<P> In October 2014, a Pew Research Center survey found that in the United States, BuzzFeed was viewed as an unreliable source by the majority of people, regardless of political affiliation . Adweek noted that most respondents had not heard of BuzzFeed, and many users do not consider BuzzFeed a news site . In a subsequent Pew report based on 2014 surveys, BuzzFeed was among the least trusted sources by millennials . A 2016 study by the Columbia Journalism Review found readers less likely to trust a story (originally published in Mother Jones) that appeared to originate on BuzzFeed than the same article on The New Yorker website . </P> <P> In 2013, Buzzfeed named "My Lips are for Blowing" as one of "21 Awkwardly Sexual Albums"; the Museum of Hoaxes subsequently reported there was no such album and that the image of the album used in the Buzzfeed article had been lifted from a 2010 fictitious album cover design created by a blogger going by the name Estancia de la Ding Dong . </P> <P> In April 2015, BuzzFeed drew scrutiny after Gawker observed the publication had deleted two posts that criticized advertisers . One of the posts criticized Dove soap (manufactured by Unilever), while another criticized Hasbro . Both companies advertise with BuzzFeed . Ben Smith apologized in a memo to staff for his actions . "I blew it," Smith wrote . "Twice in the past couple of months, I've asked editors--over their better judgment and without any respect to our standards or process--to delete recently published posts from the site . Both involved the same thing: my overreaction to questions we've been wrestling with about the place of personal opinion pieces on our site . I reacted impulsively when I saw the posts and I was wrong to do that . We've reinstated both with a brief note ." Days later, one of the authors of the deleted posts, Arabelle Sicardi, resigned . An internal review by the company found three additional posts deleted for being critical of products or advertisements (by Microsoft, Pepsi, and Unilever). </P> <P> In 2016, the Advertising Standards Authority of the United Kingdom ruled that BuzzFeed broke the UK advertising rules for failing to make it clear that an article on "14 Laundry Fails We've All Experienced" that promoted Dylon was an online advertorial paid for by the brand . Although the ASA agreed with BuzzFeed's defense that links to the piece from its homepage and search results clearly labelled the article as "sponsored content," this failed to take into account that individuals might link to the story directly, ruling that the labeling "was not sufficient to make clear that the main content of the web page was an advertorial and that editorial content was therefore retained by the advertiser ." </P>

What do the different buzzfeed channel colors mean