<P> Many of Natural Balance's dry formulas maintain this initial ingredient list; others, such as the dog food rolls, include wheat flour and sugar . As of 2014, the food rolls have been reformulated to not contain wheat flour and instead utilize brown rice . </P> <P> Initially Natural Balance lost money, until the brand was picked up by Petco and featured in more than 625 stores . </P> <P> On May 22, 2013 Natural Balance merged with Del Monte, maker of pet foods such as Kibbles' n Bits, Meow Mix and Milo's Kitchen . In March 2015 The J.M. Smucker Company purchased Natural Balance and the Big Heart Pet Brands from Del Monte . </P> <P> The product line includes L.I.D. Limited Ingredient Diets, Original Ultra Whole Body Health, Vegetarian, and Wild Pursuit high protein diets . </P>

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