<P> On December 20, 2016, a teaser trailer for the film was released . A second trailer was later released on May 16, 2017 . Sony promoted the release of the latter trailer by hosting a press conference in Cannes, the day before the 2017 Cannes Film Festival, which featured T.J. Miller parasailing in . Variety called the event "slightly awkward", and The Hollywood Reporter described it as "promotional ridiculousness". </P> <P> The film's theatrical release is preceded by Puppy!, a Hotel Transylvania short directed by Genndy Tartakovsky . </P> <P> The Emoji Movie was released on Blu - ray and DVD on October 24, 2017, by Sony Pictures Home Entertainment . </P> <P> Days prior the film's release, Sony Pictures was criticized after the film's official Twitter account posted a promotional picture of a parody of The Handmaid's Tale, featuring Smiler . The parody was considered to be "tasteless" due to the overall themes of the work, and the image was deleted afterward . </P>

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