<Li> Consumer goals: this refers to supplying a product or service that the market / consumer wants </Li> <Li> Product goals: this refers to supplying an outstanding value proposition compared to other products - perhaps due to factors such as quality, design, reliability and novelty </Li> <Li> Operational goals: this refers to running the organization in such a way as to make the best use of management skills, technology and resources </Li> <Li> Secondary goals: this refers to goals which an organization does not regard as priorities </Li>

Which was a fundamental goal of the virginia plan