<P> The Beckhams were paid $13.7 million in 2007 to launch his fragrance line in the U.S. In the world of fashion, David has already appeared on the covers of many magazines . U.S. covers have included the men's magazine Details, and with his wife for the August 2007 issue of W. According to Google, "David Beckham" was searched for more than any other sports topic on their site in 2003 and 2004 . According to Ask Jeeves, Beckham ranked third, after Britney Spears and Osama bin Laden, among subjects most searched for by British users of that site in the first decade of the 2000s . </P> <P> Upon their arrival in Los Angeles on 12 July 2007, the night before Beckham's formal introduction, Los Angeles International Airport was filled with paparazzi and news reporters . On the next night, Victoria appeared on The Tonight Show with Jay Leno to talk about their move to LA, and presented Leno with a number 23 Galaxy jersey with his own name on the back . Victoria also talked about her NBC TV show Victoria Beckham: Coming to America . On 22 July, a private welcoming party was held for the couple at the Museum of Contemporary Art, Los Angeles . A-list celebrities attending included Steven Spielberg, Jim Carrey, George Clooney, Tom Cruise, Katie Holmes, Will Smith, Jada Pinkett Smith, and Oprah Winfrey . </P> <P> Beckham's many endorsement deals make him one of the most recognisable athletes throughout the world . Having worn Adidas football boots from the start of his career (notably Adidas Predator), in 2003 he signed a $160 million lifetime contract with Adidas, earning nearly half the money upfront, and will continue to earn percentages of profits on all of his branded Adidas products . He had a 10 - year collaboration with Pepsi Co. that expired in 2009 . He has also promoted The Walt Disney Company theme parks . </P> <P> Beckham has several eponymous video games, including Go! Go! Beckham! Adventure on Soccer Island, a platform game for the Game Boy Advance, and David Beckham Soccer, a football game for a number of different platforms, and he was brand ambassador for exercise video game EA Sports Active 2 . Beckham featured in EA Sports' FIFA video game series; he was on the cover for the International edition of FIFA 98 . </P>

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