<P> Rogers Media, who owns television rights to the Thursday Night Football package in Canada through the end of the 2016 season but has not yet acquired digital rights (the majority of the NFL's media rights in Canada are owned by Rogers's rival, Bell Media), successfully forced Twitter to block the game streams in that country, overriding the league's insistence that the free stream be global . Due to the streaming deal, over-the - top television providers PlayStation Vue and Sling TV are also required to black out the simulcast of the games on NFL Network . </P> <P> The first game produced by NBC Sports was broadcast exclusively on NFL Network on November 3, 2016, while the first game simulcast nationally on NBC aired on November 17 . A cappella group Pentatonix recorded a reworked version of their song "Sing" ("Weekend Go") to serve as the opening theme song for NBC's Thursday Night Football telecasts, NBC also commissioned new instrumental theme music by Jimmy Greco, "Can't Hold Us Down", which was performed by members of the orchestra from the Broadway musical Hamilton . Both were retained for NBC's games in 2017 . </P> <P> On April 4, 2017, it was announced that Amazon.com had acquired non-exclusive streaming rights to the 10 broadcast television games for the 2017 season over their Amazon Prime Video service, under a deal valued at $50 million, a five-fold increase over the $10 million paid by Twitter . The streams will be exclusive to paid Prime subscribers . The deal includes $30 million worth of promotion . Amazon planned several special features for its inaugural game, including broadcasting alternate feeds with Spanish, Portuguese and British English commentary (the last of which being intended for those unfamiliar with the rules and terminology of American football), and a pre-show hosted by Tiki Barber and Curtis Stone that featured presentations of NFL merchandise available for purchase on Amazon . </P> <P> The November 16, 2017 telecast between the Pittsburgh Steelers and Tennessee Titans was the first NFL broadcast to intentionally use the Skycam as its primary camera angle, as opposed to the usual sideline camera that has been used since telecasts of NFL games began in 1939 . NBC Sports had previously switched to a skycam - only presentation for portions of two Sunday night games earlier that season because of fog and smoke (and, sixteen years prior, during its coverage of the XFL); positive reaction to the impromptu change prompted NBC to experiment with using the strategy for the full game . </P>

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