<P> Kay, along with Lois Korey, left Needham Worldwide to start their own firm, Korey Kay & Partners in 1982 . Kay has said in interviews that big agencies tend to water down ideas and tie up talent; in a 1993 interview with Leaders magazine, Kay told reporters that "a large staff is important if you're moving furniture, but a smart and prolific staff is what does it . So it's more important to have smart people who understand clients than to have the largest creative department in New York ." In its first year Korey Kay signed six clients with a combined ad budget of $10 million and generated revenue of $800,000 . Early clients were The Republican National Committee and the campaign for Ronald Reagan's re-election . Some of Korey Kay's clients included Virgin Atlantic Airways, Comedy Central, Honda, Wynn Resorts and the Metropolitan Transportation Authority of New York . </P> <P> Several of Kay's advertisements are well known . While at Needham Worldwide he created the Brother Dominic campaign for Xerox Corporation which premiered during the 1976 Super Bowl . In developing the Xerox campaigns Kay worked with the computer scientist, Alan Kay (no relation), who led the development team at Xerox PARC (now PARC). Advertising Age named Brother Dominic one of the top 50 campaigns of the 20th century and ESPN called the spot the prelude to every boundary - pushing ad that followed . The New York Times called it one of the top 25 ads of the 20th century . The Brother Dominic campaign was inducted into the Clio Hall of Fame . In all, there were six Brother Dominic spots that aired on television between 1976 and 1982 . </P> <P> Since 1992, Kay's agency has been responsible for the New York Metropolitan Transportation Authority's advertising . To give the MTA a human voice, Kay and his team created the "SubTalk" brand by which MTA posts messages to riders in stations and on subway trains . He coined the phrase, "If You See Something, Say Something" for MTA's campaign to encourage riders to be part of MTA's security efforts . Since 2002 the campaign has evolved from simple print ads to television spots, increasing the reporting of suspicious packages from 814 in 2002 to over 37,000 in 2003 . Today, more than 30 transit systems use a version of Kay's innovative "See Something, Say Something" campaign . </P> <P> In the genre of personality - driven advertisements, Kay conceived the campaign for the Steve Wynn hotel and casino, Wynn Las Vegas which featured Steve Wynn standing on top of his Las Vegas hotel . </P>

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