<P> On August 29, 2016, invitations to a press event at the Bill Graham Civic Auditorium in San Francisco, California on September 7, 2016 were sent out to members of the media, prompting immediate speculation of the iPhone 7's upcoming announcement . The iPhone 7 was officially announced at that event, with pre-orders beginning September 9, and general availability on September 16 . </P> <P> The iPhone 7 launched in 30 new countries later in September, with further international rollouts throughout October and November 2016 . Indonesia was the last country to release the iPhone 7 and 7 Plus, with availability starting on March 31, 2017, following Apple's research and development investment in the country . </P> <P> On March 21, 2017, Apple announced an iPhone 7 with a red color finish (and white front), as part of its partnership with Product Red to highlight its AIDS fundraising campaign . It launched on March 24, 2017, but it was later discontinued after the announcement of the iPhone 8, iPhone 8 Plus and iPhone X in September 2017 . </P> <P> In September 2017, Apple announced the iPhone 8 and iPhone 8 Plus as direct successors to the iPhone 7 and 7 Plus, alongside the iPhone X . </P>

Cost of iphone 7 when it came out