<P> Frank Luther Mott identifies yellow journalism based on five characteristics: </P> <Ol> <Li> scare headlines in huge print, often of minor news </Li> <Li> lavish use of pictures, or imaginary drawings </Li> <Li> use of faked interviews, misleading headlines, pseudoscience, and a parade of false learning from so - called experts </Li> <Li> emphasis on full - color Sunday supplements, usually with comic strips </Li> <Li> dramatic sympathy with the "underdog" against the system . </Li> </Ol> <Li> scare headlines in huge print, often of minor news </Li> <Li> lavish use of pictures, or imaginary drawings </Li>

Who is called the father of yellow journalism and why was he called this