<P> Consumer derives information from a variety sources, each source illustrating its own interest, skills and resources . However, it is essential for the consumers to recognise their personal interests and make a judicious decision . </P> <Ol> <Li> Know who you are dealing with: Don't do business with any company that won't provide its name, street address, and telephone number . </Li> <Li> Protect your personal information: Share credit card or other personal information only when you're buying from a company you know and trust . </Li> <Li> Take your time: Resist any urge to "act now" despite the offer and the terms . Once you turn over your money, you may never get it back . </Li> <Li> Read the small print: Get all promises in writing and review all the documents carefully before you pay any money or sign a contract . </Li> <Li> Never pay for a "free" gift: Throw away any offer that asks you to pay for a gift . If it's free or a gift, you shouldn't have to pay for it . Free is free . </Li> <Li> Know the risks before you spend your money: When it comes to investments, every potentially high - profit investment is high - risk . That means you could lose your investment--all of it . </Li> </Ol> <Li> Know who you are dealing with: Don't do business with any company that won't provide its name, street address, and telephone number . </Li> <Li> Protect your personal information: Share credit card or other personal information only when you're buying from a company you know and trust . </Li>

Why is the informed consumer the best consumer