<Tr> <Td> </Td> <Td> This article needs additional citations for verification . Please help improve this article by adding citations to reliable sources . Unsourced material may be challenged and removed . (November 2007) (Learn how and when to remove this template message) </Td> </Tr> <P> The business environment is a marketing term and refers to factors and forces that affect a firm's ability to build and maintain successful customer relationships . The three levels of the environment are: </P> <Ol> <Li> Micro (internal) environment--small forces within the company that affect its ability to serve its customers . </Li> <Li> Internal environment--can be controlled, however, it can't influence an external environment . </Li> <Li> Macro (external) environment--larger societal forces that affect the microenvironment . </Li> </Ol> <Li> Micro (internal) environment--small forces within the company that affect its ability to serve its customers . </Li>

What is micro and macro environment in business
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