<P> In November 2006, the company launched a collection by Stella McCartney and, in November 2006, by avant - garde Dutch designers Viktor & Rolf . </P> <P> In March 2007, it launched another collaboration designed by the pop star Madonna . In June 2007 the company worked with game developers Maxis to create a stuff pack for the latter's The Sims 2 computer game, H&M Fashion Stuff . </P> <P> In November 2007, the company launched a collection by Italian designer Roberto Cavalli . It was reported that the clothing sold out very quickly . Also in 2007, another design with Kylie Minogue was launched in Shanghai, China . In the spring of 2008 the Finnish company Marimekko was selected as guest designer and was followed by Japanese Comme des Garçons in the fall . </P> <P> In 2008, H&M used the song "Hang On" by British singer - songwriter Lettie as background music to its UK website . </P>

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