<Tr> <Th> Owner </Th> <Td> Mattel </Td> </Tr> <Tr> <Th> Country </Th> <Td> United States </Td> </Tr> <Tr> <Th> Introduced </Th> <Td> July 10, 1968; 49 years ago (July 10, 1968) </Td> </Tr> <P> Hot Wheels is a brand of 1: 64, 1: 43, 1: 18 and 1: 50 scale die - cast toy cars introduced by American toy maker Mattel in 1968 . It was the primary competitor of Matchbox until 1997, when Mattel bought Tyco Toys, then - owner of Matchbox . </P>

When did the first hot wheels car come out