<P> Jack London's best - known novel The Call of the Wild was first published, in serialized form, in the Saturday Evening Post in 1903 . </P> <P> Emblematic of the Post's fiction was author Clarence Budington Kelland, who first appeared in 1916--17 with stories of homespun heroes, Efficiency Edgar and Scattergood Baines . Kelland was a steady presence from 1922 until 1961 . </P> <P> For many years William Hazlett Upson contributed a very popular series of short stories about the escapades of Earthworm Tractors salesman Alexander Botts . Publication in the Post launched careers and helped established artists and writers stay afloat . P.G. Wodehouse said "the wolf was always at the door" until the Post gave him his "first break" in 1915 by serializing Something New . </P> <P> After the election of Franklin Delano Roosevelt, Post columnist Garet Garrett became a vocal critic of the New Deal . Garrett accused the Roosevelt Administration of initiating socialist strategies . After Lorimer died, Garrett became editorial writer - in - chief and criticized the Roosevelt Administration's support of the United Kingdom and efforts to prepare to enter what became the Second World War . Garrett's positions aroused controversy and may have cost the Post readers and advertisers . </P>

Who was headlined as a spoofster in the saturday evening post in 1963