<P> Dr. Kellogg introduced Kellogg's Corn Flakes in hopes that it would reduce dyspepsia and, in accordance with the practices of the Seventh - day Adventists, masturbation and excessive sexual intercourse . </P> <P> The flakes of grain, which the Kellogg brothers called granose, were a very popular food among the patients . The brothers then experimented with other flakes from other grains . In 1906, Will Keith Kellogg, who served as the business manager of the sanitarium, decided to try to mass - market the new food . At his new company, Battle Creek Toasted Corn Flake Company, he added sugar to the flakes to make them more palatable to a mass audience, but this caused a rift between his brother and him . In 1907, his same company ran an ad campaign which offered a free box of cereal to any woman who winked at her grocer . To increase sales, in 1909 he added a special offer, the Funny Jungleland Moving Pictures Booklet, which was made available to anyone who bought two boxes of the cereal . This same premium was offered for 22 years . At the same time, Kellogg also began experimenting with new grain cereals to expand his product line . Rice Krispies, his next great hit, first went on sale in 1928 . </P> <P> There have been many mascots of Kellogg's Cornflakes . The most popular one is a green rooster named Cornelius "Corny" Rooster, which has been the mascot since his debut . In early commercials, he would speak the catch phrase "Wake up, up, up to Kellogg's Cornflakes!" Dallas McKennon and Andy Devine voiced him . Later, he stopped talking and simply crowed . The concept of using a stylized cockerel originated from a suggestion by family friend Nansi Richards, a harpist from Wales and a Welsh language proponent . The Welsh word for cockerel is ceiliog (pronounced keyeleeog or in some dialects keelog). </P> <Table> <Tr> <Td> </Td> <Td> This section does not cite any sources . Please help improve this section by adding citations to reliable sources . Unsourced material may be challenged and removed . (December 2013) (Learn how and when to remove this template message) </Td> </Tr> </Table>

What kind of rooster is the kellogg's rooster