<P> The Hartman brothers also asked Coca - Cola for input on their soda; the Coca - Cola Company refused their offer . </P> <P> The Tip Corporation of Marion, Virginia bought the rights to Mountain Dew, revising the flavor and launching it in 1961 . In 1964, Pepsico purchased the Tip Corporation and thus acquired the rights to Mountain Dew . In 1999, the Virginia legislature recognized Bill Jones and the Town of Marion for their role in the history of Mountain Dew . </P> <P> "Mountain Dew" was originally Southern and / or Scots / Irish slang for moonshine (i.e., homemade whiskey). Using it as the name for the soda was originally suggested by Carl E. Retzke at an Owens - Illinois Inc. meeting in Toledo, Ohio, and was first trademarked by Ally and Barney Hartman in the 1940s . Early bottles and signage carried the reference forward by showing a cartoon - stylized hillbilly . The first sketches of the original Mountain Dew bottle labels were devised in 1948 by John Brichetto, and the representation on product packaging has changed at multiple points in the history of the beverage . </P> <P> PepsiCo (then The Pepsi - Cola Company) acquired the Mountain Dew brand in 1964, and shortly thereafter in 1969 the logo was modified as the company sought to shift its focus to a "younger, outdoorsy" generation . This direction continued as the logo remained the same through the 1970s, 1980s, and then was retired in 1996 when another logo took its place for the next three years . Later updates to the logo were made in 1998 and then again in 2005 . In October 2008, the Mountain Dew logo was redesigned to "Mtn Dew" within the U.S. market, as a result of PepsiCo announcing that it would rebrand its core carbonated soft - drink products by early 2009 . However, the variant flavors continued to use the previous design until May 2011, when it was announced that the "Code Red", "LiveWire", "Voltage", and "Baja Blast" flavor variants would be given redesigned packaging, including new logos to correspond with the "Mtn Dew" style . The returning flavors "Pitch Black", "Supernova", "Typhoon", and "Game Fuel" were given redesigned packaging and logos for their 2011 re-release . </P>

Where did the name mountain dew come from
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