<Li> Lock on the Backdoor--The CEO must not undermine the COO's credibility by continually reversing decisions . When employees learn that they can get a different answer by going directly to the CEO as opposed to the COO, the COO role quickly becomes impotent . </Li> <Li> Sharing the Spotlight--In effective CEO - COO relationships, both parties are comfortable with how much "credit" they receive for their work internally, externally, from the Board of Directors, and from each other . </Li> <Li> Fit between CEO & COO--The two individuals must respect each other and effectively partner together . This is not a partnership that can be forced . </Li> <Li> Fit Between the COO & the Position--The selected COO must have the right credentials to carry out the purpose for which the COO role was created (which can include everything from operations expertise to change expertise to having a complementary skill set to the CEO). </Li>

What's the difference between a ceo and a c o o