<P> Other ways Advertising campaigns are able to target the user is to use browser history and search history, for example, if the user typed in promotional pens in a search engine, such as Google; ads for promotional pens will appear at the top of the page above the organic pages, these ads will be targeted to the area of the users IP address, showing the product or service in the local area or surrounding regions, the higher ad position is a benefit of the ad having a higher quality score . The ad quality is affected by the 6 components of the quality score: </P> <Ul> <Li> The ad's expected click - through rate </Li> <Li> The quality of the landing page </Li> <Li> The ad / search relevance </Li> <Li> Geographic performance </Li> <Li> The targeted devices </Li> </Ul> <Li> The ad's expected click - through rate </Li> <Li> The quality of the landing page </Li>

Is the purpose of advertising to produce informed buyers explain