<Tr> <Th_colspan="2"> 2017 season matchup </Th> </Tr> <Tr> <Td_colspan="2"> Clemson vs. Alabama (January 1, 2018) </Td> </Tr> <P> The Sugar Bowl, officially the Allstate Sugar Bowl for sponsorship purposes, is an annual American college football bowl game played in the Mercedes - Benz Superdome in New Orleans, Louisiana . The Sugar Bowl has been played annually since January 1, 1935, and celebrated its 75th anniversary on January 2, 2009 . The Sugar Bowl, along with the Orange Bowl and Sun Bowl, are the second - oldest bowl games in the country, behind the Rose Bowl Game . The Sugar Bowl is also a member of the College Football Playoff . Presently, its current sponsor is the Allstate insurance company . </P> <P> The Sugar Bowl has had a longstanding--albeit not exclusive--relationship with the Southeastern Conference (SEC) (which once had a member institution based in New Orleans, Tulane University; another Louisiana school, Louisiana State University (LSU) in Baton Rouge, is still in the SEC today). Indeed, the Sugar Bowl did not feature an SEC team only four times in its first 60 editions, and an SEC team played in the game in every year but one from 1950 to 1995 . The SEC's opponent varied from year to year, but, prior to the advent of the Bowl Championship Series was often the runner - up of the Big 8 or SWC, or a major independent . </P>

Where is this year's sugar bowl being played