<P> Dutch Bros. roasts all its own coffee, a three - bean blend sourced from direct relationships with Salvadorian, Brazilian, and Colombian coffee plantations . Flavored coffee drinks are made from ingredients such as Torani syrups, a blend of Dutch Chocolate milk, Oregon Chai, Pacific soy milk, and Harney & Sons teas . In October 2014, the company announced the release of Dutch Bros. Single - Serve Cups compatible with Keurig - style brewers . In 2012, the Company launched its own energy drink, Blue Rebel, and in May 2016 introduced Cold Brew Coffee . </P> <P> Dutch Bros. franchising is available to existing franchisees and employees only . An employee or franchisee must meet certain requirements before they are able to apply for a franchise . Employees who are able to franchise are asked to put forward as low as $5,000; The Company undertakes the cost of securing and financing locations and leases the locations to the new operators . </P> <P> On the November 15, 2013, episode of CBS' Undercover Boss, the co-founder Travis Boersma went undercover in his stores and to one of his El Salvadorian plantation suppliers, El Olvido plantation, which supplies them with roughly 25% of their coffee beans . </P> <P> In October 2009, co-founder Dane Boersma died of Lou Gehrig's disease . In his honor, all locations annually donate one designated day's proceeds to the Muscular Dystrophy Association . From the May 5, 2017, "Drink one for Dane" event, $970,000 was collected to be donated to MDA for research and family services funding . Soon thereafter a vendor of the coffee stands donated thirty thousand more dollars to MDA to help the company reach its goal of donating one million dollars in 2017 . Since the inception of the "Drink one for Dane" event, over $3.5 million has been raised for MDA . The company also participates annually in a "Buck for Kids Day", when part of the proceeds benefits regional non-profit organizations . In 2011, over $93,000 was raised for this cause . In addition to specific causes, 1% of gross sales is invested into the community by each retail location . Another cause Dutch Bros. raises money for is Breast Cancer Awareness . </P>

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