<P> Monterey Park is a microcosm of changing demographics, highlighting Asian American history and evolution in the San Gabriel Valley . Rosemead has a smaller group of Vietnamese and Chinese business districts . There are also small pockets of Chinese American businesses that are scattered throughout San Gabriel Valley cities . In Rowland Heights, a handful of Korean American strip malls co-exist with Chinese American businesses . Another ethnic enclave is the Filipino American business district of Little Manila, in West Covina along with an Asian indoor and outdoor shopping center . Small Chinatowns have sprung up in many cities throughout the valley . </P> <P> By the 2010 census there were more than half a million Asian Americans living in San Gabriel Valley . While smaller than the Latino population in the valley, it outnumbered the White population, and had a faster growth rate . More than a quarter of the population in the region are Asian American . The three largest populations of Asian Americans in San Gabriel Valley were Chinese, Filipinos, & Vietnamese . </P> <P> The San Gabriel Valley is home to the annual Tournament of Roses Parade, which is broadcast live on television on New Year's Day from Pasadena . After the parade, the Rose Bowl game between two rival college football teams is also televised live . </P> <P> As the oldest incorporated community in the valley, the City of Pasadena serves as a cultural center for the San Gabriel Valley . Several art - house film and play theatres are located in Pasadena, including the Pasadena Playhouse . In addition, the local news / talk National Public Radio station KPCC 89.3 FM broadcasts from Pasadena City College, although it is operated by Minnesota Public Radio . </P>

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