<P> The training videos for the product quickly became an Internet meme when it was revealed that they were hosted by Snoop Dogg and Charro . The videos were quickly leaked to YouTube, and received media attention . </P> <P> In the summer of 2010, Burger King took the unusual step of adding St. Louis - style pork ribs to its summer - time menu . The ribs, 3" long, bone - in ribs, sold for about $8 order and were extremely successful . The company were sold out of the ribs just over eight weeks into the ten - week run . The company began running out of its packaging halfway into the promotion . </P> <P> The company's new broiling units were one of the key pieces in the success of the product; the new flexible batch broilers were able to be cook the ribs in a relatively short period . </P> <P> The advertising campaign was produced by Crispin, Porter + Boguski and featured flying pigs convincing customers that a fast food restaurant could in fact produce good barbecue ribs at a reasonable price . </P>

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