<Ul> <Li> The current advertising slogan for Keystone is "Always Smooth, Even When You're Not ." The official slogan was formerly "All Stones Must Be Thrown", and it was marketed as "bottled beer taste in a can" (due, according to Coors, to their use of specially lined cans). Another slogan used for Keystone Light called it the "Never Bitter Beer", with commercials touting it as a remedy for "Bitter Beer Face". </Li> <Li> The commercial theme in the early 90s was "Wouldn't it be great if ..." followed by beer - drinker fantasies, concluding with "and they served beer, really great beer like Keystone and Keystone Lite--bottled beer taste in a can ." </Li> <Li> In promotion of Keystone Light, Coors Brewing Company has created a fictitious character named Keith Stone . Keith Stone has appeared in numerous television spots promoting Keystone Light, where he dials a phone with beef jerky . The advertisements involving Keith Stone have inspired many customers to make spoof advertisements for distribution on the Internet . </Li> <Li> In 2011, Coors Brewing Company, in promotion of its product Keystone Light, re-engineered its 30 - pack cases to allow its purchasers to play a modified game of Bags, a popular lawn game . The brewer rebranded its boxes to promote the game of "Canhole". </Li> </Ul> <Li> The current advertising slogan for Keystone is "Always Smooth, Even When You're Not ." The official slogan was formerly "All Stones Must Be Thrown", and it was marketed as "bottled beer taste in a can" (due, according to Coors, to their use of specially lined cans). Another slogan used for Keystone Light called it the "Never Bitter Beer", with commercials touting it as a remedy for "Bitter Beer Face". </Li> <Li> The commercial theme in the early 90s was "Wouldn't it be great if ..." followed by beer - drinker fantasies, concluding with "and they served beer, really great beer like Keystone and Keystone Lite--bottled beer taste in a can ." </Li> <Li> In promotion of Keystone Light, Coors Brewing Company has created a fictitious character named Keith Stone . Keith Stone has appeared in numerous television spots promoting Keystone Light, where he dials a phone with beef jerky . The advertisements involving Keith Stone have inspired many customers to make spoof advertisements for distribution on the Internet . </Li>

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