<Li> 2017--Present: Trust In Us To Be There (Current promotional campaign) </Li> <P> On May 20, 2010, Dish Network announced that it was dropping The Weather Channel at 12: 00 a.m. Eastern Time that day in favor of its own similar weather information channel, The Weather Cast . The carriage dispute was over the rates that The Weather Channel asked Dish Network to pay: from 11 ¢ per subscriber per month to 12 ¢, a 9% increase, totaling $140,000 per month . The dispute was also over The Weather Channel's programming format shifting from an information - based channel to an entertainment - based service . The Weather Channel said in a statement, "Dish has chosen to be the first distributor to drop The Weather Channel rather than pay the standard industry rates others in the industry have already agreed to pay", and encouraged Dish Network customers to switch to other pay television providers . Dave Shull, senior vice president for programming for Dish Network said The Weather Channel's fees were harder for the satellite provider to justify paying as more people receive weather information through the internet and mobile services: "They're looking for bid increases when I feel like there's a real migration to the Web, and it's difficult to really justify those rate increases at this time ." </P> <P> On May 24, 2010, The Weather Channel announced that it had reached a new multi-year carriage agreement with Dish Network, the financial terms of which were not disclosed . Despite the earlier announcement that The Weather Channel would be dropped, the channel was never officially removed from Dish Network . The Weather Cast ceased operations in anticipation of the launch of a Weatherscan - based service announced as part of the agreement that would provide local weather information for Dish Network customers . The proposed movie scheduled for the Friday after the deal was struck (May 28), Gorillas in the Mist, was dropped in favor of a six - hour marathon of Tornado Road . </P> <P> DirecTV removed The Weather Channel from its lineup at 12: 00 a.m. Eastern Time on January 14, 2014, after the two parties were unable to come to terms on a new carriage agreement; as a result, DirecTV became the first major pay television provider to drop the channel in its history . Two weeks before the channel's carriage agreement was set to expire on December 31 (after which the deadline for a new carriage deal was extended by two weeks), the satellite provider began carrying WeatherNation TV (the successor to The Weather Cast and owned by WeatherNation, LLC) on channel 361 on December 16, 2013--placing the channel next to The Weather Channel's slot on channel 362; WeatherNation replaced The Weather Channel on channel 362--while still being carried on channel 361--when TWC was pulled . </P>

Where did the weather channel go on directv