<P> Beckham became known as a fashion icon, and together with Victoria, the couple became lucrative spokespeople sought after by clothing designers, health and fitness specialists, fashion magazines, perfume and cosmetics manufacturers, hair stylists, exercise promoters, and spa and recreation companies . One example is a line of aftershave and fragrances called David Beckham Instinct . In 2002, Beckham was hailed as the ultimate "metrosexual" by the man who invented the term and has been described as such by numerous other articles since . </P> <P> The Beckhams were paid $13.7 million in 2007 to launch his fragrance line in the United States In the world of fashion, David has already appeared on the covers of many magazines . United States covers have included the men's magazine Details, and with his wife for the August 2007 issue of W. According to Google, "David Beckham" was searched for more than any other sports topic on their site in 2003 and 2004 . According to Ask Jeeves, Beckham ranked third, after Britney Spears and Osama bin Laden, among subjects most searched for by British users of that site in the first decade of the 2000s . </P> <P> Upon their arrival in Los Angeles on 12 July 2007, the night before Beckham's formal introduction, Los Angeles International Airport was filled with paparazzi and news reporters . On the next night, Victoria appeared on The Tonight Show with Jay Leno to talk about their move to LA, and presented Leno with a number 23 Galaxy jersey with his own name on the back . Victoria also talked about her NBC TV show Victoria Beckham: Coming to America . On 22 July, a private welcoming party was held for the couple at the Museum of Contemporary Art, Los Angeles . A-list celebrities attending included Steven Spielberg, Jim Carrey, George Clooney, Tom Cruise, Katie Holmes, Will Smith, Jada Pinkett Smith, and Oprah Winfrey . </P> <P> Beckham's many endorsement deals make him one of the most recognisable athletes throughout the world . Having worn Adidas football boots from the start of his career (notably Adidas Predator), in 2003 he signed a $160 million lifetime contract with Adidas, earning nearly half the money upfront, and will continue to earn percentages of profits on all of his branded Adidas products . He had a 10 - year collaboration with Pepsi Co. that expired in 2009 . He has also promoted The Walt Disney Company theme parks . </P>

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