<P> An important reason for GoPro's decision to go public was the potential to become a media company to generate additional revenue from the content its cameras create . </P> <P> Woodman worked on his first camera for two years after founding the company, eventually introducing the GoPro 35mm HERO in September 2004 at San Diego's Action Sports Retailer trade show . In its first year GoPro sold $150,000 worth of products . In 2006 the company introduced its first Digital HERO, with 10 second video capability, and generated $800,000 in revenue . The following year GoPro sales quadrupled to $3.4 million . </P> <P> In 2014, the company was selling the HERO3+ in editions of different colors . It was capable of filming in 16: 9 aspect ratio, supporting 4K UHD video and 12MP still photographs . The HERO4 was introduced on 24 September 2014 . </P> <P> The GoPro Karma is GoPro's consumer drone . </P>

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