<P> The Price Is Right premiered on September 4, 1972 at 10: 30 am ET (9: 30 CT) on CBS, one of three game shows to debut that day, the other two being The Joker's Wild at 10: 00 am ET and Gambit at 11: 00 am ET . The show was first billed as The New Price Is Right to distinguish itself from the earlier / original version (1956--65) hosted by Bill Cullen, but it proved so popular in its own right that, in June 1973, the producers decided to drop the word "New" from its title . On March 26, 1973, CBS moved The Price Is Right to 3: 00 pm ET, pairing it with Match Game as part of what became the highest - rated pairing in daytime . The show remained in that time slot until August 11, 1975 when it permanently returned to the morning lineup at 10: 30am ET . During one week (September 8--12, 1975), the show bumped Gambit off as it experimented with sixty - minute episodes . The result of the experiment led to the permanent expansion on November 3, 1975, moving its start time to 10: 00 am EST . On March 7, 1977, The Price Is Right moved back to 10: 30am and remained there until April 23, 1979, when it assumed its 11: 00 am EST slot, where it has been since then . The format of the show has since remained virtually unchanged . New pricing games are generally added each year, while others are removed . In addition, prizes and pricing games have kept pace with inflation, with games originally designed for four - digit prices of prizes (most often cars) to be adjusted to allow for five - digit prices . While the set has been redesigned and upgraded, the show maintained a similar aesthetic element from its premiere in 1972 . In season 36, CBS began offering full episodes of the show available for free viewing on the network's website . The show also began broadcasting in high definition with The Price Is Right $1,000,000 Spectacular primetime specials (the normal daytime version continued to air in 4: 3 standard definition). The show made the full transition to HD broadcasts beginning with season 37 . During the weeks of September 28, 2009, September 20 and October 4, 2010, two new episodes aired each weekday on CBS . In 2009, the additional episodes filled a gap between the cancellation of the daytime drama Guiding Light and the debut of Let's Make a Deal . In 2010, the extra episodes aired between the cancellation of As the World Turns and the debut of The Talk . The intervening week offered a second episode of Let's Make a Deal . The 2009 second episode aired in the time slot vacated by Guiding Light at 10: 00 am or 3: 00 pm ET / PT, depending on the affiliate's choice . In 2010, the second episode aired in the former As the World Turns time slot, at 2: 00 pm ET / PT . </P> <P> Three syndicated versions of The Price Is Right have aired . The first two followed the same format as the half - hour daytime version but were intended to air on most stations in the early evening in the pre-prime time slot, and as such they were referred by the announcer as "the nighttime Price Is Right ." </P> <P> A weekly syndicated version debuted the week after the daytime show and continued to air until September 1980 . It was distributed by Viacom Enterprises, which had started as the syndication arm of CBS . When Mark Goodson devised the revival of Price for the 1972--73 season, it was intended for a nighttime broadcast under new rules for early - prime syndication and Goodson named Dennis James to host the show . (When CBS commissioned a new daily daytime version, Goodson also wanted James to host the show, but CBS wanted Barker, who was hosting Truth or Consequences at the time, to take it . Barker offered to compromise by hosting The Joker's Wild, but CBS again insisted Barker host Price instead .) </P> <P> James eventually hosted a taping day (four half - hour episodes) of the daytime show in December 1974 when Barker fell ill and was unable to participate in the episode tapings . The two versions were largely similar at the beginning, as both were called The New Price Is Right . Some games had rule differences because of the larger budget and less commercial time on the nighttime show; for example, Double Prices was played for two prizes instead of one . </P>

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