<Tr> <Th> Launched </Th> <Td> September 7, 2006; 11 years ago (2006 - 09 - 07) </Td> </Tr> <Tr> <Th> Current status </Th> <Td> Active </Td> </Tr> <P> Amazon Video is an Internet video on demand service that is developed, owned, and operated by Amazon.com . It offers television shows and films for rent or purchase and Prime Video, a selection of Amazon Studios original content and licensed acquisitions included in the Amazon's Prime subscription . In the UK, US, Germany, and Austria, access to Prime Video is also available through a video - only membership, which does not require a full Prime subscription . In countries like France and Italy, Rent or Buy and Prime Video are not available on the Amazon website and Prime Video content is only accessible through a dedicated website . In some countries Amazon Video additionally offers Amazon Channels, which allows viewers to subscribe to other suppliers' content, including HBO in the United States . </P> <P> Launched on September 7, 2006 as Amazon Unbox in the United States, the service grew with its expanding library, and added the Prime Video membership with the development of Prime . It was then renamed as Amazon Instant Video on Demand . After acquiring the local streaming and DVD - by - mail service LoveFilm in 2011, Prime Video was added to Prime in the United Kingdom, Germany and Austria in 2014, a move that angered some Prime UK members as the bundling was nonnegotiable with a 61% increase in subscription fee . </P>

Is amazon prime video part of amazon prime