<P> The company is famous for its advertising catchphrase, "Pizza! Pizza!" which was introduced in 1979 . The phrase refers to two pizzas being offered for the comparable price of a single pizza from competitors . Originally, the pizzas were served in a single long package (a piece of corrugated cardboard in 2 - by - 1 proportions, with two square pizzas placed side by side, then slid into a form - fitting paper sleeve that was folded and stapled closed). In addition to pizza, they served hot dogs, chicken, shrimp, and fish . Little Caesars has since discarded the unwieldy packaging in favor of typical pizza boxes . </P> <P> In 1998, Little Caesars filled what was then the largest pizza order, filling an order of 13,386 pizzas from the VF Corporation of Greensboro, North Carolina . </P> <P> Starting in 2004, the chain began offering "Hot - N - Ready", a large pepperoni pizza sold for $5 . The concept was successful enough to become a permanent fixture of the chain, and Little Caesars' business model has shifted to focus more on carryout . </P> <P> Little Caesars was among the first to use a new kind of speed cooking conveyor oven, the "Rotary Air Impingement Oven" as described in U.S. Patent 5676044 . </P>

When did little caesars start hot n ready