<Li> In 2000, NABCO paid Namco to put the pink ribbon on Ms. Pac - Man . </Li> <Li> On Sunday, 10 October 2010, all King Features Syndicate comic strips were printed in shades of red and pink, with the ribbon appearing prominently in one panel . </Li> <P> The Women's International Motorcycle Association and other women's motorcycle clubs organize Pink Ribbon motorcycle charity rides during which riders are known to decorate their motorcycles with pink brassieres. (3) </P> <P> The Pink ribbon campaign is frequently used in cause - related marketing, a cooperation between non-profits and businesses to promote a product that also supports a cause . Because the pink ribbon is not licensed by any corporation, it is more open to being abused by businesses that donate little or none of their revenue to breast cancer research . While companies such as Estée Lauder have distributed over 70 million pink ribbons, and donated over $25 million to breast cancer research, other companies have been discovered using the pink ribbon inappropriately--either by not donating their profits, or by using the pink ribbon on products that include ingredients which cause cancer . </P>

How did the pink ribbon for breast cancer come about