<P> In the 1970s and early 1980s, Orange Julius beverage stands used the image of a devil with a pitchfork, similar to that of the Arizona State University mascot, Sparky, around an orange, with the slogan, "A Devilish Good Drink". The company later dropped the logo and slogan after threats of a lawsuit from the ASU alumni association . </P> <P> For a short period in the early 1970s, Orange Julius expanded into the UK and Dutch markets, with a fairly large restaurant in Golders Green, selling Julius Burgers as well as the classic orange drink, and a small outlet in the city centre of Amsterdam . However, this had gone by the mid-70s . </P> <P> In 1987, the Orange Julius chain was bought by International Dairy Queen . IDQ, and by inclusion since 1999, Berkshire Hathaway, owns the rights to all Orange Julius stores, and has expanded the chain so its drinks are included in many of its Dairy Queen mall stores, called Treat Centers . </P> <P> In 2004, Orange Julius launched a line of Premium Fruit Smoothies to compete with smoothie competitors such as Jamba Juice and Smoothie King . </P>

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