<P> During its construction, the stadium had no official name, though it was generally referred to as "The East Bank Stadium", a reference to the stadium's location on the eastern bank of the Cumberland River . Upon its completion, it was given the name "Adelphia Coliseum" in a 15 - year, $30 million naming rights arrangement with Adelphia Business Solutions, a subsidiary of the larger Adelphia telecommunications company . However, after Adelphia missed a required payment and subsequently filed for bankruptcy in 2002, the agreement was abandoned and the stadium became known simply as "The Coliseum" for four years . (Adelphia itself was dissolved in 2006 .) </P> <P> A naming rights deal with Nashville - based Louisiana - Pacific was inked on June 6, 2006 . Louisiana - Pacific, which markets itself as "LP Building Products", paid $30 million over 10 years for naming rights . LP's influence inside the stadium led to the creation of the LP Building Zones in 2007, located beneath the giant scoreboards from Daktronics at the north and south ends of the stadium . The concession stands and restrooms in these two areas were decorated to look like suburban homes using LP products . </P> <P> On June 24, 2015, car manufacturer Nissan, which has its North American headquarters just south of Nashville in Franklin and operates a large manufacturing plant in nearby Smyrna, bought the naming rights for the stadium in a 20 - year contract, rebranding the stadium as Nissan Stadium . As part of the sponsor agreement, a 2016 Nissan Titan pickup truck was placed next to the stadium scoreboard . </P> <P> The Titans have posted an impressive record at Nissan Stadium since moving there in 1999, including winning their first 16 games before losing to the Baltimore Ravens on November 12, 2000 . Overall, the Titans are 45--27 in the regular season and 2--2 in playoff games at Nissan Stadium . Every Titans home game (including preseason) has been a sellout since the stadium opened in 1999 . This is due to fans purchasing season tickets associated with the personal seat licenses each season ticketholder must own . The seat licenses helped finance construction of the stadium . There is a long waiting list for personal seat licenses, as well as season tickets . </P>

Who owns the naming rights to titans stadium