<P> The National Finals Rodeo (known as the Wrangler National Finals Rodeo for sponsorship reasons), organized by the Professional Rodeo Cowboys Association (PRCA), is the premier championship rodeo event in the United States . The NFR showcases the talents of the PRCA's top 15 money - winners in each event as they compete for the world title . </P> <P> The NFR is held each year in the first full week of December, at the Thomas & Mack Center on the campus of the University of Nevada, Las Vegas . (UNLV) and is aired live on CBS Sports Network . Cowboy Christmas, a cowboy gift show, is held concurrent with the rodeo at the Las Vegas Convention Center . </P> <P> Since the rodeo uses' special dirt', the dirt is stored on the UNLV campus for use in the next NFR . </P>

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