<P> Targeted advertising benefits consumers because advertisers are able to effectively attract the consumers by using their purchasing and browsing habits this enables ads to be more apparent and useful for customers . Having ads that are related to the interests of the consumers allow the message to be received in a direct manner through effective touch points . An example of how targeted advertising is beneficial to consumers if that if someone sees an ad targeted to them for something similar to an item they have previously viewed online and were interested in, they are more likely to buy it . </P> <P> Consumers can benefit from targeted advertising in the following ways: </P> <Ul> <Li> More effective delivery of desired product or service directly to the consumer (Keating, n.d): having assumed the traits or interests of the consumer from their targeting, advertisements that will appeal and engage the customer are used . </Li> <Li> More direct delivery of a message that relates to the consumer's interest (Keating, n.d): advertisements are delivered to the customer in a manner that is comfortable, whether it be jargon or a certain medium, the delivery of the message is part of the consumer's' lifestyle' </Li> </Ul> <Li> More effective delivery of desired product or service directly to the consumer (Keating, n.d): having assumed the traits or interests of the consumer from their targeting, advertisements that will appeal and engage the customer are used . </Li>

Advertisements for a particular product category are classified as a