<P> In the radio and television advertisements, the slogan is presented in a singsong fashion with a noticeable two - beat clap near the end, so the jingle would sound like Win - ston tastes good like a (clap clap) cigarette should . The "clap" noise was sometimes substituted for actors in the commercials knocking twice against a truck carrying Winston cigarettes, or an actor flicking his lighter twice to the same conceit . </P> <P> Winston cigarettes were sponsors of such television series as The Beverly Hillbillies and The Flintstones . The former series would show stars Buddy Ebsen, Irene Ryan, and Nancy Kulp extolling the virtues of Winstons while smoking them and reciting the jingle . The latter series would later come under fire for advertising cigarettes on an animated series watched by many children, but Winston pulled their involvement with the series after the Pebbles Flintstone character was born in 1963 . </P> <P> During the campaign's long run in the media, many criticized the slogan as grammatically incorrect and that it should say, "Winston tastes good as a cigarette should ." Ogden Nash, in The New Yorker, published a poem that ran "Like goes Madison Avenue, like so goes the nation ." Walter Cronkite, then hosting The Morning Show, refused to say the line as written, and an announcer was used instead . </P> <P> Malcolm Gladwell, in The Tipping Point, says that this "ungrammatical and somehow provocative use of' like' instead of' as' created a minor sensation" in 1954 and implies that the phrase itself was responsible for vaulting the brand to second place in the U.S. market . Winston overtook Pall Mall cigarettes as the #1 cigarette in the United States in 1966, while the advertising campaign continued to make an impression on the mass media . </P>

Winston tastes good like a cigarette should song