<Table> <Tr> <Td> </Td> <Td> This article may be too long to read and navigate comfortably . Please consider splitting content into sub-articles, condensing it, or adding or removing subheadings . (November 2016) </Td> </Tr> </Table> <Tr> <Td> </Td> <Td> This article may be too long to read and navigate comfortably . Please consider splitting content into sub-articles, condensing it, or adding or removing subheadings . (November 2016) </Td> </Tr> <P> Global communication is the term used to describe ways to connect, share, relate and mobilize across geographic, political, economic, social and cultural divides . It redefines soft and hard power as well as information power and diplomacy in ways not considered by traditional theories of international relations . </P> <P> Global Communication implies a transfer of knowledge and ideas from centers of power to peripheries and the imposition of a new intercultural hegemony by means of the "soft power" of global news and entertainment . </P>

When public relations efforts spread across national geographic or cultural borders this is known as