<P> In July 2016, Gunn, Pratt and other members of the cast attended San Diego Comic - Con to promote the film, including showing footage and revealing additional character information . On October 19, 2016, a "sneak peek" teaser was released ahead of the first full teaser trailer . Ethan Anderton of / Film felt the teaser was strong, despite not showing any of the new characters or relying on Baby Groot, while The A.V. Club's Esther Zuckerman called it "an immediate crowd - pleaser". According to media - measurement firm comScore and its PreAct service, the teaser was the top trailer for the week it released, generating 108,000 new social media conversations . In early December, before Gunn revealed the first teaser trailer at Comic Con Experience 2016, he said that finding scenes and moments to showcase in the trailer without revealing too much of the film resulted in hard choices, since "people really go through every single little shot and try to figure out what the movie's about . And there's a lot of mysteries in Guardians 2 ." Describing the teaser trailer, Jacob Hall of / Film felt, "It's telling that this trailer can get away without actually selling the plot of the movie . Audiences didn't fall in love with the first Guardians of the Galaxy because they were entranced by yet another Marvel Studios movie built around a villain who gets his hands on an Infinity Stone...the bulk of this trailer is dedicated to this group bouncing off one another, which is the real star attraction . Whatever villainous plot they have to face is secondary to Drax laughing himself silly at the expense of Star - Lord having an unfortunate psychic encounter ." The teaser trailer had 81 million views in 24 hours, becoming the second-most viewed teaser behind Beauty and the Beast and largest Marvel Studios teaser ever . Additionally, Sweet's "Fox on the Run", which is played throughout the trailer, reached number one on the iTunes Rock Chart . </P> <P> A second trailer aired during Super Bowl LI . Germain Lussier for io9 called it "hilarious", while Anderton said it was "one hell of a...Super Bowl spot, one that probably overshadows the game itself for people like me...There's plenty of badass cosmic action, the humor we all love, a stellar soundtrack, and some great new footage from the sequel ." The spot generated the most Twitter conversation volume during the game with 47,800 conversations, according to comScore and its PreAct service . The service which "measures data from Twitter volume using official hashtags from a pic's trailer as well as other keywords intended to isolate the conversation about the film," measured the volume of trailers that aired during the game from the time it aired through the end of the game, and was limited to conversations in the United States and Canada . The film also topped a Fandango survey as fans' favorite film trailer during the Super Bowl . An additional trailer debuted on February 28, 2017, on Jimmy Kimmel Live! . Haleigh Foutch at Collider.com felt the trailer added "hype" to the film, and was "just an all - around wonderful trailer, lit up with the wacky humor and irreverent charm that made the first film such a hit, with an extra dose of visual splendor ." Pratt and Saldana appeared at the 2017 Kids' Choice Awards, where they also debuted an exclusive clip from the film . In mid-July 2017, Marvel created a 1980s - inspired infomercial and an 800 number to promote the home media release of the film . </P> <P> Guardians of the Galaxy Vol. 2 was released on digital download by Walt Disney Studios Home Entertainment on August 8, 2017, and on Blu - ray, Blu - ray 3D, Ultra HD Blu - ray and DVD on August 22, 2017 . The Ultra HD Blu - ray version is the first Disney home media release in 4K resolution . The digital and Blu - ray releases include behind - the - scenes featurettes; audio commentary; deleted scenes; a blooper reel; and a music video for the song "Guardians Inferno". The digital release also exclusively features the breakdown of three scenes, from their initial ideas to their completed versions, and a behind - the - scenes look at the Disney California Adventure ride Guardians of the Galaxy--Mission: Breakout! The 1970s - style music video for "Guardians Inferno" was directed by David Yarovesky, and features Hasselhoff alongside James Gunn, Pratt, Saldana, Bautista, Klementieff, Gillan, Rooker and Sean Gunn . Stan Lee and Guillermo Rodriguez also make cameo appearances in the video . </P> <P> The digital release of the film had the most digital downloads and largest opening week of any Marvel Studios film . The physical releases in its first week of sale, were the top home media release, selling "nearly three times as many discs as the rest of the top 10 sellers combined", according to NPD VideoScan data . The Blu - ray version accounted for 83% of the sales, with 10% of total sales coming from the Ultra HD Blu - ray version . In its second week, the film was once again the top home media release . As well, in the United Kingdom where it was also the top film, total sales of Vol. 2 were more than the other films in the top 40 combined . </P>

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