<P> The book won the Blue Peter Book Award 2012, revealed live on British kids channel CBBC on March 1, 2012 . </P> <P> Diary of a Wimpy Kid is a 2010 American comedy directed by Thor Freudenthal and based on Jeff Kinney's book . The film was released on March 19, 2010 . It was released on DVD, iTunes, and Blu - ray on August 3, 2010 . The movie stars Zachary Gordon as Greg Heffley, Robert Capron as Rowley Jefferson, Steve Zahn as Frank Heffley (Dad), Rachael Harris as Susan Heffley (Mom), Devon Bostick as Rodrick Heffley, Chloë Grace Moretz as Angie Steadman, and Connor & Owen Fielding as Manny Heffley, Greg's brother . </P>

What is the setting in diary of a wimpy kid