<Li> Double counting . By including wholesalers in the polls along with retail bookstores, books may be double - counted . Wholesalers report how much they sell to retailers, and retailers report how much they sell to customers, thus there can be overlap with the same reported book being sold twice within a given time frame . In addition, retailers may return books to wholesalers months later if they never sell, thus resulting in a "sale" being reported that never came to fruition . For example, mass - market paperbacks can see as high as 40% return rates from the retailer back to the wholesaler . </Li> <Li> Manipulation by authors and publishers . Author Jacqueline Susann (Valley of the Dolls) attempted to "butter - up" Times - reporting booksellers and personally bought large quantities of her own book . Author Wayne Dyer (Your Erroneous Zones) purchased thousands of copies of his own book . Al Neuharth (Confessions of an S.O.B.), former head of Gannett Company, had his Gannett Foundation buy two thousand copies of his own autobiography . In 1995, authors Michael Treacy and Fred Wiersema spent $200,000 to buy ten thousand copies of The Discipline of Market Leaders from dozens of bookstores . Although they denied any wrongdoing, the book spent 15 weeks on the list . As a result of this scandal the Times began placing a dagger symbol next to any title for which bookstores reported bulk orders . However daggers do not always appear; for example Tony Hsieh's Delivering Happiness was known to have been manipulated with bulk orders but didn't have a dagger . Companies that contract with authors to manipulate the bestseller list through "bestseller campaigns" include ResultSource . </Li> <Li> Manipulation by retailers and wholesalers . It happens with regularity that wholesalers and retailers deliberately or inadvertently manipulate the sales data they report to the Times . Since being on the Times best - seller list increases the sales of a book, bookstores and wholesalers may report a book is a best - seller before it actually is one, in order that it might later become a "legitimate" best - seller through increased sales due to its inclusion on the best - seller list, leading to the best - seller list becoming a self - fulfilling prophecy for the booksellers . </Li> <Li> Leading data collection . The Times provides booksellers with a form containing a list of books it believes might be bestsellers, to check off, with an alternative "Other" column to fill in manually . It's been criticized as a leading technique to create a best - seller list based on books the Times thinks might be included . One bookseller compared it to a voting card in which two options for President are provided: "Bill Clinton and Other". </Li>

Who is the youngest new york times bestselling author