<Li> Activities and processes - programs you run, systems you employ </Li> <Li> Past experiences - building blocks for learning and success, your reputation in the community </Li> <P> Opportunities and threats: These are external factors stemming from community or societal forces . </P> <Ul> <Li> Future trends in your field or the culture </Li> <Li> The economy - local, national, or international </Li> <Li> Funding sources - foundations, donors, legislatures </Li> <Li> Demographics - changes in the age, race, gender, culture of those you serve or in your area </Li> <Li> The physical environment (Is your building in a growing part of town? Is the bus company cutting routes?) </Li> <Li> Legislation (Do new federal requirements make your job harder...or easier?) </Li> <Li> Local, national, or international events </Li> </Ul>

As it deals with the swot analysis a strength is a major favorable situation in a firm's environment