<P> Target Australia Pty Ltd (formerly Lindsay's and later Lindsay's Target) is a mid-price department store chain owned by Wesfarmers . It is Australia's largest department store chain by store number, operating 303 stores throughout the country (178 Target stores and 125 Target Country). Products it sells include branded clothing, cosmetics, homewares, electrical, fitness and consumer electronics . The company's national support office is currently located in North Geelong, Victoria but will move its headquarters to Williams Landing at the end of 2018 . </P> <P> In 1926, George Lindsay and Alex McKenzie opened their first store in Geelong selling dress fabrics, manchester and furnishings . Lindsay had begun his retail empire five years earlier, running a store in Ouyen, Victoria, but moved to Geelong to increase the opportunity for growth . The company progressively established stores throughout Victoria, running with a policy of selling quality goods at half the normal rate of profit . </P> <P> In 1968, Myer Emporium Ltd purchased the chain of 16 stores and renamed the company Lindsay's Target Pty Ltd, with an aim to expand the business . With the stores rebranded as Target, it quickly established itself throughout Australia, and within 3 years had stores in Victoria, South Australia, Queensland and NSW . Despite the similar logo, name and type of outlets, Target carried no corporate connection to US department store Target . In March 1973, "Lindsay's" was dropped from the company name when the business was renamed Target Australia Pty Ltd . </P> <P> By 1982, Myer was operating 27 stores under the Target brand, but sold 22 of these with 14 going to GJ Coles & Coy Ltd . </P>

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