<P> In an unconventional manner, Mooney and his team launched the Disney Princess line without utilizing any focus groups and with minimal marketing . By 2001, Disney Consumer Products (DCP) generated about 300 million dollars, but by 2012, the division had increased revenue to 3 billion dollars, making it the top seller of consumer entertainment products globally . DCP issued princess product licenses to Hasbro for games, Mattel dolls, and plastic Fisher - Price figurines in 2000, allowing the franchise to meet the $1 billion mark in revenue in three years . </P> <P> Tiana became the first additional character to the Princess franchise officially on March 14, 2010, taking Tinker Bell's short - lived place as the ninth member . Her coronation took place at the New York Palace . Tinker Bell was already heading up another franchise started in 2005, Disney Fairies . </P> <P> Rapunzel was "crowned" and inducted into the Disney Princess franchise as the tenth member on October 2, 2011, at Kensington Palace in London, England . On May 11, 2013, Disney added the first Pixar character Merida as the 11th Princess to the franchise in a coronation ceremony in front of Cinderella Castle at the Magic Kingdom, Disney World . </P> <P> With Target Corporation as its marketing partner, Disney held the first National Princess Week the week of April 22, 2012 . During the week, there was the release of The Princess Diaries Blu - ray and The Very Fairy Princess book . Harrod, already have a Disney stores within, followed with their Christmas theme being Disney Princess by having Oscar de la Renta designed dress for the Princess on display . In August, the dress were on display at D23 Expo before being auctioned on November 13 to benefit Great Ormond Street Hospital Children's Charity . </P>

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