<P> In October 2008, American Eagle released and launched 77kids, a line of clothing aimed at children from two to ten years of age . Initially an on - line only concept, AEO opened its first 77kids store on July 15, 2010, in The Mall at Robinson in Pittsburgh, PA, and eight others followed that year . Expansion continued throughout FY2011 . 77kids stores, meant to be a fun shopping experience for younger children, featured interactive games and activities throughout the stores that children could play with while shopping . </P> <P> American Eagle Outfitters announced on May 15, 2012, that it would sell or close all 22 of the 77kids stores by the end of July 2012 . Robert Hanson, who became CEO in January 2012, said 77kids had a loss after taxes of roughly $24 million on sales of $40 million in the 2011 fiscal year . On August 3, 2012, American Eagle Outfitters completed the sale of its 77kids to Ezrani 2 Corp, a company formed by Ezra Dabah, the former Chairman and CEO of The Children's Place . Ezrani renamed the stores to "Ruum" in 2013 . </P> <P> American Eagle opened its first Canadian store in 2001, followed by a store in San Juan, Puerto Rico . In 2010, AEO opened stores in Kuwait, Riyadh, and Dubai . A store in Kaslik near Beirut, Lebanon, was opened on October 15, 2011 . A store in Cairo, Egypt, opened in late 2011 . In September 2011, two stores opened in Moscow, Russia . Its first store in Jordan opened in November 2011 in the brand - new Taj Mall . Its first store in Tokyo, Japan opened on April 18, 2012 . The first store in Tel Aviv, Israel, opened in February 2012, after the Israeli - based clothing retailer FOX signed a contract with AEO and have expanded to Jerusalem, Israel . Currently, there are also stores in Beijing, Shanghai and Hong Kong . American Eagle Outfitters opened its first store in the Philippines in March 2013 . </P> <P> American Eagle is also opening stores in Mexico . The first opened in Mexico City at Fashion Mall Perisur on February 20, 2013 and at Centro Santa Fe On June . Another is scheduled to open in Guadalajara later in 2013 at Fashion Mall Galerías Guadalajara . In 2014 the company financed the rescue and renovation of the Jardín Edith Sánchez Ramírez pocket park in Mexico City . </P>

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