<Tr> <Th> Related products </Th> <Td> Pepsi, Pepsi Blue, Tab Clear, Coca - Cola Clear </Td> </Tr> <P> Crystal Pepsi is a soft drink made by PepsiCo . It was first sold in Europe in the early 1990s . The United States and Canada received it from 1992 to 1993, with brief rereleases in 2015, 2016, and 2017 . It was briefly sold in the UK and Australia . The product's original market life was sabotaged by competitor Coca - Cola, in a "suicidal kamikaze" plan which sacrificed its Tab Clear product in order to end them both . Crystal Pepsi is notable for a fanatical revival by the public decades later, leading to a corporate response with these re-releases . </P> <P> In the early 1990s, a marketing fad called the Clear Craze equated clarity with purity . This began with the remake of Ivory soap, whose marketing slogan had already been "99 and 44 / 100 percent pure", from its classic milky solution . The "clear" idea spread to many companies and product types including PepsiCo's development of a clear cola . Crystal Pepsi was marketed as a caffeine - free "clear alternative" to normal colas . Its marketing slogan was "You've never seen a taste like this". </P> <P> In 1992, PepsiCo introduced Crystal Pepsi to test markets in Denver, Sacramento, Dallas, Providence, and Grand Rapids, and the product generated a positive response . Pleased with the results, PepsiCo launched the cola on April 12, 1992, and began to sell it nationwide in 1993 . A large marketing campaign was launched, for which the company invented the world's first photo - realistic, computer - generated bus wrap printing . A series of television advertisements featuring Van Halen's hit song "Right Now" premiered on national television on January 31, 1993, during Super Bowl XXVII . Another marketing ploy was to give out full sized sample bottles with the Sunday paper deliveries such as the Boston Globe in Massachusetts . In its first year, Crystal Pepsi captured a full percentage point of U.S. soft drink sales, approximately $474 million . Coca - Cola followed suit by launching Tab Clear on December 14, 1992 . That company's previous clear cola had been a secret one - off made as a particular political favor between Dwight D. Eisenhower and the Soviet Union in the 1940s, to disguise the American beverage as if it was vodka, and was named White Coke . </P>

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