<Li> George Antheil's 1923 performance of futurist piano music at the Champs - Élysées theater . </Li> <Li> Paul Chabas had won a most prestigious prize with his September Morn in Paris in 1912 . Nudity as portrayed in this painting was however far from being able to shock a Parisian public, half a century after the Déjeuner . So, notwithstanding the "official" prize, market value of the painting remained low . Then, Chabas put it on show in a New York shop window in 1913 . There, for the first time in history, it appears a succès de scandale scheme was set up by a publicity agent (Harry Reichenbach), who "accidentally" coached a morality crusader along the picture . The scandal that evolved brought financial success and secured Chabas's place in art history books . Although later deemed kitsch, the painting ended up in one of the most prestigious museums of New York . </Li> <P> This was not the last time that Comstockery fanned the success it wanted to fence: "I expect it will be the making of me" said Mae West to the press in 1927, under arrest after the Society for the Suppression of Vice had maneuvered to get her play titled "Sex" re-censored by the Police Department Play Jury--a few years later, over forty, her sex - symbol status paid off: her 1935 film contract made her the highest paid woman till that day . </P> <P> Films qualified as succès de scandale include Louis Malle's 1958 The Lovers, and Bertolucci's 1972 Last Tango in Paris . Scandal also boosted the success of writings with modest literary qualities . Even famous writers like Flaubert and Joyce have been described as deploying succès de scandale recipes to their advantage . </P>

Who said no such thing as bad publicity