<P> Telemarketing is the type of marketing communication transmitted through telephone . There are 2 types of telemarketing: Outbound and Inbound . Outbound telemarketing is used by organizations to reach out to potential customers, generate sales, make appointments with salespeople and introduce new products . Inbound telemarketing is where people call the organization to complain or inquire about products . Both outbound and inbound can be used as a customer service strategy to boost sales and receive suggestions for improvement . Advantages of telemarketing are that it allows targeted communications, it is a flexible and direct interaction between the organization and the customer, it can accompany the personal selling platform well and it is cost effective per contact compared to personal selling . A disadvantage is that call centres are usually used to handle outbound and inbound telemarketing, which needs to be implemented, managed and financed . </P> <P> Mail order as a form of direct marketing is a catalogue of products that customers can order to receive in the mail . This form of direct marketing dates back over 100 years . Home shopping, online shopping and teleshopping now accompany it . With current technology mail order has improved . Now there can be a larger range in catalogue, delivery is faster, and complaints are dealt with professionally . Advantages of mail order are they exert less pressure to the customer than telemarketing and sales are easy to manage, however costly infrastructure is required in maintaining the back - end . </P> <P> Direct - response advertising is a message transmitted through traditional media communications that requires the reader, viewer, listener or customer to respond directly to the organization . The audience may respond to receive more information or to purchase a product . A common example of direct response advertising is in television "home shopping". Viewers are told to purchase the product right away to receive a particular deal or discount . Disadvantages are that focus can be lost because of the medium of communication and the targeting can be less narrow compared to direct mail . organization' s messages can get cluttered and crowded . By using radio and magazine advertising organizations are able to narrow in on their target audience . </P> <P> Cellular marketing uses audience's mobile phone and SMS to promote a product or brand . Advantages are that there are high levels of flexibility and it can be easily integrated through computer systems using the Internet to send mass text messages . Using databases this platform of marketing communications allows organizations to directly target customers and remember important information such as their name . Uses for sending mass SMS messages to customers could be reminding them to renew magazine subscriptions, giving exclusive product discounts, or building brand reputation through competitions or sweepstakes . When using customer's personal information permission must be granted . </P>

What are the types of communication system in marketing management