<P> In March 2006 Australia's national tourism commission launched an advertising campaign targeted at potential visitors in several English - speaking countries . The ad sparked controversy because of its ending (in which a cheerful, bikini - clad spokeswoman delivers the ad's call - to - action by saying "...so where the bloody hell are you?"). In the UK the BACC required that a modified version of the ad be shown in the United Kingdom, without the word "bloody", but in May 2006, the ASA ruled that the word bloody was not an inappropriate marketing tool and the original version of the ad was permitted to air . </P> <P> The longer "bloody hell - hounds" appears to have been at least printable in early 19th century Britain . "Bloody hell's flames" as well as "bloody hell" is reported as a profanity supposedly used by Catholics against Protestants in 1845 . </P>

Where does the term bloody hell come from