<Tr> <Th_colspan="2"> 2018 matchup </Th> </Tr> <Tr> <Td_colspan="2"> North vs. South (South 45--16) </Td> </Tr> <P> The Senior Bowl is a post-season college football all - star game played each January in Mobile, Alabama, which showcases the best NFL Draft prospects of those players who have completed their college eligibility . First played in 1950 in Jacksonville, Florida, the game moved to Mobile's Ladd--Peebles Stadium the next year . Produced by the non-profit Mobile Arts & Sports Association, the game is also a charitable fund - raiser benefiting various local and regional organizations with over US $5.9 million in donations over its history . </P> <P> In 2007, telecast of the game moved from ESPN to NFL Network . In 2013, Reese's took over sponsorship, starting with the 2014 game . In January 2018, Reese's announced that they were extending their sponsorship of the game; a specific duration was not given . </P>

When is the senior bowl to be played