<P> The color pink is considered feminine in modern Western countries . It evokes traditional feminine gender roles, caring for other people, being beautiful, being good, and being cooperative . </P> <P> The pink ribbon represents fear of breast cancer, hope for the future, and the charitable goodness of people and businesses who publicly support the breast cancer movement . It is intended to evoke solidarity with women who currently have breast cancer . </P> <P> Breast cancer organizations use the pink ribbon to associate themselves with breast cancer, to promote breast cancer awareness, and to support fundraising . Some breast cancer - related organizations, such as Pink Ribbon International, use the pink ribbon as their primary symbol . Susan G. Komen for the Cure uses a stylized "running ribbon" as their logo . </P> <P> While specifically representing breast cancer awareness, the pink ribbon is also a symbol and a proxy of goodwill towards women in general . Buying, wearing, displaying, or sponsoring pink ribbons signals that the person or business cares about women . The pink ribbon is a marketing brand for businesses that allows them to promote themselves with women and identify themselves as being socially aware . Compared to other women's issues, promoting breast cancer awareness is politically safe . </P>

When did the pink ribbon for breast cancer start