<Tr> <Td> <Ul> <Li> </Li> <Li> </Li> <Li> </Li> </Ul> </Td> </Tr> <Ul> <Li> </Li> <Li> </Li> <Li> </Li> </Ul> <P> Content analysis is a research method for studying documents and communication artifacts, which can be texts of various formats, pictures, audio or video . Social scientists use content analysis to quantify patterns in communication, in a replicable and systematic manner . One of the key advantage of this research method is to analyse social phenomena in a non-invasive way, in contrast to simulating social experiences or collecting survey answers . </P> <P> Practices and philosophies of content analysis vary between scholarly communities . They all involve systematic reading or observation of texts or artifacts which are assigned labels (sometimes called codes) to indicate the presence of interesting, meaningful patterns . After labeling a large set of media, a researcher is able to statistically estimate the proportions of patterns in the texts, as well as correlations between patterns . </P>

Which type of qualitative research technique involves the process of systematic