<P> On February 1, 2016, the NFL announced that Thursday Night Football would be shared between CBS, NBC, and NFL Network for the 2016 and 2017 seasons . CBS and NBC would each air five games (resulting in a schedule of 10 games on broadcast TV in comparison to 8 under the previous deal), followed by an additional eight games exclusively on NFL Network to satisfy NFL Network's retransmission consent contracts with cable providers; the eight NFL Network - exclusive games included six Thursday contests, a Sunday morning International Series contest, and a Christmas day game . As with the previous contract, all games will be simulcast by NFL Network . Commissioner Roger Goodell stated that the league was "thrilled to add NBC to the Thursday Night Football mix, a trusted partner with a proven track record of success broadcasting NFL football in primetime, and look forward to expanding with a digital partner for what will be a unique tri-cast on broadcast, cable and digital platforms ." On April 5, 2016, it was revealed that Twitter had acquired non-exclusive worldwide digital streaming rights to the 10 broadcast television TNF games . The collaboration will also include streaming content on Twitter's Periscope service, such as behind the scenes access . </P> <P> Rogers Media, who owns television rights to the Thursday Night Football package in Canada through the end of the 2016 season but has not yet acquired digital rights (the majority of the NFL's media rights in Canada are owned by Rogers's rival, Bell Media), successfully forced Twitter to block the game streams in that country, overriding the league's insistence that the free stream be global . Due to the streaming deal, over-the - top television providers PlayStation Vue and Sling TV are also required to black out the simulcast of the games on NFL Network . </P> <P> The first game produced by NBC Sports was broadcast exclusively on NFL Network on November 3, 2016, while the first game simulcast nationally on NBC aired on November 17 . A cappella group Pentatonix recorded a reworked version of their song "Sing" ("Weekend Go") to serve as the opening theme song for NBC's Thursday Night Football telecasts; NBC also commissioned new instrumental theme music by Jimmy Greco, "Can't Hold Us Down", which was performed by members of the orchestra from the Broadway musical Hamilton . Both were retained for NBC's games in 2017 . </P> <P> On April 4, 2017, it was announced that Amazon.com had acquired non-exclusive streaming rights to the 10 broadcast television games for the 2017 season over their Amazon Prime Video service, under a deal valued at $50 million, a five-fold increase over the $10 million paid by Twitter . The streams will be exclusive to paid Prime subscribers . The deal includes $30 million worth of promotion . Amazon planned several special features for its inaugural game, including broadcasting alternate feeds with Spanish, Portuguese and British English commentary (the last of which being intended for those unfamiliar with the rules and terminology of American football), and a pre-show hosted by Tiki Barber and Curtis Stone that featured presentations of NFL merchandise available for purchase on Amazon . </P>

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