<P> Awarded numerous honors--including three Grammy Awards, one American Music Award, and a People's Choice Award--the song was promoted with a critically received music video, a home video, a special edition magazine, a simulcast, and several books, posters, and shirts . The promotion and merchandise aided the success of "We Are the World" and raised over $63 million (equivalent to $138 million today) for humanitarian aid in Africa and the US . </P> <P> Following the devastation caused by the magnitude 7.0 M earthquake in Haiti on January 12, 2010, a remake of the song by another all - star cast of singers was recorded on February 1, 2010 . Entitled "We Are the World 25 for Haiti", it was released as a single on February 12, 2010, and proceeds from the record aided survivors in the impoverished country . </P> <P> Before the writing of "We Are the World", American entertainer and social activist Harry Belafonte had sought for some time to have a song recorded by the most famous artists in the music industry at the time . He planned to have the proceeds donated to a new organization called United Support of Artists for Africa (USA for Africa). The non-profit foundation would then feed and relieve starving people in Africa, specifically Ethiopia, where around one million people died during the country's 1983--85 famine . The idea followed Band Aid's "Do They Know It's Christmas?" project in the UK, which Belafonte had heard about . In the activist's plans, money would also be set aside to help eliminate hunger in the United States of America . Entertainment manager and fellow fundraiser Ken Kragen was contacted by Belafonte, who asked for singers Lionel Richie and Kenny Rogers--Kragen's clients--to participate in Belafonte's musical endeavor . Kragen and the two musicians agreed to help with Belafonte's mission, and in turn, enlisted the cooperation of Stevie Wonder, to add more "name value" to their project . Quincy Jones was drafted to co-produce the song, taking time out from his work on The Color Purple . Jones also telephoned Michael Jackson, who had just released the commercially successful Thriller album and had concluded a tour with his brothers . </P> <P> Jackson revealed to Richie that he not only wanted to sing the song, but to participate in its writing as well . To begin with, "We Are the World" was to be written by Jackson, Richie, and Wonder . As Wonder had limited time to work on the project, Jackson and Richie proceeded to write "We Are the World" themselves . They began creating the song at Hayvenhurst, the Jackson family home in Encino . For a week, the two spent every night working on lyrics and melodies in the singer's bedroom . They knew that they wanted a song that would be easy to sing and memorable . The pair wanted to create an anthem. Jackson's older sister La Toya watched the two work on the song, and later contended that Richie only wrote a few lines for the track . She stated that her younger brother wrote 99 percent of the lyrics, "but he's never felt it necessary to say that". La Toya further commented on the song's creation in an interview with the American celebrity news magazine People . "I'd go into the room while they were writing and it would be very quiet, which is odd, since Michael's usually very cheery when he works . It was very emotional for them ." </P>

What was the reason for we are the world
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