<P> The Netflix model has also affected viewers' expectations . According to a 2013 Nielsen survey, more than 60% of Americans said they binge - watch shows and nearly eight out of 10 Americans have used technology to watch their favorite shows on their own schedule . Netflix has successfully continued to release its original content by making the whole season available at once, acknowledging changing viewer habits . This allows audiences to watch episodes at a time of their choosing rather than having to watch just one episode a week at a specific scheduled time; this effectively gives its subscribers freedom and control over when to watch the next episode at their own pace . Netflix has capitalized on these habits by automatically playing the next episode in the series, removing the 15 - second wait times of content on other streaming services . The structure that allows convenient viewing of episodes, as well as the intent to provide content of quality comparable to some broadcast and cable television programs, in effect often results in the viewer being hooked into the program by the time the next episode starts . </P> <P> In June 2016, Russian Minister of Culture Vladimir Medinsky asserted that Netflix is part of the US government plot to influence the world culture, "to enter every home, get into every television, and through that television, into the head of every person on earth". This was part of his argument for the increase of funding of Russian cinema to pitch it against the dominance of Hollywood . </P>

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