<P> An addition to the Tide family, Tide Coldwater was formulated to remove stains while saving energy because it does not require hot or even warm water . Tide Free is marketed as being free from dyes or perfumes . Tide - To - Go is a product packaged in a pen - like format and intended to remove small stains on the spot, without further laundering . </P> <P> In Puerto Rico and elsewhere in Latin America, the Tide formula is marketed under the name Ace (except in Ecuador and Panama, where it is sold under the same Tide brand as is in current use in the U.S.) In Turkey, Tide is branded as Alo . In Poland, it is sold as Vizir . In Hong Kong, Malaysia and Singapore, it is sold as Fab, a brand acquired in 2006 from Colgate - Palmolive . </P> <P> Tide is sold in the UK as Daz Go - Pods; they have the marking "Daz / Vizir / Tide" on the back and bear the same distinctive design . </P> <P> Since 2012, Tide has sold laundry detergent pods, making an estimated 15% of market sales . In late 2017, an Internet meme was popularized around the concept of eating Tide Pods and, as a result, many YouTubers attempted the extremely dangerous "Tide Pod Challenge ." </P>

What is tide liquid called in the uk