<P> The company's flagship product line, "King Arthur Flour," includes a variety of wheat flours for home and commercial baking, marketed as "Never Bleached--Never Bromated ." </P> <P> The King Arthur Flour Company was founded in 1790 in Boston, Massachusetts by Henry Wood . Wood was primarily an importer and distributor, originally of English - milled flour . The business grew quickly, and Wood took on a partner in the early 1790s, forming Henry Wood & Company . Benjamin Franklin Sands took over the company in 1870, renaming it to reflect his ownership interest . In 1895, the company was reorganized as a joint - stock company, named Sands, Taylor & Wood Company after its then owners: Orin Sands, Mark Taylor, and George Wood (no relation to Henry Wood). </P> <P> In 1896, Sands, Taylor & Wood decided to introduce a new brand of premium flour . George Wood had attended a performance of the musical King Arthur and the Knights of the Round Table, which inspired the name of the new product: King Arthur Flour . The brand was introduced at the Boston Food Fair on September 10, 1896, to substantial commercial success . </P> <P> With Orin Sands's death in 1917, control of the company passed to his son, Frank E. Sands, grandfather of current chairman Frank E. Sands II . As the market for retail flour declined, the company expanded into the bakery market, first with wholesale flours and later (in the 1960s) into commercial baking equipment . Sands, Taylor & Wood also introduced other retail food products under the King Arthur name, including a line of coffee . </P>

How did king arthur flour get its name
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