<P> This refers to a contract or agreement where no response is interpreted as a positive response in favor of the business . An example of this is where a customer must explicitly "opt out" of a particular feature or service, or be charged for that feature or service . Another example is where a subscription automatically renews unless the customer explicitly requests it to stop . </P> <P> In the United States, the federal government regulates advertising through the Federal Trade Commission (FTC), and additionally enables private litigation through various statutes, most significantly the Lanham Act (trademark and unfair competition). </P> <P> The goal is prevention rather than punishment, reflecting the purpose of civil law in setting things right rather than that of criminal law . The typical sanction is to order the advertiser to stop its illegal acts, or to include disclosure of additional information that serves to avoid the chance of deception . Corrective advertising may be mandated, but there are no fines or prison time except for the infrequent instances when an advertiser refuses to stop despite being ordered to do so . </P> <P> In 2013 and 2014, the United States Supreme Court reviewed two false advertising cases: Static Control v. Lexmark (concerning who has standing to sue under the Lanham Act for false advertising) and POM Wonderful LLC v. Coca - Cola Co...</P>

Which one of the following is a 'red flag' technique used in the advertising industry