<P> Chevrolet - branded vehicles are sold in most automotive markets worldwide, In Oceania, Chevrolet is represented by its Australian subsidiary, Holden, having returned to the region in 2018 after a 50 - year absence with the launching of the Camaro and Silverado pickup truck . In 2005, Chevrolet was relaunched in Europe, primarily selling vehicles built by GM Daewoo of South Korea with the tagline "Daewoo has grown up enough to become Chevrolet", a move rooted in General Motors' attempt to build a global brand around Chevrolet . With the reintroduction of Chevrolet to Europe, GM intended Chevrolet to be a mainstream value brand, while GM's traditional European standard - bearers, Opel of Germany, and Vauxhall of United Kingdom would be moved upmarket . However, GM reversed this move in late 2013, announcing that the brand would be withdrawn from Europe, with the exception of the Camaro and Corvette in 2016 . Chevrolet vehicles will continue to be marketed in the CIS states, including Russia . After General Motors fully acquired GM Daewoo in 2011 to create GM Korea, the last usage of the Daewoo automotive brand was discontinued in its native South Korea and succeeded by Chevrolet . </P> <P> In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium - duty commercial trucks . Due to the prominence and name recognition of Chevrolet as one of General Motors' global marques, Chevrolet, Chevy or Chev is used at times as a synonym for General Motors or its products, one example being the GM LS1 engine, commonly known by the name or a variant thereof of its progenitor, the Chevrolet small - block engine . </P> <P> On November 3, 1911, Swiss race car driver and automotive engineer Louis Chevrolet co-founded the Chevrolet Motor Company in Detroit with William C. Durant and investment partners William Little (maker of the Little automobile), former Buick owner James H. Whiting, Dr. Edwin R. Campbell (son - in - law of Durant) and in 1912 R.S. McLaughlin CEO of General Motors in Canada . </P> <P> Durant was cast out from the management of General Motors in 1910, a company which he had founded in 1908 . In 1904 he had taken over the Flint Wagon Works and Buick Motor Company of Flint, Michigan . He also incorporated the Mason and Little companies . As head of Buick, Durant had hired Louis Chevrolet to drive Buicks in promotional races . Durant planned to use Chevrolet's reputation as a racer as the foundation for his new automobile company . The first factory location was in Flint, Michigan at the corner of Wilcox and Kearsley Street, now known as "Chevy Commons" at coordinates 43 ° 00 ′ 31" N 83 ° 42 ′ 36" W ﻿ / ﻿ 43.0086339 ° N 83.7099114 ° W ﻿ / 43.0086339; - 83.7099114 ﻿ (Chevy Commons), along the Flint River, across the street from Kettering University . </P>

What is the origin of the word chevrolet