<P> Costumes from the film were on display at D23 Expo 2017 and the 2017 San Diego Comic - Con . Also in July, Marvel Studios unveiled a partnership with Lexus, with the 2018 Lexus LC scheduled to be featured in the film . A graphic novel, Black Panther: Soul of the Machine, was released in December 2017 from writers Fabian Nicieza, Geoffrey Thorne and Chuck Brown, with cover illustrations by Scott "Rahzzah" Wilson and Szymon Kudranski, in which Black Panther defeats a villain with the help of the Lexus LC 500 . Lexus also unveiled the 2018 LC Inspiration Series production car and a concept coupe dubbed the Black Panther Inspired LC . Coogler, Boseman and other members of the cast presented exclusive footage of the film at the 2017 San Diego Comic - Con, which received a standing ovation from the audience . The footage segued into a montage featuring Kendrick Lamar's song "DNA". Coogler called the lyrics "amazing" and both literally and culturally appropriate for the footage and film . In September 2017, Coogler, Gurira, and Moore participated in a panel at the Congressional Black Caucus Foundation's Annual Legislative Conference, where exclusive footage from the film was also shown and met with a positive response . Also speaking there, Science & Entertainment Exchange Director for the National Academy of Sciences Richard Loverd felt the film would increase interest in science, technology, and Africa for young black Americans, similarly to how The Hunger Games films and Brave sparked girls' interest in archery . </P> <P> On October 16, 2017, a full trailer was released . Dave Trumbore for Collider felt it was "a killer trailer . It not only shows off a ton of action sequences, outrageous costume design, and comic book goodies for fans out there, it also brings an unmistakable sense of style that's all Black Panther's own ." Graeme McMillan of The Hollywood Reporter said the message of the trailer was clear: "this isn't like the other Marvel movies, this is something else". BamSmackPow's Brendan Day said the trailer "does everything right", showing "a lot of cool imagery and action scenes without giving us much context or story points" and having unique music choices, featuring "BagBak" by Vince Staples and "The Revolution Will Not Be Televised" by Gil Scott - Heron . Writing for Rolling Stone, Tre Johnson felt the trailer showed T'Challa as "someone with the arrogance of (John) Shaft, the coolness of (Barack) Obama and the hot - headed impulsiveness of Kanye West ." He continued, "After decades of trying to nail the modern black superhero, we may finally be getting what we've asked for...Coogler has set out to do something with the modern black superhero that all previous iterations have fallen short of doing: making it respectable, imaginative and powerful . The Afro - punk aesthetic, the unapologetic black swagger, the miniscule appearances from non-black characters--it's an important resetting of a standard of what's possible". A few days later, Marvel Comics published a prelude tie - in comic focusing on one of T'Challa's first missions as the Black Panther around the time of Iron Man . </P> <P> In December 2017, a survey from Fandango indicated that Black Panther was the second most anticipated film in 2018 behind Avengers: Infinity War . Fandango reported that its first 24 hours of ticket presales for the film were the largest ever for a Marvel film, surpassing Captain America: Civil War in 2016 . Early projections for the film have it earning between $80--90 million in its opening weekend in the United States and Canada, with the potential to surpass $100 million, and earning $275--335 million for its domestic total . </P>

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