<P> Eddystone is a Bluetooth Low Energy beacon profile released by Google in July 2015 . The Apache 2.0 - licensed, cross-platform, and versioned profile contains several frame types, including Eddystone - UID, Eddystone - URL, and Eddystone - TLM . Eddystone - URL is used by the Physical Web project, whereas Eddystone - UID is typically used by native apps on a user's device, including Google's first party apps such as Google Maps . </P> <P> The format was named after the Eddystone Lighthouse in the UK, motivated by the simplicity of a lighthouse - signal and its one - directional nature . </P>

Eddystone is an open-source standard for beacon technology