<P> Cardboard is a generic term for a heavy - duty paper of various strengths, ranging from a simple arrangement of a single thick sheet of paper to complex configurations featuring multiple corrugated and uncorrugated layers . </P> <P> Despite widespread use in general English and French, the term is deprecated in business and industry . Material producers, container manufacturers, packaging engineers, and standards organizations, try to use more specific terminology . Usage is still not complete and uniform . Often the term "cardboard" is avoided because it does not define any particular material . </P> <P> The term has been used since at least 1848, when Anne Brontë mentioned it in her novel, The Tenant of Wildfell Hall . The Kellogg brothers first used paperboard cartons to hold their flaked corn cereal, and later, when they began marketing it to the general public, a heat - sealed bag of wax paper was wrapped around the outside of the box and printed with their brand name . This development marked the origin of the cereal box, though in modern times the sealed bag is plastic and is kept inside the box . The Kieckhefer Container Company, run by John W. Kieckhefer, was another early American packaging industry pioneer . It excelled in the use of fibre shipping containers, particularly the paper milk carton . </P> <P> Various types of cards are available, which may be called "cardboard". Included are: thick paper (of various types) or pasteboard used for business cards, aperture cards, postcards, playing cards, catalog covers, binder's board for bookbinding, scrapbooking, and other uses which require higher durability than regular paper . </P>

What kind of cardboard is used for cereal boxes
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