<P> Let's Move! was a public health campaign in the United States, led by Michelle Obama, wife of former President Barack Obama . The campaign aims to reduce childhood obesity and encourage a healthy lifestyle in children . </P> <P> The initiative has the initially stated goal of "solving the challenge of childhood obesity within a generation so that children born today will reach adulthood at a healthy weight ." Let's Move seeks to decrease childhood obesity to 5% by 2030 . </P> <P> The campaign was announced on February 9, 2010 by Michelle Obama . She indicated the campaign would encourage healthier food in schools, better food labeling and more physical activity for children . On the same date, Obama signed a presidential memorandum creating the Task Force on Childhood Obesity to review current programs and develop a national action plan . The Task Force reviews policy and programs related to child nutrition and physical activity . It hopes to create change through a national action plan with five goals: </P> <Ul> <Li> Creating a healthy start for children </Li> <Li> Empowering parents and caregivers </Li> <Li> Providing healthy food in schools </Li> <Li> Improving access to healthy, affordable foods </Li> <Li> Increasing physical activity </Li> </Ul>

When was the let's move campaign launched