<P> In November 2012, 20th Century Fox announced plans to create their own shared universe, consisting of Marvel properties that it holds the rights to including the Fantastic Four and X-Men, with the hiring of Mark Millar as supervising producer . Millar said, "Fox are thinking,' We're sitting on some really awesome things here . There is another side of the Marvel Universe . Let's try and get some cohesiveness going .' So they brought me in to oversee that really . To meet with the writers and directors to suggest new ways we could take this stuff and new properties that could spin out of it ." X-Men: Days of Future Past, released in 2014, was Fox's first step towards expanding their stable of Marvel properties and creating this universe, ahead of the release of a Fantastic Four reboot film the next year . However, in May 2014, Days of Future Past and Fantastic Four screenwriter Simon Kinberg stated that the latter film would not take place in the same universe as the X-Men films, explaining that "none of the X-Men movies have acknowledged the notion of a sort of superhero team--the Fantastic Four . And the Fantastic Four acquire powers, so for them to live in a world where mutants are prevalent is kind of complicated, because you're like,' Oh, you're just a mutant .' Like,' What's so fantastic about you?'...they live in discrete universes ." In July 2015, X-Men director Bryan Singer said that there was still potential for a crossover between the X-Men and Fantastic Four franchises, if reaction to Fantastic Four and X-Men: Apocalypse warranted it . </P> <P> Feeling that Singer's efforts in Apocalypse to establish a larger world, similar to the MCU, did not meet the standards established by Marvel, VanDerWerff noted that unlike Feige's ability to serve as "pseudo-showrunner", Singer is instead "steeped in film and the way movie stories have always been told", so "when it comes time to have Apocalypse dovetail with story threads from the earlier X-Men: First Class (which was directed by someone else entirely), both Singer's direction and Simon Kinberg's script rely on hackneyed devices and clumsy storytelling", indicating a lack of "the kind of big - picture thinking this sort of mega franchise requires". </P> <P> In November 2013, Sony Pictures Entertainment Co-Chairman Amy Pascal announced that the studio intended to expand their universe created within the Marc Webb Amazing Spider - Man series, with spin - off adventures for supporting characters, in an attempt to replicate Marvel and Disney's model . The next month, Sony announced Venom and Sinister Six films, both set in the Amazing Spider - Man universe . With this announcement, IGN stated that the spin - offs are "the latest example of what we can refer to as "the Avengers effect" in Hollywood, as studios work to build interlocking movie universes ." Sony chose not to replicate the Marvel Studios model of introducing individual characters first before bringing them together in a team - up film, instead making the Spider - Man adversaries the stars of future films . However, in February 2015, Sony Pictures and Marvel Studios announced that the Spider - Man franchise would be retooled, with a new film co-produced by Feige and Pascal being released in July 2017, and the character being integrated into the MCU . Sony Pictures would continue to finance, distribute, own, and have final creative control of the Spider - Man films . With this announcement, sequels to The Amazing Spider - Man 2 were canceled, and by November 2015 the Venom and Sinister Six films, as well as spin - offs based on female characters in the Spider - Man universe, were no longer moving forward . By March 2016, the Venom film had itself been retooled, to start its own franchise unrelated to the MCU Spider - Man . A year later, Sony officially announced the Venom film to be in development, for an October 5, 2018 release, along with a film centered on the characters Silver Sable and Black Cat . Both projects were not intended to be a part of the MCU nor spin - offs to Spider - Man: Homecoming, but rather part of an intended separate shared universe . </P> <P> After Sony canceled their shared universe plans and started sharing the Spider - Man character with Marvel Studios, multiple critics discussed their failure at replicating the MCU . Scott Meslow of The Week noted the perceived flaws of the first Amazing Spider - Man film, outside of its lead performances, and how the sequel "doubles down on all the missteps of the original while adding a few of its own ....We now have a textbook example of how not to reboot a superhero franchise, and if Sony and Marvel are wise, they'll take virtually all those lessons to heart as they chart Spider - Man's next course ." Scott Mendelson noted that The Amazing Spider - Man 2 "was sold as less a sequel to The Amazing Spider - Man than a backdoor pilot for Spider - Man vs. the Sinister Six ....Had Sony stuck with the original plan of a scaled - down superhero franchise, one that really was rooted in romantic drama, they would have at least stuck out in a crowded field of superhero franchises . When every superhero film is now going bigger, Amazing Spider - Man could have distinguished itself by going small and intimate ." This would have saved Sony "a boatload of money", and potentially reversed the film's relative financial failure . </P>

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