<P> Pandora A / S (often styled PANDORA) is an international Danish jewellery manufacturer and retailer founded in 1982 by Per Enevoldsen . The company started as a family - run jewellery shop in Copenhagen . </P> <P> Pandora is known for its customizable charm bracelets, designer rings, necklaces and (now discontinued) watches . The company has a production site in Thailand and markets its products in more than 100 countries on 6 continents with more than 7,700 points of sale . </P> <P> Pandora was founded in 1982 by Danish goldsmith Per Enevoldsen and his then wife Winnie Enevoldsen . The pair began on a small scale by importing jewellery from Thailand and selling to consumers . After a successful wholesale venture, in 1989 Enevoldsen hired in - house designers and established a manufacturing site in Thailand, where it is still located . With low production costs and an efficient supply chain, the Enevoldsens could provide affordable, hand - finished jewellery for the mass market . Pandora's collection grew to include an assortment of rings, necklaces, earrings and watches . Pandora started selling its signature bracelets in 2000 after a patent and several years of development . </P> <P> The Danish private equity group Axcel bought a 60% stake in the company from the Enevoldsen family in 2008 . Shares totalling DKK 9.96 billion (US $1.84 billion) were sold in an IPO in October 2010, one of the biggest IPOs in Europe that year, giving Pandora a market capitalisation of around DKK 27 billion . The company is publicly listed on the NASDAQ OMX Copenhagen Stock Exchange in Denmark and is a component of the OMX Copenhagen 20 index . </P>

6. what is the name of the danish goldsmith who founded the pandora jewelry company