<Dl> <Dd> "The Web we know now, which loads into a browser window in essentially static screenfuls, is only an embryo of the Web to come . The first glimmerings of Web 2.0 are beginning to appear, and we are just starting to see how that embryo might develop . The Web will be understood not as screenfuls of text and graphics but as a transport mechanism, the ether through which interactivity happens . It will (...) appear on your computer screen, (...) on your TV set (...) your car dashboard (...) your cell phone (...) hand - held game machines (...) maybe even your microwave oven ." </Dd> </Dl> <Dd> "The Web we know now, which loads into a browser window in essentially static screenfuls, is only an embryo of the Web to come . The first glimmerings of Web 2.0 are beginning to appear, and we are just starting to see how that embryo might develop . The Web will be understood not as screenfuls of text and graphics but as a transport mechanism, the ether through which interactivity happens . It will (...) appear on your computer screen, (...) on your TV set (...) your car dashboard (...) your cell phone (...) hand - held game machines (...) maybe even your microwave oven ." </Dd> <P> The term resurfaced during 2002--2004, and gained prominence in late 2004 following presentations by Tim O'Reilly and Dale Dougherty at the first Web 2.0 Conference . In their opening remarks, John Battelle and Tim O'Reilly outlined their definition of the "Web as Platform", where software applications are built upon the Web as opposed to upon the desktop . The unique aspect of this migration, they argued, is that "customers are building your business for you". They argued that the activities of users generating content (in the form of ideas, text, videos, or pictures) could be "harnessed" to create value . </P> <P> Web 2.0 does not refer to an update to any technical specification, but rather to cumulative changes in the way Web pages are made and used . Web 2.0 describes an approach, in which sites focus substantially upon allowing users to interact and collaborate with each other in a social media dialogue as creators of user - generated content in a virtual community, in contrast to Web sites where people are limited to the passive viewing of content . Examples of Web 2.0 include social networking sites, blogs, wikis, folksonomies, video sharing sites, hosted services, Web applications, and mashups . Terry Flew, in his 3rd Edition of New Media described what he believed to characterize the differences between Web 1.0 and Web 2.0: </P>

Who is credited with the initial research to create the internet