<P> On August 21, 2015, the Atlanta Journal - Constitution reported that Mercedes - Benz would acquire the naming rights for the stadium, and this was later confirmed by a press conference at the stadium site on August 24 . Under the stadium deal with the city of Atlanta and the Georgia World Congress Center Authority, the Falcons organization controls the stadium's naming rights and receives all related revenue . Then - Mercedes - Benz USA CEO Steve Cannon, who would subsequently join the Falcons' organization in 2016 as CEO of AMB Group, stated that the sponsorship would last 27 years, calling it the largest marketing deal in Mercedes - Benz' history, but Cannon would not disclose the full value of the deal . Mercedes - Benz also holds a 10 - year naming rights contract for the former Louisiana Superdome signed in 2011 . </P> <Ul> <Li> In April 2014, the Peach Bowl, one of the six rotating semifinal sites for the College Football Playoff, announced it would move to the new stadium from the Georgia Dome beginning with the 2017 season . </Li> <Li> On November 15, 2014, the NCAA announced Mercedes - Benz Stadium will hold the men's college basketball Final Four in 2020 . </Li> <Li> On July 9, 2015, the Chick - fil - A Peach Bowl announced the stadium would host the college football Chick - fil - A Kickoff Game on September 2, 2017, featuring the Alabama Crimson Tide and the Florida State Seminoles . On July 20, 2015, it was announced the stadium would feature a second Chick - fil - A Kickoff Game on September 4, 2017, between the Georgia Tech Yellow Jackets and the Tennessee Volunteers . </Li> <Li> On September 8, 2015, it was announced that the SEC Championship Game would be held at the stadium beginning in 2017 and remain there until 2027 . </Li> <Li> On November 4, 2015, it was announced that the 2018 College Football Playoff National Championship would be held at the stadium on January 8, 2018, beating out Houston, Miami Gardens, and Santa Clara . </Li> </Ul> <Li> In April 2014, the Peach Bowl, one of the six rotating semifinal sites for the College Football Playoff, announced it would move to the new stadium from the Georgia Dome beginning with the 2017 season . </Li> <Li> On November 15, 2014, the NCAA announced Mercedes - Benz Stadium will hold the men's college basketball Final Four in 2020 . </Li>

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