<Li> Internal environment--can be controlled, however, it can't influence an external environment . </Li> <Li> Macro (external) environment--larger societal forces that affect the microenvironment . </Li> <P> The analysis of the macro marketing environment is to better understand the environment, adapt to the social environment and change, so as to achieve the purpose of enterprise marketing . </P> <P> Company aspect of micro-environment refers to the internal environment of the company . This includes all Departmentalization departments such as management, finance, research and development, purchasing, Business operations and accounting . Each of these departments influences marketing decisions . For example, research and development have input as to the features a product can perform and accounting approves the financial side of marketing plans and budget in customer dissatisfaction . Marketing managers must watch supply availability and other trends dealing with suppliers to ensure that product will be delivered to customers in the time frame required in order to maintain a strong customer relationship . </P>

What are the 5 environmental factors in marketing