<Tr> <Th> Key people </Th> <Td> Anu P. Mathai (CEO) </Td> </Tr> <Tr> <Th> Website </Th> <Td> IBEF </Td> </Tr> <P> India Brand Equity Foundation (IBEF) is a trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India . IBEF's primary objective is to promote and create international awareness of the Make In India label in markets overseas and to facilitate dissemination of knowledge of Indian products and services . Towards this objective, IBEF works closely with stakeholders across government and industry . It is funded and completely owned by the Government of India . </P> <P> India Brand Equity Foundation (IBEF) was established in 2003 by the Department of Commerce, Ministry of Commerce and Industry, Government of India as an export promotion agency for promoting Brand India . </P>

What is the purpose of the india brand equity fund