<P> Cost Plus opened its first store at Fisherman's Wharf in San Francisco, California, in 1958 . Founder William Amthor discovered San Franciscans loved imported discount retail merchandise, when he sold some extra rattan furniture . Amthor operated a small family - owned furniture store in San Francisco at the time, but instead of displaying the rattan furniture in his store, he rented 4,000 square feet (370 m) of warehouse space in the Fisherman's Wharf area of San Francisco . The rattan furniture sold quickly, convincing Amthor to start importing merchandise as a new business . He opened his first store devoted exclusively to imported merchandise later in 1958 and began importing wicker by the shipload . </P> <P> After the success of this store, they quickly spread across the Bay Area and later into other states . There are 276 stores spread across 35 states . </P> <P> In the 1990s, "Cost Plus" shifted the branding of its stores to either Cost Plus World Market or to simply World Market in markets new to the brand (generally in the Eastern or Southern regions of the United States). In 1996, Cost Plus World Market went public and began trading on the NASDAQ stock market . </P> <P> In February 2006, Cost Plus reported quarterly earnings of $125 million, with $367 million in revenue for the 4th fiscal quarter of 2006 . Their annual earnings were $280 million with over $800 million in revenue . Cost Plus was acquired by Bed Bath & Beyond in 2012 . </P>

Difference between world market and cost plus world market
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