<P> As a result of these efforts in 1999 the first Digital Location Based Service Patent was filed in the US and ultimately issued after nine (9) office actions in March 2002 . The patent has controls which when applied to today's networking models provide key value in all systems . </P> <P> In 2000, after approval from the worlds 12 largest telecom operators, Ericsson, Motorola and Nokia jointly formed and launched the Location Interoperability Forum Ltd (LIF). This forum first specified the Mobile Location Protocol (MLP), an interface between the telecom network and an LBS application running on a server in the Internet Domain . Then, much driven by the Vodafone group, LIF went on to specify the Location Enabling Server (LES), a "middleware", which simplifies the integration of multiple LBS with an operators infrastructure . In 2004 LIF was merged with the Open Mobile Association (OMA). An LBS work group was formed within the OMA . </P> <P> In 2002, Marex.com in Miami Florida designed the world first marine asset telemetry device for commercial sale . The device, designed by Marex and engineered by its partner firms in telecom and hardware, was capable of transmitting location data and retrieving location based service data via both cellular and satellite based communications channels . Utilizing the Orbcomm satellite network, the device had multi level SOS features for both MAYDAY and marine assistance, vessel system condition and performance monitoring with remote notification, plus a dedicated hardware device similar to modern GPS units . Based upon the device location, it was capable of providing detailed bearing, distance and communication information to the vessel operator in real time, in addition to the marine assistance / MAYDAY features . The concept and functionality was coined Location Based Services by the principal architect and product manager for Marex, Jason Manowitz, SVP, Product and Strategy, Marex.com, the device was branded as IMAMS or Integrated Marine Asset Management System and the proof of concept beta device was demonstrated to various US government agencies for vessel identification, tracking, and enforcement operations in addition to the commercial product line . The device was capable of tracking assets including ships, planes, shipping containers, or any other mobile asset with a proper power source and antenna placement . Marex's financial challenges were unable to support product introduction and the beta device disappeared . </P> <P> The first consumer LBS - capable mobile web device was the Palm VII, released in 1999 . Two of the in - the - box applications made use of the ZIP code - level positioning information and share the title for first consumer LBS application: the Weather.com app from The Weather Channel, and the TrafficTouch app from Sony - Etak / Metro Traffic . </P>

Based on the information provided in the map which location would be most suitable for urban areas