<P> Nutella (/ nuːˈtɛlə /; Italian pronunciation: (nuː - ˈtɛlla)) is a brand of sweetened hazelnut cocoa spread manufactured by the Italian company Ferrero that was first introduced in 1965, although its first iteration dates to 1963 . </P> <P> Pietro Ferrero, who owned a bakery in Alba, Piedmont, an area known for the production of hazelnuts, sold an initial batch of 300 kilograms (660 lb) of "Pasta Gianduja" in 1946 . At the time, there was very little chocolate because cocoa was in short supply due to World War II rationing . Ferrero instead used hazelnuts, which are plentiful in the Piedmont region of Italy (northwest), to extend the limited chocolate supply . This product, called "Pasta Gianduja" was originally sold as a solid block, but Ferrero started to sell a creamy version in 1951 as "Supercrema". </P> <P> In 1963, Ferrero's son Michele Ferrero revamped Supercrema with the intention of marketing it throughout Europe . Its composition was modified and it was renamed "Nutella". The first jar of Nutella left the factory in Alba on 20 April 1964 . The product was an instant success and remains widely popular . </P> <P> In 2012, French senator Yves Daudigny proposed a tax increase on palm oil from € 100 to € 400 per metric tonne . At 20 percent, palm oil is one of Nutella's main ingredients and the tax was dubbed "the Nutella tax" in the media . </P>

When was nutella first sold in the uk