<P> In 1875, on receiving an inheritance from his father's estate (following a long dispute with his siblings), Daniel founded a legally registered distilling business with Call . He took over the distillery shortly afterward when Call quit for religious reasons . The brand label on the product says "Est . & Reg. in 1866", but his biographer has cited official registration documents in asserting that the business was not established until 1875 . </P> <P> After taking over the distillery, in 1884 Daniel purchased the hollow and land where the distillery is now located . By the 1880s, Jack Daniel's was one of 15 distilleries operating in Moore County, and the second-most productive behind Tom Eaton's Distillery . He began using square - shaped bottles in 1897, with the square shape of the bottle intended to convey a sense of fairness and integrity . </P> <P> According to Daniel's biographer, the origin of the "Old No. 7" brand name was the number assigned to Daniel's distillery for government registration . He was forced to change the registration number when the federal government redrew the district, and he became Number 16 in district 5 instead of No. 7 in district 4 . However, he continued to use his original number as a brand name, since his brand reputation already had been established . </P> <P> Jack Daniel's had a surge in popularity after the whiskey received the gold medal for the finest whiskey at the 1904 St. Louis World's Fair . Daniel's local reputation was suffering as the temperance movement was gaining strength in Tennessee . </P>

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