<Li> Achievers . These consumers are the high - resource group of those who are motivated by achievement . They are successful work - oriented people who get their satisfaction from their jobs and families . They are politically conservative and respect authority and the status quo . They favor established products and services that show off their success to their peers . </Li> <Li> Strivers . These consumers are the low - resource group of those who are motivated by achievements . They have values very similar to achievers but have fewer economic, social, and psychological resources . Style is extremely important to them as they strive to emulate people they admire . </Li> <Li> Experiencers . These consumers are the high - resource group of those who are motivated by self - expression . They are the youngest of all the segments, with a median age of 25 . They have a lot of energy, which they pour into physical exercise and social activities . They are avid consumers, spending heavily on clothing, fast - foods, music, and other youthful favorites, with particular emphasis on new products and services . </Li> <Li> Makers . These consumers are the low - resource group of those who are motivated by self - expression . They are practical people who value self - sufficiency . They are focused on the familiar - family, work, and physical recreation - and have little interest in the broader world . As consumers, they appreciate practical and functional products . </Li>

Which of the following is part of the vertical dimension as established by valstm