<P> In January 2015, Simmons was cast in a leading role in the upcoming film Kong: Skull Island, though he and Michael Keaton later exited the film . Simmons performed a substantial number of voice - over roles alongside his live action work . Several of these have arisen from his J. Jonah Jameson character in Raimi's Spider - Man films, including voices of two newspaper editors in episodes of the eighteenth season of The Simpsons . While unnamed, these characters are clearly meant to emulate Jameson (one, bearing Jameson's appearance, demands "pictures of Spider - Man," then one being reminded he works at a poetry journal, and so demands "poems about Spider - Man"). Likewise, Simmons voiced an editor - in - chief of a newspaper (with Jameson's appearance and mannerisms) for a 2013 episode of The Hub's Pound Puppies . In 2016, Simmons lent his voice to two animated films, voicing the antagonist Kai in Kung Fu Panda 3 and Mayor Lionheart in Zootopia . Worlds Apart is a 2015 Greek drama film directed by Christoforos Papakaliatis . Worlds Apart consists of three separate narratives, each following a love story between a foreigner and a Greek . Each story represents a different generation falling in love during a time of socioeconomic turmoil that dominates Southern Europe as a whole, only to connect as a single story in the end . Simmons stars as Sebastian . </P> <P> Simmons reprised his role as the voice of J. Jonah Jameson in the animated series Ultimate Spider - Man, The Avengers: Earth's Mightiest Heroes, and Avengers Assemble . He has also expressed interest in reprising the role in Sony and Marvel Studios' reboot of the Spider - Man film series, Spider - Man: Homecoming, released in 2017 . In friend Reitman's film Young Adult, he voiced the protagonist's boss, via a series of voicemails, and also provides the voice of the yellow M&M in the product's commercials, as well as for the 3 - D film I Lost My M in Vegas, playing at M&M's World in Las Vegas . He has also done voice - over work for Norelco razors . He also provided the voice of General Wade Eiling in Justice League Unlimited . He recorded an audiobook for Tom Clancy's Net Force: Point of Impact . </P> <P> In 2017, Simmons portrayed Commissioner James Gordon in Zack Snyder's film Justice League, part of the DC Extended Universe . He is set to reprise the role in Matt Reeves's stand - alone Ben Affleck Batman film The Batman . </P> <P> In the field of television commercials, Simmons is featured as Professor Nathaniel Burke of the University of Farmers in ads for Farmers Insurance Group, since 2010 . </P>

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