<P> Beginning in the early 2010s, stations began experimenting with 4: 30 am and even 4 am newscasts in some major markets (and even gradually expanding into mid-size and some smaller markets), pushing local news further into what traditionally is known as an overnight graveyard slot . Some local morning newscasts, which formerly had both softer "morning" musical and graphical packages and lighter news, along with feature segments with local businesses and organizations, now resemble their later - day counterparts with hard news coverage of overnight events . Some locally produced morning shows that utilize a mainly infotainment format still exist, most prominently among some large and mid-market stations owned by the E.W. Scripps Company (which inherited the Morning Blend format originated in 2006 by the Journal Broadcast Group following its 2015 acquisition of that company's stations) and Tegna Media (which inherited many of the local talk / lifestyle shows originated by the Belo Corporation--such as Good Morning Texas on Dallas ABC affiliate WFAA--prior to the 2014 acquisition of the latter group by the predecessor broadcasting unit of the Gannett Company), and often serving as lead - outs of national network morning shows . </P> <P> In the United Kingdom, Breakfast television typically runs from 6 am to 9: 15 or 9: 25 am . </P> <P> After a nine - week trial - run in 1977 on the regional television station Yorkshire Television, the Independent Broadcasting Authority considered breakfast television so important that it created an entire franchise for the genre, becoming the only national independent television franchise other than news service ITN . This franchise was awarded to TV - am, a breakfast - television station . However, launch delays for TV - am allowed the BBC to launch its own morning programme, Breakfast Time on 17 January 1983 . TV - am, with Good Morning Britain as its flagship programme, launched just two weeks later on 1 February . TV - am struggled at first because of a format that was considered to be stodgy and formal compared to the more relaxed magazine style of the BBC's Breakfast Time, and a reliance on advertising income from a timeslot during which people were not accustomed to watching television . However, it eventually flourished only to lose its licence in 1993, after being outbid by GMTV . </P> <P> In 2010, ITV plc acquired a 25% stake in GMTV that The Walt Disney Company had owned, gaining full control of the station . In September 2010, the full legal name was changed from "GMTV Limited" to "ITV Breakfast Limited", with GMTV closing on 3 September and Daybreak and Lorraine launching on 6 September 2010 . ITV experienced major trouble with the slot as well; Daybreak was eventually cancelled in 2014 due to low ratings and was replaced by Good Morning Britain on 28 April 2014 . Ratings for the new show, while still in its early existence, have been poor . </P>

When did morning tv start in the uk