<P> In 1924, Betty acquired a voice with the debut of "The Betty Crocker Cooking School of the Air" on one station in Minneapolis . It was the country's first radio cooking program, and Agnes White was selected to portray Betty Crocker . The show proved popular, and eventually was carried nationally on NBC Radio, with Agnes as Betty . Over the next three decades, Agnes would anonymously portray Betty Crocker on the air and at cooking schools . </P> <P> In 1929, Betty Crocker coupons were introduced . Inserted in bags of flour, they could be used to reduce the cost of Oneida Limited flatware . By 1932, this scheme had become so popular that General Mills began to offer an entire set of flatware; the pattern was called "Friendship" (later renamed "Medality"). In 1937, the coupons were printed on the outside of packages, copy on which told purchasers to "save and redeem for huge savings on fine kitchen and home accessories in our catalog". </P> <P> From 1930, General Mills issued softbound recipe books, including in 1933 Betty Crocker's 101 Delicious Bisquick Creations, As Made and Served by Well - Known Gracious Hostesses, Famous Chefs, Distinguished Epicures and Smart Luminaries of Movieland . </P> <P> 1941 - 1945: Betty Crocker Cook Book of All - Purpose Baking . (published as an aid to wartime considerations in cooking). </P>

When was the first betty crocker cookbook published