<P> In January 2006, Marvel reclaimed the film rights for the Hulk character from Universal Pictures after Universal failed to meet a deadline to develop a sequel to director Ang Lee's 2003 film Hulk . Universal retained distribution rights for future Hulk films . Instead of moving forward with a sequel, Marvel hired Louis Leterrier to direct The Incredible Hulk, a reboot . Leterrier initially turned down the job out of respect for Lee, but later reconsidered and signed on . The script was written by Zak Penn, who drafted a treatment for the 2003 film . In April 2006, Edward Norton entered negotiations to portray Bruce Banner and rewrite Penn's script, although Penn received sole credit for the screenplay . Production began on July 9, 2007 and filming primarily took place in Toronto, with additional filming in New York City and Rio de Janeiro . The film premiered at the Gibson Amphitheatre on June 8, 2008, and was released on June 13 . </P> <P> The film takes place simultaneously with the events of Iron Man 2 and Thor, the former of which is set six months after the events Iron Man . Downey briefly reprised his role from Iron Man as Tony Stark in a cameo appearance at the end of the film . Downey said that the filmmakers "were just cross-pollinating our superheroes . It happens to be a scene where I basically approach (actor William Hurt's character General Ross), and we may be considering going into some sort of limited partnership together . The great thing is he--and I don't want to give too much away--but he's in disrepair at the time I find him . It was really fun seeing him play this really powerful character who's half in the bag ." In addition, Captain America is briefly seen frozen in ice in an alternate opening of the film, included in the DVD release . </P> <P> After Tony Stark reveals himself to be Iron Man, the U.S. government demands he hand over his technology . Meanwhile, a rival industrialist and a Russian scientist conspire to use his own technology against him . </P> <P> Immediately following the successful release of Iron Man in May 2008, Marvel Studios announced it was developing a sequel, Iron Man 2 . Favreau returned as director and Justin Theroux was hired to write the screenplay, which would be based on an original story by Favreau and Downey . In October 2008, Downey signed a new four - picture deal, that retroactively included the first film, to reprise his role and Don Cheadle was hired to replace Terrence Howard as James Rhodes . Jackson signed on to reprise his role as Nick Fury from the Iron Man post-credits sequence in up to nine films, and Scarlett Johansson was cast as the Black Widow, as part of a multi-film commitment . Principal photography began April 6, 2009, at the Pasadena Masonic Temple in Pasadena, California . The majority of filming took place at Raleigh Studios in Manhattan Beach, California . Other locations included Edwards Air Force Base, Monaco, and the Sepulveda Dam . Iron Man 2 premiered at the El Capitan Theatre in Los Angeles, California on April 26, 2010, and was released internationally between April 28 and May 7 before releasing in North America on May 7 . </P>

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