<P> The shoot of the film began in early July 2016 in Nilgiris, Ooty with a twenty - day schedule featuring Karthi and Aditi Rao Hydari . The location was chosen to show Kashmir on screen, as the latter's climate had made conducting shooting there difficult . Art director Amaran and production designer Sharmishta Roy worked together on designing the set during the first schedule, choosing to enhance existing backgrounds rather than to create lavish sets . The team regularly shot scenes from sunrise onwards, in order to ensure that the film progressed quickly . A second schedule for the film took place in Hyderabad during October 2016, lasting a period of ten days . The team then moved to Leh and the surrounding areas of Ladakh for a third schedule lasting fifteen days, with action sequences choreographed by Sham Kaushal being filmed . In late November 2016, the team moved to shoot scenes in, Siberia and the surrounding snow - capped mountainous regions after they were denied permission to shoot action sequences involving aircraft in North India . During the ten day schedule, the team also shot a romantic song in the snowy backdrop choreographed by Brindha . The shoot was concluded in mid-January 2017, with the team announcing that the post-production phase would take a couple of months . </P> <P> The film had a theatrical release on 7 April 2017 in approximately 1500 screens worldwide . While Sri Thenandal Films released the film throughout Tamil Nadu, Sri Venkateswara Creations bought the Telugu dubbing rights for the film and simultaneously released the Telugu version under the title Cheliyaa . Rights for Kerala was acquired by Sibu Thameens, while Arun Pandian acquired the rest of India rights under his company A&P Groups . The satellite rights of the film were sold to STAR Vijay . </P> <P> Upon release, Kaatru Veliyidai garnered mixed reviews; though critics predominantly praised the performance of Hydari along with Rahman's music and Ravi Varman's cinematography, they criticised the screenplay by Mani Ratnam . Critic Baradwaj Rangan of Film Companion gave the film a high score of 3.5 out of 5 stars, writing "as a movie, Kaatru Veliyidai leaves you wanting, but as cinema, very little can come close to it". Rangan added "like some of Mani Ratnam's recent films, Kaatru Veliyidai feels abstracted" and that the "director is in his mature phase" with "a little less obvious, little more complicated version of storytelling". Anupama Subramaniam of the Deccan Chronicle wrote "Mani Ratnam, known for his romantic tales with a different note, surprises you with a fresh angle again", noting that it was "a poetic romance that is worth experiencing", while drawing particular praise for the performances of Karthi and Aditi Rao Hydari . A critic from DNA India noted that the film "does not disappoint" and that "to say that Mani portrays the lovers' intense passion with a painter's bold and indelible strokes would be no exaggeration", while similarly Rediff. com's Divya Nair called the film a "beautiful romance". Malini Mannath of The New Indian Express wrote that "Kaatru Veliyidai is visual treat where roses overpower guns" and that despite a few glitches, it is a "love poem on celluloid". </P> <P> Sify. com's reviewer also praised the film stating "it is an experience you must enjoy", stating "if you like beautiful, intimate, playful, passionate love story in typical Mani Ratnam style then Kaatru Veliyidai is bang on". Vishal Menon of The Hindu wrote "there are reasons why Kaatru Veliyidai is certainly no classic", "but when you leave the theatre with a lump in your throat, you remember how your love for this director doesn't arise merely because he makes you smile--he does so much more than that". Giving the film their highest score of 2017, Top10Cinema.com wrote "it's a custom made film for Maniratnam buffs, who are very well etched up with his trademark pattern of storytelling" and that "he film has brilliant flash point of visual and musical poetry with some nuance performances too". In their review, Behindwoods.com wrote the film "is a classical poetic love story" and that "it is not a film to watch but something to experience, but an experience that not everyone would accept". </P>

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