<P> The result of Richardson Merrell's efforts was a dramatic increase in sales . However, as with many brands, the business was not managed uniformly so there were differences in performance between the countries . </P> <P> RVI was acquired by Procter & Gamble in 1985 . P&G greatly expanded Olay both in lineup and internationally . Olay became P&G's 13th billion dollar brand in 2013 . </P> <P> Since then, the range has been expanded to include a full range of hypoallergenic variants, cleansers and creams with the aim of meeting the full range of skincare needs, whatever the user's age or skin type . The brand also includes soap, and body wash . Olay Cosmetics was launched in 1996 but discontinued in 2001 . </P> <P> In 1999, it was decided to unify the brand under a global name . Thus, Oil of Ulan and Ulay became Olay on a worldwide basis, except in German - speaking regions and Italy, where it remained "Oil of Olaz". In the Netherlands and Belgium, it was renamed just "Olaz". </P>

The key ingredient in olay products vitaniacin is a combination of