<P> An example of an over the phone cross sell could be that a customer has just switched banks and is getting her account set up with her new bank . After the account is created the bank teller would offer her the cross sell of signing up to their internet banking app that would allow her to access her account details and pay her accounts online . If cross-selling is properly done, it will be viewed as a service, rather than a sales pitch . A downside to cross selling can be seen as the same as that of up - selling . This main draw back is known as "over-touching" the customer which in simpler terms means, giving too many cross selling options can result in the customer ignoring the efforts given, and can desensitise the customer to future cross selling offers . </P> <P> When upselling for higher cost items or add ons to customers for goods and services it is advised not to push the sale as it may become unethical . There have been cases where pushing a sale onto customers have caused legal problems as some retailers may use confusing terms or say half truths so sell products while the customer is unaware of this happening . In New Zealand, the "Consumer Guarantees Act of 1993" states that if the customer is unhappy with the goods or services rendered, they are entitled to a refund, or the business in question must compensate them for their troubles . </P>

What is the meaning of up in buy and sell