<P> In economic terms, it has been contended that the counterculture really only amounted to creating new marketing segments for the "hip" crowd . </P> <P> Even before the counterculture movement reached its peak of influence, the concept of the adoption of socially - responsible policies by establishment corporations was discussed by economist and Nobel laureate Milton Friedman (1962): "Few trends could so thoroughly undermine the very foundation of our free society as the acceptance by corporate officials of a social responsibility other than to make as much money for their stockholders as possible . This is a fundamentally subversive doctrine . If businessmen do have a social responsibility other than making maximum profits for stockholders, how are they to know what it is? Can self - selected private individuals decide what the social interest is?" </P> <P> In the UK, commentator Peter Hitchens identified the counterculture as one of the contributing factors to what he saw as the malaise in British politics in 2009 . </P> <Table> External video <Tr> <Td_colspan="2"> 2014 - 06 - 14: Stanford Professor Fred Turner discusses 1960s counterculture and urges Class of' 14 to embrace technology and politics to improve society . on YouTube </Td> </Tr> </Table>

What was the name of the group that rejected traditional american values