<Tr> <Td> </Td> <Td> This article needs additional citations for verification . Please help improve this article by adding citations to reliable sources . Unsourced material may be challenged and removed . (July 2012) (Learn how and when to remove this template message) </Td> </Tr> <P> Now That's What I Call Music! (1983--present) (often shortened to Now!) is a series of various artists compilation albums released in the United Kingdom and Ireland by Sony Music and Universal Music (Universal / Sony Music). Spinoff series were later introduced in South Africa (1984) and many other countries worldwide, expanding into Asia in 1995, then the United States in 1998 . </P> <P> The idea for the series was conceived in the office of Virgin Records in Vernon Yard, near Portobello Road, by the head of Licensing and Business Affairs at Virgin Records (1979--1990)--Stephen Navin, and General Manager (1983--1988)--Jon Webster . The concept was taken to Simon Draper (Managing Director at Virgin Records) and then Peter Jamieson (Managing Director of EMI Records (1983--1986)). Jamieson had similar plans to launch such a compilation and he immediately agreed to the partnership . The deal was negotiated and finalised on Richard Branson's boat moored in Little Venice . </P> <P> The series took its name from a 1920s advertising poster for Danish bacon featuring a pig saying "Now . That's What I Call Music" as it listened to a chicken singing . Richard Branson had bought the poster for his cousin, Simon Draper, to hang behind Draper's desk at the Virgin Records office . Branson wrote "He was notoriously grumpy before breakfast and loved his eggs in the morning, so I bought him the poster, framed it and had it hung behind his desk .". The pig became the mascot for the series', making its last appearance on Now That's What I Call Music 5 . It has recently made a reappearance on the cover of Now That's What I Call Music! 100, which was released on July 20th, 2018 . </P>

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