<P> In some cases, downplaying the ethos can be done while emphasizing pathos, for example as William Jennings Bryan did in his Cross of Gold speech: </P> <P> I would be presumptuous, indeed, to present myself against the distinguished gentlemen to whom you have listened if this were but a measuring of ability; but this is not a contest among persons . The humblest citizen in all the land when clad in the armor of a righteous cause is stronger than all the whole hosts of error that they can bring . I come to speak to you in defense of a cause as holy as the cause of liberty--the cause of humanity . </P> <P> Logos (plural: logoi) is logical appeal or the simulation of it, and the term logic is derived from it . It is normally used to describe facts and figures that support the speaker's claims or thesis . Having a logos appeal also enhances ethos because information makes the speaker look knowledgeable and prepared to his or her audience . However, the data can be confusing and thus confuse the audience . Logos can also be misleading or inaccurate, however meaningful it may seem to the subject at hand . In some cases, inaccurate, falsified, or miscontextualized data can even be used to enact a pathos effect . Such is the case with casualty numbers, which, while not necessarily falsified, may include minor casualties (injuries) that are equated with deaths in the mind of an audience and therefore can evoke the same effect as a death toll . </P> <P> In simple words, this is the time and place . An orator uses this to their advantage to persuade the audience to act now at the time being . </P>

What are the three elements of logos ethos and pathos