<P> The spread of information in regards to the factory conditions has been spreading more rapidly since social media has become a method of international communication . Websites such as Facebook and Twitter have allowed people from distant countries to share their ideas and collaborate with each other . Advocacy groups commonly have groups on social media sites that allow their members to post about upcoming events and to keep members informed about the activities of the group . In a Vietnamese Nike factory, a worker accused his employer of striking him . After contacting a factory advocate, the worker was interviewed by a news station and the video eventually reached an ESPN affiliate in Vietnam where it was viewed by millions of watchers throughout the world before officials in the United States had formally heard of the incident . </P> <P> In 2000, Nike chairman Phil Knight planned to donate $30 million to his alma mater, the University of Oregon . When the University of Oregon joined the Worker Rights Consortium (WRC), Knight revoked his donation because the WRC has been blocked by Nike from inspecting its factories . The Fair Labor Association (which was co-founded by Nike in 1980s) is supported by Nike and the United States government, while the Workers Rights Consortium is not . There has been debate between the university and Knight about the legitimacy of the FLA and which labor monitoring organization is more effective . </P> <P> Another dispute arose from Nike's personalization system, NIKEiD . MIT graduate Jonah Peretti attempted to order a pair of shoes from Nike . He chose to have the word "sweatshop" embroidered on them . Nike sent Peretti an email explaining that his personalization request could not be granted for one of four things: it contained another party's trademark or other intellectual property, the name of an athlete or team Nike does not have legal right to use, profanity or inappropriate slang, or was left blank . Peretti replied, expressing to Nike that his personalization did not contain content violating the aforementioned criteria . Nike responded by allowing Peretti to alter his personalization and Peretti chose not to change it and cancelled the order . Ironically, the publicity led to Nike selling more of the personalized shoes . </P>

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