<P> Planners initially indicated there would not be a halftime show at all due to the possibility of poor weather conditions . One such logistical problem would be assembling and disassembling the halftime show stage during a blizzard . But the league went ahead after all . According to Mike Florio of Profootballtalk.com, the NFL wanted to avoid a repeat of Super Bowl XXVI when Fox counter-programmed a special live episode of In Living Color . Fox had not yet become a television partner with the NFL and saw an opportunity to pull young audiences away from a halftime show that lacked big - name performers . As a result of Fox's ratings success, the league tapped Michael Jackson to perform during the following season's Super Bowl XXVII, and since then the league has continued to book big - name talent to hold the television audience . </P> <P> Touchdown Entertainment, the company that produced the event, incorporated the live audience into the show and transformed the crowd into "the largest ever LED screen". During the show, spectators put on a black knitted hat called a "video ski hat" with 3 embedded LEDs that lit up on command . The hats transformed the audience into an enormous human video screen made up of over 80,000 pixels . Images including the Pepsi logo flashed across the crowd, as well as video of the live Red Hot Chili Peppers performance and fireworks display . Thanks to this technology, each spectator was integrated to the show, and the Super Bowl Halftime laid claim to the largest - ever human video screen . The company that invented and provided the crowd activation technology is the Montreal - based company PixMob . </P> <P> The game kicked off at 6: 32 p.m. EST (UTC − 05: 00). </P> <P> On Denver's first play after receiving the opening kickoff, center Manny Ramirez snapped the ball while quarterback Peyton Manning was shifting forward (from shotgun formation) in the process of calling an audible, resulting in the ball going past Manning into the end zone . Running back Knowshon Moreno recovered the ball to prevent a Seahawks touchdown, but he was downed for a safety to give the Seahawks a 2--0 lead . Seattle's score just 12 seconds into the game was the quickest to start a game in Super Bowl history, surpassing the kickoff return by Devin Hester to start Super Bowl XLI seven years earlier (which coincidentally featured Peyton Manning, at the time the Colts' quarterback). Following the free kick, receiver Percy Harvin gained 30 yards on an end around run to set up Steven Hauschka's 31 - yard field goal, making the score 5--0 . Denver was forced to a three - and - out on their next drive, and after the Denver punt, Russell Wilson completed a 37 - yard pass to Doug Baldwin, leading to another Hauschka field goal, this one from 33 yards, that increased the lead to 8--0 . On the third play of Denver's ensuing possession, Manning was intercepted by Kam Chancellor, giving Seattle a first down on the Denver 37 . </P>

Which nfl teams have never won a superboel