<P> Monroe's motivated sequence is a technique for organizing persuasive speeches that inspire people to take action . It was developed in the mid-1930s by Alan H. Monroe at Purdue University . </P> <P> Monroe's motivated sequence states that on the first step is to state the problem the customer is having, then explain it if one cannot solidify the need and give a representation of the situation that may occur . </P> <Dl> <Dt> Attention </Dt> <Dd> Get the attention of your audience using a detailed story, shocking example, dramatic statistic, quotations, etc . </Dd> <Dt> Need </Dt> <Dd> Show how the topic applies to the psychological need of the audience members . The premise here is that audience needs are what motivates action . Go beyond establishing that there is a significant problem . There are many problems that are not particularly relevant to your audience . Show that the need will not go away by itself . Use statistics, examples, etc . Convince your audience that they each have a personal need to take action . </Dd> <Dt> Satisfaction </Dt> <Dd> You need to solve the issue . Provide specific and viable solutions that individuals or communities can implement to solve the problem . </Dd> <Dt> Visualization </Dt> <Dd> Tell the audience what will happen if the solution is implemented or does not take place . Be visual and detailed . </Dd> <Dt> Action </Dt> <Dd> Tell the audience what action they can take personally to solve the problem . </Dd> </Dl> <Dd> Get the attention of your audience using a detailed story, shocking example, dramatic statistic, quotations, etc . </Dd>

The order of steps in monroe’s motivated sequence
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