<Li> 2003: McDonald's starts a global marketing campaign which promotes a new healthier and higher - quality image . The campaign was labeled "I'm lovin' it" and begins simultaneously in more than 100 countries around the world . </Li> <Li> 2003: According to Technomic, a market research firm, McDonald's share of the U.S. market had fallen three percentage points in five years and was at 15.2% . </Li> <Li> 2003: The firm reports a $126 M USD loss for the fourth quarter . </Li> <Li> 2003: McDonald's introduces their premium salads, the McGriddles and the chicken selects . </Li>

Where was the first mcdonald's restaurant opened