<P> The term global village represents the simplifying of the whole world into one village through the use of electronic media . Global village is also a term to express the constituting relationship between economics and other social sciences throughout the world . The term was coined by Canadian media theorist, Marshall McLuhan, and popularized in his books The Gutenberg Galaxy: The Making of Typographic Man (1962) and Understanding Media (1964) McLuhan changed the way the world thought about media and technology ever since his use of the word in his book . McLuhan described how electric technology has contracted the globe into a village because of the instantaneous movement of information from every quarter to every point at the same time . </P> <P> The new reality of the digital age has implications for forming new socially meaningful structures within the context of culture . Interchanging messages, stories, opinions, posts, and videos through channels on telecommunication pathways can cause miscommunication--especially through different cultures . Contemporary analysts question the causes of changes in community . Often they speculate about whether or not the consequences of these changes could lead to some new sociological structure . Most of them have pointed out that the increased velocity of transactions has fostered international density, making social networks a catalyst for social change . </P> <P> Across the global village people have reached out and transcended their neighborhoods . They are involved in a complex community of networks stretching across cities, nations, oceans, and governments . Yet at the same time the increasing communications with friends on social media may also increase the density of interconnections within already existing social clusters . The global village's implications on sociological structures are yet to be fully realized . Not only does multimedia have the ability to impact individuals differently for cultural reasons, but messages also affect people due to their religion, politics, beliefs, business, money etc . The time in which messages are received also affects how a message is understood . </P> <P> In Marshall McLuhan's time, the global village was already apparent . It was already a comprehensive and seminal way to grasp what was happening to the world at large at any time (and correspondingly, what should be done with this in mind): "The global village absolutely ensures maximal disagreement on all points" (McLuhan: Hot & Cool . New York: The New American Library, p. 272). </P>

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