<P> During its first week it added $13 million . This success led Fox to add 35 more screens the next weekend, the widest domestic distribution the film enjoyed . Although it was never any week's top - grossing film, it remained in the top 10 through July . Its theatrical run continued through December 10, shortly before the DVD release . </P> <P> "The core marketing was definitely to women," Gabler recalls, "but the men didn't resist going to the movie ." She felt that male viewers responded favorably to the movie because they sought a glimpse inside fashion, and because Miranda "was enjoyable to watch ." The release date helped generate word of mouth when people who had seen it discussed it at holiday gatherings . "They were talking about it, like a summer reading book," said Gabler . </P> <P> It had a very successful run in theaters, making nearly $125 million in the United States and Canada and over $325 million worldwide, a career high for all three top - billed actresses at that time . Streep would surpass it two years later with Mamma Mia while Hathaway exceeded it with 2010's Alice in Wonderland . Blunt would not be in a higher - grossing film until the 2014 movie adaptation of the Broadway musical Into the Woods (also starring Streep). </P> <P> It was also Tucci's highest - grossing film until Captain America: The First Avenger in 2011 . </P>

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