<P> In the Philippines, "Look What You Made Me Do" debuted at number 7 spot on the Philippine Hot 100 on its first week . A week later, it soared to the number 1 spot, ending the 10 - week reign of "Despacito" by Luis Fonsi & Daddy Yankee featuring Justin Bieber . It descended to the runner - up position the following week, as the latter song reclaimed the top spot for an 11th week . </P> <P> Preparation for the music video began in January 2017, while the shooting took place in May . The dance was choreographed by Tyce Diorio, who had worked with Swift on "Shake It Off" before . Swift's make - up as a zombie was done by Bill Corso . Post-production of the video lasted until the morning of its release . A 20 - second music video teaser was released on Good Morning America on August 25 . </P> <P> The song's music video premiered on August 27, 2017 at the 2017 MTV Video Music Awards . The video broke the record for most - watched video within 24 hours by achieving 43.2 million views on YouTube in its first day . It topped the 27.7 million Vevo views Adele's "Hello" attracted in that timeframe, as well as the 36 million YouTube views of Psy's "Gentleman" video . It was viewed at an average 30,000 times per minute in its first 24 hours, with views reaching over 3 million views per hour . As of July 2018, it has over 940 million views, making it the 89th most - viewed Vevo video of all time and has reached 7.7 million likes on YouTube, making it the 21st most - liked YouTube video of all time . </P> <P> It was also reported that the diamonds used in a scene were authentic . The diamonds, loaned from celebrity jeweler Neil Lane, were said to be worth over $10 million, hence triggering tight security measures . The video was named the fifth best music video by Rolling Stone and the sixth best music video by Billboard . </P>

Look what you made me do vevo record