<P> Public opinion consists of the desires, wants, and thinking of the majority of the people; it is the collective opinion of the people of a society or state on an issue or problem . The English term public opinion dates back to the 17th - century work by John Locke, An Essay Concerning Human Understanding, which contains an early consideration of the importance of public opinion in the ordering of politics . The term was derived from the French word l'opinion, which was first used in 1588 by Michel de Montaigne . </P> <P> This concept came about through the process of urbanization and other political and social forces . For the first time, it became important what people thought, as forms of political contention changed . </P> <P> The emergence of public opinion as a significant force in the political realm can be dated to the late 17th century . However, opinion had been regarded as having singular importance since far earlier . Medieval fama publica or vox et fama communis had great legal and social importance from the 12th and 13th centuries onward . Later, William Shakespeare called public opinion the' mistress of success' and Blaise Pascal thought it was' the queen of the world .' John Locke in his treatise An Essay Concerning Human Understanding considered that man was subject to three laws: the divine law, the civil law, and most importantly in Locke's judgement, the law of opinion or reputation . He regarded the latter as of the highest importance because dislike and ill - opinion force people to conform in their behaviour to social norms, however he didn't consider public opinion as a suitable influence for governments . </P> <P> William Temple in his essay of 1672, On the Original and Nature of Government gave an early formulation of the importance of public opinion . He observed that "...when vast numbers of men submit their lives and fortunes absolutely to the will of one, it...must be force of custom, or opinion...which subjects power to authority ." </P>

Who consider public opinion as the mistress of success