<P> In 1992, Jim Ethier was elected President and COO of Bush Brothers & Company . Condon Bush moved to the position of CEO and Chairman of the Board . </P> <P> The restructured and reorganized company developed an overarching strategy in 1993 . According to Jim Ethier: </P> <P> The first strategic plan defined the process that would enable us to get out of products where we were losing money, as well as away from business processes that no longer made sense . It was a defining step in the "re-architecting" of the company . </P> <P> Among other things, this plan involved consolidating the company's subsidiaries into a single entity and team, narrowing the company's focus to its most successful products, and placing a new emphasis on customers satisfaction through a Primary Excellence Goal (PEG) organization . </P>

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