<P> It is sometimes termed a news hed, a deliberate misspelling that dates from production flow during hot type days, to notify the composing room that a written note from an editor concerned a headline and should not be set in type . </P> <P> Headlines in English often use a set of grammatical rules known as headlinese, designed to meet stringent space requirements by, for example, leaving out forms of the verb "to be" and choosing short verbs like "eye" over longer synonyms like "consider". </P> <P> A headline's purpose is to quickly and briefly draw attention to the story . It is generally written by a copy editor, but may also be written by the writer, the page layout designer, or other editors . The most important story on the front page above the fold may have a larger headline if the story is unusually important . The New York Times's 21 July 1969 front page stated, for example, that "MEN WALK ON MOON", with the four words in gigantic size spread from the left to right edges of the page . </P> <P> The film The Shipping News has an illustrative exchange between the protagonist, who is learning how to write for a local newspaper, and his publisher: </P>

Who writes the headlines to a news story