<Li> that productivity targets (based on American productivity standards) can and should be implemented to increase productivity; </Li> <Li> that there should be a general exchange and publication of information; and </Li> <Li> that the "technical abstract" service should be the central source of information . </Li> <P> The effects of the Technical Assistance Program were not limited to improvements in productive efficiency . While the thousands of European leaders took their work / study trips to the United States, they were able to observe a number of aspects of American society as well . The Europeans could watch local, state, and federal governments work together with citizens in a pluralist society . They observed a democratic society with open universities and civic societies in addition to more advanced factories and manufacturing plants . The Technical Assistance Program allowed Europeans to bring home many types of American ideas . </P>

Who instituted the marshall plan and who benefited directly from it