<P> Three men developed and created the Cheers television series: The Charles brothers--Glen and Les--and James Burrows, who identified themselves as "two Mormons and a Jew ." They aimed at "creating a show around a Spencer Tracy - Katharine Hepburn - type relationship" between their two main characters, Sam Malone and Diane Chambers . Malone represents the average man, while Chambers represents class and sophistication . The show revolves around characters in a bar under "humorous adult themes" and "situations ." </P> <P> The original idea was a group of workers who interacted like a family, the goal being a concept similar to The Mary Tyler Moore Show . The creators considered making an American version of the British Fawlty Towers, set in a hotel or an inn . When the creators settled on a bar as their setting, the show began to resemble the radio show Duffy's Tavern, a program originally written and co-created by James Burrows' father Abe Burrows . They liked the idea of a tavern, as it provided a continuous stream of new people, for a variety of characters . </P> <P> Early discussions about the location of the show centered on Barstow, California, then Kansas City, Missouri . They eventually turned to the East Coast and finally Boston . The Bull & Finch Pub in Boston, which was the model for Cheers, was chosen from a phone book . When Glen Charles asked the bar's owner, Tom Kershaw, to shoot exterior and interior photos, he agreed, charging $1 . Kershaw has since gone on to make millions of dollars, licensing the pub's image and selling a variety of Cheers memorabilia . The Bull & Finch became the 42nd busiest outlet in the American food and beverage industry in 1997 . During initial casting, Shelley Long, who was in Boston at the time filming A Small Circle of Friends, remarked that the bar in the script resembled a bar she had come upon in the city, which turned out to be the Bull & Finch . </P> <P> The crew of Cheers numbered in the hundreds . The three creators--James Burrows and the Charles brothers, Glen and Les--kept offices on Paramount's lot for the duration of the Cheers run . The Charles Brothers remained in overall charge throughout the show's run, frequently writing major episodes, though starting with the third season they began delegating the day - to - day running of the writing staff to various showrunners . Ken Estin and Sam Simon were appointed as showrunners for the third season, and succeeded by David Angell, Peter Casey and David Lee the following year . Angell, Casey and Lee would remain as showrunners until the end of the seventh season when they left to develop their own sitcom, Wings, and were replaced by Cheri Eichen, Bill Steinkellner and Phoef Sutton for the eighth through tenth seasons . For the final season, Tom Anderson and Dan O'Shannon acted as the showrunners . </P>

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