<P> The Fat Tire recipe originates from a co-founder's bicycle trip through Belgium from brewery to brewery . The company promotes its Fat Tire ale locally by the public placement of colorful vintage bicycles outside its brewery, which is located adjacent to the public bike path along the Cache La Poudre River . </P> <P> In 2006 NBB changed its logo because they realized that beer drinkers could identify the Fat Tire label, but "didn't recognize the brewery label, or make the connection that New Belgium brewed Fat Tire and other best - selling brands, such as Sunshine Wheat ." The company's new logo "pays homage to the well - known Fat Tire brand bicycle" drawn by Anne Fitch . </P> <P> Esquire selected Fat Tire Amber Ale as one of the "Best Canned Beers to Drink Now" in a February 2012 article . </P> <P> The brewery makes 15 year - round beers: </P>

How many barrels of beer does new belgium produce