<P> As of February 2013, the service has over 1 million registered users . </P> <P> On 23 November 2015, ITV gave the app and website a revamp, it was renamed' ITV Hub' and was given a new look and logo . </P> <P> The service started out as a website before being extended to television and other platforms . Initially the website version used Microsoft Silverlight as opposed to Adobe Flash (used by BBC iPlayer and Channel 4's 4oD) and Windows Media Video . ITV adopted Flash for its player on 15 September 2009 . In November 2009 the website was revamped again improving navigation as well as making the site more visually appealing . The service is free to use funded by pre -, mid - and post-roll adverts . Previously users have been able to use ad - blocking software to skip the adverts shown . During Summer 2010, the ITV website was upgraded to detect ad - blocking software . Video is sent at multiple bit rates and uses adaptive technology in the player to best determine rate based on users connection . </P> <P> Improvements were made in June / July 2011 to the website version to incorporate subtitles and CITV programming . The website version relaunched with a cleaner, less cluttered new look on Monday 22 August 2011 . The new look seamlessly fits in with the redesigned itv.com and has upgraded search features, images and a new Flash video player designed to make playback more reliable . In January 2012, the site was due to be overhauled to offer paid - for content in addition to the existing free 30 - day catch up, however this was delayed until 29 October 2012 . </P>

When does a programme become available on itv hub