<P> In 1995, PepsiCo launched Josta, the first energy drink introduced by a major US beverage company (one that had interests outside energy drinks), but Pepsi discontinued the product in 1999 . Pepsi would later return to the energy drink market with the AMP brand . </P> <P> In Europe, energy drinks were pioneered by the Lisa company and a product named "Power Horse", before Dietrich Mateschitz, an Austrian entrepreneur, introduced the Red Bull product, a worldwide bestseller in the 21st century . Mateschitz developed Red Bull based on the Thai drink Krating Daeng, itself based on Lipovitan . Red Bull became the dominant brand in the US after its introduction in 1997, with a market share of approximately 47% in 2005 . </P> <P> In New Zealand and Australia, the leading energy drink product in those markets, V, was introduced by Frucor Beverages . The product now represents over 60% of market in New Zealand and Australia . </P> <P> UK supermarkets have launched their own brands of energy drinks, sold at lower prices than the major soft drink manufacturers, that are mostly produced by Canadian beverage maker Cott . Tesco supermarkets sell "Kx" (formerly known as "Kick"), Sainsbury's sell "Blue Bolt" and Asda sell "Blue Charge"--all three drinks are sold in 250 - milliliter cans and 1 - liter bottles--while Morrison's sell "Source" in 250 - milliliter cans . Cott sells a variety of other branded energy drinks to independent retailers in various containers . </P>

What is the minimum age for energy drinks