<P> The use of media is what differentiates target markets from target audiences . While target markets are marketed to with business strategies, the use of advertising and other media tools is what makes marketing to target audiences a more effective way of appealing to a select group of individuals . The effectiveness of a target audience campaign is dependent on how well the company knows their market; this can include details such as behaviours, incentives, cultural differences and societal expectations . Failure to identify these trends can lead to campaigns being targeted at the wrong audiences, and ultimately a loss of money or no change at all . An example of this type of failure was Chef Boyardee, who planned a campaign to appeal to teenage boys, the largest consumers of their product . What they hadn't considered however was that the purchasers of their goods may be different from the consumers, which was the case, as mothers were the leading purchasers, even though the boys were consuming the product . Factors like these are considered at a more in - depth level with a detailed media plan, one that cannot be found in a simpler target market strategy . Following through a media plan requires attention at every stage, and requires a range of factors to be considered . In order, these include: </P> <Ol> <Li> Targets </Li> <Li> Media types </Li> <Li> Media tactics </Li> <Li> Media vehicles </Li> <Li> Media units </Li> <Li> Media schedule </Li> <Li> Media promotions </Li> <Li> Media logistics </Li> <Li> Contingency plans </Li> <Li> Calendar </Li> <Li> Budget and integrated marketing </Li> </Ol> <Li> Budget and integrated marketing </Li> <P> Each of these sections goes into even more detail, such as media units, which includes such minute details as the length of a broadcast commercial or the size of a print advertisement . </P>

Who is an ads target audience composed of