<P> As the recycling programs grew, other companies partnered with TerraCycle to create similar waste collection models . As of 2017, TerraCycle provides recycling solutions for contact lenses, baby food pouches, snack bags, guitar strings, cosmetics, toothbrushes and toothpaste tubes, granola bags, water filters, pet food bags and many other waste streams . </P> <P> On January 29, 2014, Progressive Waste Solutions announced a 19.99% interest acquisition in TerraCycle Canada to cooperate on recycling initiatives in Canada . </P> <P> In October 2016, TerraCycle and SUEZ announced that SUEZ acquired 30% of TerraCycle's European operations to develop innovative collection and recycling programs in Belgium, Finland, France, the Netherlands, the UK and Sweden . </P> <P> At the World Economic Forum in January 2017 TerraCycle, Procter & Gamble and SUEZ announced production of the world's first recyclable shampoo bottle made from plastic recovered from beaches, rivers and waterways for the Head & Shoulders brand . The first bottles went on shelves in France in June 2017 and in October the project was recognized by the United Nations as a winner of a Momentum For Change Lighthouse Activities Award . Also, in October 2017, it was announced that bottles for the Fairy brand of dish soap in the United Kingdom will be made entirely of post-consumer recycled plastic and 10% recycled beach plastic starting in 2018 . </P>

Identify and describe the first product terracycle marketed and explain its sustainable features