<Tr> <Th> Parent </Th> <Td> Electronic Arts </Td> </Tr> <Tr> <Th> Website </Th> <Td> www.easports.com </Td> </Tr> <P> EA Sports is a division of Electronic Arts that develops and publishes sports video games . Formerly a marketing gimmick of Electronic Arts, in which they tried to imitate real - life sports networks by calling themselves the "EA Sports Network" (EASN) with pictures or endorsements with real commentators such as John Madden, it soon grew up to become a sub-label on its own, releasing game series such as NBA Live, FIFA, NHL, Madden NFL, and NASCAR . </P> <P> Most games under this brand are developed by EA Canada, the studio of Electronic Arts in Burnaby, British Columbia, as well as EA Blackbox, Vancouver, British Columbia and EA Tiburon in Maitland, Florida . The main rival to EA Sports is 2K Sports . Notably, both companies compete over the realm of NBA games . Konami is its rival in association football games . </P>

What does the ea sports logo stand for