the channel: </P> <Ul> <Li> Hearing - We receive the message through hearing . </Li> <Li> Seeing - We perceive through seeing . We also get non-verbal messages by seeing . </Li> <Li> Touching - Many of the non-verbal communication happens from touching like holding hands . </Li> <Li> Smelling - We collect information from smelling . </Li> <Li> Tasting - Taste also provides the information to be sent as a message . </Li> </Ul>

Message is the structured idea transmitted by sender