<P> Figure 1 . The modified encoding / decoding typology (ideology version) </P> <Table> <Tr> <Th_colspan="2"> </Th> <Th_colspan="3"> ENCODING POSITIONS </Th> </Tr> <Tr> <Td> Dominant - hegemonic encoding <P> (Hall's assumed mode) </P> </Td> <Td> Negotiated Encoding <P> (partly critical text) </P> </Td> <Td> Oppositional encoding <P> (a radical text) </P> </Td> </Tr> <Tr> <Td> DECODING POSITIONS <P> (ideological) </P> </Td> <Td> Dominant - hegemonic <P> position </P> </Td> <Td> Dominant - hegemonic reading <P> of dominant - hegemonic text </P> </Td> <Td> Dominant - hegemonic reading <P> of negotiated text </P> <P> = Neutralization </P> </Td> <Td> Dominant - hegemonic reading <P> of oppositional text </P> <P> = Neutralization </P> </Td> </Tr> <Tr> <Td> Negotiated position </Td> <Td> Negotiated reading <P> of dominant - hegemonic text </P> </Td> <Td> Negotiated reading <P> of negotiated text </P> </Td> <Td> Negotiated reading <P> of oppositional text </P> </Td> </Tr> <Tr> <Td> Oppositional position </Td> <Td> Oppositional reading <P> of dominant - hegemonic text </P> </Td> <Td> Oppositional reading <P> of negotiated text </P> <P> = Amplification of critique </P> </Td> <Td> Oppositional reading <P> of oppositional text </P> <P> = Agreement with oppositional text </P> </Td> </Tr> </Table> <Tr> <Th_colspan="2"> </Th> <Th_colspan="3"> ENCODING POSITIONS </Th> </Tr> <Tr> <Td> Dominant - hegemonic encoding <P> (Hall's assumed mode) </P> </Td> <Td> Negotiated Encoding <P> (partly critical text) </P> </Td> <Td> Oppositional encoding <P> (a radical text) </P> </Td> </Tr>

Messages are messages that can be interpreted in multiple ways