<Tr> <Td_colspan="2"> Game of Thrones (season 1) List of Game of Thrones episodes </Td> </Tr> <P> "You Win or You Die" is the seventh episode of the HBO medieval fantasy television series Game of Thrones . It was written by David Benioff and D.B. Weiss, and directed by Daniel Minahan . Set to air May 29, 2011, the episode was released in advance immediately following the conclusion of "A Golden Crown" to HBO customers with access to HBO Go . </P> <P> The episode furthers the story line of deterioration of the political balance of the Seven Kingdoms, with Eddard Stark revealing what he has discovered to Cersei Lannister while King Robert is still away on a hunt . The title of the episode is part of a quote from Cersei Lannister during the final confrontation with Eddard: "When you play the game of thrones, you win or you die . There is no middle ground ." The catchphrase has been frequently used during the promotion of both the books and the television series . </P> <P> The episode was generally well received by critics for its well - acted dramatic tension, but with several criticizing the coupling of exposition and nudity as "sexposition". In the United States, the episode achieved a viewership of 2.4 million in its initial broadcast . </P>

When you play the game of thrones quote