<Tr> <Th> President & CEO </Th> <Td> David Coleman </Td> </Tr> <Tr> <Th> Website </Th> <Td> www.collegeboard.org </Td> </Tr> <Tr> <Th> Formerly called </Th> <Td> College Entrance Examination Board </Td> </Tr> <P> College Board is an American not - for - profit organization that was formed in December 1899 as the College Entrance Examination Board (CEEB) to expand access to higher education . While College Board is not an association of colleges, it runs a membership association of institutions, including over 6,000 schools, colleges, universities and other educational organizations . College Board develops and administers standardized tests and curricula used by K--12 and post-secondary education institutions to promote college - readiness and as part of the college admissions process . College Board is headquartered in New York City . David Coleman has been the president of College Board since October 2012 . He replaced Gaston Caperton, former Governor of West Virginia, who had held this position since 1999 . </P>

College board definition of american and national identity