<P>--Mooney, on his creation of the Disney Princess franchise as reported by The New York Times </P> <P> Former Nike, Inc. executive Andy Mooney was appointed chairman of The Walt Disney Company's Disney Consumer Products division in the late 1990s . While attending his first Disney on Ice show, Mooney noticed that several young girls attending the show were dressed in princess attire--though not authentic Disney merchandise . "They were generic princess products they'd appended to a Halloween costume," Mooney told The New York Times . Concerned by this, Mooney addressed the company the following morning and encouraged them to commence work on a legitimate Disney Princess franchise in January 2000 . Walt's nephew, Roy E. Disney, objected to the creation of the line, as the company has long "avoided mingling characters from its classic fairy tales in other narratives, worrying that it would weaken the individual mythologies". </P> <P> The original line - up consisted of princesses Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, Mulan and Tinker Bell . Tinker Bell was soon removed from the latter category and the overall line - up . This was the first time the characters would be marketed in a separate franchise to their original films . Mooney decided that, when featured on marketing advertisements such as posters, the princesses should never make eye contact with each other in an attempt to keep their individual "mythologies" intact . "(Each) stares off in a slightly different direction as if unaware of the others' presence ." </P> <P> In an unconventional manner, Mooney and his team launched the Disney Princess line without utilizing any focus groups and with minimal marketing . By 2001, Disney Consumer Products (DCP) had generated about 300 million dollars, but by 2012, the division had increased revenue to 3 billion dollars, making it the top seller of consumer entertainment products globally . DCP issued princess product licenses to Hasbro for games, Mattel for dolls, and Fisher - Price for plastic figurines in 2000, allowing the franchise to meet the $1 billion mark in revenue in three years . </P>

What is the order of the disney princesses