<P> The business lexicon is replete with newly coined portmanteau words like "permalance" (permanent freelance), "advertainment" (advertising as entertainment), "advertorial" (a blurred distinction between advertising and editorial), "infotainment" (information about entertainment or itself intended to entertain by virtue of its manner of presentation), and "infomercial" (informational commercial). </P> <P> A company name may also be portmanteau (e.g., Timex is a portmanteau of Time (referring to Time magazine) and Kleenex) as well as a product name (e.g., Renault markets its Twingo, a combination of twist, swing and tango). </P> <P> Two proper names can also be used in creating a portmanteau word in reference to the partnership between people, especially in cases where both persons are well - known, or sometimes to produce epithets such as "Billary" (referring to former United States president Bill Clinton and his wife, former United States Secretary of State Hillary Clinton). In this example of recent American political history, the purpose for blending is not so much to combine the meanings of the source words but "to suggest a resemblance of one named person to the other"; the effect is often derogatory, as linguist Benjamin Zimmer states . By contrast, the public, including the media, use portmanteaus to refer to their favorite pairings as a way to "...giv (e) people an essence of who they are within the same name ." This is particularly seen in cases of fictional and real - life "supercouples". An early known example, Bennifer, referred to film stars Ben Affleck and Jennifer Lopez . Other examples include Brangelina (Brad Pitt and Angelina Jolie) and TomKat (Tom Cruise and Katie Holmes). "Desilu Productions" was a Los Angeles, California - based company jointly owned by couple and actors Desi Arnaz and Lucille Ball . Miramax is the combination of the first names of the parents of the Weinstein brothers . On Wednesday, June 28, 2017, The New York Times crossword included the quip, "How I wish Natalie Portman dated Jacques Cousteau, so I could call them' Portmanteau' ." </P> <P> Holidays are another example, as in Thanksgivukkah, a portmanteau neologism given to the convergence of the American holiday of Thanksgiving and the first day of the Jewish holiday of Hanukkah on Thursday, 28 November 2013 . </P>

Combining 2 names to make a new name