<Li> Data analysis . Analyze data with automated software and manual methods in order to uncover patterns from the data analyses . </Li> <Li> Research ethics . With regards to ethics, be vigilant in ensuring the online community members' anonymity and confidentiality . </Li> <Li> Finding and solutions . Apply an empathetic perspective in order to obtain a deep understanding about the people of interest in order for the solutions to be well translated and trustworthy . </Li> <P> Netnography offers a range of new insights for front end innovation, providing: </P>

How is netnography research different than straightforward social media monitoring research