<Li> Selection: Selection of the most promising and appealing contributions / submissions </Li> <P> Types of Co-creation </P> <P> Depending on the degree of control exercised by the firm / public over the contribution and selection activities, co-creation may be broadly classified into 4 categories: </P> <Ol> <Li> Tinkering: Public exercises control over the contribution activity while the firm exercises control over the selection activity </Li> <Li> Submitting: Firm exercises complete control over both the activities </Li> <Li> Co-designing: Firm exercises control over the contribution activity while the public exercises control over the selection activity </Li> <Li> Collaborating: Public exercises complete control over both the activities </Li> </Ol>

Which of the following statements is true about the concept of co-creation