<P> Use of the speech was approved by Intellectual Properties Management, the exclusive commercial licensor of King's estate . A representative of the organization stated that they approved the ad because its overall message "embodied Dr. King's philosophy that true greatness is achieved by serving others ." Although the King Center distanced itself from the ad by stating that it was not responsible for its licensing, it was pointed out that Intellectual Properties Management was based within the facilities of the King Center to begin with, and thus had close ties to the family . Los Angeles Times columnist Michael Hiltzik argued that King's rights should be managed by a larger group of historians and scholars through an "open and transparent" process, rather than just his close family, "so at least we don't have a situation where some corporation drapes itself in King's preacherly robes while the estate issues fatuous excuses that a TV commercial embodies' Dr. King's philosophy' ." </P> <P> The Super Bowl commercials are generally limited to the American television broadcast of the game . This prevents international viewers from watching the game with these often iconic commercials . Online postings of the commercials on sites such as YouTube have partially alleviated the issue, while NBC posted the Super Bowl XLIX commercials on a Tumblr blog as they aired during the game for the benefit of its U.S. online stream (which did not contain all of the same ads as the television feed). </P> <P> Complaints about the U.S. Super Bowl ads are common in Canada; although U.S. network affiliates are widely available on pay television providers in the country, "simultaneous substitution" regulations give Canadian television networks the right to request that a U.S. feed of a program be replaced with its Canadian counterpart on these providers if it is airing a program in simulcast with a U.S. network . This rule is intended to protect the investments of Canadian broadcasters in exclusive domestic broadcast rights, and also protect Canadian advertisers who had purchased their own advertising time on the Canadian network . As a result, most American Super Bowl ads are effectively "blacked out" by the Canadian broadcaster . Members of Parliament Bob Nault and Wayne Easter have stated that the Canadian Radio - television and Telecommunications Commission (CRTC), Canada's telecom regulator, has only received around 100 specific complaints about Super Bowl ads in relation to the simsub rules . </P> <P> Some U.S. - based advertisers, particularly PepsiCo and Anheuser - Busch (via its Canadian subsidiary Labatt), do buy ad time during the Canadian broadcast on CTV, owned by Bell Media--the broadcasting subsidiary of Canadian telecommunications firm BCE and the current rightsholder of the game, to air at least some of their American commercials, but many Canadian advertisers simply re-air ads from their regular rotation, or air the same ad multiple times over the course of the game, neither of which is typical during the U.S. network broadcast . Reasons cited by Canadian advertisers for these practices include the additional talent and post-production fees that would be required to broadcast the American ads in Canada, and the perceived lower "cultural resonance" of the game for Canadian viewers as opposed to Americans . As such, and because Canada's population is approximately a tenth of the United States', advertising time costs a fraction of the price to air an ad on the U.S. broadcast: prices ranged between $170,000 to $200,000 for a 30 - second slot on CTV's telecast of Super Bowl XLIX . </P>

How many superbowl ads were there in 2018