<Tr> <Th> ISO 3166 code </Th> <Td> NZ - BOP </Td> </Tr> <Tr> <Th> Website </Th> <Td> www.boprc.govt.nz </Td> </Tr> <P> The Bay of Plenty (Māori: Te Moana - a-Toi) is a large bight in the northern coast of New Zealand's North Island . It stretches from the Coromandel Peninsula in the west to Cape Runaway in the east, a wide stretch of some 259 km of open coastline . The Bay of Plenty Region is situated around this body of water, also incorporating several large islands in the bay . The bay was named by James Cook after he noticed the abundant food supplies at several Māori villages there, in stark contrast to the earlier observations he had made in Poverty Bay . </P> <P> According to local Māori traditions, the Bay of Plenty was the landing point of several migration canoes that brought Māori settlers to New Zealand . These include the Mataatua, Nukutere, Tākitimu, Arawa and Tainui canoes . Many of the descendent iwi maintain their traditional homelands (rohe) in the region, including Te Whānau - ā - Apanui, Te Whakatōhea, Ngāi Tai, Ngāi Tūhoe, Ngāti Awa, Ngāti Tūwharetoa ki Kawerau, Te Arawa, Ngāi Te Rangi, Ngāti Ranginui and Ngāti Pūkenga . Early Māori settlement gave rise to many of the town and city names used today . </P>

How did bay of plenty get its name
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