<Table> <Tr> <Td> </Td> <Td> This article needs additional citations for verification . Please help improve this article by adding citations to reliable sources . Unsourced material may be challenged and removed . (January 2007) (Learn how and when to remove this template message) </Td> </Tr> </Table> <Tr> <Td> </Td> <Td> This article needs additional citations for verification . Please help improve this article by adding citations to reliable sources . Unsourced material may be challenged and removed . (January 2007) (Learn how and when to remove this template message) </Td> </Tr> <P> Buy - side is a term used in investment firms to refer to advising institutions concerned with buying investment services . Private equity funds, mutual funds, life insurance companies, unit trusts, hedge funds, and pension funds are the most common types of buy side entities . </P> <P> In sales and trading, the split between the buy side and sell side should be viewed from the perspective of securities exchange services . The investing community must use those services to trade securities . The "Buy Side" are the buyers of those services; the "Sell Side", also called "prime brokers", are the sellers of those services . </P>

Is private equity buy side or sell side