<P> Jackson also collaborated with 200 members of the cultural group Olodum, who "swayed to the heavy beat of Salvador's' samba - reggae' music". The media interest surrounding the music video exposed Olodum to 140 countries around the world . It brought them worldwide fame and increased their credibility in Brazil . At the beginning of the video, a Brazilian woman says "Michael, eles não ligam pra gente" which means "Michael, they don't care about us". </P> <P> Speaking of the music video, in The New Brazilian Cinema, Lúcia Nagib observed: </P> <P> When Michael Jackson decided to shoot his new music video in a favela of Rio de Janeiro...he used the favela people as extras in a visual super-spectacle...All the while there is a vaguely political appeal in there...The interesting aspect of Michael Jackson's strategy is the efficiency with which it gives visibility to poverty and social problems in countries like Brazil without resorting to traditional political discourse . The problematic aspect is that it does not entail a real intervention in that poverty . </P> <P> In 2009, Billboard described the area as "now a model for social development" and claimed that Jackson's influence was partially responsible for this improvement . </P>

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