<P> During the do phase, implement the plan, execute the process, make the product . Collect data for charting and analysis in the following check and act steps . </P> <P> In the check phase, study the actual results (measured and collected in do phase above) and compare against the expected results (targets or goals from the plan phase) to ascertain any differences . Look for deviation in implementation from the plan and also look for the appropriateness and completeness of the plan to enable the execution, i.e., the doing . Charting data can make this much easier to see trends over several PDCA cycles and in order to convert the collected data into information . Information is what you need for the next step: act . </P> <P> If the check phase shows that the plan phase which was implemented in do phase is an improvement to the prior standard (baseline), then that becomes the new standard (baseline) for how the organisation should act going forward (new standards are thus said to be enACTed). Instead, if the check phase shows that the plan phase which was implemented in do phase is not an improvement, then the existing standard (baseline) will remain in place . In either case, if the check phase showed something different than expected (whether better or worse), then there is some more learning to be done...and that will suggest potential future PDCA cycles . Note that some who teach PDCA assert that the act phase involves making adjustments or corrective actions...but generally it would be counter to PDCA thinking to propose and decide upon alternative changes without using a proper plan phase, or to make them the new standard (baseline) without going through do and check steps . </P> <P> PDCA was made popular by Dr W. Edwards Deming, who is considered by many to be the father of modern quality control; however, he always referred to it as the "Shewhart cycle". Later in Deming's career, he modified PDCA to "Plan, Do, Study, Act" (PDSA) because he felt that "check" emphasized inspection over analysis . PDSA cycle was used to create the model of know - how transfer process . </P>

The do cycle of pdca includes the following