<P> The Toronto Blue Jays are a Canadian professional baseball team based in Toronto, Ontario . The Blue Jays compete in Major League Baseball (MLB) as a member club of the American League (AL) East division . The team plays its home games at the Rogers Centre . </P> <P> The "Blue Jays" name originates from the bird of the same name, and blue is also the traditional colour of two of Toronto's other professional sports teams: the Maple Leafs (ice hockey) and the Argonauts (Canadian football). In addition, the team was originally owned by the Labatt Brewing Company, makers of the popular beer Labatt's Blue . Colloquially nicknamed the "Jays", the team's official colours are royal blue, navy blue, red, and white . An expansion franchise, the club was founded in Toronto in 1977 . Originally based at Exhibition Stadium, the team began playing its home games at the SkyDome upon its opening in 1989 . Since 2000, the Blue Jays have been owned by Rogers Communications and in 2004, the SkyDome was purchased by that company, which renamed it Rogers Centre . They are the second MLB franchise to be based outside the United States, and currently the only team based outside the U.S. after the first Canadian franchise, the Montreal Expos, became the Washington Nationals . </P> <P> In the late 1970s and early 1980s, the Blue Jays went through struggles typical of an expansion team, frequently finishing in last place in its division . In 1983, the team had its first winning season and two years later, they became division champions . From 1985 to 1993, they were an AL East powerhouse, winning five division championships in nine seasons, including three consecutive from 1991 to 1993 . During that run, the team also became back - to - back World Series champions in 1992 and 1993, led by a core group of award - winning All - Star players, including Hall of Famer Roberto Alomar, Joe Carter, John Olerud, and Devon White . The Blue Jays became the first (and, to date, only) team outside the US to appear in and win a World Series, and the fastest AL expansion team to do so, winning in its 16th year . After 1993, the Blue Jays failed to qualify for the playoffs for 21 consecutive seasons, until clinching a playoff berth and division championship in 2015 . The team clinched a second consecutive playoff berth in 2016, after securing an AL wild card position . Both years, the Jays won the AL Division Series but lost the AL Championship Series . </P> <P> The Blue Jays are one of two MLB teams under corporate ownership, with the other being the Atlanta Braves (Liberty Media). </P>

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