<Table> <Tr> <Td> </Td> <Td> This article needs additional citations for verification . Please help improve this article by adding citations to reliable sources . Unsourced material may be challenged and removed . (September 2009) (Learn how and when to remove this template message) </Td> </Tr> </Table> <Tr> <Td> </Td> <Td> This article needs additional citations for verification . Please help improve this article by adding citations to reliable sources . Unsourced material may be challenged and removed . (September 2009) (Learn how and when to remove this template message) </Td> </Tr> <P> Mr. George Whipple is a fictional supermarket manager featured in television commercials and print advertisements that ran in the United States and Canada from 1964 to 1985 for Charmin toilet paper . In unvarying repetition, Whipple scolds customers who "squeeze the Charmin," while hypocritically entertaining such actions himself when he thinks no one will notice . The character and catchphrase were created by John Chervokas . </P> <P> The very first commercial set the tone of the advertising campaign . Mr. Whipple is seen looking around the corner of the super market (either he is at the checkout or stocking shelves) at a female customer, commenting that first she's squeezing the tomatoes, then she's squeezing the melons, and then (in a classic comic "triple") when she gets to the Charmin, that's the last straw, and he walks over to her and utters his famous plea "Please don't squeeze the Charmin!" for the first time . </P>

Mr. whipple don't squeeze the charmin commercial
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