<P> These studies also cite other research on heterosexual attraction that does not mention the "nice guy" term . They interpret various studies on female attraction to various traits in men (e.g. dominance, agreeableness, physical attractiveness, wealth, etc .), and on the sexual success of men with different personality traits, to shed light on the "nice guy" phenomenon . </P> <Ul> <Li> Sadalla, Kenrick, and Vershure (1985) found that women were sexually attracted to dominance in men (though dominance did not make men likable to women), and that dominance in women had no effect on men . </Li> <Li> Bogaert and Fisher (1995) studied the relationships between the personalities of university men and their number of sexual partners . They found a correlation between a man's number of sexual partners, and the traits of sensation - seeking, hypermasculinity, physical attractiveness, and testosterone levels . They also discovered a correlation between maximum monthly number of partners, and the traits of dominance and psychoticism . Bogaert and Fisher suggest that an underlying construct labelled "disinhibition" could be used to explain most of these differences . They suggest that disinhibition would correlate negatively with "agreeableness" and "conscientiousness" from the Big Five personality model . </Li> <Li> Botwin, Buss and Shackelford (1997) found that women had a higher preference for surgency and dominance in their mates than men did, in a study of dating couples and newlyweds . </Li> </Ul> <Li> Sadalla, Kenrick, and Vershure (1985) found that women were sexually attracted to dominance in men (though dominance did not make men likable to women), and that dominance in women had no effect on men . </Li> <Li> Bogaert and Fisher (1995) studied the relationships between the personalities of university men and their number of sexual partners . They found a correlation between a man's number of sexual partners, and the traits of sensation - seeking, hypermasculinity, physical attractiveness, and testosterone levels . They also discovered a correlation between maximum monthly number of partners, and the traits of dominance and psychoticism . Bogaert and Fisher suggest that an underlying construct labelled "disinhibition" could be used to explain most of these differences . They suggest that disinhibition would correlate negatively with "agreeableness" and "conscientiousness" from the Big Five personality model . </Li>

Who coined the phrase nice guys finish last