<Tr> <Th> Website </Th> <Td> https://www.southerncomfort.com/ </Td> </Tr> <P> Southern Comfort (often abbreviated SoCo) is an American whiskey - based liqueur flavored with fruit and spice . The brand was originally created by bartender Martin Wilkes Heron in New Orleans in 1874, and originally used whiskey as the base spirit . Since March 1, 2016, the brand has been owned by the Sazerac Company, which purchased it from Brown - Forman . </P> <P> Southern Comfort was first produced by bartender Martin Wilkes Heron (1850--1920), the son of a boat - builder, in 1874 at McCauley's Tavern in the Lower Garden District, 2 miles north of the iconic French Quarter of New Orleans, Louisiana . According to the New Orleans Convention & Visitors Bureau, McCauley's Tavern was "just off Bourbon Street", and the original form of the drink was called Cuffs and Buttons . </P> <P> Heron moved to Memphis, Tennessee, in 1889, patented his creation, and began selling it in sealed bottles with the slogan "None Genuine But Mine" and "Two per customer . No Gentleman would ask for more ." Southern Comfort won the gold medal at the 1904 World's Fair in St. Louis, Missouri . </P>

Liquor created by a new orleans bartender in 1874