<P> Attractive alternatives are needed to develop a strong BATNA . In the best - selling book Getting to YES: Negotiating Agreement Without Giving In, the authors give 3 suggestions of how to accomplish this: </P> <Ol> <Li> Inventing a list of actions one might take if no agreement is reached </Li> <Li> Converting some of the more promising ideas and transforming them into tangible and partial alternatives </Li> <Li> Selecting the alternative that sounds best </Li> </Ol> <Li> Inventing a list of actions one might take if no agreement is reached </Li> <Li> Converting some of the more promising ideas and transforming them into tangible and partial alternatives </Li>

The characteristics of the best alternative offer the